{"id":5845,"date":"2017-01-29T00:00:00","date_gmt":"2017-01-28T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/poziciavanie-automobilovej-znacky-jachtam-sa-zrejme-vyplaca-minimalne-ako-dobre-pr\/"},"modified":"2017-01-29T00:00:00","modified_gmt":"2017-01-28T23:00:00","slug":"poziciavanie-automobilovej-znacky-jachtam-sa-zrejme-vyplaca-minimalne-ako-dobre-pr","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/poziciavanie-automobilovej-znacky-jachtam-sa-zrejme-vyplaca-minimalne-ako-dobre-pr\/","title":{"rendered":"Lending a car brand to yachts seems to pay off, at least as good PR"},"content":{"rendered":"

Prepo\u017ei\u010diavanie zna\u010dky luxusnej automobilky pre s\u00fakromn\u00e9 motorov\u00e9 jachty nie je ni\u010d nov\u00e9. V minulosti ste sa mohli stretn\u00fa\u0165 napr\u00edklad s konceptom kr\u00e1snej jachty od BMW Designworks USA a minul\u00fd rok svoje meno prepo\u017ei\u010dal aj britsk\u00fd Aston Martin istej holandskej spolo\u010dnosti, aby vytvorila luxusn\u00fa jachtu AM37. <\/strong><\/h3>\n

\u00a0<\/strong><\/h3>\n

Pred nieko\u013ek\u00fdmi rokmi ste tie\u017e mohli zaregistrova\u0165 v\u00fdstavy, na ktor\u00fdch sa odprezentovali motorov\u00e9 jachty s dizajnom v \u0161t\u00fdle zna\u010diek Jaguar, Lamborghini, Mercedes, Ferrari \u010di Corvette. Nie v\u017edy pritom i\u0161lo o ofici\u00e1lne spolupr\u00e1ce automobiliek s v\u00fdrobcami j\u00e1cht. Je to nie\u010do podobn\u00e9, ako v\u00fdroba a predaj mal\u00fdch aut\u00ed\u010dok na dia\u013ekov\u00e9 ovl\u00e1danie, kedy v\u00fdrobcovia dospej\u00fa k tak\u00e9mu dizajnu, ktor\u00fd sa ve\u013emi podozrivo podob\u00e1 na niektor\u00e9 sl\u00e1vne modely automobilov. <\/span><\/p>\n

\u00a0<\/strong><\/strong><\/p>\n Aston Martin AM37\n

 <\/p>\n

Spomenut\u00e9 jachty Aston Martin a Lexus v\u0161ak \u0165a\u017eia z ofici\u00e1lnej spolupr\u00e1ce s automobilkami, v\u010faka \u010domu garantuj\u00fa vysok\u00fa kvalitu kon\u0161truk\u010dn\u00e9ho vyhotovenia a materi\u00e1lov. \u00a0Aston Martin<\/strong> predstavil spolo\u010dne so spolo\u010dnos\u0165ou Quintessence Yachts <\/strong>model AM37<\/strong> e\u0161te v roku 2016 na evente Monaco Yacht Show<\/strong>. Jachta s dvojicou motorov so spolo\u010dn\u00fdm v\u00fdkonom mimoriadnych 1040 konsk\u00fdch s\u00edl a luxusnou kajutou stoj\u00ed vy\u0161e 1,8 mili\u00f3na eur a je perfektn\u00fdm doplnen\u00edm strat\u00e9gie, ktor\u00fa Aston Martin propaguje ako Art of Living<\/strong>. V r\u00e1mci tejto strat\u00e9gie roz\u0161iruje svoju zna\u010dku do in\u00fdch odvetv\u00ed, aby \u0148ou nez\u00e1visl\u00ed v\u00fdrobcovia garantovali vysok\u00fa kvalitu svojich produktov. <\/span><\/p>\n

\u00a0<\/strong><\/strong><\/p>\n

Automobilka vyr\u00e1baj\u00faca presl\u00e1ven\u00fd Bugatti<\/strong> Chiron e\u0161te pred rokmi mala snahu doplni\u0165 svoje portf\u00f3lio tie\u017e a k super\u0161portu Veyron pl\u00e1novala prida\u0165 motorov\u00fa jachtu Ninette<\/strong>. Bal\u00ed\u010dek luxusu a pokrokov\u00fdch technol\u00f3gi\u00ed st\u00e1l viac ako dva mili\u00f3ny americk\u00fdch dol\u00e1rov. <\/span><\/p>\n

\u00a0<\/strong><\/strong><\/p>\n Lexus Sport Yacht\n

Najnov\u0161ie sa s vlastnou jachtou predstavila japonsk\u00e1 automobilka Lexus<\/strong> patriaca pod koncern Toyota. Motorov\u00e1 jachta s n\u00e1zvom Sport Yacht<\/strong> je dnes iba koncept, nadv\u00e4zuje v\u0161ak na jachty Toyota Ponam a predstavuje ich v dizajnovo atrakt\u00edvnej\u0161ej podobe. Lexus v\u00fdrobu zveril spolo\u010dnosti Marquis-Carver Yacht Group<\/strong> a moment\u00e1lne preveruje, \u010di sa v Spojen\u00fdch \u0161t\u00e1toch n\u00e1jde dostatok \u013eud\u00ed, ktor\u00ed by si ju aj re\u00e1lne zak\u00fapili. <\/span><\/p>\n


\nLexus Sport Yacht<\/strong> m\u00e1 kr\u00e1sne ladn\u00e9 tvary, enormne dlh\u00fa predn\u00fa kapotu, pod ktorou pracuj\u00fa dva motory typu V8 so spolo\u010dn\u00fdm maxim\u00e1lnym v\u00fdkonom priazniv\u00fdch 440 konsk\u00fdch s\u00edl<\/strong>. Lo\u010f dosahuje r\u00fdchlos\u0165 nanajv\u00fd\u0161 43 uzlov<\/strong>, teda necel\u00fdch 80 km\/h. Vy\u0161\u0161ie zmienen\u00fd Aston Martin AM37 dok\u00e1\u017ee nielen v\u010faka svojim vy\u0161e tis\u00edcom kon\u00ed vyvin\u00fa\u0165 maxim\u00e1lnu r\u00fdchlos\u0165 a\u017e 50 uzlov, teda 92,6 kilometrov za hodinu.<\/span><\/strong><\/p>\n Lexus Sport Yacht\n Lexus Sport Yacht\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Prepo\u017ei\u010diavanie zna\u010dky luxusnej automobilky pre s\u00fakromn\u00e9 motorov\u00e9 jachty nie je ni\u010d nov\u00e9. V minulosti ste sa mohli stretn\u00fa\u0165 napr\u00edklad s konceptom kr\u00e1snej jachty od BMW<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-5845","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/5845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=5845"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/5845\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=5845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=5845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=5845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}