Facebook, Twitter, Instagram, to s\u00fa tie najv\u00fdznamenej\u0161ie soci\u00e1lne siete zodpovedn\u00e9 za to, \u017ee str\u00e1came s\u00fakromie, \u010di u\u017e z\u00e1merne alebo nechtiac. Aj ke\u010f to nezverejn\u00edm priamo ja, z fotiek od rodiny je zrejm\u00e9, kde som tr\u00e1vil \u010das alebo ak\u00e9 m\u00e1m nov\u00e9 auto.<\/p>\n
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Soci\u00e1lne siete stavaj\u00fa na prirodzenej \u013eudskej potrebe zdie\u013eania. Zdie\u013eania zauj\u00edmavost\u00ed, udalost\u00ed, z\u00e1\u013eub a tie\u017e sam\u00e9ho seba. Potreba ma\u0165 fan\u00fa\u0161ikov je fenom\u00e9nom modernej doby, m\u00f4\u017ee ich ma\u0165 doslova ka\u017ed\u00fd. Po\u010det lajkov, odberate\u013eov a koment\u00e1rov je nie\u010do l\u00e1kav\u00e9, mo\u017eno a\u017e n\u00e1vykov\u00e9. Nie je sa \u010domu \u010dudova\u0165, \u017ee im mnoh\u00ed \u013eudia (a bav\u00edme sa o mili\u00f3noch) pod\u013eahn\u00fa a svoje dni u\u017e be\u017ene nap\u013a\u0148aj\u00fa starostlivos\u0165ou o vlastn\u00e9 online profily. Bav\u00ed ich by\u0165 verejn\u00fdmi, te\u0161ia sa z reakci\u00ed nezn\u00e1mych \u013eud\u00ed a s\u00fa avantgardou toho, \u010do sa mo\u017eno stane \u0161tandardom o nieko\u013eko rokov – \u00faplnej transparentnosti.<\/p>\n
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Vo filme The Circle Emma Watson a Tom Hanks sn\u00edvali o svete, kde je v\u0161etko verejn\u00e9 a transparentn\u00e9. Nie je to v\u00f4bec hl\u00fapa my\u0161lienka, \u017ee verejn\u00e1 mienka m\u00f4\u017ee prin\u00fati\u0165 \u013eud\u00ed spr\u00e1va\u0165 sa zodpovedne. Ve\u010f keby sme vedeli, \u017ee n\u00e1s neust\u00e1le niekto pozoruje, vyhli by sme sa na\u0161im zlozvykom, d\u00e1vali by sme si pozor chyby a vyvarovali by sme sa vec\u00ed, za ktor\u00e9 sa hanb\u00edme. Zauj\u00edmav\u00e1 my\u0161lienka, av\u0161ak ako hovor\u00ed prezident Trump: \u201eSounds good, doesn\u2019t work.\u201c<\/p>\n
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Na\u0161a sk\u00fasenos\u0165 poukazuje na to, \u017ee s otvorenos\u0165ou prich\u00e1dza aj nevkus, neetick\u00e9 spr\u00e1vanie, priam \u00fa\u017easn\u00e1 snaha o p\u00fatanie pozornosti aj za cenu tr\u00e1pnosti a nemor\u00e1lnosti. Lajky s\u00fa pova\u017eovan\u00e9 za meradlo spr\u00e1vnosti aj napriek tomu, \u017ee to tak dok\u00e1zate\u013ene nie je. Mo\u017eno je to iba probl\u00e9m tejto doby a s\u00favis\u00ed s nedostato\u010dnou vyspelos\u0165ou jednotlivcov, ktor\u00fdm jednoducho nedoch\u00e1dza, \u017ee za svoje verejn\u00e9 vyst\u00fapenia nes\u00fa zodpovednos\u0165 a bud\u00fa musie\u0165 zn\u00e1\u0161a\u0165 d\u00f4sledky, ktor\u00e9 ich \u010dinnos\u0165 vyvol\u00e1 – bez oh\u013eadu na to, \u010di bud\u00fa pozit\u00edvne alebo negat\u00edvne.<\/p>\n
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Nech to ale vyznie akoko\u013evek, mus\u00edme si prizna\u0165, \u017ee je dobr\u00e9, ak \u013eudia internet vyu\u017e\u00edvaj\u00fa aj tak\u00fdmto sp\u00f4sobom. Ve\u010f pr\u00e1ve na to existuje! Prezr\u00e1dzaj\u00fa viac o svojom charaktere a napr\u00edklad personalista m\u00f4\u017ee jednoducho zisti\u0165, \u017ee tak\u00fdto potencion\u00e1lny zamestnanec do profilu spolo\u010dnosti nezapad\u00e1. Naopak, u in\u00fdch kandid\u00e1tov na rovnak\u00fa pracovn\u00fa poz\u00edciu m\u00f4\u017ee pr\u00e1ve v\u010faka ich sebaprezent\u00e1cii na internete oceni\u0165 ich schopnos\u0165 seri\u00f3zneho vystupovania a snahu o vytvorenie dobr\u00e9ho dojmu. Alebo pr\u00e1ve naopak.<\/p>\n
