{"id":6301,"date":"2019-10-10T00:00:00","date_gmt":"2019-10-09T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/sef-rocne-napise-9200-narodeninovych-pohladnic-vdacnost\/"},"modified":"2019-10-10T00:00:00","modified_gmt":"2019-10-09T23:00:00","slug":"sef-rocne-napise-9200-narodeninovych-pohladnic-vdacnost","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/sef-rocne-napise-9200-narodeninovych-pohladnic-vdacnost\/","title":{"rendered":"Tento \u0161\u00e9f ro\u010dne nap\u00ed\u0161e 9200 narodeninov\u00fdch poh\u013eadn\u00edc, vysvet\u013euje v\u00fdznam v\u010fa\u010dnosti"},"content":{"rendered":"<p style=\"text-align: right;\"><em>Tituln\u00e1 fotografia: \u00a9 Sheldon Yellen via Business Insider<\/em><\/p>\n<p>Tento pr\u00edbeh je akoby vytrhnut\u00fd z fikt\u00edvnych poviedok od ak\u00e9hosi autora rozpr\u00e1vok. Ve\u010f kto by si u\u017e na\u0161iel \u010das nap\u00edsa\u0165 ka\u017ed\u00fd jeden de\u0148 25 blaho\u017eelan\u00ed k narodenin\u00e1m? Jedine tak niekto nezamestnan\u00fd, pr\u00edpadne niekto, kto v pr\u00e1ci ni\u010d d\u00f4le\u017eit\u00e9 nem\u00e1 na starosti? <strong>Realita je v\u0161ak dychber\u00faca<\/strong>. Tak\u00fato pr\u00e1cu nad r\u00e1mec svojich povinnost\u00ed rob\u00ed ka\u017ed\u00fd de\u0148 priamo gener\u00e1lny riadite\u013e spolo\u010dnosti (CEO) s 9 200 zamestnancami.<\/p>\n<p>&nbsp;<\/p>\n<p>Yellen sa stal riadite\u013eom firmy BELFOR Holdings, Inc. v roku 1985. Spolo\u010dnos\u0165 m\u00f4\u017eeme nazva\u0165 stavebnou, ale jej portf\u00f3lio slu\u017eieb o nie\u010do komplikovanej\u0161ie: firma sa venuje oprave domov a nehnute\u013enost\u00ed po pr\u00edrodn\u00fdch katastrof\u00e1ch. Ke\u010f Yellen pred 34 rokmi nast\u00fapil na ved\u00facu poz\u00edciu, za\u010dal aj s netradi\u010dnou pr\u00e1cou navy\u0161e: ka\u017ed\u00e9mu zamestnancovi spolo\u010dnosti ru\u010dne nap\u00edsal blaho\u017eelanie s po\u010fakovan\u00edm. Po 34 rokoch to rob\u00ed st\u00e1le, ale po\u010det zamestnancov sa medzi\u010dasom rozr\u00e1stol na ohromn\u00fdch 9 200. Ale Yellen nezanevrel na t\u00fato nepochybne \u010dasovo a kreat\u00edvne n\u00e1ro\u010dn\u00fa \u00falohu, pokra\u010duje v nej a dnes sa st\u00e1va predmetom z\u00e1ujmu verejnosti.<\/p>\n<p><strong>Takto sa rob\u00ed dobr\u00e9 PR vlastnej firme<\/strong>, pravda. Ale podstatou pr\u00e1ce tohto gener\u00e1lneho riadite\u013ea je jeho <strong>osobn\u00fd apel na v\u010fa\u010dnos\u0165<\/strong>, ktorej v\u00fdznam vysvet\u013eoval v \u010dl\u00e1nku pre Business Insider.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sheldon Yellen<\/strong> za\u010dal s touto zauj\u00edmavou pr\u00e1cou v roku 1985, ke\u010f ho do poz\u00edcie gener\u00e1lneho riadite\u013ea dotla\u010dil jeho \u0161vagor. Mnoh\u00ed zamestnanci spolo\u010dnosti sa preto \u00fadajne domnievali, \u017ee je iba zv\u00fdhodnen\u00fdm \u201ena\u0161\u00edm \u010dlovekom\u201c, zosobnen\u00edm rodink\u00e1rstva. Yellen chcel dok\u00e1za\u0165 opak, preto venoval ka\u017ed\u00e9mu zamestnancovi firmy osobn\u00fd \u010das aspo\u0148 tak, \u017ee mu vlastn\u00fdmi rukami vyhotovil gratula\u010dn\u00fd a \u010fakovn\u00fd list. Je to nanajv\u00fd\u0161 osobn\u00e9, zamestnanec to nepochybne ocen\u00ed a riadite\u013e m\u00f4\u017ee ma\u0165 pokojn\u00e9 svedomie, \u017ee nielen rozpr\u00e1va, ale aj <strong>kon\u00e1 v s\u00falade s jeho hodnotov\u00fdm rebr\u00ed\u010dkom<\/strong>.