{"id":5721,"date":"2016-03-09T00:00:00","date_gmt":"2016-03-08T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/10-tipov-ako-lepsie-spoznat-potencialneho-zakaznika\/"},"modified":"2016-03-09T00:00:00","modified_gmt":"2016-03-08T23:00:00","slug":"10-tipov-ako-lepsie-spoznat-potencialneho-zakaznika","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/10-tipov-ako-lepsie-spoznat-potencialneho-zakaznika\/","title":{"rendered":"10 tips to get to know your potential customer better"},"content":{"rendered":"

Ak chcete, aby bola va\u0161a komunik\u00e1cia smerom k potenci\u00e1lnym z\u00e1kazn\u00edkom efekt\u00edvna a aby bola va\u0161a zna\u010dka pre nich l\u00e1kav\u00e1, mali by ste lep\u0161ie spozna\u0165 va\u0161ich z\u00e1kazn\u00edkov. <\/span><\/h3>\n

\u00a0<\/strong><\/strong><\/h3>\n

Ka\u017ed\u00fd podnikate\u013e by mal vedie\u0165 poveda\u0165, kto je jeho potenci\u00e1lny z\u00e1kazn\u00edk. Ale viete, ak\u00fd je\u00a0v\u00e1\u0161 cie\u013eov\u00fd trh, pre\u010do n\u00edm je a ak\u00fdm probl\u00e9mom \u010del\u00ed? \u010comu tento trh ver\u00ed a \u010domu ned\u00f4veruje? \u010co maj\u00fa jeho \u010dlenovia radi, \u010do nezn\u00e1\u0161aj\u00fa, \u010doho sa boja a \u010do o\u010dak\u00e1vaj\u00fa? To v\u0161etko s\u00fa ot\u00e1zky, na ktor\u00e9 je potrebn\u00e9 h\u013eada\u0165 odpovede najm\u00e4 vtedy, ak sa trhu sna\u017e\u00edme nie\u010do pon\u00faknu\u0165. K\u013e\u00fa\u010dom k \u00faspechu je nielen dobr\u00fd produkt a dobr\u00e1 slu\u017eba, ale aj akt\u00edvna snaha o pochopenie cie\u013eovej skupiny. Prin\u00e1\u0161ame desa\u0165 z\u00e1kladn\u00fdch r\u00e1d, ktor\u00e9 by ste si mali osvoji\u0165 bez oh\u013eadu na to, \u010di ste mal\u00fd podnikate\u013e alebo mana\u017e\u00e9r medzin\u00e1rodnej firmy s pobo\u010dkou na Slovensku.<\/span><\/p>\n

\u00a0<\/strong><\/strong><\/p>\n Ilustra\u010dn\u00e1 fotografia (foto: pixabay)\n

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#1\u00a0Nepredpokladajte, ale pl\u00e1nujte<\/b><\/b><\/h2>\n

Ni\u010d nepredpokladajte. Ak s\u00fa va\u0161ou cie\u013eovou skupinou mu\u017ei v strednom veku, uvedomte si pre\u010do. Ak je to potrebn\u00e9, redefinujte svojich potenci\u00e1lnych z\u00e1kazn\u00edkov.<\/span><\/p>\n

\u00a0<\/strong><\/strong><\/p>\n

#2 U\u010dte sa z toho, \u010do zistili in\u00ed<\/b><\/b><\/h2>\n

Ide o vstupn\u00fd marketingov\u00fd prieskum zah\u0155\u0148aj\u00faci pr\u00edpadov\u00e9 \u0161t\u00fadie, psychologick\u00e9 anal\u00fdzy sk\u00fasen\u00fdch market\u00e9rov, spr\u00e1vy z dan\u00e9ho priemyslu, v\u0161eobecn\u00e9 marketingov\u00e9 v\u00fdskumy a v niektor\u00fdch pr\u00edpadoch aj sociologick\u00e9. Nezab\u00fadajte, \u017ee v\u00e1s prieskum by mal by\u0165 relevantn\u00fd a s\u00fa\u010dasn\u00fd.<\/span><\/p>\n

\u00a0<\/strong><\/strong><\/p>\n

#3 Vytvorte si typick\u00e9ho z\u00e1kazn\u00edka<\/b><\/b><\/h2>\n

Ke\u010f ste u\u017e zozbierali dostatok d\u00e1t, m\u00f4\u017eete si za\u010da\u0165 vytv\u00e1ra\u0165 profil z\u00e1kazn\u00edka. Ten by mal zah\u0155na\u0165 tvrd\u00e9 faktory ako vek, pohlavie, \u00farove\u0148 vzdelania a pr\u00edjem, ale nezab\u00fadajte aj na povahov\u00e9 faktory ako temperament, citlivos\u0165 a \u00a0zvl\u00e1\u0161tnosti.<\/span><\/p>\n

