{"id":6412,"date":"2020-02-19T00:00:00","date_gmt":"2020-02-18T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/zdielanie-aut-nefunguje-podla-predstav\/"},"modified":"2020-02-19T00:00:00","modified_gmt":"2020-02-18T23:00:00","slug":"zdielanie-aut-nefunguje-podla-predstav","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/zdielanie-aut-nefunguje-podla-predstav\/","title":{"rendered":"Zdie\u013eanie \u00e1ut nefunguje pod\u013ea predst\u00e1v. S\u00fa carsharingov\u00e9 firmy naivn\u00e9?"},"content":{"rendered":"<p style=\"text-align: right;\"><em>P\u00f4vodn\u00fd pr\u00edspevok od Chrisa Browna prevzal a spracoval Erik Str\u00ed\u017e<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Ke\u010f spolo\u010dnos\u0165 Avis Budget Group v roku 2013 akvizovala Zipcar, vyhliadky americk\u00fdch slu\u017eieb zdie\u013eania automobilov vyzerali mimoriadne dobre. Priam vynikaj\u00faco. Dnes, po siedmich rokoch, sa na vec pozer\u00e1me inak. Po\u010det \u00e1ut pon\u00fakan\u00fdch na tak\u00fdto okam\u017eit\u00fd kr\u00e1tky pren\u00e1jom klesol o 19- a\u017e 25-tis\u00edc kusov iba v r\u00e1mci Spojen\u00fdch \u0161t\u00e1tov, uv\u00e1dza magaz\u00edn Auto Rental News.<\/p>\n<p>&nbsp;<\/p>\n<p>Aut\u00e1 ur\u010den\u00e9 na zdie\u013eanie, takzvan\u00fd carsharing, stoja na parkovac\u00edch miestach, ktor\u00e9 by mohli vyu\u017e\u00edva\u0165 rezidenti. Rezidenti sa preto hnevaj\u00fa a dost\u00e1vaj\u00fa sa do sporu s prev\u00e1dzkovate\u013eom slu\u017eby. Takto vyzerala situ\u00e1cia s uv\u00e1dzan\u00edm slu\u017eby do prev\u00e1dzky v Kalifornii, meste Torrance, e\u0161te v roku 2014. Biele dvojmiestne vozidl\u00e1 zna\u010dky smart koncernu Daimler s modr\u00fdmi f\u00f3liami a logami car2go \u00fadajne tr\u00e1vili na parkovisk\u00e1ch to\u013eko \u010dasu, \u017ee dom\u00e1cim znepr\u00edjem\u0148ovali \u017eivot. A to aj s prihliadnut\u00edm na fakt, \u017ee sa slu\u017eba s mestom dohodli na spoplatnen\u00ed parkovacieho miesta na 108 USD ro\u010dne za ka\u017ed\u00e9 vozidlo.<\/p>\n<p>Priaznivci slu\u017eby sa, paradoxne, s\u0165a\u017eovali na nedostatok vozidiel na pren\u00e1jom a dlh\u00e9 \u010dakanie na vozidlo v praxi.<\/p>\n<p>Mo\u017eno aj pre smerovanie verejnej mienky napokon slu\u017eba car2go z lokality South Bay odi\u0161la a napriek dohode medzi Daimlerom a BMW o spolupr\u00e1ci (platforma SHARE NOW) sa ukon\u010duje \u010dinnos\u0165 v celej Severnej Amerike u\u017e o nieko\u013eko dn\u00ed &#8211; 29. febru\u00e1ra 2020. Nejedn\u00e1 sa o jedin\u00e9 stiahnutie slu\u017eby zdie\u013eania \u00e1ut z americk\u00e9ho trhu, podobn\u00fd scen\u00e1r sa t\u00fdka aj slu\u017eieb Maven od General Motors a LimePod.<\/p>\n<p><em>Pripom\u00edname, \u017ee v Eur\u00f3pe slu\u017eba car2go pod z\u00e1\u0161titou SHARE NOW funguje na\u010falej, vo Viedni si m\u00f4\u017eete prenaja\u0165 smart fortwo u\u017e za 26 centov na min\u00fatu, Mercedes-Benz Triedy A za 33 centov na min\u00fatu alebo MINI za 30 centov na min\u00fatu.