{"id":5875,"date":"2019-08-17T00:00:00","date_gmt":"2019-08-16T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/zdielanej-ekonomike-neujdeme\/"},"modified":"2019-08-17T00:00:00","modified_gmt":"2019-08-16T23:00:00","slug":"zdielanej-ekonomike-neujdeme","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/zdielanej-ekonomike-neujdeme\/","title":{"rendered":"We will not escape the sharing economy. It is a natural evolution of modern society"},"content":{"rendered":"

St\u00e1le \u010dastej\u0161ie \u010d\u00edtame \u010dl\u00e1nky, ktor\u00e9 obhajuj\u00fa alebo zatracuj\u00fa zdie\u013ean\u00fa ekonomiku. O \u010do vlastne ide a pre\u010do je okolo nej tak\u00fd rozruch? M\u00f4\u017ee toti\u017e zmeni\u0165 v\u0161etko to, \u010do je dnes pre n\u00e1s samozrejm\u00e9 a d\u00f4le\u017eit\u00e9. Viete si predstavi\u0165 svet, v ktorom u\u017e mal\u00ed chlapci net\u00fa\u017eia po vlastn\u00fdch aut\u00e1ch a domoch? Pr\u00e1ve tak\u00fd svet n\u00e1m kr\u00e1\u010da v \u00fastrety a definuje ho zdie\u013ean\u00e1 ekonomika.<\/span><\/p>\n

 <\/p>\n

O \u010dom je vlastne zdie\u013ean\u00e1 ekonomika?<\/strong><\/p>\n

– nevylu\u010duje osobn\u00e9 vlastn\u00edctvo, ale nepotrebuje ho;
\n– invest\u00edciu do majetku nahr\u00e1dza za n\u00e1kup slu\u017eieb;
\n– je zalo\u017een\u00e1 na d\u00f4vere a vybudovanej v\u010faka internetu.<\/p>\n

 <\/p>\n

Zdie\u013ean\u00e1 ekonomika je \u010fal\u0161\u00ed evolu\u010dn\u00fd krok v na\u0161om spolo\u010denskom \u017eivote.<\/b> Dlho to fungovalo tak, \u017ee sa \u013eudia sna\u017eili hromadi\u0165 majetok a peniaze, aby ho mohli po\u010das \u017eivota vyu\u017e\u00edva\u0165 a \u010falej odovzd\u00e1va\u0165 potomstvu. Vidina vlastn\u00edctva \u00e1ut, nehnute\u013enost\u00ed a produktov \u013eud\u00ed motivuje zlep\u0161ova\u0165 sa v pr\u00e1ci, ktor\u00fa robia, je hnac\u00edm motorom v\u0161etk\u00fdch zakladate\u013eov ve\u013ek\u00fdch firiem a korpor\u00e1ci\u00ed, pom\u00e1ha \u013eu\u010fom ma\u0165 v \u017eivote ujasnen\u00e9 men\u0161ie i v\u00e4\u010d\u0161ie ciele.<\/span><\/p>\n

Vlastn\u00edctvo ako tak\u00e9 sa v\u0161ak dost\u00e1va do existen\u010dn\u00fdch probl\u00e9mov, ke\u010f\u017ee mlad\u00ed \u013eudia c\u00edtia neistoty a radi \u017eij\u00fa iba to, \u010do je pr\u00e1ve teraz. Vo ve\u013ekej miere k rozmachu zdie\u013eanej ekonomiky prispieva internet, ktor\u00fd umo\u017enil by\u0165 v kontakte prakticky s k\u00fdmko\u013evek na svete, nielen s \u00fazkym okruhom priate\u013eov a rodiny.<\/span><\/p>\n

 <\/p>\n Dali by ste nezn\u00e1memu \u010dloveku k\u013e\u00fa\u010de od vlastn\u00e9ho auta? Dnes zrejme nie, o p\u00e1r rokov to bude mo\u017eno norm\u00e1lna vec.\n

