Zna\u010dka Philip Morris dnes na tla\u010dovej konferencii v Design Factory v Bratislave podrobnej\u0161ie predstavila produkt, ktor\u00fd pred\u00e1va na Slovensku u\u017e dva mesiace a v \u010cesku e\u0161te dlh\u0161ie. Tvrd\u00ed, \u017ee ide o revolu\u010dn\u00fd produkt, ktor\u00fd kombinuje p\u00f4\u017eitok z faj\u010denia klasick\u00fdch cigariet so sk\u00fasenos\u0165ou s elektronick\u00fdmi cigaretami, pri\u010dom \u0161kodliv\u00e9 l\u00e1tky redukuje a\u017e o 90 percent.<\/p>\n
IQOS, nov\u00e1 gener\u00e1cia cigariet, reprezentuje aktu\u00e1lnu v\u00edziu firmy pre bud\u00facnos\u0165 bez dymu. IQOS pritom skuto\u010dne \u017eiadny dym neprodukuje, na chemick\u00fa reakciu uvo\u013e\u0148uj\u00facu nikot\u00edn a chu\u0165 z tabaku nevyu\u017e\u00edva spa\u013eovanie, ale iba zahrievanie. N\u00e1plne nie s\u00fa tekut\u00e9 so syntetick\u00fdm nikot\u00ednom, ale plnohodnotn\u00fd tabak. Napriek tomu sa predstavitelia Philip Morris br\u00e1nia tvrdeniu, \u017ee ide o cigarety \u2013 rad\u0161ej ich chce naz\u00fdva\u0165 tabakov\u00fdmi n\u00e1pl\u0148ami.<\/p>\n
<\/p>\n
Faj\u010denie s prav\u00fdm tabakom bez dymu<\/strong><\/p>\n Andrea Gontkovi\u010dov\u00e1, riadite\u013eka oddelenia produktov so zn\u00ed\u017een\u00fdm rizikom, tvrd\u00ed, \u017ee aj napriek drastickej regul\u00e1cii tabakov\u00e9ho priemyslu sa spotrebite\u013esk\u00e9 spr\u00e1vanie v\u00fdrazne nemen\u00ed. Preto pova\u017euje za spr\u00e1vne vyv\u00edja\u0165 produkty, ktor\u00e9 zni\u017euj\u00fa zdravotn\u00fa z\u00e1vadnos\u0165 produktov a odstr\u00e1ni\u0165 princ\u00edp spa\u013eovania, ktor\u00fd je pr\u00ed\u010dinou produkcie \u0161kodliv\u00fdch l\u00e1tok.<\/p>\n \u0160kodlivos\u0165 spa\u013eovania potvrdzuje aj Manuel Peitsch, riadite\u013e pre vedu a v\u00fdskum v Philip Morris International. Na tla\u010dovej konferencii predstavil nov\u00fd produkt aj po technickej str\u00e1nke a IQOS pova\u017euje za v\u00fdsledok vedeck\u00e9ho a technologick\u00e9ho v\u00fdvoja. Pripom\u00edna, \u017ee v\u00fdsledky o zn\u00ed\u017een\u00ed zdravotn\u00fdch riz\u00edk sa klinicky overuj\u00fa a v kompletnej forme bud\u00fa k dispoz\u00edcii na stiahnutie z internetu.<\/p>\n Pod\u013ea Juraja Kr\u00e1lika z PM m\u00e1 slovensk\u00e9 zast\u00fapenie Philip Morris konkr\u00e9tne ciele, chce faj\u010diarov konvertova\u0165 na potenci\u00e1lne menej \u0161kodliv\u00fa alternat\u00edvu k cigaret\u00e1m.<\/p>\n <\/p>\n Nie je to elektronick\u00e1 cigareta<\/strong><\/p>\n A\u017e polovica zariadenia IQOS je tvoren\u00e1 bat\u00e9riou, ktor\u00e1 je nab\u00edjate\u013en\u00e1 ako norm\u00e1lny mobiln\u00fd telef\u00f3n. Jedna tabakov\u00e1 n\u00e1pl\u0148 sta\u010d\u00ed na 14 potiahnut\u00ed alebo 6 min\u00fat. Na jedno nabitie bat\u00e9ria vydr\u017e\u00ed jedno pou\u017eitie, ale puzdro pre Iqos obsahuje powerbanku na asi 25 nabit\u00ed. Powerbanka vydr\u017e\u00ed cel\u00fd jeden de\u0148 a jej nab\u00edjanie je zabezpe\u010den\u00e9 prostredn\u00edctvom microUSB konektora.<\/p>\n \u010cepe\u013e vo vn\u00fatri zariadenia je zahrievan\u00e1 na 350 stup\u0148ov Celzia, pritom je kontaktom spojen\u00e1 s tabakovou n\u00e1pl\u0148ou. T\u00e1to n\u00e1pl\u0148 vyzer\u00e1 ako ve\u013emi kr\u00e1tke cigarety, obsahuje v\u0161ak celkom odli\u0161n\u00fa vn\u00fatorn\u00fa \u0161trukt\u00faru.<\/p>\n <\/p>\n Legislat\u00edva mysl\u00ed aj na na nedymiaci tabak <\/strong><\/p>\n Petr \u0160ebek z PM pripomenul op\u00e4\u0165, \u017ee v\u00fdrazn\u00e1 regul\u00e1cia tabakov\u00e9ho priemyslu nezni\u017euje po\u010det faj\u010diarov a domnieva sa, \u017ee popri kampani na ukon\u010denie faj\u010denia by mal vznikn\u00fa\u0165 apel na zni\u017eovanie rizikovosti faj\u010denia. Pochipite\u013ene, zna\u010dku Philip Morris vid\u00ed ako l\u00eddra v tejto oblasti.<\/p>\n Pripom\u00edna, \u017ee pou\u017e\u00edvanie Iqos je pod\u013ea z\u00e1kona mo\u017en\u00e9 aj tam, kde je v\u0161eobecne faj\u010denie zak\u00e1zan\u00e9; preto\u017ee neprodukuje \u017eiadny dym a neohrozuje ostatn\u00fdch \u013eud\u00ed okolo.<\/p>\n Cena Iqosu je 99 eur, moment\u00e1lne sa d\u00e1 z\u00edska\u0165 s pomerne v\u00fdraznou z\u013eavou. Pred\u00e1va sa v troch farebn\u00fdch mot\u00edvoch- Jedna krabi\u010dka \u0161tandardn\u00fdch tabakov\u00fdch n\u00e1pln\u00ed stoj\u00ed 3,50 eur, teda o nie\u010do menej ako lep\u0161ie cigarety. Pred\u00e1vaj\u00fa sa v\u0161ak v baleniach po 8 krabi\u010diek.<\/p>","protected":false},"excerpt":{"rendered":" Zna\u010dka Philip Morris dnes na tla\u010dovej konferencii v Design Factory v Bratislave podrobnej\u0161ie predstavila produkt, ktor\u00fd pred\u00e1va na Slovensku u\u017e dva mesiace a v \u010cesku<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6114","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6114"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6114\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}