<\/p>\n<p>&quot;<em>Fungovalo to<\/em>,\u201c hovor\u00ed Yellen pre Business Insider. \u201e<em>Prin\u00fatilo to \u013eud\u00ed, aby sa medzi sebou za\u010dali rozpr\u00e1va\u0165, za\u010dali sme viac komunikova\u0165 a mysl\u00edm, \u017ee mi to pomohlo vybudova\u0165 si vo firme re\u0161pekt<\/em>.\u201c<\/p>\n<p>T\u00e1to atypick\u00e1 pr\u00e1ca riadite\u013ea sa v\u0161ak net\u00fdka iba zamestnancov a ich naroden\u00edn. Nech je na ceste kdeko\u013evek, berie si so sebou materi\u00e1ly potrebn\u00e9 k tomu, aby mohol listy a blaho\u017eelania p\u00edsa\u0165 bez oh\u013eadu na aktu\u00e1lne pracovn\u00e9 povinnosti. Pod\u013ea \u0161\u00e9fky marketingovej komunik\u00e1cie Alexandry Gortovej Yellen p\u00ed\u0161e povzbudiv\u00e9 slov\u00e1 aj de\u0165om zamestnancov, ak s\u00fa chor\u00e9.<\/p>\n<p>Yellen toti\u017e zistil, \u017ee <strong>nach\u00e1dzanie si \u010dasu na ka\u017ed\u00e9ho \u010dloveka<\/strong> vytv\u00e1ra vo firme ak\u00fasi \u201ekult\u00faru s\u00facitu\u201c.<\/p>\n<p>&quot;<em>Je to tie\u017e nie\u010do, \u010do ni\u010d nestoj\u00ed<\/em>,&#8220; tvrd\u00ed. \u201e<em>Ke\u010f sa dozviem, \u017ee sa v ter\u00e9ne robia n\u00e1hodn\u00e9 skutky l\u00e1skavosti, beriem na seba povinnos\u0165 p\u00edsomne sa po\u010fakova\u0165, aby tieto osoby vedeli, \u017ee si ich cen\u00edme a \u017ee ich \u00fasilie nie je bez pov\u0161imnutia<\/em>.&#8220;<\/p>\n<p>&nbsp;<\/p>\n<p>Mo\u017eno je Yellen iba ve\u013emi dobr\u00fd strat\u00e9g, ale keby to v\u0161etko robil iba z marketingov\u00e9ho h\u013eadiska, pravdepodobne by to nedok\u00e1zal zvl\u00e1da\u0165 ka\u017ed\u00fd de\u0148 po\u010das 34 rokov. Tkvie v \u0148om presved\u010denie vo <strong>vy\u0161\u0161ie mor\u00e1lne hodnoty<\/strong>, \u010do m\u00e1 aj ved\u013eaj\u0161ie priazniv\u00e9 d\u00f4sledky. Prieskumy z cel\u00e9ho sveta n\u00e1m pon\u00fakaj\u00fa zistenia, \u017ee zamestnanci maj\u00fa ove\u013ea men\u0161\u00ed sklon k odchodu z firmy, ak sa v nej c\u00edtia re\u0161pektovan\u00ed a cenen\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>&quot;<em>Ke\u010f ved\u00faci zabudn\u00fa na \u013eudsk\u00fd prvok, brzdia svoje firmy a obmedzuj\u00fa \u00faspech ostatn\u00fdch<\/em>. <em>Zameranie sa iba na zisk a zab\u00fadanie, \u017ee najd\u00f4le\u017eitej\u0161ou dev\u00edzou spolo\u010dnosti s\u00fa jej \u013eudia, nakoniec potla\u010d\u00ed jej rast<\/em>.&#8220;<\/p>\n<ul>\n<li>Sheldon Yellen<\/li>\n<\/ul>\n<\/blockquote>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Sheldon Yellen je CEO stavebnej spolo\u010dnosti BELFOR Holdings, Inc. a ka\u017ed\u00fd rok nap\u00ed\u0161e ru\u010dn\u00e9 narodeninov\u00e9 blaho\u017eelania v\u0161etk\u00fdm vy\u0161e 9-tis\u00edc zamestnancom.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6301","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6301"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6301\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}