{"id":6061,"date":"2018-12-19T00:00:00","date_gmt":"2018-12-18T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/ecommerce-slovensko-miliarda-eur\/"},"modified":"2018-12-19T00:00:00","modified_gmt":"2018-12-18T23:00:00","slug":"ecommerce-slovensko-miliarda-eur","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/ecommerce-slovensko-miliarda-eur\/","title":{"rendered":"Online sales in Slovakia are approaching the billion euro mark and are still growing"},"content":{"rendered":"

\u017deny na internete nakupuj\u00fa \u010dastej\u0161ie, ale mu\u017ei min\u00fa viac.<\/h3>\n

 <\/p>\n

Slov\u00e1ci si ob\u013e\u00fabili nakupovanie v\u00a0e-shopoch najm\u00e4 pre \u0161irok\u00fd v\u00fdber sortimentu, komfort nakupovania a doru\u010denia. \u017deny nakupuj\u00fa o\u00a0\u010dosi \u010dastej\u0161ie ako mu\u017ei, no mu\u017ei dok\u00e1\u017eu min\u00fa\u0165 ove\u013ea viac. \u0164a\u017eiskov\u00fdm obdob\u00edm nakupovania s\u00fa Vianoce a\u00a0tento rok bud\u00fa obchodn\u00edci op\u00e4\u0165 prepisova\u0165 \u0161tatistiky tr\u017eieb. \u010co bude hitom Vianoc? Prv\u00e9 trendy u\u017e s\u00fa zn\u00e1me a\u00a0nie je prekvapen\u00edm, \u017ee to bud\u00fa \u201echytr\u00e9\u201c hra\u010dky a\u00a0elektronika.<\/p>\n

\nOnline utrat\u00edme 201 \u2013 500 eur ro\u010dne<\/h3>\n

Celoro\u010dn\u00fd obrat e-commerce na Slovensku dosiahol za minul\u00fd rok takmer jednu miliardu eur a nakupovanie cez internet medziro\u010dne st\u00fapa dvojcifern\u00fdm tempom, o 15 %. Z\u00a0obsiahleho prieskumu Nielsen Admosphere pre SAEC vypl\u00fdva, \u017ee \u017eeny nakupuj\u00fa na internete o\u00a0\u010dosi \u010dastej\u0161ie a\u00a0viac ako mu\u017ei. Z t\u00fdch, ktor\u00ed nakupuj\u00fa v internetov\u00fdch obchodoch realizovalo za posledn\u00fdch 12 mesiacov desa\u0165 a\u00a0viac n\u00e1kupov 28 % mu\u017eov a\u00a034 % \u017eien. V\u00a0rozmedz\u00ed celkovej \u00fatraty 101 a\u017e 501 eur ro\u010dne sa \u017eeny vyrovnaj\u00fa mu\u017eom, no mu\u017ei \u010dastej\u0161ie realizuj\u00fa n\u00e1kupy nad 501 eur (16 ku 13) a\u00a0nad 1000 eur ro\u010dne (13 ku 7).<\/p>\n

Neprekvap\u00ed, \u017ee v\u00fd\u0161ka \u00fatraty a\u00a0frekvencia nakupovania sa zvy\u0161uj\u00fa s\u00a0v\u00fd\u0161kou pr\u00edjmu dom\u00e1cnosti.<\/p>\n

Viac v e-shopoch m\u00ed\u0148aj\u00fa respondenti vo veku 25-34 rokov a\u00a0vysoko\u0161kolsky vzdelan\u00ed nakupuj\u00faci. Pod\u013ea \u010deskej APEK bola priemern\u00e1 \u00fatrata v\u00a0e-shopoch v\u00a0Nemecku 1037 eur\/osoba\/rok, vo Ve\u013ekej Brit\u00e1nii 3\u00a0000 eur\/osoba\/rok a\u00a0v\u00a0\u010cech\u00e1ch necel\u00fdch 400 eur\/osoba\/rok. Na Slovensku sa pod\u013ea SAEC pohybuje \u00fatrata medzi 201 a\u017e 500 eur\/osobu\/rok (26 % z\u00a0t\u00fdch, ktor\u00ed nakupovali za posledn\u00fd rok on-line).<\/p>\n

