{"id":6550,"date":"2020-06-30T00:00:00","date_gmt":"2020-06-29T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/ako-ovplyvnil-covid-19-nakupne-spravanie-cinanov-a-co-z-toho-vyplyva-pre-nas\/"},"modified":"2020-06-30T00:00:00","modified_gmt":"2020-06-29T23:00:00","slug":"ako-ovplyvnil-covid-19-nakupne-spravanie-cinanov-a-co-z-toho-vyplyva-pre-nas","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/ako-ovplyvnil-covid-19-nakupne-spravanie-cinanov-a-co-z-toho-vyplyva-pre-nas\/","title":{"rendered":"Ako ovplyvnil COVID-19 n\u00e1kupn\u00e9 spr\u00e1vanie \u010c\u00ed\u0148anov a \u010do z toho vypl\u00fdva pre n\u00e1s?"},"content":{"rendered":"<p style=\"text-align: right; padding-left: 40px;\"><em>Tituln\u00e1 fotografia je ilustra\u010dn\u00e1 | Autor fotografie: Xavi Cabrera<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Aj napriek p\u00e1r desiatkam nov\u00fdch pr\u00edpadov ochorenia, ktor\u00e9 sa objavili v\u00a0Pekingu po\u010das j\u00fana, vyzer\u00e1, \u017ee \u010c\u00edna m\u00e1 aspo\u0148 zatia\u013e situ\u00e1ciu pod kontrolou a\u00a0\u017eivot sa vracia do norm\u00e1lu. V\u00fdznamn\u00fdm barometrom pre \u010d\u00ednsku ekonomiku bol j\u00fanov\u00fd n\u00e1kupn\u00fd festival \u201e618\u201c, ktor\u00fd sa v\u00a0\u010c\u00edne kon\u00e1 ka\u017edoro\u010dne od roku 2004 pod z\u00e1\u0161titou e-commerce giganta JD. N\u00e1zov \u201e618\u201c odkazuje na 18. j\u00fana, ktor\u00fd je d\u00e1tumom zalo\u017eenia spolo\u010dnosti JD v\u00a0roku 1998. N\u00e1kupn\u00fd festival trv\u00e1 v\u00e4\u010d\u0161inu mesiaca j\u00fan. Za\u010d\u00edna 1. j\u00fana a\u00a0kon\u010d\u00ed 18. \u010c\u00edslo \u201e6\u201c je uv\u00e1dzan\u00e9 pred \u010d\u00edslom \u201e18\u201c preto\u017ee v\u00a0\u010d\u00ednskom jazyku je v\u017edy uv\u00e1dzan\u00fd v\u00e4\u010d\u0161\u00ed celok pred men\u0161\u00edm. To znamen\u00e1, \u017ee mesiac je pred d\u0148om a\u00a0rok pred obomi z\u00a0nich a\u00a0teda e\u0161te pred mesiacom. V\u00a0tomto roku vyzeral d\u00e1tum ukon\u010denia festivalu v\u00a0\u010d\u00ednskom jazyku nasledovne: 2020\/06\/18 resp. 2020\u5e746\u670818\u65e5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>JD je druh\u00e1 najv\u00e4\u010d\u0161ia<\/strong> e-commerce platforma v\u00a0\u010c\u00edne. <strong>Prvou je Taobao<\/strong> patriace gigantu Alibaba. Do j\u00fanov\u00e9ho n\u00e1kupn\u00e9ho festivalu 618 sa akt\u00edvne zap\u00e1jaj\u00fa obe, aj ke\u010f prvotn\u00e1 my\u0161lienka pri\u0161la od spolo\u010dnosti JD. Spolo\u010dnos\u0165 JD je z\u00e1padn\u00fdmi m\u00e9diami \u010dasto prehliadan\u00e1, m\u00e1 v\u0161ak siln\u00fd rastov\u00fd potenci\u00e1l, nako\u013eko m\u00e1 na rozdiel od Alibaby a\u00a0ostatn\u00fdch konkurentov v\u00a0\u010c\u00edne, vlastn\u00fa logistiku a\u00a0doru\u010dovacie slu\u017eby. \u00dactyhodn\u00fdm faktom je, \u017ee JD dok\u00e1\u017ee v\u00a0s\u00fa\u010dasnosti doru\u010dova\u0165 v\u00e4\u010d\u0161inu z\u00e1sielok v\u00a0r\u00e1mci celej \u010c\u00edny v\u00a0ten ist\u00fd de\u0148 ako je tovar objednan\u00fd a\u00a0zaplaten\u00fd.