 <\/p>\n

Z\u00e1kladn\u00fdm predpokladom zdie\u013eanej ekonomiky je <\/span>obmedzenie tradi\u010dn\u00e9ho vlastn\u00edctva <\/b>(najm\u00e4 automobilov a nehnute\u013enost\u00ed) a jeho nahradenie pren\u00e1jmom a zdie\u013ean\u00edm. Skr\u00e1tka, nem\u00e1te vlastn\u00e9 auto a ani ho nepotrebujete, preto\u017ee v\u010faka internetu zist\u00edte, kto cestuje rovnak\u00fdm smerom a prisadnete si k nemu. Kr\u00e1tkodob\u00e9 pren\u00e1jmy nehnute\u013enost\u00ed cez Airbnb s\u00fa takisto d\u00f4kazom, \u017ee zdie\u013ean\u00e1 ekonomika sa u\u017e rozv\u00edja a \u010dakaj\u00fa ju pozit\u00edvne \u010dasy.<\/span><\/p>\n

Fungovalo to v\u017edy a funguje to aj dnes, hoci si to ve\u013emi neuvedomujeme: po\u017ei\u010diavame si n\u00e1radie a oble\u010denie a nikomu to nepr\u00edde \u010dudn\u00e9. Deje sa to hlavne medzi priate\u013emi a rodinou, internet v\u0161ak tieto spolo\u010densk\u00e9 okruhy umo\u017e\u0148uje roz\u0161irova\u0165.<\/span><\/p>\n

Nevylu\u010duje v\u0161ak vlastn\u00edctvo ako tak\u00e9, preto\u017ee niekto bude musie\u0165 tie aut\u00e1 vlastni\u0165 aj na\u010falej – len ich \u010falej pon\u00faka\u0165 na zdie\u013eanie a pren\u00e1jom. To by v\u0161ak mala by\u0165 \u00faloha firiem, ktor\u00e9 by vedeli z\u00e1kazn\u00edkom pon\u00faknu\u0165 aj garancie a stabiln\u00e9 cenov\u00e9 podmienky.<\/span><\/p>\n

 <\/p>\n


\n<\/strong><\/strong>V prospech zdie\u013eania hraje nov\u00e1 gener\u00e1cia
\n<\/strong><\/strong><\/h3>\n

Mlad\u00e1 gener\u00e1cia vid\u00ed veci inak. Je zmieren\u00e1 s do\u010dasnos\u0165ou a faktom, \u017ee niektor\u00e9 veci skr\u00e1tka nemus\u00ed vlastni\u0165. <\/span><\/p>\n

Vyu\u017e\u00edva platformy ako Uber, Airbnb, Bla Bla Car a je spokojn\u00e1, preto\u017ee dost\u00e1va slu\u017ebu, ktor\u00e1 vyhovuje jej predstav\u00e1m o \u017eivotnom \u0161t\u00fdle. \u201eV\u010faka r\u00f4znym platform\u00e1m maj\u00fa mo\u017enos\u0165 podeli\u0165 sa o predmety, vedomosti, peniaze, sk\u00fasenosti, siete, obsah a r\u00f4zne in\u00e9 veci – vr\u00e1tane automobilov a b\u00fdvania.\u201c uv\u00e1dza Bla Bla Car.<\/span><\/p>\n

Bla Bla Car \u010falej predpoklad\u00e1 minim\u00e1lne d\u00f4le\u017eit\u00e9 princ\u00edpy, ktor\u00e9 poh\u00e1\u0148aj\u00fa zdie\u013ean\u00fa ekonomiku:<\/span><\/p>\n

\u00a0– Nevyu\u017e\u00edvan\u00e9 veci str\u00e1caj\u00fa hodnotu<\/strong><\/p>\n

\u00a0– Pr\u00edstup k veciam je lep\u0161\u00ed ako vlastn\u00edctvo<\/strong><\/p>\n

\u00a0– D\u00f4vera medzi nezn\u00e1mymi \u013eu\u010fmi na internete<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n Zdie\u013ean\u00e1 ekonomika v\u010fa\u010d\u00ed za svoj rozvoj internetu, Facebooku a slu\u017eb\u00e1m ako Uber, Airbnb \u010di Bla Bla Car.\n

