Tri\u010dko, d\u017e\u00ednsy, mohutn\u00e9 tenisky, \u0161portov\u00e9 okuliare, d\u017e\u00edp a firma, ktor\u00e1 je pred da\u0148ov\u00fdm \u00faradom v permanentnej strate a \u017eiada vratky DPH. Tak\u00fdto stereotyp slovensk\u00e9ho podnikate\u013ea u\u017e neplat\u00ed, preto\u017ee od 90. rokov 20. storo\u010dia u\u017e pre\u0161lo viac ako dvadsa\u0165 rokov. Za ten \u010das pri\u0161la nov\u00e1 gener\u00e1cia podnikate\u013eov, ktor\u00ed sa nehanbia nosi\u0165 slu\u0161n\u00e9 oble\u010denie a podnika\u0165 zodpovedne, s preh\u013eadom a poctivo.<\/p>\n
Napriek tomu a\u017e dodnes pretrv\u00e1vaj\u00fa mnoh\u00e9 stereotypy a m\u00fdty o podnikate\u013eoch, ktor\u00e9 be\u017en\u00ed \u013eudia pova\u017euj\u00fa za fakt. S\u00fa to predov\u0161etk\u00fdm tieto:<\/p>\n
Pozrime sa spolu rad za radom na tieto m\u00fdty a vyvr\u00e1\u0165me ich be\u017enou praxou.<\/p>\n
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Podnikatelia, v na\u0161om kontexte konatelia firiem a \u017eivnostn\u00edci, s\u00fa pr\u00e1ve tak\u00ed be\u017en\u00ed \u013eudia ako ktoko\u013evek in\u00fd. Aj my, oby\u010dajn\u00edci, \u017eijeme na dlh – oby\u010dajne spl\u00e1came b\u00fdvanie a auto, pr\u00edpadne kreditky alebo in\u00e9 \u00favery, ktor\u00e9 n\u00e1m pri\u0161li vhod napr\u00edklad pri naroden\u00ed die\u0165a\u0165a \u010di vylep\u0161ovan\u00ed dom\u00e1cnosti. Rovnako na dlh \u017eij\u00fa aj mnoh\u00ed podnikatelia a hoci by to tak by\u0165 nemalo, pre preva\u017en\u00fa v\u00e4\u010d\u0161inu z nich je ka\u017ed\u00fd nov\u00fd mesa\u010dn\u00fd pr\u00edjem iba doplnen\u00edm bankov\u00e9ho \u00fa\u010dtu do nuly. Len\u017ee schodok v obchodnej bilancii e\u0161te neznamen\u00e1 z\u00e1hubu a koniec podnikania.<\/p>\n
To, \u010do m\u00f4\u017ee vytv\u00e1ra\u0165 dojem bohatstva, s\u00fa oby\u010dajne lep\u0161ie firemn\u00e9 aut\u00e1 a v\u00f4bec vy\u0161\u0161ie \u017eivotn\u00e9 n\u00e1klady jednotlivca, av\u0161ak s priamo \u00famerne ve\u013ek\u00fdmi dlhmi. Prav\u00e9 bohatstvo znamen\u00e1 ne\u017ei\u0165 na dlh, ma\u0165 rezervy, dlhodob\u00e9 invest\u00edcie, skr\u00e1tka nadobudn\u00fa\u0165 skuto\u010dn\u00fa finan\u010dn\u00fa nez\u00e1vislos\u0165. A t\u00fdmito vecami sa m\u00f4\u017ee pochv\u00e1li\u0165 iba m\u00e1loktor\u00fd podnikate\u013e.<\/p>\n
T\u00ed, ktor\u00ed nepodnikaj\u00fa, chodia do zamestnania. Podnikate\u013e pre nich nie je p\u00e1n a nemaj\u00fa sa mu podria\u010fova\u0165, poni\u017eova\u0165 sa pred n\u00edm, ale maj\u00fa ma\u0165 na pam\u00e4ti, \u017ee pr\u00e1ve v\u010faka nemu t\u00fa pr\u00e1cu maj\u00fa. Naopak, podnikate\u013e si mus\u00ed by\u0165 vedom\u00fd, \u017ee bez zamestnancov jeho obchodn\u00fd model fungova\u0165 nem\u00f4\u017ee, je preto na nich existen\u010dne z\u00e1visl\u00fd a m\u00e1 tomu zodpoveda\u0165 aj jeho pr\u00edstup. Rovnako si ale nem\u00f4\u017ee vyhodi\u0165 z kop\u00fdtka a da\u0165 zamestnancom nad\u0161tandardn\u00e9 platy, ak to situ\u00e1cia nedovo\u013euje – inak by n\u00e1klady prev\u00fd\u0161ili pr\u00edjmy nato\u013eko, \u017ee by aj vy\u0161\u0161ie spomenut\u00fd schodok v obchodnej bilancii nadobudol fat\u00e1lnych rozmerov. Tvrdenie, \u017ee podnikate\u013e \u017eije na \u00fakor vlastn\u00fdch zamestnancov, je rovnako nespr\u00e1vne ako domnieva\u0165 sa, \u017ee podnikate\u013e je z\u00e1visl\u00fd na jednom konkr\u00e9tnom zamestnancovi. Ka\u017ed\u00fd je nahradite\u013en\u00fd, zamestnanec i podnikate\u013e.<\/p>\n