 <\/p>\n

Oble\u010denie, obuv, parfumy a elektronika<\/h3>\n

Respondenti najviac v poslednom roku kupovali na internete oble\u010denie a obuv (48 %)<\/strong>, knihy, elektronick\u00e9 knihy a audio knihy (30 %)<\/strong>, produkty pre zdravie a kr\u00e1su, kozmetiku, drog\u00e9riu a parfumy (30 %)<\/strong>. Top trojka je tesne nasledovan\u00e1 mobilmi a\u00a0in\u00fdmi mobiln\u00fdmi komunika\u010dn\u00fdmi zariadeniami (29 %) a vstupenkami na udalosti (27 %). Medziro\u010dn\u00e9 porovnanie (2017 vs- 2018) v\u0161ak ukazuje, \u017ee kateg\u00f3rie v\u00a0Top trojke maj\u00fa klesaj\u00faci charakter. Naopak polep\u0161ila si kateg\u00f3ria \u201ebiela technika a\u00a0dom\u00e1ce spotrebi\u010de\u201c (n\u00e1rast z\u00a023 % na 24 %) a \u201en\u00e1bytok, bytov\u00e9 zariadenie a\u00a0doplnky\u201c (n\u00e1rast zo 17 na 20 %), \u010do m\u00f4\u017ee s\u00favisie\u0165 aj s\u00a0boomom reziden\u010dn\u00e9ho v\u00fdstavby.<\/p>\n

Tradi\u010dne silnou kateg\u00f3riou v\u00a0e-commerce je elektronika (na celkovom obrate sa podie\u013ea takmer 50 %). Tento rok bude op\u00e4\u0165 dominova\u0165 aj viano\u010dn\u00fdm dar\u010dekom objednan\u00fdm cez internet v\u00a0podobe smart hodiniek, fitness n\u00e1ramkov, smart hra\u010diek \u010di smartf\u00f3nov. V\u00a0n\u00e1kupoch bud\u00fa figurova\u0165 aj notebooky a\u00a0telev\u00edzory a\u00a0mimoriadne sa toho roku dar\u00ed predaju ty\u010dov\u00fdch vys\u00e1va\u010dov a\u00a0r\u00f4znym kuchynsk\u00fdm spotrebi\u010dom, mix\u00e9rom, robotom a\u00a0k\u00e1vovarom. V\u00fdznamn\u00fdmi dar\u010dekov\u00fdmi kateg\u00f3riami s\u00fa \u201ekozmetika a\u00a0zdravie\u201c a\u00a0\u201e\u0161port\u201c (\u0161portov\u00e9 potreby, odevy a\u00a0obuv). Z\u00e1kazn\u00edci na tieto Vianoce chystaj\u00fa s\u00a0dostato\u010dn\u00fdm \u010dasov\u00fdm predstihom a zodpovedne. Port\u00e1l Heureka.sk napr\u00edklad u\u017e eviduje zv\u00fd\u0161en\u00e9 vyh\u013ead\u00e1vanie umel\u00fdch viano\u010dn\u00fdch strom\u010dekov \u010di opl\u00e1tkova\u010dov.<\/p>\n

 <\/p>\n

Na bezpe\u010dnos\u0165 treba dba\u0165 st\u00e1le viac<\/h3>\n

Rozrastaj\u00faci sa internetov\u00fd trh na Slovensku prin\u00e1\u0161a aj bezpe\u010dnostn\u00e9 rizik\u00e1, ktor\u00fdm \u010del\u00ed celosvetov\u00fd e-commerce. Bezpe\u010dnostn\u00e9 spolo\u010dnosti neust\u00e1le poskytuj\u00fa rady pre bezpe\u010dnej\u0161\u00ed pohyb na internete, pri\u010dom v\u017edy uv\u00e1dzaj\u00fa tie ist\u00e9 rady – s\u00fa toti\u017e overen\u00e9, efekt\u00edvne, napriek tomu na ne \u013eudia \u010dasto zab\u00fadaj\u00fa. Po\u010fme si zhrn\u00fa\u0165 tie, ako ich skompilovala bezpe\u010dnostn\u00e1 spolo\u010dnos\u0165 Kaspersky Lab vo svojej ned\u00e1vnej spr\u00e1ve:<\/p>\n

 <\/p>\n

    \n
  1. Spr\u00e1vna konfigur\u00e1cia antispamov\u00fdch nastaven\u00ed <\/b><\/li>\n<\/ol>\n

    Kyberzlo\u010dinci \u010dasto rozposielaj\u00fa falo\u0161n\u00e9 e-mailov\u00e9 spr\u00e1vy, ktor\u00e9 napodob\u0148uj\u00fa e-mailov\u00e9 upozornenia, napr\u00edklad z online obchodu alebo banky. Cie\u013eom je oklama\u0165 pou\u017e\u00edvate\u013ea, ktor\u00fd tak nevedome klikne na infikovan\u00fd odkaz, \u010do m\u00e1 za n\u00e1sledok \u010fal\u0161ie \u0161\u00edrenie malv\u00e9ru. Preto je dobr\u00e9 doladi\u0165 antispamov\u00e9 nastavenia a\u00a0najm\u00e4 nikdy neotv\u00e1ra\u0165 s\u00fabory, ktor\u00e9 poslal nezn\u00e1my odosielate\u013e.<\/p>\n

