{"id":5917,"date":"2017-12-19T00:00:00","date_gmt":"2017-12-18T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/ako-predat-spalene-drevo-return-of-the-ashes-a-jeho-vydareny-dizajn\/"},"modified":"2017-12-19T00:00:00","modified_gmt":"2017-12-18T23:00:00","slug":"ako-predat-spalene-drevo-return-of-the-ashes-a-jeho-vydareny-dizajn","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/ako-predat-spalene-drevo-return-of-the-ashes-a-jeho-vydareny-dizajn\/","title":{"rendered":"How to sell burnt wood? Look for marketing behind everything!"},"content":{"rendered":"<h3>Return of the Ashes. Kresba pomocou\u00a0uhl\u00edka je star\u00e1 ako \u013eudstvo samotn\u00e9. V\u00f4bec prv\u00e9 jaskynn\u00e9 kresby, v\u010faka ktor\u00fdm m\u00f4\u017eeme spozn\u00e1va\u0165 povahu osobnosti prv\u00e9ho \u010dloveka, boli vytvoren\u00e9 pr\u00e1ve pomocou uhl\u00edkov, sp\u00e1len\u00fdch kusov driev. Prv\u00ed \u013eudia pri\u0161li na to, \u017ee na uho\u013e sp\u00e1len\u00e9 drevo dok\u00e1\u017ee \u0165ahan\u00edm po r\u00f4znych povrchoch zanech\u00e1va\u0165 s\u00favisl\u00fa \u010diernu stopu. Dnes, po tis\u00edcoch rokoch, sa na tomto zmenilo iba to, \u017ee z experimentovania sa stalo umenie, vrcholn\u00fd prejav \u013eudsk\u00e9ho ducha a jeho zru\u010dnosti.<\/h3>\n<p>&nbsp;<\/p>\n<p>Modern\u00e9 uhl\u00edky na kreslenie n\u00e1jdete v ka\u017edom papiernictve s v porovnan\u00ed s t\u00fdmi \u201epr\u00edrodn\u00fdmi\u201c z pahreby s\u00fa bezpe\u010dn\u00e9, maj\u00fa pravideln\u00e9 tvary, sol\u00eddnu \u0161trukt\u00faru a pr\u00e1ve tie vlastnosti, ktor\u00e9 umo\u017e\u0148uj\u00fa umeleck\u00e9mu duchu prejavi\u0165 sa navonok.<\/p>\n<p>&nbsp;<\/p>\n<p>V konkurencii lacn\u00fdch a \u013eahko dostupn\u00fdch uhl\u00edkov je mimoriadne n\u00e1ro\u010dn\u00e9 odl\u00ed\u0161i\u0165 sa. Jedna z mo\u017enost\u00ed, ako vzbudi\u0165 z\u00e1ujem z\u00e1kazn\u00edkov a prin\u00fati\u0165 ich akceptova\u0165 vy\u0161\u0161iu cenu, je zabali\u0165 uhl\u00edky do estetick\u00e9ho dizajnu. Tento, ktor\u00fdm sa p\u00fd\u0161ia uhl\u00edky limitovanej ed\u00edcie Return of the Ashes, dokonca z\u00edskal po\u010detn\u00e9 ocenenia za dizajn, dokonca bronz a 3 shortlisty na\u00a0CANNES LIONS 2014!<\/p>\n<p>Okrem CANNER LIONS sa tvorcovia Return of Ashes do\u010dkali v\u00fdznamn\u00fdch ocenen\u00ed na\u00a0ONE SHOW 2015,\u00a0LIA 2014 (London International Award 2014),\u00a0CLIO 2014,\u00a0AD STAR 2017 a ADMAN AWARD 2014, kde zozbierali zlat\u00e9, strieborn\u00e9 aj bronzov\u00e9 v\u00ed\u0165azn\u00e9 poz\u00edcie, \u010fal\u0161ie ocenenia za marketing, dizajn, obal \u010di in\u0161tal\u00e1cie.<\/p>\n<p>&nbsp;<\/p>\n<p>Skr\u00e1tka jeden \u00faspe\u0161n\u00fd pr\u00edbeh, ktor\u00fd sa cel\u00fd to\u010d\u00ed okolo sp\u00e1len\u00e9ho dreva. Nev\u0161edn\u00e9, v\u0161ak? Po zhliadnut\u00ed obalov\u00e9ho dizajnu a komunik\u00e1cie projektu Return of the Ashes v\u0161ak mus\u00edte uzna\u0165, \u017ee sa tvorcom naozaj vydarili (fotografie vklad\u00e1me z profesion\u00e1lnej soci\u00e1lnej siete\u00a0Behance):<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Return of the Ashes. Kresba pomocou\u00a0uhl\u00edka je star\u00e1 ako \u013eudstvo samotn\u00e9. V\u00f4bec prv\u00e9 jaskynn\u00e9 kresby, v\u010faka ktor\u00fdm m\u00f4\u017eeme spozn\u00e1va\u0165 povahu osobnosti prv\u00e9ho \u010dloveka, boli vytvoren\u00e9<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-5917","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/5917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=5917"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/5917\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=5917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=5917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=5917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}