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alibaba\/Taobao m\u00e1 vlastn\u00fd n\u00e1kupn\u00fd festival, ktor\u00fd je v\u00a0na\u0161ich kon\u010din\u00e1ch u\u017e zn\u00e1my pod n\u00e1zvom \u201eDouble Eleven\u201c alebo \u201eSingles Day\u201c. Ten sa kon\u00e1 ka\u017edoro\u010dne 11. novembra a\u00a0p\u00f4vodne bol viazan\u00fd iba na tento jeden de\u0148. V\u00a0posledn\u00fdch rokoch ho v\u0161ak Alibaba (mo\u017eno) po vzore JD tie\u017e na\u0165ahuje na nieko\u013eko dn\u00ed, s\u00a0t\u00fdm, \u017ee 11. novembra je uz\u00e1vierka festivalu. Ke\u010f\u017ee Singles Day od Alibaby v novembri je e\u0161te \u010faleko, pozorovatelia po celom svete nap\u00e4to sledovali v\u00fdsledky z\u00a0predaja v r\u00e1mci j\u00fanov\u00e9ho festivalu 618.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\u010c\u00ednska ekonomika v\u00fdrazne klesla, online nakupovanie v\u0161ak za\u017e\u00edva e\u0161te v\u00e4\u010d\u0161\u00ed boom<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">COVID-19 u\u0161tedril \u010d\u00ednskej ekonomike siln\u00fa ranu. V\u00a0jeho d\u00f4sledku poklesla po\u010das prv\u00fdch mesiacov tohto roka a\u017e takmer o\u00a08 percent. Pr\u00e1ve preto sa centr\u00e1lna vl\u00e1da sna\u017eila po stabilizovan\u00ed situ\u00e1cie oh\u013eadom COVID-19 op\u00e4tovne na\u0161tartova\u0165 spotrebu. Lok\u00e1lne vl\u00e1dy po celej \u010c\u00edne za\u010dali pon\u00faka\u0165 v\u0161emo\u017en\u00e9 n\u00e1kupn\u00e9 pouk\u00e1\u017eky. Ich cie\u013eom bolo prim\u00e4\u0165 \u013eud\u00ed op\u00e4\u0165 nakupova\u0165. Lok\u00e1lne vl\u00e1dy a\u00a0obchodn\u00edci si s\u00a0vyhliadkou nejasn\u00e9ho dopytu pripravili na j\u00fanov\u00fd n\u00e1kupn\u00fd festival n\u00e1kupn\u00e9 pouk\u00e1\u017eky v\u00a0hodnote takmer 2 miliardy USD. T\u00e1to podpora \u0161t\u00e1tu a\u00a0obchodn\u00edkov sa nakoniec uk\u00e1zala ako relat\u00edvne nepotrebn\u00e1, preto\u017ee \u010c\u00ed\u0148anom sa po\u010das n\u00e1kupn\u00e9ho sviatku za necel\u00e9 3 t\u00fd\u017edne podarilo min\u00fa\u0165 \u00factyhodn\u00fdch <strong>136 mili\u00e1rd USD<\/strong>! \u00c1no, \u010d\u00edtate spr\u00e1vne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cez organizuj\u00facu platformu JD minuli \u010c\u00ed\u0148ania celkovo 38 mili\u00e1rd USD. Zost\u00e1vaj\u00facich 98,6 miliardy USD minuli spotrebitelia prostredn\u00edctvom port\u00e1li Taobao, patriacemu pod skupinu Alibaba.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"6ZopiqXhFM\"><p><a href=\"https:\/\/www.dovoz-z-ciny.sk\/bezpecny-nakup-z-ciny\/\" rel=\"nofollow noopener\" target=\"_blank\">N\u00e1kup z \u010c\u00edny: Ako ho spravi\u0165 skuto\u010dne bezpe\u010dn\u00fdm?<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;N\u00e1kup z \u010c\u00edny: Ako ho spravi\u0165 skuto\u010dne bezpe\u010dn\u00fdm?