{"id":6073,"date":"2019-01-25T00:00:00","date_gmt":"2019-01-24T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/tlacenie-fotiek-je-opat-v-mode\/"},"modified":"2019-01-25T00:00:00","modified_gmt":"2019-01-24T23:00:00","slug":"tlacenie-fotiek-je-opat-v-mode","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/tlacenie-fotiek-je-opat-v-mode\/","title":{"rendered":"Photo printing is back in fashion, young people are not afraid to return to the past"},"content":{"rendered":"<h3>Tla\u010den\u00e1 fotografia e\u0161te nevymrela. Pr\u00e1ve naopak, stoj\u00ed na prahu novej \u017eivotnej etapy.<\/h3>\n<p>&nbsp;<\/p>\n<p>N\u00e1stup digit\u00e1lnej fotografie nebol pre tla\u010d fotiek katastrofou. Tou sa stal a\u017e pr\u00edchod digit\u00e1lnej fotografie do sveta mobiln\u00fdch telef\u00f3nov, ktor\u00e9 umo\u017enili uklada\u0165 v\u0161etky fotografie do vlastnej pam\u00e4te a odtia\u013e ich zdie\u013ea\u0165 internet, kde s\u00fa k dispoz\u00edcii kedyko\u013evek, odkia\u013eko\u013evek a komuko\u013evek. Tla\u010d fotiek sa tak stala prakticky zbyto\u010dnou, preto\u017ee displej p\u00e4\u0165 \u010di \u0161es\u0165palcov\u00e9ho mobilu dok\u00e1\u017ee zobrazi\u0165 ak\u00fako\u013evek fotku vo v\u00fdbornej kvalite a do pam\u00e4te sa ich vojd\u00fa aj desiatky tis\u00edc.<\/p>\n<p>&nbsp;<\/p>\n<p>D\u00f4vod, pre\u010do predch\u00e1dzaj\u00face gener\u00e1cie tla\u010dili fotografie vo ve\u013ekom, je celkom prozaick\u00fd: nemali in\u00fa mo\u017enos\u0165. Ak chceli vidie\u0165 fotografie, ktor\u00e9 zachytili na fotoapar\u00e1t, museli ich najprv necha\u0165 vyvola\u0165. Preto sa v \u0161ufl\u00edkoch a fotoalbumoch kopili aj tak\u00e9 fotografie, ktor\u00e9 boli duplicitn\u00e9 s in\u00fdmi, boli nekvalitn\u00e9 alebo \u00faplne bez akejko\u013evek v\u00fdpovednej hodnoty.<\/p>\n<p>&nbsp;<\/p>\n<p>Pod\u013ea magaz\u00ednu Freedom Paper sa v roku 2016\u00a0 zaznamenalo na mobiln\u00e9 telef\u00f3ny a jedno\u00fa\u010delov\u00e9 fotoapar\u00e1ty 1,1 bili\u00f3na fotografi\u00ed. V roku 2020 to m\u00e1 by\u0165 a\u017e 1,4 bili\u00f3na. Neprekvapivo sa takmer absol\u00fatna v\u00e4\u010d\u0161ina t\u00fdchto fotografi\u00ed nikdy nedostane na papier.<\/p>\n<p>&nbsp;<\/p>\n<p>Tla\u010d fotografi\u00ed na \u0161tandardn\u00fd fotopapier sa stala akousi nostalgiou, ktor\u00e1 sa v\u0161ak pomaly vracia sp\u00e4\u0165 do pozornosti nov\u00fdch gener\u00e1ci\u00ed. Magaz\u00edn InfoTrends pouk\u00e1zal na skuto\u010dnos\u0165, \u017ee gener\u00e1cia takzvan\u00fdch Mileni\u00e1lov (rok narodenia medzi 1981 a\u017e 2000) nezanevrela na tla\u010d fotografi\u00ed, hoci v porovnan\u00ed s predch\u00e1dzaj\u00facou gener\u00e1ciou X fotia a\u017e o 60 percent viac. Tla\u010d fotografi\u00ed v\u0161ak vyu\u017e\u00edvaj\u00fa preva\u017ene vtedy, ke\u010f chc\u00fa niekoho obdarova\u0165, ke\u010f chc\u00fa z fotografi\u00ed spravi\u0165 fototesnu alebo zrenovova\u0165 star\u0161ie rodinn\u00e9 fotografie a uchova\u0165 ich tak vo fyzickej podobe aj pre nasleduj\u00face desa\u0165ro\u010dia.<\/p>\n<p>&nbsp;<\/p>\n<p>Bud\u00facnos\u0165 tla\u010denej fotografie nach\u00e1dzame predov\u0161etk\u00fdm v nasledovnom kontexte:<\/p>\n<ul>\n<li>zakladanie nov\u00fdch rodinn\u00fdch fotoalbumov;<\/li>\n<li>tvorba fotostien a rozmern\u00fdch fotokol\u00e1\u017e\u00ed ako interi\u00e9rov\u00e9ho doplnku;<\/li>\n<li>pou\u017e\u00edvanie vlastn\u00fdch fotiek namiesto obrazov;<\/li>\n<li>s\u00e9ria fotiek ako dar\u010dek pre rodinu, priate\u013eov;<\/li>\n<li>ved\u013eaj\u0161ia aktivita na p\u00e1rty, oslav\u00e1ch a eventoch, kde je s\u00fa\u010das\u0165ou z\u00e1bavy aj zhotovovanie vtipn\u00fdch momentiek, ktor\u00e9 sa vytla\u010dia pre spomienku;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Jedn\u00fdm z d\u00f4vodov, pre\u010do sa \u013eudia za\u010dn\u00fa vraca\u0165 k tla\u010denej fotografii, je aj jednoduchos\u0165 ich tla\u010de vo vysokej kvalite. Modern\u00e9 atramentov\u00e9 tla\u010diarne s\u00fa dnes lacn\u00e9 a ak disponuj\u00fa takzvan\u00fdm tankovac\u00edm syst\u00e9mom pre atrament, cena jednej fotografie vytla\u010denej na papier je doslova zanedbate\u013en\u00e1 &#8211; doslova na \u00farovni zop\u00e1r eurocentov.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Tla\u010den\u00e1 fotografia e\u0161te nevymrela. Pr\u00e1ve naopak, stoj\u00ed na prahu novej \u017eivotnej etapy.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6073","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6073"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6073\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}