<\/p>\n
M\u00f4\u017ee \u00eds\u0165 o\u00a0pomoc spr\u00edjemnen\u00edm d\u0148a a\u00a0vy\u010daren\u00edm \u00fasmevu na per\u00e1ch druh\u00e9ho, alebo m\u00f4\u017ee \u00eds\u0165 o\u00a0pomoc vo forme finan\u010dn\u00e9ho daru \u010di pr\u00edspevku. Foriem je mnoho, no t\u00fdch, ktor\u00ed pom\u00e1haj\u00fa, u\u017e menej. E\u0161te v\u017edy tu ale existuje h\u0155stka v\u00fdnimo\u010dn\u00fdch \u013eud\u00ed, \u010do sa vo vo\u013enom \u010dase venuj\u00fa t\u00fdm, ktor\u00ed mali v\u00a0\u017eivote \u0161\u0165astia menej. Patr\u00ed im n\u00e1\u0161 obrovsk\u00fd obdiv. Ich \u017eivotn\u00fdm mottom je pom\u00e1ha\u0165 a\u00a0rozd\u00e1va\u0165 rados\u0165 druh\u00fdm. Ide o\u00a0v\u00fdnimo\u010dn\u00fa vlastnos\u0165, ktor\u00fa mus\u00ed ma\u0165 \u010dlovek v sebe. Obdobne to plat\u00ed i\u00a0u\u00a0podnikate\u013esk\u00fdch subjektov. Nezi\u0161tne pom\u00e1ha\u0165 mus\u00ed by\u0165 neoddelite\u013enou s\u00fa\u010das\u0165ou firemnej kult\u00fary.<\/p>\n
My\u0161lienka pom\u00e1ha\u0165 druh\u00fdm b\u00fdva zakotven\u00e1 vo vn\u00fatornej politike spolo\u010dnosti. Plat\u00ed pre ka\u017ed\u00e9ho rovnako, naprie\u010d hierarchickou \u0161trukt\u00farou, od be\u017en\u00fdch pracovn\u00edkov a\u017e po top mana\u017ement. V\u0161etci musia vn\u00edma\u0165 smerovanie firmy aj mimo jej obchodnej \u010dinnosti. Spolo\u010dnosti si preto vyberaj\u00fa zamestnancov ochotn\u00fdch pom\u00e1ha\u0165, ktor\u00ed zdie\u013eaj\u00fa filozofiu, o firma pod svoj\u00edm menom \u0161\u00edri.<\/p>\n
Na tomto mieste je vhodn\u00e9 pripomen\u00fa\u0165, \u017ee glob\u00e1lna ekonomika narazila v\u00a0roku 2008 na siln\u00fa kr\u00edzu, ktorej d\u00f4sledky sa nepodarilo \u00faplne odstr\u00e1ni\u0165 ani po \u00f4smich rokoch. Recesia neobi\u0161la ani Slovensko \u2013 produkcia firiem sa rap\u00eddne zn\u00ed\u017eila, firm\u00e1m klesli tr\u017eby a\u00a0za\u010dalo sa \u0161etri\u0165. T\u00e1to udalos\u0165 cite\u013ene ovplyvnila aj aktu\u00e1lny postoj firiem v\u00a0spolo\u010dnosti. Pri\u0161lo k\u00a0vytriezveniu a\u00a0vykry\u0161talizovali sa spolo\u010dnosti, ktor\u00e9 i\u00a0dnes naozaj pom\u00e1haj\u00fa a\u00a0robia to zo srdca,\u00a0nielen pre zlep\u0161enie imid\u017eu firmy.<\/p>\n
Na\u0161u firmu neust\u00e1le oslovuje mno\u017estvo ob\u010dianskych zdru\u017een\u00ed a\u00a0neziskov\u00fdch organiz\u00e1ci\u00ed, ktor\u00e9 t\u00fa\u017eia pom\u00e1ha\u0165 a\u00a0\u0161\u00edri\u0165 dobro. Pre n\u00e1s je d\u00f4le\u017eit\u00e9, aby sa t\u00e1to nezi\u0161tn\u00e1 pomoc skuto\u010dne dostala k\u00a0\u013eudom, ktor\u00ed ju potrebuj\u00fa. Te\u0161\u00edme sa, \u017ee si dok\u00e1\u017eeme n\u00e1js\u0165 \u010das aj na druh\u00fdch, a\u00a0v\u0161etk\u00fdmi sp\u00f4sobmi sa sna\u017e\u00edme vyhovie\u0165 \u010do najv\u00e4\u010d\u0161iemu po\u010dtu \u017eiadost\u00ed, ktor\u00e9 sa k n\u00e1m dostan\u00fa, no nie v\u017edy je to v\u00a0na\u0161ich sil\u00e1ch.<\/p>\n