    \n

      \n
    1. \n

      Obozretnos\u0165 nadov\u0161etko<\/b><\/p>\n<\/li>\n<\/ol>\n

      Neverte nikomu, mysl\u00edme to doslova. \u0160kodliv\u00e9 odkazy m\u00f4\u017eu pr\u00eds\u0165 od va\u0161ich priate\u013eov na soci\u00e1lnych sie\u0165ach, va\u0161ich kolegov \u010di kamar\u00e1tov z online hier, ktor\u00fdch \u00fa\u010dty boli kompromitovan\u00e9.<\/p>\n

      \n

        \n
      1. \n

        Nezanedb\u00e1vajte aktualiz\u00e1cie <\/b><\/p>\n<\/li>\n<\/ol>\n

        Pravidelne aktualizujte svoj opera\u010dn\u00fd syst\u00e9m, prehliada\u010d, antiv\u00edrus a \u010fal\u0161ie programy. Kyberzlo\u010dinci maj\u00fa tendenciu vyu\u017e\u00edva\u0165 zranite\u013en\u00e9 miesta v\u00a0softv\u00e9ri, aby prenikli do syst\u00e9mu.<\/p>\n

        \n

          \n
        1. \n

          Pou\u017e\u00edvajte siln\u00e9 a unik\u00e1tne heslo <\/b><\/p>\n<\/li>\n<\/ol>\n

          Aby ste predi\u0161li jedn\u00e9mu \u00faniku, ktor\u00fd po\u0161kod\u00ed v\u0161etky va\u0161e digit\u00e1lne identity, nikdy nepou\u017e\u00edvajte rovnak\u00e9 heslo pre viacero str\u00e1nok a slu\u017eieb. Vytvorte si siln\u00e9, hackermi neodcudzite\u013en\u00e9 heslo pre ka\u017ed\u00fd online \u00fa\u010det.<\/p>\n

          \n

            \n
          1. \n

            Zad\u00e1vanie citliv\u00fdch \u00fadajov len cez zabezpe\u010den\u00e9 internetov\u00e9 pripojenie <\/b><\/p>\n<\/li>\n<\/ol>\n

            Ak ste online na verejnom mieste, napr\u00edklad pou\u017e\u00edvate verejn\u00e9 Wi-Fi pripojenie, va\u0161a s\u00fakromn\u00e1 sie\u0165 sa pripoj\u00ed k vonkaj\u0161iemu svetu. Uistite sa, \u017ee va\u0161e zariadenie je zabezpe\u010den\u00e9 a ak v\u00e1hate, rad\u0161ej po\u010dkajte na lep\u0161iu pr\u00edle\u017eitos\u0165. V\u00a0pr\u00edpade, \u017ee potrebujete zada\u0165 napr\u00edklad svoje prihlasovacie \u00fadaje alebo \u010d\u00edslo svojho \u00fa\u010dtu, v\u017edy len cez zabezpe\u010den\u00e9 internetov\u00e9 pripojenie.<\/p>\n

            \n

              \n
            1. \n

              Pozor na s\u0165ahovan\u00e9 s\u00fabory<\/b><\/p>\n<\/li>\n<\/ol>\n

              Jednou z\u00a0top prior\u00edt kyberzlo\u010dincov je, aby ste si nevedome stiahli do svojho zariadenia malv\u00e9r. Maskuj\u00fa ho do programov a aplik\u00e1ci\u00ed, pri\u010dom po jeho stiahnut\u00ed sa sna\u017eia odcudzi\u0165 inform\u00e1cie. Pozor! Malv\u00e9r m\u00f4\u017ee by\u0165 prezle\u010den\u00fd za ak\u00fako\u013evek aplik\u00e1ciu, od popul\u00e1rnych hier, a\u017e po sledovanie dopravy alebo po\u010dasia. Nes\u0165ahujte aplik\u00e1cie, ktor\u00e9 vyzeraj\u00fa podozrivo alebo pri\u0161li zo str\u00e1nky, ktorej never\u00edte.<\/p>\n

              \n

                \n
              1. \n

                Online n\u00e1kupy len cez zabezpe\u010den\u00e9 str\u00e1nky (\u201ehttps:\u201c)<\/b><\/p>\n<\/li>\n<\/ol>\n

