{"id":6197,"date":"2019-07-11T00:00:00","date_gmt":"2019-07-10T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/v-com-bol-lee-iacocca-vynimocny-a-aky-bol-jeho-pribeh\/"},"modified":"2019-07-11T00:00:00","modified_gmt":"2019-07-10T23:00:00","slug":"v-com-bol-lee-iacocca-vynimocny-a-aky-bol-jeho-pribeh","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/v-com-bol-lee-iacocca-vynimocny-a-aky-bol-jeho-pribeh\/","title":{"rendered":"V \u010dom bol Lee Iacocca v\u00fdnimo\u010dn\u00fd a ak\u00fd bol jeho pr\u00edbeh?"},"content":{"rendered":"

Lee Iacocca bol jedn\u00fdm z najlep\u0161\u00edch mana\u017e\u00e9rov sveta, tvrdia mnoh\u00e9 zdroje a najm\u00e4 t\u00ed, ktor\u00ed sa s n\u00edm stretli osobne. Keith Crain, \u0161\u00e9fredaktor magaz\u00ednu Auto News, dokonca o Iacoccovi nap\u00edsal, \u017ee bol v\u00e4\u010d\u0161\u00ed ako s\u00e1m \u017eivot. V osemdesiatych rokov sa dokonca jeho vlastn\u00fd \u017eivotopis stal bestsellerom, tak\u00fd bol v \u010dase svojej najv\u00e4\u010d\u0161ej sl\u00e1vy vychyten\u00fd.<\/p>\n

Niekdaj\u0161\u00ed mana\u017e\u00e9r automobiliek a vizion\u00e1r zomrel 2. j\u00fala 2019 vo veku 94 rokov\u00a0vo svojom domove v Bel-Air v Kalifornii, trpel na Parkinsonovu chorobu.<\/p>\n

Narodil sa v roku 1924 v americkej Pensylv\u00e1nii, bol synom talianskych pris\u0165ahovalcov a svoju kari\u00e9ru za\u010dal na st\u00e1\u017ei v automobilke Ford v roku 1946 – teda iba 22-ro\u010dn\u00fd. V tom \u010dase bol v River Rouge najv\u00e4\u010d\u0161\u00ed v\u00fdrobn\u00fd z\u00e1vod na svete. P\u00f4vodn\u00e9 amb\u00edcie pracova\u0165 na poz\u00edcii in\u017einiera r\u00fdchlo pominuli, Iacocca sa preuk\u00e1zal ako dobr\u00fd obchodn\u00edk a mana\u017e\u00e9r. Namiesto v\u00fdroby automatick\u00fdch prevodoviek sa tak venoval obchodnej \u010dinnosti v\u00a0Chestere v Pensylv\u00e1nii a v roku 1949 sa stal oblastn\u00fdm riadite\u013eom predaja v meste\u00a0Wilke-Barre.<\/p>\n Lee Iacocca po\u010das p\u00f4sobenia vo Forde\n

56 za 56<\/h3>\n

Jedn\u00fdm z prv\u00fdch skuto\u010dne \u00faspe\u0161n\u00fdch projektov Iacocca bola jeho kampa\u0148 \u201e56 za 56\u201c. To znamenalo, \u017ee ktoko\u013evek si k\u00fapil Ford z roku 1956, zaplatil akont\u00e1ciu vo v\u00fd\u0161ke 20 percent z ceny vozidla a potom ho tri roky spl\u00e1cal po 56 dol\u00e1rov mesa\u010dne. Odhaduje sa, \u017ee len v\u010faka tejto kampani Ford predal o 75-tis\u00edc kusov automobilov viac. Nov\u00e1 strat\u00e9gia bola zrozumite\u013en\u00e1 pre ka\u017ed\u00e9ho. Za odmenu dostal Iacocca pov\u00fd\u0161enie na poz\u00edciu okresn\u00e9ho mana\u017e\u00e9ra Washingtonu a v roku 1960 sa stal riadite\u013eom marketingu osobn\u00fdch vozidiel spolo\u010dnosti.<\/p>\n

Napokon sa v novembri 1960 stal viceprezidentom a gener\u00e1lnym riadite\u013eom div\u00edzie Ford.<\/p>\n

Vo Forde zaviedol \u0161tvr\u0165ro\u010dn\u00e9 kontroly a p\u00e4\u0165 sl\u00e1vnych ot\u00e1zok, ktor\u00e9 mali priam ba\u0165ovsk\u00fd charakter:<\/p>\n

Ak\u00e9 m\u00e1te ciele na nasleduj\u00facich 90 dn\u00ed?<\/em>
\nAk\u00e9 m\u00e1te pl\u00e1ny?<\/em>
\nAk\u00e9 s\u00fa va\u0161e priority?<\/em>
\n\u010co o\u010dak\u00e1vate?<\/em>
\nAk\u00fdm sp\u00f4sobom to chcete dosiahnu\u0165?<\/em><\/p>\n