 <\/p>\n

 <\/p>\n

Nie je to pre ka\u017ed\u00e9ho<\/h3>\n

Dnes sa o zdie\u013eanej ekonomike \u010dasto p\u00ed\u0161e ako o nie\u010dom, \u010do nevyhnutne mus\u00ed pr\u00eds\u0165 a je u\u017e na\u010dase. Vyl\u00fa\u010denie vlastn\u00edctva je pova\u017eovan\u00e9 za zastaran\u00e9 a prekonan\u00e9, preto\u017ee jeho cena privysok\u00e1 a praktick\u00e9 vyu\u017eitie ot\u00e1zne. Vraj a\u017e 90 percent \u010dasu str\u00e1vi auto niekde odparkovan\u00e9, teda nevyu\u017e\u00edvan\u00e9. Mali by sme teda plati\u0165 iba desa\u0165 percent z celkovej ceny auta alebo sa rad\u0161ej rozhliadnu\u0165 po cenovo v\u00fdhodnej\u0161ej alternat\u00edve? Prv\u00e1 z mo\u017enost\u00ed je nezmysel, t\u00e1 druh\u00e1 nie.<\/span><\/p>\n

Model prenaj\u00edmania a zdie\u013eania namiesto vlastn\u00edctva po\u010d\u00edta so spolo\u010dnos\u0165ou, v ktorej ka\u017ed\u00fd zar\u00e1ba po\u010das cel\u00e9ho svojho \u017eivota a namiesto investovania do hmotn\u00e9ho vklad\u00e1 rovnak\u00e9 alebo v\u00e4\u010d\u0161ie peniaze do slu\u017eieb. D\u00f4chodkov\u00fd vek spojen\u00fd s ni\u017e\u0161\u00edm pr\u00edjmom a teda neschopnos\u0165ou plati\u0165 za slu\u017eby zdie\u013eania je rizikom a ohrozen\u00edm cel\u00e9ho konceptu zdie\u013eanej ekonomiky.<\/span><\/p>\n

S\u00fa\u010dasn\u00fd in\u0161tit\u00fat vlastn\u00edctva je dobr\u00fd v tom, \u017ee ke\u010f si \u010dlovek zadov\u00e1\u017ei automobil, po jeho vyplaten\u00ed mu v ruk\u00e1ch zost\u00e1va hodnota; mo\u017eno len polovi\u010dn\u00e1 alebo e\u0161te ni\u017e\u0161ia, ale predsa nejak\u00e1 hodnota. Aj keby to auto spl\u00e1cal desa\u0165 rokov, toto auto m\u00f4\u017ee jazdi\u0165 aj \u010fal\u0161ie desa\u0165ro\u010dia, ak sa o\u0148 bude dobre stara\u0165, pr\u00edpadne ho preda\u0165 a z\u00edskan\u00e9 prostriedky vyu\u017ei\u0165 na n\u00e1kup \u010fal\u0161ieho.<\/span><\/p>\n

Po desiatich rokov pren\u00e1jmu v\u0161ak zaplat\u00ed rovnak\u00e9 peniaze, av\u0161ak bez akejko\u013evek invest\u00edcie do hodnoty. Nezost\u00e1va mu ni\u010d in\u00e9, ne\u017e \u010falej plati\u0165 za kr\u00e1tkodob\u00e9 pren\u00e1jmy a zdie\u013eania, av\u0161ak u\u017e s men\u0161\u00edmi \u0161ancami na zmenu. A ak sa tento \u010dlovek dostane do d\u00f4chodkov\u00e9ho veku, pr\u00edpadne sa mu do pr\u00edjmu postavia v\u00e1\u017ene prek\u00e1\u017eky, napr\u00edklad choroba alebo zmena \u017eivotnej situ\u00e1cie, bude spolo\u010dnos\u0165ou odsunut\u00fd na bok.<\/span><\/p>\n

