Super Bowl je pre Spojen\u00e9 \u0161t\u00e1ty americk\u00e9 \u0161portovou udalos\u0165ou roka a s mili\u00f3nmi div\u00e1kov je to ve\u013ek\u00e1 pr\u00edle\u017eitos\u0165 aj pre spolo\u010dnosti, aby zacielili reklamu na \u010do najviac \u013eud\u00ed. Reklamy, ktor\u00e9 sa odvysielaj\u00fa po\u010das Super Bowlu, stoja mili\u00f3ny dol\u00e1rov a preto do nich inzerenti vkladaj\u00fa ve\u013ek\u00e9 invest\u00edcie, pracuj\u00fa na nich najlep\u0161ie reklamn\u00e9 agent\u00fary sveta.<\/p>\n
Je to aj pr\u00edpad reklamy na spolo\u010dnos\u0165 Rocket Mortgage, ktor\u00e1 si najala herca Jasona Momoa, aby sa v kr\u00e1tkom spote uk\u00e1zal v podobe, ktor\u00e1 je pre neho najpohodlnej\u0161ia. V tomto pr\u00edpade to znamen\u00e1 vyzutie zv\u00fd\u0161en\u00fdch top\u00e1nok, umel\u00fdch svalov a parochne, ktor\u00e1 zakr\u00fdva rozsiahlu ple\u0161inu. Odkaz reklamy je jednozna\u010dn\u00fd: aby ste mali priestor, v ktorom budete s\u00e1m sebou, potrebujete dom – a teda hypot\u00e9ku, ktor\u00fa v\u00e1m poskytne pr\u00e1ve t\u00e1to spolo\u010dnos\u0165.<\/p>\n\n
Sledovanos\u0165 Super Bowlu s\u00edce v posledn\u00fdch piatich rokoch klesala, no st\u00e1le je fascinuj\u00faca. Pod\u013ea port\u00e1lu statistica.com si Super Bowl pozrelo v roku 2015 a\u017e 114,4 mili\u00f3nov div\u00e1kov, zatia\u013e \u010do v roku 2019 toto \u010d\u00edslo kleslo na st\u00e1le \u00fa\u017easn\u00fdch 98,2 mili\u00f3nov. To je viac ako dvan\u00e1s\u0165n\u00e1sobok cel\u00e9ho obyvate\u013estva Slovenska.<\/p>\n
Super Bowl je \u0161ampion\u00e1t \u0161portovej ligy National Football League (NFL), \u010do je najv\u00e4\u010d\u0161ia a najprest\u00ed\u017enej\u0161ia liga americk\u00e9ho futbalu pozost\u00e1vaj\u00faca z 32 klubov z r\u00f4znych americk\u00fdch miest.<\/p>\n
<\/p>\n
https:\/\/www.youtube.com\/watch?v=g2ERWFMLptw<\/p>\n
https:\/\/www.youtube.com\/watch?v=s3u9lrWChUg<\/p>\n
https:\/\/www.youtube.com\/watch?v=cCVftPzNB8A<\/p>","protected":false},"excerpt":{"rendered":"
Toto je jedna z rekl\u00e1m, ktor\u00e9 sa zap\u00ed\u0161u do dej\u00edn marketingu.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6390","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6390"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6390\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}