Odpovede na tieto ot\u00e1zky mali zamestnanci d\u00e1va\u0165 svojim nadriaden\u00fdm, \u010d\u00edm Iacocca podnecoval dial\u00f3gy medzi nimi.<\/p>\n

Zauj\u00edmavos\u0165ou je, \u017ee Iacocca sa osobne podie\u013eal na v\u00fdvoji dnes u\u017e legend\u00e1rneho Fordu Mustang, ktor\u00e9ho sa len za prv\u00fd rok v\u00fdroby predalo 418 812 kusov. Iba za prv\u00e9 dva roky predaja vytvoril model Mustang \u010dist\u00fd zisk 1,1 miliard americk\u00fdch dol\u00e1rov.<\/p>\n

Vo Forde sa stali k\u013e\u00fa\u010dov\u00fdmi d\u00e1tumami 10. december 1970 a 13. j\u00fal 1978. V ten prv\u00fd sa Iacocca stal prezidentom Ford Motor Company. V ten druh\u00fd ho Henry Ford II. ofici\u00e1lne prepustil pre osobn\u00e9 nezhody.<\/p>\n

 <\/p>\n Iacocca sa osobne podie\u013eal na v\u00fdvoji prv\u00e9ho Fordu Mustang, ktor\u00fd priniesol spolo\u010dnosti obrovsk\u00e9 zisky\n

<\/h3>\n

Chrysler a tvrd\u00e9 opatrenia pre dosiahnutie \u00faspechu<\/h3>\n

Obdobie vo\u013ena v\u0161ak pre Iacoccu netrvalo dlho. U\u017e v okt\u00f3bri 1978 sa stal prezidentom spolo\u010dnosti Chrysler, ktor\u00e1 si ho najala, aby riadil re\u0161truktualiz\u00e1ciu spolo\u010dnosti. T\u00e1 bola v \u010derven\u00fdch \u010d\u00edslach a jej vozidl\u00e1 mali poves\u0165 poruchov\u00fdch strojov. Iacocca vyu\u017ei\u0165 svoje vo\u013en\u00e9 ruky a do Chrysleru si zavolal \u013eud\u00ed z Fordu.<\/p>\n

Jeho pr\u00edstup bol ve\u013emi tvrd\u00fd. Zn\u00ed\u017eil platy sedemsto zamestnancov, zru\u0161il vypl\u00e1canie pr\u00e9mi\u00ed, rozpredal v\u0161etok tovar, ktor\u00fd dos\u0165 nezar\u00e1bal, zn\u00ed\u017eil n\u00e1klady na fixn\u00fdch 600 mili\u00f3nov dol\u00e1rov, zru\u0161il vypl\u00e1canie dividend prist\u00fapil k \u010fal\u0161\u00edm z\u00e1sadn\u00fdm opatreniam. Napokon sa mu v roku 1979 podarilo vyjedna\u0165 p\u00f4\u017ei\u010dku od USA vo v\u00fd\u0161ke jednej miliardy americk\u00fdch dol\u00e1rov. T\u00fato p\u00f4\u017ei\u010dku Chrysler splatil u\u017e v roku 1983, tak sa za\u010dalo spolo\u010dnosti dari\u0165.<\/p>\n

Lee Iacocca sa tie\u017e zasl\u00fa\u017eil o akviz\u00edciu spolo\u010dnosti AMC v roku 1987, ktorej patrila zna\u010dka Jeep. Chrysler jej akviz\u00edciou z\u00edskal mimoriadne ziskov\u00fa div\u00edziu ter\u00e9nnych automobilov.<\/p>\n

Lee Iacocca nast\u00fapil do d\u00f4chodku v roku 1993, ale e\u0161te v roku 2005 sa stal tv\u00e1rou reklamnej kampane Chrysleru.<\/p>\n

Po\u010das \u017eivota bol (a dodnes je) kritizovan\u00fd za protijaponsk\u00e9 vyjadrenia, za prepustenie tis\u00edcok radov\u00fdch robotn\u00edkov pri re\u0161truktualiz\u00e1cii Chrysleru a fakt, \u017ee hoci radik\u00e1lne zni\u017eoval n\u00e1klady, s\u00e1m sebe si doprial astronomick\u00fd plat.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Je ve\u013emi m\u00e1lo v\u00fdkonn\u00fdch riadite\u013eov, ktor\u00ed sa m\u00f4\u017eu pochv\u00e1li\u0165 \u00faspe\u0161n\u00fdm veden\u00edm dvoch obrovsk\u00fdch firiem. Iacocca tak\u00fdm bol.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6197","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6197"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6197\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}