Dobr\u00fdm pr\u00edkladom toho, ako tak\u00fdto \u017eivotn\u00fd \u0161t\u00fdl na pren\u00e1jom nefunguje, s\u00fa Spojen\u00e9 \u0161t\u00e1ty. S\u00fa d\u00f4kazom, \u017ee aj bohat\u00fd \u010dlovek sa m\u00f4\u017ee v priebehu jedn\u00e9ho roka sta\u0165 bezdomovcom a pr\u00eds\u0165 aj o dom, aj o Porsche, ktor\u00e9 si v skuto\u010dnosti iba dlhodobo prenaj\u00edmal. Ak by mal vlastn\u00e9 auto a vlastn\u00fd dom, bola by \u0161anca ich preda\u0165 a zaobstara\u0165 si nie\u010do lacnej\u0161ie, pritom e\u0161te aj finan\u010dne v\u00fdjs\u0165 v zelen\u00fdch \u010d\u00edslach. <\/span><\/p>\n

\u00a0<\/strong><\/strong><\/p>\n

Mikropodnikanie<\/h3>\n

Zdie\u013ean\u00e1 ekonomika umo\u017en\u00ed posunutie kapitalizmu a podnikania z \u00farovne firiem na \u00farove\u0148 os\u00f4b. Umo\u017en\u00ed vznik nov\u00fdch sp\u00f4sobov \u017eivobytia, ktor\u00e9 bud\u00fa zalo\u017een\u00e9 na poskytovan\u00ed slu\u017eieb cez verejne dostupn\u00e9 internetov\u00e9 platformy. Ove\u013ea viac \u013eud\u00ed bude m\u00f4c\u0165 na kr\u00e1tky \u010das prenaj\u00edma\u0165 svoje aut\u00e1 a nehnute\u013enosti, aby pomohli in\u00fdm a zarobili si tak nejak\u00e9 peniaze.<\/span><\/p>\n

V tomto oh\u013eade s\u00fa nevyhnutn\u00e9 kvalitn\u00e9, univerz\u00e1lne a bezpe\u010dn\u00e9 internetov\u00e9 platformy pre zverej\u0148ovanie pon\u00fak a kontakt medzi poskytovate\u013eom a z\u00e1kazn\u00edkom. Dnes tieto \u00falohy korektne plnia slu\u017eby ako Airbnb, Bla Bla Car \u010di spom\u00ednan\u00fd Uber, do okraja by sme mohli zaradi\u0165 aj internetov\u00e9 baz\u00e1re, ktor\u00e9 tie\u017e umo\u017e\u0148uj\u00fa predaj, k\u00fapu a v\u00fdmenu hmotn\u00fdch vec\u00ed medzi vz\u00e1jomne nezn\u00e1mymi \u013eu\u010fmi.<\/span><\/p>\n

 <\/p>\n

Je zdie\u013ean\u00e1 ekonomika uskuto\u010dnite\u013en\u00e1 aj v dlhodobom horizonte? Do\u010dk\u00e1me sa jej tolerovania v\u0161etk\u00fdmi legislat\u00edvami? V skuto\u010dnosti ju u\u017e vo ve\u013ekej miere \u017eijeme a vyu\u017e\u00edvame vo svoj prospech, aj ke\u010f do sveta automobilov a nehnute\u013enost\u00ed prenik\u00e1 o nie\u010do \u0165a\u017e\u0161ie. Tu je potrebn\u00e9 postupne budova\u0165 d\u00f4veru a zvy\u0161ova\u0165 bezpe\u010dnos\u0165. Je v\u0161ak celkom ist\u00e9, \u017ee najm\u00e4 vo ve\u013ek\u00fdch mest\u00e1ch bude koncept zdie\u013eanej ekonomiky aj na\u010falej r\u00e1s\u0165 a podie\u013ea\u0165 sa na v\u00fdraznej zmene \u017eivotn\u00e9ho \u0161t\u00fdlu nastupuj\u00facich gener\u00e1ci\u00ed.<\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Zdie\u013ean\u00e1 ekonomika zvalcuje svet, to je ist\u00e9. Je priamou reakciou je akt\u00edvny \u017eivotn\u00fd \u0161t\u00fdl a modern\u00fd svet, v ktorom sa to\u010dia ve\u013ek\u00e9 peniaze.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-5875","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/5875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=5875"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/5875\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=5875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=5875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=5875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}