{"id":5707,"date":"2015-12-22T00:00:00","date_gmt":"2015-12-21T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/boom-startupov\/"},"modified":"2015-12-22T00:00:00","modified_gmt":"2015-12-21T23:00:00","slug":"boom-startupov","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/boom-startupov\/","title":{"rendered":"Startup boom"},"content":{"rendered":"<h3><span lang=\"en-US\">V posledn\u00fdch rokoch vznikol celkom nov\u00fd priemysel. Dalo by sa poveda\u0165, \u017ee je to priemysel s n\u00e1padmi, ktor\u00e9 schopn\u00ed \u013eudia pretv\u00e1raj\u00fa do pl\u00e1nov a projektov. Volaj\u00fa sa startupy a my za\u017e\u00edvame ich rozmach.<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span lang=\"en-US\">Boo<\/span>m startupov vn\u00edmame ako s\u00fa\u010das\u0165 na\u0161ej pr\u00edtomnosti u\u017e nieko\u013eko rokov, av\u0161ak v\u00e4\u010d\u0161ie rozmery nabral a\u017e v poslednej dobe.\u00a0Startupy prich\u00e1dzaj\u00fa nielen zo str\u00e1n, kde ich financuje nieko\u013eko investorov, ktor\u00ed dr\u017eia ich n\u00e1pady a tak vytv\u00e1raj\u00fa be\u017en\u00fd model; ale aj z webstr\u00e1nok ako Kickstarter, kde startupy financuj\u00fa be\u017en\u00ed \u013eudia cez takzvan\u00fd crowdfunding.<\/p>\n<p>Nu\u017e, dnes nach\u00e1dzame nespo\u010detne ve\u013ea sp\u00f4sobov ako financova\u0165 alebo podporova\u0165 nejak\u00fd startup. Av\u0161ak, t\u00e1 podstatn\u00e1 ot\u00e1zka znie:\u00a0&#8222;<em>Stoj\u00ed tento startup skuto\u010dne za to? M\u00e1 tento startup nejak\u00fa vedecky zalo\u017een\u00fa alebo soci\u00e1lnu hodnotu alebo aspo\u0148 finan\u010dn\u00fa hodnotu?<\/em>&#8220; Preto\u017ee ka\u017ed\u00fdm d\u0148om sa vyn\u00e1ra mno\u017estvo nov\u00fdch projektov, pri\u010dom\u00a0ve\u013ea z\u00a0nich ukon\u010d\u00ed svoje aktivity a v\u00f4bec cel\u00e9\u00a0p\u00f4sobenie do troch mesiacov. <strong>Pre\u010do to je tak?<\/strong><\/p>\n<p>Nu\u017e, nach\u00e1dzame nieko\u013eko faktorov\u00a0a\u00a0t\u00fdm naj\u010dastej\u0161\u00edm je, \u017ee startupu skr\u00e1tka ch\u00fdbaj\u00fa financie na pokra\u010dovanie. Zrazu akoby sa minuli peniaze aj na to, aby projekt v\u00f4bec dospel do \u0161t\u00e1dia, kedy by bol schopn\u00fd vyprodukova\u0165 pr\u00edjem v\u010faka svojmu produktu alebo slu\u017ebe. To je t\u00e1 pomyslen\u00e1 bezpe\u010dn\u00e1 strana.<\/p>\n<p>In\u00fdm faktorom ne\u00faspechu m\u00f4\u017ee by\u0165 aj, paradoxne, technologick\u00fd pokrok. Startup sa e\u0161te len rozbieha a pr\u00e1ve vtedy nastane technologick\u00fd pokrok, pri\u010dom za\u010d\u00ednaj\u00facej firme jej produkt zostarne.\u00a0To vytvor\u00ed obrovsk\u00fa dieru, ktor\u00fa je potom \u0165a\u017ek\u00e9 pokry\u0165, \u010di u\u017e \u010dasovo i\u00a0finan\u010dne. Dnes sa to st\u00e1va pomerne \u010dasto,aj ke\u010f v\u00e4\u010d\u0161inou dostato\u010dne rozbehnut\u00fdm firm\u00e1m\u00a0&#8211; pozrite sa, \u010do sa\u00a0stalo so zna\u010dkou Nokia.<\/p>\n<p>Tento typ firiem to m\u00e1 \u0165a\u017e\u0161ie\u00a0&#8211;\u00a0spravi\u0165 ten krok\u00a0do \u010fal\u0161ieho \u0161t\u00e1dia.\u00a0A ak ho\u00a0spravia pr\u00edli\u0161 neskoro alebo spravia nespr\u00e1vny krok, m\u00f4\u017ee to by\u0165 pre nich fat\u00e1lne a sp\u00f4sobi\u0165 absol\u00fatny koniec p\u00f4sobenia firmy. Pri Nokii sa presne uk\u00e1zalo, \u017ee\u00a0neodhadli\u00a0ten obrovsk\u00fd krok spr\u00e1vne.