{"id":5562,"date":"2020-08-04T00:00:00","date_gmt":"2020-08-03T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/co-urci-hodnotu-firiem-po-roku-2020\/"},"modified":"2020-08-04T00:00:00","modified_gmt":"2020-08-03T23:00:00","slug":"co-urci-hodnotu-firiem-po-roku-2020","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/co-urci-hodnotu-firiem-po-roku-2020\/","title":{"rendered":"What will determine the value of companies after 2020? It should be somewhere other than just in business"},"content":{"rendered":"<p style=\"text-align: justify;\">V\u00fdraznej\u0161ia priemyseln\u00e1 revol\u00facia je u\u017e s\u00edce za nami, av\u0161ak aj tento n\u00e1\u0161 pr\u00edtomn\u00fd svet prech\u00e1dza b\u00farliv\u00fdm v\u00fdvojom a z\u00e1sadn\u00fdmi zmenami.<\/p>\n<p style=\"text-align: justify;\">To so sebou prin\u00e1\u0161a aj bezprecedentn\u00fa potrebu\u00a0nov\u00fdch pr\u00edstupov, mor\u00e1lnych kval\u00edt, osobnost\u00ed a v neposlednom\u00a0rade aj firiem, ktor\u00e9 s\u00fa si plne vedom\u00e9 svojho vplyvu na svet.<\/p>\n<p style=\"text-align: justify;\">Medzin\u00e1rodne p\u00f4sobiace spolo\u010dnosti s\u00fa zvy\u010dajne hodnoten\u00e9\u00a0pod\u013ea toho, ak\u00e1 je aktu\u00e1lna v\u00fd\u0161ka ich akci\u00ed na burze a ak\u00fa m\u00e1\u00a0celkov\u00fa trhov\u00fa hodnotu. \u010coraz viac sa v\u0161ak upriamuje pozornos\u0165\u00a0aj na to, ako tieto firmy funguj\u00fa.<\/p>\n<p style=\"text-align: justify;\">Pr\u00e1ve sp\u00f4sob, ak\u00fdm pristupuj\u00fa\u00a0k zamestnancom, z\u00e1kazn\u00edkom, klientom a svojmu okoliu, ur\u010duje\u00a0vyspelos\u0165 samotnej zna\u010dky a aj \u013eud\u00ed, ktor\u00ed za \u0148ou stoja.<\/p>\n<p style=\"text-align: justify;\">S\u00favis\u00ed to\u00a0aj s neuverite\u013ene ve\u013ekou slobodu, ktor\u00fa m\u00e1me dnes k dispoz\u00edcii\u00a0a ktor\u00e1 n\u00e1m d\u00e1va mo\u017enos\u0165 sledova\u0165 \u010dinnos\u0165 firiem takpovediac a\u017e\u00a0z ich z\u00e1kulisia.<\/p>\n<p style=\"text-align: justify;\">A pre tieto firmy by ur\u010dite nebolo pohodln\u00e9, keby sa\u00a0z tohto z\u00e1kulisia za\u010dali vyn\u00e1ra\u0165 diskredituj\u00face skuto\u010dnosti.\u00a0Nebudeme naivn\u00ed a nesk\u013azneme do o\u010dak\u00e1vania, \u017ee sa mor\u00e1lne\u00a0kvality stan\u00fa s\u00fa\u010das\u0165ou celku ur\u010duj\u00faceho hodnoty medzin\u00e1rodn\u00fdch\u00a0zna\u010diek a firiem.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Napriek tomu sme si vedom\u00ed toho, \u017ee aj marketing a PR vo v\u00fdznamnej miere ovplyv\u0148uj\u00fa trendy na burze, \u010do by mohlo predstavova\u0165 ak\u00fasi pom\u00f4cku pre \u013eud\u00ed, ktor\u00ed skuto\u010dne pova\u017euj\u00fa mor\u00e1lnu hodnotu za nemenej d\u00f4le\u017eit\u00fa ako t\u00fa finan\u010dn\u00fa.