&#8221; &#8212; Dovoz z \u010c\u00edny\" src=\"https:\/\/www.dovoz-z-ciny.sk\/bezpecny-nakup-z-ciny\/embed\/#?secret=xdeFo00Wn2#?secret=6ZopiqXhFM\" data-secret=\"6ZopiqXhFM\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><b>\u010c\u00ed\u0148ania minuli 136 mili\u00e1rd USD, n\u00e1kupn\u00e9 spr\u00e1vanie sa ale men\u00ed<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Po\u010das predo\u0161l\u00fdch rokov boli medzi najlep\u0161ie pred\u00e1van\u00fdmi tovarmi mnoh\u00e9 luxusn\u00e9 tovary, vr\u00e1tane zna\u010dkov\u00fdch kabeliek a\u00a0oble\u010denia. Tento rok sa tieto tovary medzi najhor\u00facej\u0161\u00edmi predajn\u00fdmi artiklami neobjavili. Najv\u00e4\u010d\u0161\u00ed z\u00e1ujem bol o\u00a0n\u00e1kup \u010derstv\u00fdch potrav\u00edn, r\u00fdchloobr\u00e1tkov\u00fdch tovarov r\u00fdchlej spotreby a\u00a0dom\u00e1cich spotrebi\u010dov. Z\u00a0v\u00fdsledkov n\u00e1kupn\u00e9ho festivalu je teda zrejm\u00fd posun k\u00a0nakupovaniu u\u017eito\u010dn\u00fdch vec\u00ed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aj napriek impozantn\u00fdm predajn\u00fdm \u010d\u00edslam si je nutn\u00e9 uvedomi\u0165, \u017ee zna\u010dn\u00fa \u010das\u0165 zrealizovan\u00e9ho dopytu tvorili dom\u00e1ce spotrebi\u010de, ktor\u00e9 si \u010dlovek nekupuje ka\u017ed\u00fd rok. Je mo\u017en\u00e9, \u017ee viacero \u013eud\u00ed si po\u010das pobytu doma v\u00a0d\u00f4sledku karant\u00e9ny uvedomilo, \u017ee je potrebn\u00e9 vymeni\u0165 zastaral\u00e9 pr\u00edslu\u0161enstvo. V\u00e4\u010d\u0161\u00ed z\u00e1ujem o\u00a0\u010derstv\u00e9 potraviny sved\u010d\u00ed o\u00a0tom, \u017ee aj \u010d\u00ednske obyvate\u013estvo, ktor\u00e9 bolo p\u00f4vodne nau\u010den\u00e9 jed\u00e1va\u0165 vonku 3 kr\u00e1t za de\u0148, sa postupne u\u010d\u00ed \u010daru varenia v\u00a0dom\u00e1cnosti. Rastie aj z\u00e1ujem o\u00a0zdravotn\u00e9 doplnky, \u010do zasa ilustruje, \u017ee COVID-19 upriamil pozornos\u0165 mnoh\u00fdch \u010c\u00ed\u0148anov na ich zdravie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moji \u010d\u00ednski zn\u00e1mi vo veku 25 a\u017e 35 rokov ma prekvapili zmenou zm\u00fd\u0161\u013eania, ktor\u00fa u\u00a0nich vyvolal pocit bezmocnosti po\u010das COVID-19. Mlad\u00ed \u010c\u00ed\u0148ania neza\u017eili nedostatok, ak\u00fd po\u010das detstva a\u00a0puberty su\u017eoval ich rodi\u010dov a\u00a0star\u00fdch rodi\u010dov. Ich rodi\u010dom sa spravidla podarilo vytvori\u0165 prijate\u013en\u00e9 podmienky e\u0161te pred ich naroden\u00edm a\u00a0oni po\u010das \u017eivota pozorovali ako sa \u017eivotn\u00e1 \u00farove\u0148 celej rodiny, vr\u00e1tane nich, ka\u017edoro\u010dne zlep\u0161uje. Neboli preto nikdy n\u00faten\u00ed tvori\u0165 si finan\u010dn\u00e9 rezervy a\u00a0aj t\u00ed nadpriemerne zar\u00e1baj\u00faci si zvykli \u017ei\u0165 od v\u00fdplaty k\u00a0v\u00fdplate, nako\u013eko sa nechceli vzda\u0165 ok\u00e1zalej spotreby v\u00a0podobe luxusn\u00e9ho oble\u010denia a\u00a0drah\u00fdch ve\u010der\u00ed.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Spotrebite\u013esk\u00e9 vyhliadky v\u00a0\u010c\u00edne s\u00fa v\u0161ak neist\u00e9&#8230;<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">O\u00a0to silnej\u0161\u00ed bol negat\u00edvny z\u00e1sah COVID-19 do ich \u017eivota, ke\u010f\u017ee ich prin\u00fatil sa sn\u00e1\u010f prv\u00fdkr\u00e1t zamyslie\u0165 nad nutnos\u0165ou vytv\u00e1rania finan\u010dn\u00fdch rezerv pre pr\u00edpady bud\u00facich kr\u00edz, \u010di oby\u010dajnej