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Pod\u013ea seba hodnot\u00edme ostatn\u00fdch. Ak silno pochybujeme o \u010destnosti \u013eud\u00ed okolo n\u00e1s, je pravdepodobn\u00e9, \u017ee pr\u00e1ve my nem\u00e1me \u010dist\u00e9 svedomie. Dosiahnu\u0165 bohatstvo poctivou pr\u00e1cou, za ktor\u00fa sa mo\u017eno postavi\u0165, je mo\u017en\u00e9 – predov\u0161etk\u00fdm dnes, ke\u010f je potrebn\u00e9 v\u0161etko dokladova\u0165.<\/p>\n
Dnes, v roku 2020, je \u010das za\u010da\u0165 veri\u0165 aj v dobr\u00fdch \u013eud\u00ed a ich poctiv\u00fa pr\u00e1cu. D\u00e1 sa to, hoci jeden zl\u00fd pr\u00edklad zatieni nieko\u013eko pozit\u00edvnych. Neznamen\u00e1 to, \u017ee by sme preto mali rezignova\u0165 a spravi\u0165 z poctivosti iba m\u00fdtus.<\/p>\n
Robotn\u00edk na stavbe pracuje ve\u013ea a tvrdo. \u0164a\u017eko. Napriek tomu nem\u00e1 bohatstvo a asi ho ma\u0165 ani nikdy nebude, ak bude takto pokra\u010dova\u0165. Tvrd\u00e1 a \u0165a\u017ek\u00e1 pr\u00e1ca nie je z\u00e1kladom bohatstva a \u00faspechu, ale t\u00e1 rozumn\u00e1 a v spr\u00e1vnej miere na spr\u00e1vnom mieste.<\/p>\n
Toto je nepochopite\u013ene \u010dast\u00fd predsudok, ktor\u00fd k \u00faspe\u0161n\u00fdm \u017een\u00e1m prechov\u00e1vaj\u00fa nielen mu\u017ei, ale aj samotn\u00e9 \u017eeny. \u013dudia maj\u00fa radi atrakt\u00edvne \u017eeny, ale vyru\u0161uje ich, ke\u010f s\u00fa cie\u013eavedom\u00e9 a \u00faspe\u0161n\u00e9. Mu\u017ei v nich vidia ohrozenie, in\u00e9 \u017eeny zasa \u0161ikovnej\u0161ie konkurentky, ktor\u00fdm sa podarilo dosiahnu\u0165 stanoven\u00e9 ciele sk\u00f4r.<\/p>\n
M\u00f4\u017eeme na st\u00f4l polo\u017ei\u0165 aj sto pr\u00edkladov, ke\u010f bolo evidentn\u00e9, \u017ee kari\u00e9rny rast niektorej d\u00e1my nebol \u00faplne etick\u00fd alebo mor\u00e1lny, ale ani to neznamen\u00e1, \u017ee m\u00e1me pr\u00e1vo generalizova\u0165. Alebo odsudzova\u0165 e\u0161te sk\u00f4r, ako sa obozn\u00e1mime s faktmi. A v\u00f4bec, pre\u010do \u013eud\u00ed s\u00fadi\u0165 a rie\u0161i\u0165? \u0160ikovn\u00fdm \u017een\u00e1m patr\u00ed svet, rovnako ako \u0161ikovn\u00fdm mu\u017eom.<\/p>\n
Ak za\u010d\u00edtate podnika\u0165 v oblasti, ktor\u00e1 si vy\u017eaduje vysok\u00fd vstupn\u00fd kapit\u00e1l, tak sa bez neho nepohnete. Len\u017ee ka\u017ed\u00e9 podnikanie si tak\u00fdto kapit\u00e1l nevy\u017eaduje. S\u00fa oblasti podnikania, ktor\u00e9 vy\u017eaduj\u00fa viac umu, talentu a energie ako pe\u0148az\u00ed. Dokonca ani remesl\u00e1 nutne nevy\u017eaduj\u00fa vysok\u00e9 vstupn\u00e9 invest\u00edcie, ve\u010f napr\u00edklad tak\u00fd \u010dlovek, ktor\u00fd kladie pl\u00e1vaj\u00face podlahy, si vysta\u010d\u00ed s n\u00e1rad\u00edm za nanajv\u00fd\u0161 nieko\u013eko stoviek eur. A oby\u010dajne ich u\u017e d\u00e1vno m\u00e1, ke\u010f sa rozhoduje o odchode zo zamestnania a otvoren\u00ed \u017eivnosti.<\/p>\n