\u00a0<\/em><\/p>\n<p>Biznis so zdie\u013ean\u00edm automobilov nie je jednoduch\u00fd a nar\u00e1\u017ea na probl\u00e9my vypl\u00fdvaj\u00face z be\u017enej praxe.<\/p>\n<p>Probl\u00e9mom s\u00fa nielen paradoxy, o ktor\u00fdch p\u00ed\u0161eme ni\u017e\u0161ie, ale aj spr\u00e1vanie z\u00e1kazn\u00edkov, ktor\u00e9 priam \u0161okuje. Ako obrovsk\u00fd probl\u00e9m sa uk\u00e1zal <strong>vandalizmus, zneu\u017e\u00edvanie automobilov a tie\u017e ich kr\u00e1de\u017ee<\/strong>, ako to zaznamenal Daimler pri zdie\u013ean\u00fdch vozidl\u00e1ch Mercedes-Benz CLA a GLA. Jednalo sa vraj a\u017e o 75 ukradnut\u00fdch vozidiel! Vozidl\u00e1 ukradlo \u201eiba\u201c 16 p\u00e1chate\u013eov, ktor\u00ed napokon boli odhalen\u00ed a potrestan\u00ed, len\u017ee Daimler sa z Chicaga aj tak stiahol s od\u00f4vodnen\u00edm, \u017ee <em>vopred nevie rozl\u00ed\u0161i\u0165 seri\u00f3znych z\u00e1kazn\u00edkov od zlodejov<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Z\u00e1sadn\u00fdm probl\u00e9mom s\u00fa vysok\u00e9 n\u00e1klady v kontraste s n\u00edzkymi cenami slu\u017eieb<\/strong>. Aby boli slu\u017eby zdie\u013eania automobilov \u00faspe\u0161n\u00e9, musia pon\u00faknu\u0165 cenovo v\u00fdhodn\u00e9 alternat\u00edvy k vlastn\u00edctvu automobilov a tie\u017e k verejnej doprave. Z\u00e1kazn\u00edk potrebuje auto za zop\u00e1r eur \u010di dol\u00e1rov, zatia\u013e \u010do prev\u00e1dzkovate\u013e musel zaplati\u0165 nadob\u00fadaciu cenu auta (respekt\u00edve ho spl\u00e1ca), mus\u00ed investova\u0165 do jeho pravidelnej \u00fadr\u017eby, do servisu v pr\u00edpade poruchy, plati\u0165 poistenia, plati\u0165 za parkovacie miesto v \u010dase nevyu\u017e\u00edvania vozidla, samozrejme sa do celkov\u00fdch n\u00e1kladov mus\u00ed zahrn\u00fa\u0165 odber elektrickej energie v pr\u00edpade elektromobilov a cena paliva v pr\u00edpade automobilov so spa\u013eovac\u00edm motorom. V\u00fdnos z jedn\u00e9ho pren\u00e1jmu tak m\u00f4\u017ee by\u0165 \u017eiadny alebo sa preklopi\u0165 do \u010derven\u00fdch \u010d\u00edsiel.<\/p>\n<p>Pr\u00edkladom toho, \u017ee biznis model zdie\u013eania automobilov nie je zodpovedaj\u00faci realite, je BlueIndy logistickej spolo\u010dnosti Bollore. Z ve\u013ek\u00fdch pl\u00e1nov sa po iba dvoch rokoch fungovala vyk\u013eula strata z\u00e1vratn\u00fdch 22 mili\u00f3nov americk\u00fdch dol\u00e1rov! V d\u00f4sledku toho minul\u00fd rok slu\u017eba skon\u010dila definit\u00edvne.<\/p>\n<p>Rie\u0161en\u00edm m\u00f4\u017ee by\u0165 roz\u0161\u00edrenie modelu poskytovan\u00fdch slu\u017eieb a predov\u0161etk\u00fdm vstup ove\u013ea v\u00e4\u010d\u0161\u00edch hr\u00e1\u010dov. K\u013e\u00fa\u010dov\u00fdm pojmom m\u00e1 by\u0165 poskytovanie slu\u017eieb mobility ako takej, teda bez oh\u013eadu na typ dopravn\u00e9ho prostriedku. Z\u00e1mery spolo\u010dnost\u00ed Uber a Lyft sa vydali smerom spojenia v\u0161etk\u00fdch slu\u017eieb mobility do jedinej, kde by si z\u00e1kazn\u00edk mohol zabezpe\u010di\u0165 odvoz mal\u00fdm elektromobilom, elektrickou