Na\u0161\u00edm cie\u013eom je pracova\u0165 s organiz\u00e1ciami, ktor\u00e9 pomoc myslia \u00faprimne, a\u00a0hoci to znie paradoxne, z\u00e1rove\u0148 to nerobia pre svoj vlastn\u00fd osoh. Smutn\u00e9 je, ke\u010f t\u00ed \u201e\u0161ikovn\u00ed\u201c vedia i\u00a0pri neziskov\u00fdch aktivit\u00e1ch pretavi\u0165 sponzorsk\u00e9 pr\u00edspevky na vlastn\u00fd biznis.<\/p>\n
<\/p>\n Kampa\u0148 Birell – Nezastavite\u013en\u00ed\n
K projektom, ktor\u00e9 si ve\u013emi ct\u00edme a\u00a0te\u0161\u00edme sa, \u017ee m\u00f4\u017eeme by\u0165 ich s\u00fa\u010das\u0165ou, patria napr\u00edklad zdravotn\u00ed klauni zo zdru\u017eenia \u010cerven\u00fd nos \u010di Nezastavite\u013en\u00ed. Maj\u00fa podobn\u00e9 posolstvo, ale pre vy\u0161\u0161iu \u00fa\u010dinnos\u0165 sa zameriavaj\u00fa na rozli\u010dn\u00e9 skupiny \u013eud\u00ed. Klauni z o. z. \u010cerven\u00fd nos navodzuj\u00fa psychick\u00fa pohodu u\u00a0hospitalizovan\u00fdch pacientov, najm\u00e4 det\u00ed a\u00a0seniorov. Humorom, ktor\u00fd im prin\u00e1\u0161aj\u00fa, sa sna\u017eia odp\u00fata\u0165 ich od strachu, nap\u00e4tia a\u00a0\u00fazkosti spojen\u00fdch s\u00a0lie\u010dbou a\u00a0odlukou od najbli\u017e\u0161\u00edch. Cie\u013eom projektu Nezastavite\u013en\u00ed je pom\u00f4c\u0165 hendikepovan\u00fdm \u013eudom k\u00a0n\u00e1vratu do\u00a0akt\u00edvneho \u017eivota. Ich aktivity s\u00fa vidite\u013en\u00e9 na \u00fazem\u00ed celej \u010ceskej a\u00a0Slovenskej republiky. Za ka\u017ed\u00e9ho z\u00a0n\u00e1s, kto prejde na ich stanovi\u0161ti cez reklamn\u00fa br\u00e1nu, dostan\u00fa Nezastavite\u013en\u00ed finan\u010dn\u00fd pr\u00edspevok na uskuto\u010dnenie svojho sna.<\/p>\n
V\u00a0AVISe sa sna\u017e\u00edme zabezpe\u010di\u0165 t\u00fdmto podporovate\u013eom bezstarostn\u00fa a\u00a0spo\u013eahliv\u00fa mobilitu, aby svoje aktivity mohli vykon\u00e1va\u0165 kdeko\u013evek, kde je ich pr\u00edtomnos\u0165 potrebn\u00e1.<\/p>\n
\u010eakujeme im za to, \u010do a\u00a0ako robia! Posolstvo na\u0161ej firmy preto hovor\u00ed za v\u0161etko:
\n\u201e\u013dudia s\u00fa a\u00a0bud\u00fa v\u00a0Avise v\u017edy na prvom mieste\u201c.<\/p>\n
<\/p>\n Zdravotn\u00ed klauni v Hrani\n
<\/p>","protected":false},"excerpt":{"rendered":"
\u013dudia sa viac s\u00fastre\u010fuj\u00fa na seba a\u00a0menej si v\u0161\u00edmaj\u00fa okolie. \u017dijeme v\u00a0bubline soci\u00e1lnych siet\u00ed, ktor\u00e9 n\u00e1m zdanlivo vytv\u00e1raj\u00fa pocit kontaktu s\u00a0na\u0161imi bl\u00edzkymi, priate\u013emi \u010di zn\u00e1mymi.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-5819","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/5819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=5819"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/5819\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=5819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=5819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=5819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}