\u00a0Aj v\u00a0tomto pr\u00edpade\u00a0iba zme\u0161kali spr\u00e1vny moment, ktor\u00fdm\u00a0nastupuj\u00faci bol trend smartf\u00f3nov a\u00a0technol\u00f3gi\u00ed okolo nich.<\/p>\n<p>Nemenej podstatn\u00fd je tie\u017e faktor\u00a0konkurencieschopnosti. Technologick\u00e9 startupy zvy\u010dajne\u00a0zalo\u017eia svoje aktivity\u00a0na nejakom\u00a0trende\u00a0&#8211;\u00a0a\u00a0pr\u00e1ve preto\u00a0je nutn\u00e9 odhali\u0165 tento trend \u010do najsk\u00f4r, aby mal projekt n\u00e1skok pred\u00a0konkurenciou. Toti\u017e, aj ona\u00a0m\u00f4\u017ee pr\u00eds\u0165 s rovnak\u00fdm n\u00e1padom a plat\u00ed, \u017ee kto prv\u00fd pr\u00edde, ten prv\u00fd melie.<\/p>\n<p>&nbsp;<\/p>\n<p>V\u0161etky uveden\u00e9 faktory s\u00fa v\u00fdznamn\u00e9 pre tie startupy, ktor\u00e9 e\u0161te nestihli z\u00e1kazn\u00edkom doda\u0165 slu\u017eby \u010di produkty &#8211; s\u00fa v takzvanej &#8222;pre-consumer stage&#8220; a tie\u017e pre tie, ktor\u00e9 pr\u00e1ve\u00a0prech\u00e1dzaj\u00fa do produk\u010dnej f\u00e1zy.<\/p>\n<p>Napokon vznikaj\u00fa \u010fal\u0161ie probl\u00e9my pri uveden\u00ed produktu \u010di slu\u017eby na trh pre z\u00e1kazn\u00edkov. Mno\u017estvo probl\u00e9mov sa t\u00fdka nacenenia produktu, nespr\u00e1vne zvolenej strat\u00e9gie a najv\u00e4\u010d\u0161\u00ed z nich je vyu\u017eite\u013enos\u0165 koncov\u00fdmi spotrebite\u013emi. \u010co t\u00fdm mysl\u00edm? M\u00e1m t\u00fdm na mysli mno\u017estvo nepotrebn\u00fdch neu\u017eito\u010dn\u00fdch produktov, ktor\u00e9 vzi\u0161li pr\u00e1ve zo startupov. Neskor\u0161ie uvedomenie si v\u00fdznamu tohto produktu vedie k postupn\u00e9mu zr\u00fateniu startupu. Z\u00e1kladn\u00fdm probl\u00e9mom je zistenie spotrebite\u013eov, \u017ee tento produkt nie je u\u017eito\u010dn\u00fd alebo dostato\u010dne hodnotn\u00fd na to, by si ho zak\u00fapili. Nejde teda iba o peniaze, ale aj o to, \u017ee \u010di v\u00f4bec m\u00e1 spolo\u010densk\u00fa hodnotu. Ak produkt neposkytne nie\u010do v\u00fdnimo\u010dn\u00e9, nebude ma\u0165 pr\u00edle\u017eitos\u0165 z\u00e1kazn\u00edkov oslovi\u0165.<\/p>\n<p>Ak to startup pochop\u00ed e\u0161te v tejto f\u00e1ze, m\u00e1 \u0161ancu pre\u017ei\u0165.<\/p>\n<p>&nbsp;<\/p>\n<p>Nakoniec, z\u00e1kazn\u00edci sa m\u00f4\u017eu jednoducho rozhodn\u00fa\u0165 produkt nekupova\u0165 a v\u00f4bec nepodporova\u0165. Preto by mali v\u0161etky startupy v prvom rade d\u00f4sledne sledova\u0165 trh a z\u00e1kazn\u00edkov, preto\u017ee dnes sa v\u0161etko vyv\u00edja ve\u013emi r\u00fdchlo a firmy sa tomu musia prisp\u00f4sobi\u0165. Pre toto v\u0161etko je\u00a0pravdepodobn\u00e9, \u017ee v doh\u013eadnej bud\u00facnosti bude startupov s\u00edce ove\u013ea menej, ale bud\u00fa \u00faspe\u0161nej\u0161ie.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>V posledn\u00fdch rokoch vznikol celkom nov\u00fd priemysel. Dalo by sa poveda\u0165, \u017ee je to priemysel s n\u00e1padmi, ktor\u00e9 schopn\u00ed \u013eudia pretv\u00e1raj\u00fa do pl\u00e1nov a projektov.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-5707","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/5707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=5707"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/5707\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=5707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=5707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=5707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}