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St\u00e1le m\u00e1me pr\u00e1vo na s\u00fakromie, ale mus\u00edme sa zmieri\u0165 s t\u00fdm, \u017ee sa bude st\u00e1le zu\u017eova\u0165; o tom nemo\u017eno pochybova\u0165. Sledujeme rast\u00faci tlak na to, aby sme v\u0161etci boli online. Firmy chc\u00fa ma\u0165 reprezentat\u00edvnych zamestnancov a l\u00eddrov, \u013eudia chc\u00fa by\u0165 v kontakte s rodinou a priate\u013emi, v\u0161adepr\u00edtomn\u00e9 kamerov\u00e9 syst\u00e9my vedia identifikova\u0165 jednotlivcov v obchodoch (Innovatrics, Amazon), pre online n\u00e1kup sa mus\u00edme najprv zaregistrova\u0165 pomocou profilu na soci\u00e1lnej sieti. V\u0161etko sa uklad\u00e1 a m\u00f4\u017ee vyu\u017ei\u0165 v n\u00e1\u0161 prospech, eventu\u00e1lne v neprospech.<\/p>\n
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E\u0161te v UnitedLife 04 (2\/2014) som p\u00edsal, \u017ee \u010d\u00edm je \u010dlovek \u00faspe\u0161nej\u0161\u00ed a v na\u0161ej spolo\u010denskej hierarchii vy\u0161\u0161ie, t\u00fdm m\u00e1 zodpovednos\u0165 za viac vec\u00ed. Okrem in\u00e9ho aj za to, ako bud\u00fa rozm\u00fd\u0161\u013ea\u0165 a kona\u0165 jeho priaznivci. V dobe internetu to plat\u00ed dvojn\u00e1sobne, preto\u017ee ka\u017ed\u00e1 medi\u00e1lne exponovan\u00e1 osoba je mienkotvorcom a vzorom.<\/p>\n
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Ako novin\u00e1r pohybuj\u00faci sa v prostred\u00ed technologick\u00fdch firiem predpoklad\u00e1m, \u017ee \u00fapln\u00e1 transparentnos\u0165 nie je sci-fi a v doh\u013eadnej dobe sa stane zlat\u00fdm \u0161tandardom \u013eud\u00ed, ktor\u00fdch si spolo\u010dnos\u0165 ur\u010d\u00ed za svojich l\u00eddrov. Ak ide o politick\u00e9 a spolo\u010densky d\u00f4le\u017eit\u00e9 funkcie, im sa mus\u00ed \u010dlovek obetova\u0165 a \u013eudia maj\u00fa pr\u00e1vo vedie\u0165 a vidie\u0165, ako tento \u010dlovek pracuje, komunikuje, \u017eije a nap\u013a\u0148a svoje pr\u00eds\u013euby. V\u00e4\u010d\u0161ina \u013eud\u00ed si zachov\u00e1 verejn\u00e9 profily na soci\u00e1lnych sie\u0165ach s t\u00fdm, \u017ee sa bud\u00fa ukazova\u0165 pr\u00e1ve v tom svetle, ktor\u00e9 im pr\u00e1ve vyhovuje.<\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
Internet a soci\u00e1lne siete k n\u00e1m prin\u00e1\u0161aj\u00fa mo\u017enosti a v\u00e4\u010d\u0161iu slobodu, o tom nemo\u017eno pochybova\u0165. So zv\u00e4\u010d\u0161uj\u00facou sa slobodou vznik\u00e1 aj potreba v\u00e4\u010d\u0161ej zodpovednosti a<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-5943","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/5943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=5943"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/5943\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=5943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=5943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=5943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}