{"id":6524,"date":"2020-05-26T00:00:00","date_gmt":"2020-05-25T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/start-up-buda-ball-kickstarter\/"},"modified":"2020-05-26T00:00:00","modified_gmt":"2020-05-25T23:00:00","slug":"start-up-buda-ball-kickstarter","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/start-up-buda-ball-kickstarter\/","title":{"rendered":"Ke\u010f marketing zmen\u00ed charakter produktu: Levituj\u00face gule maj\u00fa by\u0165 cestou k vn\u00fatorn\u00e9mu pokoju"},"content":{"rendered":"<p>Ur\u010dite ste u\u017e niekedy videli dekor\u00e1cie vyu\u017e\u00edvaj\u00face magnetick\u00e9 polia, ktor\u00e9 umo\u017e\u0148uj\u00fa malej guli\u010dke levitova\u0165 vo vzduchu. Pozn\u00e1me ich v\u0161etci, napriek tomu v\u017edy, ke\u010f ich vid\u00edme, sme tak trocha prekvapen\u00ed a zvedav\u00ed, ako to cel\u00e9 vlastne funguje. Za vyn\u00e1lezom nestoj\u00ed \u017eiadna m\u00e1gia, iba oby\u010dajn\u00e1 fyzika elektromagnetick\u00fdch pol\u00ed a predmetov, ktor\u00e9 s\u00fa v nich \u201euv\u00e4znen\u00e9\u201c.<\/p>\n<p>Tak\u00e9to dekor\u00e1cie na st\u00f4l si m\u00f4\u017eete k\u00fapi\u0165 za p\u00e1r eur v obchod\u00edkoch s rozli\u010dn\u00fdm tovarom alebo na internete na str\u00e1nkach s dar\u010dekov\u00fdmi predmetmi.<\/p>\n<p>Ako ale spravi\u0165 z takejto pomerne jednoduchej hra\u010dky m\u00f3dnu z\u00e1le\u017eitos\u0165? Spr\u00e1vne &#8211; dobr\u00fdm marketingom. Tak\u00fdm, ak\u00fd produktu Buda Ball zabezpe\u010dili jeho tvorcovia prostredn\u00edctvom crowdfundingovej platformy Kickstarter.<\/p>\n<p>Tvorcovia spravili z Buda Ball n\u00e1stroj k dosahovaniu vn\u00fatornej rovnov\u00e1hy, ak\u00fasi pom\u00f4cku pri meditovan\u00ed. Z\u00e1rove\u0148 m\u00e1 produkt reprezentova\u0165 \u017eivotn\u00fd \u0161t\u00fdl svojho majite\u013ea a dotv\u00e1ra\u0165 atmosf\u00e9ru v interi\u00e9ri.<\/p>\n<p><iframe title=\"An interview with Simon | Creator of Buda Ball\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/wvkFPEWAtWw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Po\u010das v\u00fdvoja zariadenia sa uk\u00e1zalo, \u017ee m\u00f4\u017ee pracova\u0165 s rovnak\u00fdmi alebo podobn\u00fdmi frekvenciami, ak\u00e9 vytv\u00e1ra mozog po\u010das medit\u00e1cie. Tu vznikol podnet na to, aby sa produkt intenz\u00edvne sp\u00e1jal pr\u00e1ve s oddychom, relax\u00e1ciou a \u017eivotn\u00fdm \u0161t\u00fdlom v s\u00falade so Zenom.<\/p>\n<p>Aby som produktu Buda Ball nekrivdil, mus\u00edm uvies\u0165 na prav\u00fa mieru skuto\u010dnos\u0165, \u017ee do jeho v\u00fdvoja tvorcovia investovali ve\u013ea \u010dasu, kreativity a odborn\u00fdch znalost\u00ed. A v porovnan\u00ed s lacn\u00fdmi magnetick\u00fdmi dekor\u00e1ciami je tento produkt schopn\u00fd udr\u017ea\u0165 kovov\u00fa guli\u010dku vo vzduchu nielen vo vertik\u00e1lnej, ale aj horizont\u00e1lnej polohe &#8211; teda akoby sa guli\u010dka z\u00e1zra\u010dne vzn\u00e1\u0161ala ved\u013ea steny.<\/p>\n<p>&nbsp;<\/p>\n<p>Marketingov\u00e9 slogany o v\u00fdzname v medit\u00e1cii s\u00fa s\u00edce prehnan\u00e9, ale \u00falohou ka\u017ed\u00e9ho v\u00fdrobcu je propagova\u0165 svoj produkt tak, aby zaujal \u010do najviac a podnietil z\u00e1kazn\u00edkov ku k\u00fape. A to sa tvorcovi Buda Ball o\u010dividne dar\u00ed, preto\u017ee na Kickstarteri p\u00f4vodne zverejnil z\u00e1mer vyzbiera\u0165 70-tis\u00edc americk\u00fdch dol\u00e1rov na realiz\u00e1ciu, napokon v\u0161ak viac ako 1 700 \u013eud\u00ed vyzbieralo 215-tis\u00edc dol\u00e1rov. S t\u00fdmto kapit\u00e1lom by teda v\u00fdrobca nemal ma\u0165 probl\u00e9m produkty doru\u010di\u0165, zabezpe\u010di\u0165 v\u00fdrobu jeho farebn\u00fdch a materi\u00e1lov\u00fdch verzi\u00ed a \u010falej investova\u0165 do v\u00fdvoja.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Buda Ball je zauj\u00edmav\u00e1 dekor\u00e1cia do dom\u00e1cnosti a pracovne, okolo ktorej spravil v\u00fdrobca perfektn\u00fd marketing. Mohol tak zv\u00fd\u0161i\u0165 cenu produktu a oslovi\u0165 ve\u013emi \u0161pecifick\u00fa cie\u013eovku.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6524","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6524"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6524\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}