Niet poch\u00fdb, \u017ee tento o\u0161ia\u013e sa spustil e\u0161te v\u00a0s\u00favislosti s\u00a0Michaelom Jordanom, basketbalov\u00fdm hr\u00e1\u010dom v lige\u00a0NBA. Jeho spolupr\u00e1ca s\u00a0Nike na v\u00fdvine basketbalovej obuvi sa za\u010dala v\u00a0roku 1984 modelom Air Jordan 1. Zna\u010dka sa presl\u00e1vila a\u00a0firma Nike sa \u010doskoro pustila do \u010fal\u0161\u00edch modelov. Zna\u010dkov\u00e9 tenisky Nike Michaela Jordana \u2013 niekedy sa im hovor\u00ed aj jordany \u2013 s\u00fa rozhodne zberate\u013eskou ikonou v\u0161etk\u00fdch \u010dias.
\nZa\u010diatok tejto kult\u00fary \u0161portovej obuvi siaha a\u017e do\u00a0roku 1917, ke\u010f firma Converse uviedla na trh tenisky Converse od Chucka Taylora.
\nV\u00a0posledn\u00fdch rokoch teniskov\u00fd boom zosilnel a firmy ho priv\u00edtali, najm\u00e4 ve\u013ek\u00e9 zna\u010dky ako Adidas, Nike, Under Armour, Puma a\u00a0\u010fal\u0161ie. Aj v\u010faka medi\u00e1lnemu \u0161ialenstvu sa tenisky st\u00e1vaj\u00fa pre mnoh\u00fdch azda najd\u00f4le\u017eitej\u0161\u00edm m\u00f3dnym prvkom. Ve\u013ek\u00e9 zna\u010dky maj\u00fa jasn\u00fa odpove\u010f \u2013 z\u00a0ich liniek pr\u00fadi obrovsk\u00e9 mno\u017estvo rozli\u010dn\u00fdch modelov. Z\u00a0nich mnoh\u00e9 s\u00fa d\u00f4verne zn\u00e1me po celom svete, aj \u013eu\u010fom, ktor\u00ed nesleduj\u00fa v\u00fdvoj v\u00a0tejto oblasti. Napr\u00edklad z\u00a0Adidasu moment\u00e1lne dominuje rad Yeezy alebo nov\u00e9 NMD. Obidva rady s\u00fa v\u00e4\u010d\u0161inou \u201edeadstock\u201c, \u010do vyvol\u00e1va obrovsk\u00fd dopyt zo strany z\u00e1kazn\u00edkov, ktor\u00ed s\u00fa ochotn\u00ed zaplati\u0165 predajcom \u2013 takzvan\u00fdm resellerom \u2013 obrovsk\u00e9 sumy. T\u00ed kupuj\u00fa zvy\u010dajne za be\u017en\u00fa predajn\u00fa cenu, ale sna\u017eia sa potom tenisky preda\u0165 za ove\u013ea v\u00e4\u010d\u0161iu sumu, ktor\u00e1 z\u00e1vis\u00ed od dostupnosti a\u00a0dopytu.<\/p>\n
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Tenisky vytvorili priestor aj pre \u010fal\u0161ie podnikanie, z\u00e1ujem sa st\u00e1le zvy\u0161uje, aj \u010do sa t\u00fdka invest\u00edci\u00ed a\u00a0pr\u00e9miov\u00fdch cien. Vznikol priestor pre resellerov, obchody, zberate\u013eov, blogy, webstr\u00e1nky, pridru\u017een\u00e9 produkty (napr. \u010distiace pr\u00edpravky na top\u00e1nky) a\u00a0\u010fal\u0161ie. Pre in\u00fdch je zauj\u00edmav\u00e1 mo\u017enos\u0165 invest\u00edci\u00ed, vidia potenci\u00e1l a\u00a0d\u00f4veruj\u00fa sile dopytu, pokia\u013e ide o\u00a0stanoven\u00e9 ceny. Aj ke\u010f ide o\u00a0podstatn\u00e9 invest\u00edcie, pre firmy nemus\u00ed by\u0165 jednoduch\u00e9 ich vyu\u017ei\u0165 v\u00a0najbli\u017e\u0161\u00edch rokoch, ale pre z\u00e1kazn\u00edka m\u00f4\u017eu by\u0165 zauj\u00edmav\u00e9. Vezmime si napr\u00edklad spom\u00ednan\u00fd rad Yeezy \u2013 prv\u00fd model 350 Pirate Black od Adidasu (2015) sa pred\u00e1val za obchodn\u00fa cenu 200 dol\u00e1rov.<\/p>\n
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Tenisky prakticky nebolo mo\u017en\u00e9 zohna\u0165, ani v\u00a0ofici\u00e1lnych obchodoch. Ak sa dostali do predaja, vypredali sa hne\u010f r\u00e1no v\u00a0prv\u00fd de\u0148. Obchody museli organizova\u0165 losovanie, aby ka\u017ed\u00fd mal rovnak\u00fa \u0161ancu tenisky z\u00edska\u0165 a\u00a0aby sa \u013eudia nep\u00fa\u0161\u0165ali do bitiek. Tenisky k\u00fapen\u00e9 za 200 dol\u00e1rov sa dali preda\u0165 aspo\u0148 za 1500, pod\u013ea ve\u013ekosti a\u00a0opotrebovanosti. Investori a\u00a0zberatelia, naz\u00fdvan\u00ed aj \u201esneaker heads\u201c, si najv\u00e4\u010d\u0161mi cenia najmen\u0161ie a\u00a0najv\u00e4\u010d\u0161ie ve\u013ekosti, ke\u010f\u017ee sa vyr\u00e1baj\u00fa e\u0161te v\u00a0men\u0161om mno\u017estve ako be\u017en\u00e9 ve\u013ekosti, a\u00a0s\u00fa teda aj drah\u0161ie.
\nNa zamyslenie \u2013 ak ste v\u00a0roku 2011 k\u00fapili tenisky Air Jordan 3 Black Cement, v roku 2015 by ste na nich zarobili 162%, \u010do je viac, ako by ste z\u00edskali za podiely v\u00a0Apple (134%) alebo na S&P 500 (82%). Tento fakt mo\u017eno vypoved\u00e1 o\u00a0sile teniskov\u00e9ho o\u0161ia\u013eu, ale opatrnos\u0165 je na mieste, tak ako pri ka\u017edom r\u00fdchlom n\u00e1raste ceny.<\/p>\n
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Zdroj: www.stockx.com<\/em><\/p>","protected":false},"excerpt":{"rendered":" Tenisky sa p\u00f4vodne pou\u017e\u00edvali len pri hran\u00ed tenisu. V\u00a0posledn\u00fdch rokoch v\u0161ak dopyt po nich prudko nar\u00e1stol, najm\u00e4 po obmedzen\u00fdch s\u00e9ri\u00e1ch, takzvan\u00fdch \u201edeadstock\u201c \u2013 ide o<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-5872","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/5872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=5872"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/5872\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=5872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=5872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=5872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}