nezamestnanosti. V\u00a0\u010c\u00edne neexistuje podpora v\u00a0nezamestnanosti, tak\u017ee sa o\u00a0seba mus\u00ed ka\u017ed\u00fd postara\u0165 s\u00e1m. V\u00a0minulosti to pre vzdelan\u00fdch \u013eud\u00ed probl\u00e9m nebol, nako\u013eko sa v\u017edy dok\u00e1zali uplatni\u0165 a\u00a0v\u00a0podstate kon\u010dili jeden pracovn\u00fd pomer, aby hne\u010f nast\u00fapili do druh\u00e9ho. Teraz sa situ\u00e1cia zmenila a\u00a0mlad\u00ed sa bud\u00fa musie\u0165 prisp\u00f4sobi\u0165. Sama som zvedav\u00e1, \u010di sa \u0161etrenie mlad\u00fdch v\u00a0\u010c\u00edne stane kr\u00e1tkodob\u00fdm trendom alebo ich bude sprev\u00e1dza\u0165 cel\u00fd \u017eivot a\u00a0prenesie sa aj na \u010fal\u0161ie gener\u00e1cie. Vzh\u013eadom na to, \u017ee som v\u00a0\u010c\u00edne dlh\u0161ie \u017eila a\u00a0pozn\u00e1m ich mentalitu, vs\u00e1dzam na prv\u00fa mo\u017enos\u0165. Mo\u017eno ma ale prekvapia. Mlad\u00ed \u013eudia v\u00a0Eur\u00f3pe, ktor\u00fdch dopady COVID-19 zasko\u010dili podobne ako mlad\u00fdch \u010c\u00ed\u0148anov, by ale mohli reagova\u0165 opa\u010dne.\u00a0\u00a0\u00a0<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"XUCpRHkSSw\"><p><a href=\"https:\/\/www.unitedlife.sk\/ako-nakupovat-tovar-z-ciny-vo-velkom-a-neprist-o-tisice-eur\/\" rel=\"nofollow noopener\" target=\"_blank\">Ako nakupova\u0165 tovar z \u010c\u00edny vo ve\u013ekom a nepr\u00eds\u0165 o tis\u00edce eur?<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Ako nakupova\u0165 tovar z \u010c\u00edny vo ve\u013ekom a nepr\u00eds\u0165 o tis\u00edce eur?&#8221; &#8212; UnitedLife\" src=\"https:\/\/www.unitedlife.sk\/ako-nakupovat-tovar-z-ciny-vo-velkom-a-neprist-o-tisice-eur\/embed\/#?secret=Ao81C1PLRm#?secret=XUCpRHkSSw\" data-secret=\"XUCpRHkSSw\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"7JsjRMJ0Gf\"><p><a href=\"https:\/\/www.unitedlife.sk\/aky-ma-covid-19-vplyv-na-dodavky-tovaru-z-aliexpressu\/\" rel=\"nofollow noopener\" target=\"_blank\">Ak\u00fd m\u00e1 COVID-19 vplyv na dod\u00e1vky tovaru z Aliexpressu?<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Ak\u00fd m\u00e1 COVID-19 vplyv na dod\u00e1vky tovaru z Aliexpressu?&#8221; &#8212; UnitedLife\" src=\"https:\/\/www.unitedlife.sk\/aky-ma-covid-19-vplyv-na-dodavky-tovaru-z-aliexpressu\/embed\/#?secret=sDnem698Ey#?secret=7JsjRMJ0Gf\" data-secret=\"7JsjRMJ0Gf\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Rovnako ako na Slovensku, tak aj v \u010c\u00edne sp\u00f4sobil COVID-19 siln\u00fd n\u00e1rast online nakupovania. K\u00fdm v \u010c\u00edne nie je nakupovanie v\u0161etk\u00fdch tovarov, ktor\u00e9 v\u00e1s len napadn\u00fa prostredn\u00edctvom internetu \u017eiadnou novinkou, na Slovensku panuje medzi zna\u010dnou \u010das\u0165ou popul\u00e1cie vo\u010di nemu e\u0161te st\u00e1le ned\u00f4vera. COVID-19 v\u0161ak ve\u013ea zmenil, nako\u013eko nedal \u013eudom in\u00fa mo\u017enos\u0165 ako si k\u00fapi\u0165 tovar.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6550","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6550"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6550\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}