                Ke\u010f nakupujete online, zv\u00e4\u010d\u0161a poskytujete aj inform\u00e1cie o kreditnej karte alebo bankovom \u00fa\u010dte \u2013 ide o nie\u010do, na \u010do kyberzlo\u010dinci netrpezlivo \u010dakaj\u00fa. Zad\u00e1vajte tieto inform\u00e1cie len na str\u00e1nkach, ktor\u00e9 maj\u00fa zabezpe\u010dn\u00e9 a \u0161ifrovan\u00e9 pripojenie. Rozpozn\u00e1te ich jednoducho, ich adresa za\u010d\u00edna \u201ehttps:\u201c (\u201es\u201c znamen\u00e1 zabezpe\u010den\u00e1).<\/p>\n

                \n

                  \n
                1. \n

                  Bu\u010fte opatrn\u00ed, koho stretnete online<\/b><\/p>\n<\/li>\n<\/ol>\n

                  \u013dudia, ktor\u00fdch stretnete online, nemusia by\u0165 v\u017edy t\u00fdmi, za koho sa vyd\u00e1vaj\u00fa. V skuto\u010dnosti nemusia by\u0165 ani re\u00e1lni. Falo\u0161n\u00e9 profily na soci\u00e1lnych sie\u0165ach s\u00fa popul\u00e1rnym n\u00e1strojom kyberzlo\u010dincov, aby nadviazali kontakt s ni\u010d netu\u0161iacimi webov\u00fdmi pou\u017e\u00edvate\u013emi a vypr\u00e1zdnili im ich kyber\u00fa\u010dty. Preto bu\u010fte najmenej tak obozretn\u00ed a vn\u00edmav\u00ed vo\u010di svojmu okoliu v online svete, ako ste v tom fyzickom.<\/p>\n

                  \n

                    \n
                  1. \n

                    Sledujte povolenia pre mobiln\u00e9 aplik\u00e1cie a roz\u0161\u00edrenia prehliada\u010da <\/b><\/p>\n<\/li>\n<\/ol>\n

                    Mobiln\u00e9 aplik\u00e1cie v\u00e1s dnes be\u017ene \u017eiadaj\u00fa, aby ste s\u00fahlasili s pr\u00edstupom ku kontaktom alebo s\u00faborom na disku, ku kamere, mikrof\u00f3nu, polohe a tak \u010falej. Niektor\u00e9 z t\u00fdchto aplik\u00e1ci\u00ed nem\u00f4\u017eu bez tak\u00e9hoto s\u00fahlasu spr\u00e1vne fungova\u0165. Na druhej strane s\u00fa aj tak\u00e9, ktor\u00e9 pou\u017e\u00edvaj\u00fa tieto inform\u00e1cie na vytvorenie v\u00e1\u0161ho marketingov\u00e9ho profilu (a niekedy aj hor\u0161ie). V\u017edy kontrolujte povolenia, ktor\u00e9 d\u00e1vate aplik\u00e1cii alebo roz\u0161\u00edreniu.<\/p>\n

                    \n

                      \n
                    1. Skontrolujte si v\u00e1\u0161 firewall <\/b><\/li>\n<\/ol>\n

                      Kontrola v\u00e1\u0161ho firewallu m\u00f4\u017ee znie\u0165 ako ve\u013emi komplikovan\u00e1 z\u00e1le\u017eitos\u0165, ale v skuto\u010dnosti to tak nie je. Ak vlastn\u00edte zariadenie, ktor\u00e9 be\u017e\u00ed na opera\u010dnom syst\u00e9me Windows, sta\u010d\u00ed do vyh\u013ead\u00e1vacieho okienka zada\u0165 \u201cfirewall\u201d a klikn\u00fa\u0165 na v\u00fdsledok (nach\u00e1dza sa tie\u017e v\u00a0s\u00fabore \u201eOvl\u00e1dac\u00ed panel<\/i>\u201c). Ak je firewall zapnut\u00fd a pripojen\u00fd, tak by malo by\u0165 v\u0161etko v poriadku. Firewall toti\u017e dok\u00e1\u017ee odr\u00e1\u017ea\u0165 mnoh\u00e9 \u00fatoky kyberzlo\u010dincov.<\/p>\n

                      \n

                      \n

                      Zdroje: Nielsen Admosphere, APEK, Kharisma, Z\u00e1sielkov\u0148a, Heureka.sk, Kaspersky Lab<\/em><\/p>\n

                      ","protected":false},"excerpt":{"rendered":"

                      \u017deny na internete nakupuj\u00fa \u010dastej\u0161ie, ale mu\u017ei min\u00fa viac.   Slov\u00e1ci si ob\u013e\u00fabili nakupovanie v\u00a0e-shopoch najm\u00e4 pre \u0161irok\u00fd v\u00fdber sortimentu, komfort nakupovania a doru\u010denia. \u017deny<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6061","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6061"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6061\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}