{"id":6231,"date":"2019-08-05T00:00:00","date_gmt":"2019-08-04T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/mercedes-benz-sa-stal-tercom-velkej-kritiky-za-zdanlivo-normalny-prispevok-na-twitteri\/"},"modified":"2019-08-05T00:00:00","modified_gmt":"2019-08-04T23:00:00","slug":"mercedes-benz-sa-stal-tercom-velkej-kritiky-za-zdanlivo-normalny-prispevok-na-twitteri","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/mercedes-benz-sa-stal-tercom-velkej-kritiky-za-zdanlivo-normalny-prispevok-na-twitteri\/","title":{"rendered":"Mercedes-Benz sa stal ter\u010dom ve\u013ekej kritiky za zdanlivo norm\u00e1lny pr\u00edspevok na Twitteri"},"content":{"rendered":"<p><strong>Automobilov\u00e9 zna\u010dky s\u00fa na soci\u00e1lnych sie\u0165ach akt\u00edvnej\u0161ie ne\u017e kedyko\u013evek predt\u00fdm<\/strong>, ostatne, ide o ve\u013emi \u00fa\u010dinn\u00fa reklamu, ktor\u00e1 dok\u00e1\u017ee zacieli\u0165 na obrovsk\u00e9 masy \u013eud\u00ed. V\u00fdrobcovia tak vo ve\u013ekom prezentuj\u00fa svoje modely a v\u0161akovak\u00fdmi sp\u00f4sobmi sa sna\u017eia zauja\u0165 u\u017e\u00edvate\u013eov internetu. Z \u010dasu na \u010das sa pritom stane, \u017ee jednotliv\u00e9 pr\u00edspevky zaznamenaj\u00fa ve\u013ek\u00fd \u00faspech a \u0161\u00edria sa svetom nezadr\u017eate\u013enou r\u00fdchlos\u0165ou, inokedy zas vyvolaj\u00fa b\u00farliv\u00fa diskusiu \u010di kritiku. Pr\u00e1ve druh\u00e1 situ\u00e1cia sa odohrala <strong>na ofici\u00e1lnom profile zna\u010dky Mercedes-Benz na Twitteri, kde sa zdanlivo nevinn\u00fd post s fotografiami stal ter\u010dom kritiky.<\/strong><\/p>\n<p>Podstatou pr\u00edspevku bol atrakt\u00edvne nakonfigurovan\u00fd Mercedes-AMG GLA 45 4Matic vo v\u00fdraznej \u010dervenej farbe, ktor\u00fd automobilka prezentovala so slovami, \u017ee<strong> i ke\u010f je leto ve\u013emi tepl\u00e9, AMG rozp\u00e1li s p\u00e1liv\u00fdm \u010derven\u00fdm lakom veci e\u0161te viac<\/strong>. Na tom na prv\u00fd poh\u013ead nie je ni\u010d zl\u00e9, ostatne, leto naozaj tepl\u00e9 je a obdobne v\u00fdkonn\u00e9 auto s obdobne v\u00fdrazn\u00fdm \u010derven\u00fdm lakom zv\u00e4\u010d\u0161a naozaj p\u00f4sob\u00ed \u201cpekelne\u201d.<\/p>\n<p>Len\u017ee, dnes \u017eijeme v dobe, kedy sa t\u00e9mou \u010d\u00edslo jeden st\u00e1vaj\u00fa environment\u00e1lne probl\u00e9my a s t\u00fdm s\u00favisiaca snaha o zni\u017eovanie emisi\u00ed. V tomto kontexte sa zrazu na\u0161la <strong>skupina \u013eud\u00ed, ktor\u00e1 obvinila automobilku za nevhodn\u00fa nar\u00e1\u017eku na s\u00fa\u010dasn\u00fd stav glob\u00e1lnej kl\u00edmy.<\/strong> Samozrejme, tak\u00fdto \u00famysel automobilka z\u010faleka nemala, niektor\u00ed jej sledovatelia v\u0161ak za pr\u00edspevkom vidia probl\u00e9m a dali jej to patri\u010dne najavo.<\/p>\n<p>Automobilka napokon <strong>po tlaku vydala vyjadrenie, kde sa verejne\u00a0ospravedlnila\u00a0za pr\u00edspevok so slovami, \u017ee to zrovna nebola ich najlep\u0161ia hodina.<\/strong> Z\u00e1rove\u0148 zna\u010dka dodala, \u017ee neust\u00e1le pracuje na transform\u00e1cii jej flotily aut, ke\u010f\u017ee jej cie\u013eom je CO2 neutr\u00e1lna mobilita. Cel\u00fa situ\u00e1ciu tak mo\u017eno pova\u017eova\u0165 za trochu nepochopite\u013en\u00fa, nako\u013eko obsah pr\u00edspevku naozaj nebol absol\u00fatne kritick\u00fd \u010di nevhodn\u00fd a ospravedlnenie vyznieva a\u017e bizarne. \u017dia\u013e, na dne\u0161n\u00e9 pomery v\u0161ak status mohol by\u0165 pre niekoho ne\u0161\u0165astne interpretovan\u00fd, preto automobilka svoje po\u010d\u00ednanie na soci\u00e1lnej sieti zobrala sp\u00e4\u0165 a ozna\u010dila za krok ved\u013ea.<\/p>","protected":false},"excerpt":{"rendered":"<p>Popis k fotk\u00e1m \u010derven\u00e9ho AMG-\u010dka nezobrala verejnos\u0165 pozit\u00edvne.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6231","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6231"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6231\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}