{"id":6090,"date":"2019-02-27T00:00:00","date_gmt":"2019-02-26T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/uzasne-video-vyvoj-hodnoty-znaciek\/"},"modified":"2019-02-27T00:00:00","modified_gmt":"2019-02-26T23:00:00","slug":"uzasne-video-vyvoj-hodnoty-znaciek","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/uzasne-video-vyvoj-hodnoty-znaciek\/","title":{"rendered":"Amazing video: the evolution of brand value over the years"},"content":{"rendered":"<p>Infografika zapracovan\u00e1 do videa ni\u017e\u0161ie m\u00e1 nie\u010do vy\u0161e p\u00e4\u0165 min\u00fat, ka\u017ed\u00e1 sekunda str\u00e1ven\u00e1 jeho sledovan\u00edm stoj\u00ed za pozornos\u0165, ale <strong>to najzauj\u00edmavej\u0161ie sa deje a\u017e po roku 2010<\/strong>. Video interpretuje v\u00fdvoj trhovej hodnoty zna\u010diek v mili\u00f3noch americk\u00fdch dol\u00e1roch v rozp\u00e4t\u00ed rokov 2000 a\u017e 2018.<\/p>\n<p>M\u00f4\u017ee sa to zda\u0165 ako kr\u00e1tke obdobie na z\u00e1sadn\u00e9 zmeny, len\u017ee pr\u00e1ve opak je realitou. M\u00f4\u017eeme sledova\u0165 z\u00e1sadn\u00fd n\u00e1skok zna\u010dky Coca-Cola pred v\u0161etk\u00fdmi ostatn\u00fdmi, vr\u00e1tane technologick\u00fdch firiem.<\/p>\n<p>Do boja sa o poz\u00edciu TOP5 najhodnotnej\u0161\u00edch zna\u010diek v tomto obdob\u00ed zap\u00e1jali aj IBM, Microsoft, Google a GE. Od roku 2011 sa ale zo spodn\u00fdch prie\u010dok rebr\u00ed\u010dka prakticky bez zav\u00e1hania dost\u00e1va nahor Apple, ktor\u00e9 <strong>doslova valcuje<\/strong> v\u0161etky konven\u010dn\u00e9 spolo\u010dnosti ako Toyota, BMW, Gilette, Cisco, Nokia, HP, Mercedes-Benz \u010di McDonald&#8217;s.<\/p>\n<p>Od rovnak\u00e9ho roku za\u010d\u00edna v\u00fdznamnej\u0161ie r\u00e1s\u0165 aj Google, ktor\u00e9 a\u0161piruje na prv\u00fa poz\u00edciu. Apple v\u0161ak rastie tak\u00fdm z\u00e1vratn\u00fdm tempom, \u017ee Google prekon\u00e1va e\u0161te v priebehu roku 2012 a l\u00eddrom rebr\u00ed\u010dka sa st\u00e1va u\u017e v roku 2013. A pr\u00e1ve od tohto roku m\u00f4\u017eeme sledova\u0165 enormn\u00fd rast hodnoty zna\u010diek Apple aj Google, ktor\u00e9 nev\u00eddan\u00fdm sp\u00f4sobom menia cel\u00fd charakter grafu.<\/p>\n<p>&nbsp;<\/p>\n<p>Rast zna\u010diek Google a Apple v nasleduj\u00facich rokoch je priam z\u00e1vratn\u00fd, pri\u010dom z\u00e1ver videa-grafu kon\u010d\u00ed s hodnotami Apple 214,395 miliardy USD a Google 155,466 miliardy USD. Dnes u\u017e ale vieme, \u017ee v auguste 2018 sa Apple podarilo atakova\u0165 hodnotu jedn\u00e9ho bili\u00f3na americk\u00fdch dol\u00e1rov, pri\u010dom Google bolo v rovnakom obdob\u00ed hodnoten\u00e9 na 845 mili\u00e1rd USD.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/BQovQUga0VE\" width=\"100%\" height=\"350\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>T\u00e9ma: Top 15 Best Global Brands Ranking<\/p>","protected":false},"excerpt":{"rendered":"<p>Ak\u00e9 ponau\u010denie vypl\u00fdva z prilo\u017een\u00e9ho videa? Zna\u010dky prirodzene nadob\u00fadaj\u00fa a str\u00e1caj\u00fa svoju trhov\u00fa hodnotu, pri\u010dom z\u00e1sadn\u00fdm sp\u00f4sobom reaguj\u00fa na aktu\u00e1lne dianie vo svete. Alebo s\u00fa to pr\u00e1ve tieto zna\u010dky, kto ovplyv\u0148uje svet?<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6090","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6090"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6090\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}