{"id":6187,"date":"2019-07-03T00:00:00","date_gmt":"2019-07-02T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/bratia-uspesne-kopiruju-velke-weby-zalozili-na-tom-multimilionovy-biznis\/"},"modified":"2019-07-03T00:00:00","modified_gmt":"2019-07-02T23:00:00","slug":"bratia-uspesne-kopiruju-velke-weby-zalozili-na-tom-multimilionovy-biznis","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/bratia-uspesne-kopiruju-velke-weby-zalozili-na-tom-multimilionovy-biznis\/","title":{"rendered":"Bratia \u00faspe\u0161ne kop\u00edruj\u00fa ve\u013ek\u00e9 weby, zalo\u017eili na tom multimili\u00f3nov\u00fd biznis"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>Kop\u00edrovanie du\u0161evn\u00e9ho vlastn\u00edctva alebo in\u0161pirovanie sa lep\u0161\u00edmi?<\/strong> N\u00e1js\u0165 jednozna\u010dn\u00fd n\u00e1zor na \u010dinnos\u0165 troch s\u00farodencov\u00a0Marca, Alexandra a Olivera Samwerovcov nie je \u00faplne jednoduch\u00e9. Alebo pr\u00e1ve naopak?<\/p>\n<p>&nbsp;<\/p>\n<h3>Skop\u00edrovan\u00fd Facebook<\/h3>\n<p>\u017divia sa klonovan\u00edm webov a ide im to ve\u013emi dobre. Webov\u00e9 projekty Samwerovcov v minulosti akvizovali za desiatky mili\u00f3nov dol\u00e1rov firmy ako Google, eBay, Groupon \u010di News Corporation &#8211; aj napriek tomu, \u017ee vedeli, \u017ee sa jedn\u00e1 o klony ve\u013ek\u00fdch americk\u00fdch online slu\u017eieb.<\/p>\n<p>Zd\u00e1 sa, \u017ee Samwerovci robia pr\u00e1cu dobre a k prosperite im dopom\u00e1ha nielen obrovsk\u00fd kapit\u00e1l, ale aj neochvejn\u00e1 d\u00f4vera vo svoj biznis model.<\/p>\n<p>Podstatou pr\u00e1ce trojice bratov nebolo iba prin\u00e1\u0161anie funkci\u00ed zo zn\u00e1mych online slu\u017eieb, ale ich doslovn\u00e9 kop\u00edrovanie. S\u00fastredili sa pritom na krajiny, v ktor\u00fdch tieto ve\u013ek\u00e9 slu\u017eby neboli prev\u00e1dzkovan\u00e9. Kop\u00edrovali sn\u00e1\u010f v\u0161etko od Airbnb po Pinterest \u010di eBay. S ve\u013ek\u00fdm obchodn\u00fdm \u00faspechom sa im podarilo skop\u00edrova\u0165\u00a0YouTube (<strong>MyVideo<\/strong>), Twitter (<strong>Frazr<\/strong>) i Facebook (<strong>StudiVZ<\/strong>). Ich verzia Grouponu sa vol\u00e1 <strong>DailyDeal<\/strong> a Airbnb skop\u00edrovali ako <strong>Wimdu<\/strong> pre Nemecko a <strong>Airizu<\/strong> pre \u010c\u00ednu. <strong>Alando<\/strong> je zasa alternat\u00edvou k medzin\u00e1rodn\u00e9mu eBayu.<\/p>\n<p>Klony webstr\u00e1nok maj\u00fa vlastn\u00fd n\u00e1zov, ale rovnak\u00fa funk\u010dnos\u0165. Zameriavali sa neanglicky hovoriace krajiny, preva\u017ene Nemecko, Rusko, \u010c\u00ednu a Braz\u00edliu.<\/p>\n<p>O legit\u00edmnosti tohto biznisu sved\u010d\u00ed skuto\u010dnos\u0165, \u017ee nadn\u00e1rodn\u00e9 spolo\u010dnosti tieto klony nakupuj\u00fa. DailyDeal bol v roku 2011 akvizovan\u00fd Googlom za <strong>130 mili\u00f3nov britsk\u00fdch libier<\/strong>. Alando k\u00fapil priamo eBay za <strong>35 mili\u00f3nov britsk\u00fdch libier<\/strong> iba po sto d\u0148och fungovania \u201estart-upu\u201c. O\u010dividne sa ob\u00e1val konkurencie, ktor\u00e1 vyr\u00e1stla v\u010faka kop\u00edrovaniu jeho sam\u00e9ho, ale na to zamestnal samotn\u00e9ho Olivera Samwera ako riadite\u013ea eBayu pre Nemecko, Rak\u00fasko a \u0160vaj\u010diarsko.<\/p>\n<p>&nbsp;<\/p>\n<h3>Od aeroliniek k internetu<\/h3>\n<p>E\u0161te v 90. rokoch pritom internet nebol ich dom\u00e9nou, bratov fascinovali predov\u0161etk\u00fdm n\u00edzkon\u00e1kladov\u00e9 leteck\u00e9 spolo\u010dnosti. Richard Branson\u00a0a\u00a0Michael O&#8217;Leary z Ryanairu pre nich boli hrdinovia. \u201e<em>V\u017edy sme sn\u00edvali o tom, \u017ee zalo\u017e\u00edme firmu, u\u017e vo veku 12, 14 a 16 rokov<\/em>,\u201c Marc vysvet\u013eoval svoje motiv\u00e1cie na Zeistgeiste v roku 2007 a pokra\u010doval: \u201e<em>N\u00e1\u0161 probl\u00e9m spo\u010d\u00edval v tom, \u017ee sme chceli by\u0165 najprv podnikate\u013emi, a\u017e potom sme museli n\u00e1js\u0165 n\u00e1pad<\/em>.