{"id":6249,"date":"2019-08-21T00:00:00","date_gmt":"2019-08-20T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/mcdonalds-s-modrym-logom\/"},"modified":"2019-08-21T00:00:00","modified_gmt":"2019-08-20T23:00:00","slug":"mcdonalds-s-modrym-logom","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/mcdonalds-s-modrym-logom\/","title":{"rendered":"Jedin\u00fd McDonald&#8217;s na svete s tyrkysov\u00fdm logom: Na v\u00fdnimku m\u00e1 dobr\u00fd d\u00f4vod."},"content":{"rendered":"<h3>V\u00fdnimka z dizajn manu\u00e1lu<\/h3>\n<p>McDonald&#8217;s je kultov\u00fd, mo\u017eno najsl\u00e1vnej\u0161\u00ed re\u0165azec r\u00fdchleho ob\u010derstvenia z mnoh\u00fdch d\u00f4vodov. Niektor\u00ed maj\u00fa v ob\u013eube tenk\u00e9 hranolky, in\u00ed maj\u00fa radi klasick\u00fd BigMac, \u010fal\u0161\u00ed zasa vedia oceni\u0165 k\u00e1vu alebo \u0161al\u00e1ty, ktor\u00e9 sa vo fastfoodoch pred\u00e1vaj\u00fa tie\u017e. Nech je v\u0161ak paleta ob\u010derstvenia ak\u00e1ko\u013evek, najtypickej\u0161ou vecou charakteristickou pre McDonald&#8217;s s\u00fa dva \u017elt\u00e9 obl\u00faky, \u0161tylizovan\u00e9 p\u00edsmeno M. Toto logo sa stalo tak samozrejmou s\u00fa\u010das\u0165ou na\u0161ej \u010dasti severnej pologule, \u017ee ho dok\u00e1\u017ee rozpozna\u0165 ako mal\u00e9 die\u0165a, tak aj ka\u017ed\u00fd senior.<\/p>\n<p>\u017dlt\u00e9 obl\u00faky s\u00fa \u0161tandardizovan\u00e9 a nepou\u017e\u00edvaj\u00fa sa v inej ako takto schv\u00e1lenej podobe. Teda a\u017e na jedno miesto na svete &#8211; v Sedone v Arizone s\u00fa obl\u00faky McDonald&#8217;s tmav\u00e9 tyrkysov\u00e9.<\/p>\n<p>Sedona McDonald&#8217;s sa preto stal v\u00fdznamnou turistickou atrakciou. Mnoh\u00ed n\u00e1v\u0161tevn\u00edci prich\u00e1dzaj\u00fa z cel\u00e9ho sveta, aby si spravili selfie pri jedine\u010dne sfarbenom logu.<\/p>\n<p>&nbsp;<\/p>\n Zdroj: pou\u017e\u00edvate\u013esk\u00e1 fotografia z yelp.combiz\/mcdonalds-sedona\n<h3>\u0160peci\u00e1lne po\u017eiadavky kv\u00f4li pr\u00edrode<\/h3>\n<p>Re\u0161taur\u00e1cia bola otvoren\u00e1 v m\u00e1ji 1993, nach\u00e1dza sa na jednom z najmalebnej\u0161\u00edch miest v Arizone. Sedona je zn\u00e1ma svojimi \u00fachvatn\u00fdmi horami z \u010dervenej skaly a \u0161iroko otvorenou oblohou. Ale na podporu hospod\u00e1rstva potrebuj\u00fa aj tie najkraj\u0161ie miesta sveta infra\u0161trukt\u00faru a podnikate\u013eov, preto je Sedona pln\u00e1 r\u00f4znych re\u0161taur\u00e1ci\u00ed, obchodov so suven\u00edrmi a obchodmi s potravinami.<\/p>\n<p>V snahe o rovnov\u00e1hu medzi krajinou a maloobchodom mesto Sedona stanovilo obmedzenia t\u00fdkaj\u00face sa dizajnu a zna\u010denia budov, vr\u00e1tane toho, ak\u00e9 maj\u00fa by\u0165 budovy vysok\u00e9 a ak\u00e9 farby maj\u00fa ma\u0165 ich fas\u00e1dy a v\u00fdklady.