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\u00a0 \u00a0Ideou Henryho Forda bolo zmeni\u0165 cel\u00e9\u00a0odvetvie, ktor\u00e9 dovtedy vyr\u00e1balo iba kusov\u00e9\u00a0s\u00e9rie automobilov. A to sa mu aj\u00a0podarilo – spr\u00edstupnil automobil \u0161irok\u00fdm\u00a0mas\u00e1m, preto\u017ee si ho u\u017e mohli dovoli\u0165.\u00a0A\u017e do zapo\u010datia v\u00fdroby vozidla \u201eModel\u00a0T\u201c bol automobil symbolom vy\u0161\u0161ieho\u00a0spolo\u010densk\u00e9ho postavenia, mohli si ho\u00a0dovoli\u0165 len horn\u00e9 vrstvy obyvate\u013estva.\u00a0Spusten\u00edm masovej v\u00fdroby u\u017e nebol len\u00a0dom\u00e9nou bohat\u00fdch \u013eud\u00ed, ale stal sa be\u017enou\u00a0s\u00fa\u010das\u0165ou strednej triedy.<\/p>\n
\u00a0 \u00a0V tom \u010dase (1896-1930) p\u00f4sobilo v USA\u00a0pribli\u017ene 1 800 automobilov\u00fdch spolo\u010dnost\u00ed,\u00a0v kr\u00edzov\u00fdch rokoch 1928-37 v\u0161ak\u00a0ve\u013ea z nich zbankrotovalo. Ford pre\u017eil\u00a0pr\u00e1ve v\u010faka masovej v\u00fdrobe, ke\u010f\u017ee\u00a0svojim automobilom \u201eModel T\u201c zaviedol\u00a0p\u00e1sov\u00fa v\u00fdrobu. V tomto \u010dase nielen\u017ee\u00a0zamestnal tis\u00edce \u013eud\u00ed, ale aj umo\u017enil,\u00a0aby si toto auto mohli dovoli\u0165 aj jeho robotn\u00edci\u00a0vo fabrik\u00e1ch. Jeho ve\u013ekou v\u00fdhodou\u00a0bola toti\u017e ve\u013emi n\u00edzka cena. V tom\u00a0\u010dase i\u0161lo o ve\u013ek\u00fd pokrok. \u201cModel T\u201d bol\u00a0skromn\u00fd, praktick\u00fd a jednoduch\u00fd automobil\u00a0vyroben\u00fd z pevn\u00fdch materi\u00e1lov a\u00a0\u0161tandardizovan\u00fdch s\u00fa\u010diastok.<\/p>\n
\u00a0 \u00a0Ford nebol jedin\u00fd, kto spustil v masovej\u00a0v\u00fdrobe revol\u00faciu. Nesk\u00f4r vznikli mnoh\u00e9\u00a0\u010fal\u0161ie \u201cmassproduktov\u00e9\u201d firmy,\u00a0ako napr\u00edklad Procter & Gamble alebo\u00a0Unilever. Tieto dve spolo\u010dnosti p\u00f4sobili\u00a0hlavne v potravin\u00e1rskom segmente a na\u00a0trhu s dom\u00e1cimi chemick\u00fdmi prostriedkami.<\/p>\n
\u00a0 \u00a0Vedecko-technick\u00fd rozvoj pomohol vytvori\u0165\u00a0pr\u00edle\u017eitosti pre mnoh\u00fdch, nielen\u00a0pre bohat\u00fa \u010das\u0165 obyvate\u013estva, a tak masov\u00e9\u00a0produkty postupne za\u010dali prenika\u0165\u00a0do v\u0161etk\u00fdch oblast\u00ed podnikania. Produktov\u00fd\u00a0priemysel sa nesk\u00f4r zv\u00e4\u010d\u0161il nato\u013eko,\u00a0\u017ee v\u00e4\u010d\u0161inu dne\u0161n\u00fdch produktov vlastnia\u00a0pr\u00e1ve masovoproduktov\u00e9 spolo\u010dnosti.<\/p>\n
\u00a0 \u00a0Pod\u013ea m\u00f4jho n\u00e1zoru sa bude masovoproduktov\u00fd\u00a0priemysel v bud\u00facnosti viac\u00a0koncentrova\u0165 a konsolidova\u0165 s t\u00fdm, \u017ee\u00a0bude ma\u0165 v\u00e4\u010d\u0161\u00ed podiel na trhu. Tento\u00a0n\u00e1zor podporuje aj Olduvaiova te\u00f3ria,\u00a0pod\u013ea ktorej m\u00e1 by\u0165 industri\u00e1lna doba\u00a0od roku 1930 do 2030. V\u00fdvoj nov\u00fdch\u00a0produktov vytvor\u00ed pre ich matersk\u00e9 spolo\u010dnosti\u00a0\u0161irok\u00fa \u0161k\u00e1lu produktov.<\/p>\n
S masov\u00fdmi produktmi pri\u0161iel aj \u010fal\u0161\u00ed\u00a0fenom\u00e9n a to vertik\u00e1lna a horizont\u00e1lna\u00a0integr\u00e1cia. Pod\u013ea vertik\u00e1lnej integr\u00e1cie\u00a0spolo\u010dnosti vyr\u00e1baj\u00face masov\u00e9 produkty\u00a0najprv z\u00edskavaj\u00fa dominantn\u00e9 postavenie\u00a0na trhu a nesk\u00f4r odkupuj\u00fa konkuren\u010dn\u00e9\u00a0spolo\u010dnosti za \u00fa\u010delom z\u00edskania\u00a0monopoln\u00e9ho postavenia. Pri horizont\u00e1lnej\u00a0integr\u00e1cii cel\u00fd proces okolo slu\u017eieb\u00a0alebo v\u00fdrobku ovl\u00e1daj\u00fa spolo\u010dnosti\u00a0naviazan\u00e9 na toho ist\u00e9ho vlastn\u00edka, \u010d\u00edm\u00a0doch\u00e1dza ku kontrole v\u00fdrobn\u00fdch procesov\u00a0a ceny.<\/p>\n
\u00a0 \u00a0Na z\u00e1ver by som chcel zd\u00f4razni\u0165 pr\u00ednos\u00a0masov\u00fdch produktov pre dne\u0161n\u00fa spolo\u010dnos\u0165.\u00a0T\u00fdm najv\u00e4\u010d\u0161\u00edm je azda to, \u017ee\u00a0masov\u00e9 produkty umo\u017enili, \u017ee i v tej najviac\u00a0od\u013eahnutej krajine m\u00e1me k dispoz\u00edcii\u00a0v\u00fdrobky, ktor\u00e9 s\u00fa glob\u00e1lne prezentovan\u00e9\u00a0a z\u00e1kazn\u00edkom \u013eahko rozoznate\u013en\u00e9.<\/p>\n
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\u00a0Filip\u00a0Orth<\/em><\/p>","protected":false},"excerpt":{"rendered":" Masov\u00e9 produkty sa za\u010dali objavova\u0165 vo\u00a0svete koncom 19. storo\u010dia v \u010dase, ke\u010f\u00a0popul\u00e1cia za\u010dala r\u00e1s\u0165 mnohon\u00e1sobne\u00a0r\u00fdchlej\u0161ie v\u010faka vedecko-technickej revol\u00facii.\u00a0V automobilovom priemysle bol\u00a0pionierom masov\u00fdch produktov Henry\u00a0Ford (zakladate\u013e<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-5592","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/5592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=5592"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/5592\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=5592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=5592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=5592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}