Minul\u00fd j\u00fan sa firma s n\u00e1zvom BIRD do\u010dkala ozna\u010denia za najr\u00fdchlej\u0161ie rast\u00faci startup dosahuj\u00faci trhov\u00fa hodnotu 1 miliardu americk\u00fdch dol\u00e1rov. Znelo to tak, \u017ee tam aj rast spolo\u010dnosti skon\u010d\u00ed, len\u017ee opak sa uk\u00e1zal pravdou. BIRD m\u00e1 dnes trhov\u00fa hodnotu a\u017e 2,5 miliardy americk\u00fdch dol\u00e1rov a o\u010dak\u00e1va sa, \u017ee bude na\u010falej r\u00e1s\u0165.<\/p>\n
<\/p>\n
Spolo\u010dnos\u0165 BIRD sa zaober\u00e1 iba jednou vecou: zdie\u013ean\u00fdmi slu\u017ebami mikromobility. Nakupuje elektrick\u00e9 kolobe\u017eky, ktor\u00e9 si m\u00f4\u017ee hocikto prenaja\u0165 a dosta\u0165 sa na na nich tam, kde pr\u00e1ve potrebuje. Bez papierova\u010diek, lacno, r\u00fdchlo a navy\u0161e so v\u017edy nabitou e-kolobe\u017ekou.<\/p>\n
Minul\u00fd t\u00fd\u017ede\u0148 sa BIRD do\u010dkal v\u00fdznamnej finan\u010dnej injekcie od kanadsk\u00e9ho penzijn\u00e9ho fondu\u00a0CDPQ. Pr\u00e1ve t\u00e1to invest\u00edcia do startupu zo San Francisca mu zabezpe\u010dila z\u00e1vratn\u00fa trhov\u00fa kapitaliz\u00e1ciu.<\/p>\n
Mohlo by sa zda\u0165, \u017ee BIRD je unik\u00e1tom, takzvan\u00fdm jednoro\u017ecom zo Silicon Valley, len\u017ee nie je jedin\u00fdm. Jeho hlavn\u00ed konkurenti s\u00fa Lime, Spin a Skip, ktor\u00e9 si taktie\u017e stoja ve\u013emi dobre. Vox e\u0161te v janu\u00e1ri p\u00edsal o tom, \u017ee LIME pravdepodobne dosiahne trhov\u00fa hodnotu dve miliardy americk\u00fdch dol\u00e1rov, Spin m\u00e1 za sebou automobilov\u00e9ho giganta FORD a Skip m\u00e1 v s\u00fa\u010dasnosti trhov\u00fa hodnotu 100 mili\u00f3nov USD. V\u0161etko s\u00fa to ve\u013emi p\u00f4sobiv\u00e9 \u010d\u00edsla.<\/p>\n
<\/p>\n \u00a9 2019 BIRD\n
Tento biznis je v\u0161ak ot\u00e1zny a iba \u0165a\u017eko perspekt\u00edvny. T\u00e9me sme sa venovali u\u017e v samostatnom \u010dl\u00e1nku Pre\u010do elektrick\u00e9 kolobe\u017eky asi dlho nevydr\u017eia? V\u0161eobecn\u00e9 nad\u0161enie pre elektrick\u00e9 kolobe\u017eky m\u00f4\u017ee pomerne r\u00fdchlo opadn\u00fa\u0165, ich zdie\u013eanie m\u00e1 toti\u017e v\u00e1\u017ene nedostatky.<\/p>\n
Pod\u013ea The Verge je pre spolo\u010dnosti ako BIRD \u010di LIME \u0161\u0165ast\u00edm, ak im jedna kolobe\u017eka vydr\u017e\u00ed dlh\u0161ie ako 30 dn\u00ed! Quartz spo\u010d\u00edtal, \u017ee v San Franciscu je priemern\u00e1 \u017eivotnos\u0165 takejto verejne dostupnej elektrickej kolobe\u017eky iba 28,8 dn\u00ed a po\u010det j\u00e1zd 3,5 denne. \u00dadajne iba 7 kolobe\u017eiek zo 129 pre\u017eilo dlh\u0161ie ako 60 dn\u00ed.<\/p>\n
BIRD takto pokryje asi iba 67 dol\u00e1rov z ceny priemernej kolobe\u017eky, str\u00e1ca teda a\u017e 293 dol\u00e1rov na ka\u017edej z nich! Samotn\u00fd BIRD tento prepo\u010det odmieta s t\u00fdm, \u017ee kolobe\u017eky migruj\u00fa a \u010falej sa s nimi pracuje, \u010do situ\u00e1ciu men\u00ed.<\/p>\n
<\/p>\n \u00a9 2019 BIRD\n
<\/p>\n
Prev\u00e1dzkovatelia firiem na poskytovanie zdie\u013ean\u00fdch kolobe\u017eiek zatia\u013e situ\u00e1ciu s neudr\u017eate\u013enos\u0165ou ich biznisu nemusia nutne rie\u0161i\u0165, preto\u017ee za chrbtom maj\u00fa mili\u00f3ny americk\u00fdch dol\u00e1rov, ktor\u00e9 vyzbierali od investorov a \u013eud\u00ed prostredn\u00edctvom crowdfundingu. Probl\u00e9my za\u010dn\u00fa a\u017e vo chv\u00edli, ke\u010f tieto peniaze za\u010dn\u00fa doch\u00e1dza\u0165 a firmy bud\u00fa musie\u0165 existova\u0165 z prev\u00e1dzkov\u00fdch tr\u017eieb.<\/p>\n
BIRD medzi\u010dasom pri\u0161iel s novou gener\u00e1ciou kolobe\u017eiek s n\u00e1zvom ZERO, vyr\u00e1ba ich v spolupr\u00e1ci s \u010d\u00ednskou formou Okai. Lime m\u00e1 zasa nov\u00fd model Gen 3. Napriek tomu, \u017ee s\u00fa drah\u0161ie na v\u00fdrobu, o\u010dak\u00e1va sa, \u017ee pr\u00e1ve tieto modely prines\u00fa dlh\u0161iu \u017eivotnos\u0165 a t\u00fdm p\u00e1dom aj udr\u017eate\u013enos\u0165 cel\u00e9ho biznisu. \u010ci je to tak aj v skuto\u010dnosti, zatia\u013e nevieme, ale pred\u013a\u017ei\u0165 \u017eivotnos\u0165 skokom z 28 dn\u00ed na 6 mesiacov je ve\u013emi ambici\u00f3zny z\u00e1mer.<\/p>","protected":false},"excerpt":{"rendered":"
Je mimoriadny rast hodnoty \u201ekolobe\u017ekov\u00fdch firiem\u201c postaven\u00fd na stabiln\u00fdch z\u00e1kladoch?<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6299","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6299"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6299\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}