\u201c<\/p>\n<p>Napokon sa s\u00farodencom stalo \u201eosudn\u00fdm\u201c spustenie webovej slu\u017eby\u00a0Netscape, ktor\u00e1 ich mimoriadne zaujala a in\u0161pirovala k tomu, aby vycestovali na st\u00e1\u017e do Silicon Valley.\u00a0 In\u0161pir\u00e1ciu pritom \u00fadajne nabrali aj od Steva Jobsa a jeho prejavu na Standforde: \u201e<em>Zabudnite na investi\u010dn\u00e9 bankovn\u00edctvo, zabudnite na poradenstvo, cho\u010fte do Eur\u00f3py a n\u00e1jdite l\u00e1sku<\/em>.\u201c<\/p>\n<p>Z USA sa vr\u00e1tili s ideou vytvorenia nemeck\u00e9ho klona auk\u010dnej slu\u017eby eBay.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/1i9kcBHX2Nw\" width=\"100%\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h3><\/h3>\n<h3>Absol\u00fatna sebaistota<\/h3>\n<p><strong>Oliver Samwer<\/strong>, ktor\u00fd je pova\u017eovan\u00fd za l\u00eddra trojice s\u00farodencov, s\u00e1m o sebe tvrd\u00ed, \u017ee sa nepova\u017euje za inov\u00e1tora. Naopak:<\/p>\n<p>\u201eMojou v\u00fdhodou je, \u017ee nikdy nie som prv\u00fd,\u201c tvrd\u00ed <span style=\"text-decoration: underline;\">v rozhovore pre magaz\u00edn Wired.<\/span> \u201eNikdy. Mojou v\u00fdhodou je, \u017ee vo viacer\u00fdch pr\u00edpadoch budujeme r\u00fdchlej\u0161ie a lep\u0161ie ako ktoko\u013evek in\u00fd.\u201c<\/p>\n<p>Na ot\u00e1zku, \u010di s kontroverzn\u00fdm projektom Wimdu, klonom Airbnb, neza\u0161li pri\u010faleko, odpoved\u00e1 ve\u013emi jednozna\u010dne: \u201eNie.\u201c<\/p>\n<p>Oliver si o\u010dividne ver\u00ed, preto\u017ee mu jeho koncept podnikania prin\u00e1\u0161a mimoriadne finan\u010dn\u00e9 \u00faspechy.<\/p>\n<p>&nbsp;<\/p>\n<h3>Peniaze investovan\u00e9 do rozvoja<\/h3>\n<p>Peniaze z\u00edskan\u00e9 z akviz\u00edci\u00ed s\u00farodenci vyu\u017eili na investovanie do firiem ako\u00a0Facebook, LinkedIn a Zynga a tie\u017e do vybudovania vlastn\u00e9ho start-upov\u00e9ho inkub\u00e1tora s n\u00e1zvom Rocket Internet. Ten produkuje start-upy s potenci\u00e1lom ve\u013emi agres\u00edvneho rastu.<\/p>\n<p>Za prv\u00e9 \u0161tyri roky tento inkub\u00e1tor do sveta vypustil 30 start-upov, z ktor\u00fdch zlyhalo iba p\u00e4\u0165. Dnes m\u00e1 <span style=\"text-decoration: underline;\">Rocket Internet<\/span> v portf\u00f3liu viac ako 200 spolo\u010dnost\u00ed, p\u00f4sob\u00ed na \u0161iestich kontinentoch, zamestn\u00e1va 42-tis\u00edc \u013eud\u00ed a m\u00e1 trhov\u00fa hodnotu 30 mili\u00e1rd eur.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Zd\u00e1 sa, \u017ee zalo\u017ei\u0165 si biznis s kop\u00edrovan\u00edm ve\u013ek\u00fdch webov\u00fdch slu\u017eieb je v poriadku, ak m\u00e1te dostato\u010dne ve\u013ek\u00fd kapit\u00e1l.<\/p>\n<p>Spolo\u010dnosti, ktor\u00e9 kop\u00edruj\u00fa funk\u010dnos\u0165 in\u00fdch spolo\u010dnost\u00ed a ich produktov, sa naz\u00fdvaj\u00fa copycats a pod\u013ea mnoh\u00fdch odborn\u00edkov sa jedn\u00e1 o podvodn\u00e9 firmy. Bratia s t\u00fdm zrejme probl\u00e9m nemaj\u00fa a napriek verejnej mienke odborn\u00edkov vo svojej pr\u00e1ci na\u010falej pokra\u010duj\u00fa.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Ako podnikate\u013e nemus\u00edte pr\u00eds\u0165 na trh s ni\u010d\u00edm nov\u00fdm, sta\u010d\u00ed sa in\u0161pirova\u0165 lep\u0161\u00edmi.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6187","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6187"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6187\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}