kolobe\u017ekou, tak i v\u00e4\u010d\u0161\u00edmi autami s viac pasa\u017eiermi. V takomto pr\u00edpade by mohli by\u0165 jednotliv\u00e9 typy mobility aj stratov\u00e9 alebo menej ziskov\u00e9, ak by svojou existenciou nevyhnutne dop\u013a\u0148ali ostatn\u00e9 typy. Probl\u00e9mom sa v\u0161ak m\u00f4\u017ee uk\u00e1za\u0165 spotrebite\u013esk\u00e9 spr\u00e1vanie: pre\u010do by mal z\u00e1kazn\u00edk plati\u0165 za x dopravn\u00fdch prostriedkov, prestupova\u0165 a \u010daka\u0165 na vo\u013en\u00e9 vozidl\u00e1, ke\u010f si m\u00f4\u017ee skr\u00e1tka k\u00fapi\u0165 vlastn\u00e9 auto a s\u00e1m sa dopravi\u0165 tam, kde to potrebuje? Rad\u0161ej zaplat\u00ed viac, ne\u017e keby mal str\u00e1ca\u0165 \u010das a cestova\u0165 menej komfortne. Nehovoriac o tom, \u017ee keby vyu\u017eil tradi\u010dn\u00fa verejn\u00fa dopravu, st\u00e1la by ho t\u00e1to mobilita nepomerne menej pe\u0148az\u00ed, iba zlomok.<\/p>\n<p>Prv\u00e9 v\u00e1\u017enej\u0161ie diskusie o bud\u00facnosti a potenci\u00e1li slu\u017eieb zdie\u013eanej mobility za\u010dali pred siedmimi rokmi. Odvtedy sa udialo ve\u013ea, firmy investovali obrovsk\u00e9 peniaze do vylep\u0161ovania slu\u017eieb a budovania d\u00f4very verejnosti, len\u017ee zd\u00e1 sa, \u017ee sme sa \u010faleko nepohli.<\/p>\n<p>Situ\u00e1cia v Spojen\u00fdch \u0161t\u00e1toch nie je v\u00fdrazne odli\u0161n\u00e1 od tej v Eur\u00f3pe, preto\u017ee tam i tu \u013eudia st\u00e1le d\u00f4veruj\u00fa viac vlastn\u00edctvu automobilov a verejnej doprave ako slu\u017eb\u00e1m zdie\u013ean\u00fdch vozidiel.\u00a0 Plat\u00ed, \u017ee vlastn\u00edctvo automobilu d\u00e1va \u013eu\u010fom slobodu a pr\u00e1ve za \u0148u s\u00fa ochotn\u00ed zaplati\u0165 viac. T\u00e1to inform\u00e1cia je nesmierne d\u00f4le\u017eit\u00e1, preto\u017ee m\u00e1 potenci\u00e1l, po spr\u00e1vnej interpret\u00e1cii a preveden\u00ed do biznis modelu, prinies\u0165 carsharingov\u00e9 slu\u017eby do zelen\u00fdch \u010d\u00edsiel.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"S839whyMYv\"><p><a href=\"https:\/\/www.unitedlife.sk\/preco-elektricke-kolobezky-asi-dlho-nevydrzia\/\" rel=\"nofollow noopener\" target=\"_blank\">Pre\u010do elektrick\u00e9 kolobe\u017eky asi dlho nevydr\u017eia?<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Pre\u010do elektrick\u00e9 kolobe\u017eky asi dlho nevydr\u017eia?&#8221; &#8212; UnitedLife\" src=\"https:\/\/www.unitedlife.sk\/preco-elektricke-kolobezky-asi-dlho-nevydrzia\/embed\/#?secret=j810LsLlvv#?secret=S839whyMYv\" data-secret=\"S839whyMYv\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Model fungovania slu\u017eieb zdie\u013eania automobilov nie je nerozumn\u00fd, ale nar\u00e1\u017ea na nieko\u013eko z\u00e1sadn\u00fdch probl\u00e9mov vypl\u00fdvaj\u00facich z praxe.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6412","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6412"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6412\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}