\u00a0<\/strong><\/strong><\/p>\n

#4 Urobte ve\u013ek\u00e9 kvantitat\u00edvne prieskumy<\/b><\/b><\/h2>\n

V\u00e1\u0161 vlastn\u00fd prieskum by mal pokr\u00fdva\u0165 naj\u0161ir\u0161iu skupinu potenci\u00e1lnych z\u00e1kazn\u00edkov. Pri odpovediach by si mali vybera\u0165 z mo\u017enost\u00ed, aby ste nazbierali \u010do najviac tvrd\u00fdch d\u00e1t. P\u00fdtajte sa ot\u00e1zky relevantn\u00e9 k v\u00e1\u0161mu produktu alebo slu\u017ebe.<\/span><\/p>\n

\u00a0<\/strong><\/strong><\/p>\n

#5 Urobte mal\u00e9 kvalitat\u00edvne prieskumy<\/b><\/b><\/h2>\n

Kvalitat\u00edvny prieskum na men\u0161ej vzorke v\u00e1m pom\u00f4\u017ee lep\u0161ie pochopi\u0165 v\u00fdsledky kvantitat\u00edvneho prieskumu a z\u00edskate tak vh\u013ead do myslenia z\u00e1kazn\u00edka. Ot\u00e1zky by mali by\u0165 otvoren\u00e9 a relevantn\u00e9.<\/span><\/p>\n

\u00a0<\/strong><\/strong><\/p>\n

#6 Pozrite sa na konkurenciu<\/b><\/b><\/h2>\n

Va\u0161a konkurencia si pravdepodobne tie\u017e urobila prieskum a na z\u00e1klade neho vyv\u00edja ur\u010dit\u00e9 aktivity. Ak m\u00e1 rovnak\u00fa cie\u013eov\u00fa skupinu ako vy, pozorujte a u\u010dte sa zo sp\u00f4sobu, ak\u00fdm oslovuje svojich z\u00e1kazn\u00edkov.<\/span><\/p>\n

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#7 Pozrite sa na in\u00e9 popul\u00e1rne produkty a slu\u017eby<\/b><\/b><\/h2>\n

Pozrite sa na produkty a slu\u017eby, ktor\u00e9 u\u017e v\u00e1\u0161 potenci\u00e1lny z\u00e1kazn\u00edk vyu\u017e\u00edva, aj ke\u010f nes\u00favisia s va\u0161im podnikan\u00edm. Ak\u00e9 typy spr\u00e1v tieto zna\u010dky pou\u017e\u00edvaj\u00fa?<\/span><\/p>\n

\u00a0<\/strong><\/strong><\/p>\n

#8 Po\u010d\u00favajte soci\u00e1lne konverz\u00e1cie<\/b><\/b><\/h2>\n

Pozrite sa na to, \u010do hovoria va\u0161i z\u00e1kazn\u00edci online. Ak\u00e9 t\u00e9my ich zauj\u00edmaj\u00fa? S k\u00fdm komunikuj\u00fa a pre\u010do?<\/span><\/p>\n

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#9 Presk\u00famajte interakcie s va\u0161ou zna\u010dkou<\/b><\/b><\/h2>\n

Presk\u00famajte spr\u00e1vanie u\u017e\u00edvate\u013eov na va\u0161ej str\u00e1nke. Zhodno\u0165te, ako interaguj\u00fa s va\u0161ou zna\u010dkou, \u010di prid\u00e1vaj\u00fa koment\u00e1re a soci\u00e1lne zdie\u013eaj\u00fa v\u00e1\u0161 produkt alebo slu\u017ebu. <\/span><\/p>\n

\u00a0<\/strong><\/strong><\/p>\n

#10 Poskytnite priestor pre rast<\/b><\/b><\/h2>\n

Nikdy dokonale nepochop\u00edte v\u00e1\u0161ho potenci\u00e1lneho z\u00e1kazn\u00edka. Z\u00e1kazn\u00edci sa vyv\u00edjaj\u00fa a menia vo chv\u00edli, ke\u010f ich pr\u00e1ve za\u010d\u00ednate spozn\u00e1va\u0165. Preto by mal by\u0165 vo va\u0161ej strat\u00e9gii priestor a mali by ste sa sna\u017ei\u0165 \u010do najlep\u0161ie pochopi\u0165 va\u0161ich z\u00e1kazn\u00edkov.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n Ilustra\u010dn\u00e1 fotografia (foto: pixabay)\n


\nZdroj: pixabay.com, www.entrepreneur.com<\/span><\/em><\/strong><\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Ak chcete, aby bola va\u0161a komunik\u00e1cia smerom k potenci\u00e1lnym z\u00e1kazn\u00edkom efekt\u00edvna a aby bola va\u0161a zna\u010dka pre nich l\u00e1kav\u00e1, mali by ste lep\u0161ie spozna\u0165 va\u0161ich<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-5721","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/5721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=5721"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/5721\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=5721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=5721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=5721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}