<\/p>\n<p style=\"text-align: justify;\">Negat\u00edvne inform\u00e1cie o netransparentnosti, neu\u017eito\u010dnosti alebo nevhodnom pr\u00edstupe maj\u00fa potenci\u00e1l polo\u017ei\u0165 medzin\u00e1rodn\u00fa firmu do kolien a rovnak\u00fa silu s opa\u010dn\u00fdm efektom maj\u00fa pozit\u00edvne spr\u00e1vy a o\u010dak\u00e1vania.<\/p>\n<p style=\"text-align: justify;\">Pr\u00e1ve preto m\u00e1me mo\u017enos\u0165 sledova\u0165 raketov\u00e9 vzostupy celkom nov\u00fdch spolo\u010dnost\u00ed p\u00f4sobiacich najm\u00e4 v odvetv\u00ed IT. Prin\u00e1\u0161aj\u00fa u\u017eito\u010dn\u00fd produkt, riadia sa novou filozofiou riadenia firmy zalo\u017eenou na dosahovan\u00ed vysokej spokojnosti zamestnancov a klientov a tento svoj pr\u00edstup radi prezentuj\u00fa aj neform\u00e1lnymi cestami.<\/p>\n<p style=\"text-align: justify;\">Alibistick\u00e9 tvrdenia, \u017ee medzin\u00e1rodn\u00e1 firma d\u00e1va pr\u00e1cu tis\u00edcom \u013eud\u00ed a ka\u017ed\u00fd rok venuje 2 percent\u00e1 zisku na charitu, u\u017e \u010doskoro neobstoja. Rast\u00faci d\u00f4raz na ka\u017edodenn\u00e9 spr\u00e1vanie sa firmy a osobnosti, ktor\u00e9 ju reprezentuj\u00fa, bud\u00fa v\u00fdznamnej\u0161ie ako tabu\u013ekov\u00e9 a objekt\u00edvne parametre o spolo\u010denskej zodpovednosti.<\/p>\n<p style=\"text-align: justify;\">Pr\u00e1ve preto je nevyhnutn\u00e9 u\u017e dnes zva\u017eova\u0165, \u010di firmy v na\u0161om prostred\u00ed a okol\u00ed sp\u013a\u0148aj\u00fa tak\u00e9to mor\u00e1lne kvality a pracova\u0165 na tom, aby sa nimi st\u00e1vali.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"pU2ax53DjK\"><p><a href=\"https:\/\/www.unitedlife.sk\/stvrta-industrialna-revolucia-a-otazky-z-nej-vyplyvajuce\/\" rel=\"nofollow noopener\" target=\"_blank\">Not only employees, but also managers and directors will lose their jobs. Industry 4.0 also brings problems<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;O pr\u00e1cu pr\u00eddu nielen zamestnanci, ale aj mana\u017e\u00e9ri a riaditelia. Industry 4.0 prin\u00e1\u0161a aj probl\u00e9my&#8221; &#8212; UnitedLife\" src=\"https:\/\/www.unitedlife.sk\/stvrta-industrialna-revolucia-a-otazky-z-nej-vyplyvajuce\/embed\/#?secret=G1nY4JGWSc#?secret=pU2ax53DjK\" data-secret=\"pU2ax53DjK\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Skuto\u010dn\u00e1 hodnota ve\u013ek\u00fdch medzin\u00e1rodn\u00fdch\u00a0zna\u010diek netkvie iba v ich trhovej\u00a0cene, ale aj v ich v\u00edzii, mor\u00e1lnej kvalite a\u00a0vplyve na cel\u00e9 n\u00e1rody. To ide ruka v ruke\u00a0s potrebou zrelosti a zodpovednosti.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-5562","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/5562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=5562"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/5562\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=5562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=5562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=5562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}