<\/p>\n<p>&nbsp;<\/p>\n<p>Nicholas Gioello, mana\u017e\u00e9r slu\u017eieb a rozvoja v Sedone, povedal pre Fox News nasledovn\u00e9:<\/p>\n<blockquote><p>\u201eChceme, aby v\u0161etko spl\u00fdvalo s okolitou pr\u00edrodou, \u010do zah\u0155\u0148a predov\u0161etk\u00fdm zemit\u00e9 farebn\u00e9 t\u00f3ny. Tento pr\u00edstup je ten d\u00f4vod, pre ktor\u00fd \u013eudia prich\u00e1dzaj\u00fa do Sedony.\u201c<\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p>Mo\u017eno si hovor\u00edte, pre\u010do nie je logo teda v \u010dervenej farbe, ktor\u00e1 bude pripom\u00edna\u0165 \u010derven\u00e9 skalnat\u00e9 hory. Odpove\u010f na t\u00fato ot\u00e1zku nepozn\u00e1me. V ka\u017edom pr\u00edpade sa zemit\u00e1 tyrkysov\u00e1 farba k okoliu hod\u00ed, rovnako tak k hnedej \u00faprave fas\u00e1dy budovy.<\/p>\n<p>Ke\u010f\u017ee zna\u010dka fastfoodov je v Spojen\u00fdch \u0161t\u00e1toch nie\u010do ako ur\u010dovate\u013e trendov, pridali sa k jeho farebnej sch\u00e9me aj \u010fal\u0161ie podniky a dnes je Sedona touto farebnou kombin\u00e1ciou typick\u00e1.<\/p>\n<p>Modr\u00e9 obl\u00faky s\u00fa kv\u00f4li v\u00fd\u0161kov\u00fdm obmedzeniam umiestnen\u00e9 ni\u017e\u0161ie, ako je tomu v in\u00fdch prev\u00e1dzkach fastfoodu v\u0161ade vo svete &#8211; preto si s nimi m\u00f4\u017eu \u013eudia robi\u0165 \u201eself\u00ed\u010dka\u201c a na soci\u00e1lnych sie\u0165ach tak \u010falej podporova\u0165 turistick\u00fd ruch v Sedone. Ve\u013ek\u00fd totem s obrovsk\u00fdm M na vrchu tu teda nen\u00e1jdete.<\/p>\n<p>Jedna v\u00fdnimka sa ale predsa len na\u0161la: pred budovou je aspo\u0148 notoricky zn\u00e1my sto\u017eiar s americkou vlajkou a farebnou \u010derveno-\u017eltou vlajkou McDonald&#8217;s.<\/p>\n<p>T\u00e1to nezvy\u010dajn\u00e1 turistick\u00e1 atrakcia sa nach\u00e1dza na ceste 89A v Sedone v Arizone, ale s o\u010dak\u00e1vaniami to ve\u013emi nepreh\u00e1\u0148ajte &#8211; vo vn\u00fatri je re\u0161taur\u00e1cia \u00faplne rovnak\u00e1 ako v\u0161ade inde v krajine.<\/p>\n foto: pou\u017e\u00edvate\u013esk\u00e1 fotografia z yelp.combiz\/mcdonalds-sedona\n<p>&nbsp;<\/p>\n<p><iframe style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3273.7094179612195!2d-111.80390748488959!3d34.863528081988!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x872da12448260813%3A0x578fad00f5f52a59!2sMcDonald's!5e0!3m2!1ssk!2ssk!4v1566317970666!5m2!1ssk!2ssk\" width=\"100%\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Prev\u00e1dzka fastfoodu v USA dostala \u0161peci\u00e1lnu v\u00fdnimku, aby sa prisp\u00f4sobila miestnej legislat\u00edve.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6249","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6249"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6249\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}