{"id":6158,"date":"2019-05-29T00:00:00","date_gmt":"2019-05-28T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/ikea-po-desatrociach-meni-logo-zltej-a-modrej-je-definitivne-koniec\/"},"modified":"2019-05-29T00:00:00","modified_gmt":"2019-05-28T23:00:00","slug":"ikea-po-desatrociach-meni-logo-zltej-a-modrej-je-definitivne-koniec","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/ikea-po-desatrociach-meni-logo-zltej-a-modrej-je-definitivne-koniec\/","title":{"rendered":"IKEA po desa\u0165ro\u010diach men\u00ed logo: \u017eltej a modrej je definit\u00edvne koniec"},"content":{"rendered":"<p>Zna\u010dku IKEA pozn\u00e1 sn\u00e1\u010f ka\u017ed\u00fd na severz\u00e1padnej pologuli. Rovnako tak logo, ktor\u00e9 sa v priebehu desa\u0165ro\u010d\u00ed nemenilo a stalo sa pre zna\u010dku tak typick\u00fdm, \u017ee ho vie nakresli\u0165 aj mal\u00e9 die\u0165a.<\/p>\n<p>Len\u017ee moderniz\u00e1cia je z\u00e1kladom udr\u017eiavania kroku s dobou a preto IKEA po\u017eiadala dizajn\u00e9rske \u0161t\u00fadio\u00a072andSunny Amsterdam, aby vytvorilo \u0161v\u00e9dskemu obchodn\u00e9mu domu s potrebami pre dom\u00e1cnos\u0165 nov\u00fa digit\u00e1lnu identitu. S \u0148ou sa upravuje aj logo, ktor\u00e9 sa definit\u00edvne zbavuje jedine\u010dnej modro-\u017eltej farebnej sch\u00e9my.<\/p>\n<p>Nov\u00e9 logo zna\u010dky IKEA zachov\u00e1va jej z\u00e1kladn\u00e9 \u010drty vr\u00e1tane fontu, ale interpretuje ho v modernej jednofarebnej podobe s takzvan\u00fdm oknom. Jedn\u00e1 sa o tak\u00fd dizajnov\u00fd koncept, ktor\u00fd umo\u017e\u0148uje logu tej-ktorej spolo\u010dnosti vsadi\u0165 do pozadia ak\u00fdko\u013evek obraz, \u010di u\u017e konkr\u00e9tny alebo abstraktn\u00fd. V\u010faka tomuto konceptu si logo zachov\u00e1va svoj jednozna\u010dn\u00fd v\u00fdznam (prezent\u00e1ciu zna\u010dky), ale v kontexte, ktor\u00fd je pr\u00e1ve \u017eiad\u00faci.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/RQ4zH5Ox-8c\" width=\"100%\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Inov\u00e1cie si niekedy vy\u017eaduj\u00fa obete. Tentokr\u00e1t v podobe typickej farebnej sch\u00e9my.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6158","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6158"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6158\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}