<\/p>\n
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Toto je asi najv\u00e4\u010d\u0161\u00ed m\u00fdtus zo v\u0161etk\u00fdch. Ktovie<\/em>, pre\u010do sa dodnes dr\u017e\u00ed v mysliach \u013eud\u00ed? Ak si takto obhajuj\u00fa to, \u017ee doteraz neza\u010dali s budovan\u00edm vlastnej nez\u00e1vislosti, zrejme je to aj preto, lebo nemaj\u00fa dostatok potenci\u00e1lu na podnikanie. Len\u017ee niekedy sta\u010d\u00ed mal\u00fd a spr\u00e1vne nastaven\u00fd impulz, aby sa z mlad\u00e9ho \u010dloveka z nespr\u00e1vneho prostredia stal spr\u00e1vny \u010dlovek bez z\u00e1vislosti na zamestnan\u00ed a konven\u010dnej pr\u00e1ci, ktor\u00e1 mu ni\u010d\u00ed \u017eivot.<\/p>\n K podnikaniu rozhodne nepotrebujete dobr\u00fd n\u00e1pad. Sta\u010d\u00ed robi\u0165 to, \u010do tu u\u017e d\u00e1vno je a dokonca to ani nemus\u00edte robi\u0165 najlep\u0161ie. Dokonca ani len priemerne, preto\u017ee si v\u010faka tomu zarob\u00edte dos\u0165 na financovanie svojej nez\u00e1vislosti, vyhrali ste. Podnika\u0165 m\u00f4\u017eete v remesl\u00e1ch, k\u00fape a n\u00e1slednom predaji, v slu\u017eb\u00e1ch, v kreat\u00edvnom priemysle, m\u00f4\u017eete outsourcova\u0165 svoje sk\u00fasenosti, mo\u017enost\u00ed je ne\u00farekom. Dobr\u00fd n\u00e1pad potom mo\u017eno pr\u00edde aj s\u00e1m.<\/p>\n Ur\u010dite ste u\u017e po\u010duli o \u013eu\u010foch, ktor\u00ed vyhrali ve\u013ek\u00e9 peniaze a do roka pri\u0161li nielen o ne, ale spravili si nov\u00e9 ve\u013ek\u00e9 dlhy a napokon sa tak ocitli na dne. Tento scen\u00e1r sa opakuje, preto\u017ee je \u013eu\u010fom prirodzen\u00fd – vyhra\u0165 peniaze toti\u017e neznamen\u00e1 nau\u010di\u0165 sa s nimi pracova\u0165 a pre oby\u010dajn\u00e9ho \u010dloveka je to neraz \u00fadel nad jeho sily.<\/p>\n Rovnak\u00e1 anal\u00f3gia je aj pri podnikan\u00ed s kapit\u00e1lom od rodi\u010dov. To, \u017ee niekto dostal vratn\u00fa alebo nevratn\u00fa p\u00f4\u017ei\u010dku od rodiny, nie je automaticky d\u00f4vod jeho \u00faspechu. Mili\u00f3n eur sa d\u00e1 rozfl\u00e1ka\u0165 r\u00fdchlo, min\u00fat neefekt\u00edvne a nezodpovedne, rovnako ako desa\u0165tis\u00edc alebo sto eur. Za \u00faspechom obchodu v\u017edy stoja \u013eudia, \u010di u\u017e samotn\u00fd podnikate\u013e alebo jeho podriaden\u00ed, ktor\u00ed s\u00fa veden\u00ed vn\u00fatornou motiv\u00e1ciou a z\u00e1palom pre vec. \u0160tartovacie peniaze s\u00fa obrovskou pomocou, ale nie s\u00fa garanciou bud\u00faceho \u00faspechu.<\/p>\n Peniaze nie s\u00fa v\u0161etko<\/em>, to nie je len tak\u00e1 fr\u00e1za. Z\u00e1le\u017e\u00ed na mnohom \u010fal\u0161om a je pravdou, \u017ee to, ako n\u00e1s rodi\u010dia vychov\u00e1vali, m\u00e1 z\u00e1sadn\u00fd vplyv na na\u0161u vlastn\u00fa dospelos\u0165. Ak n\u00e1s viedli k nez\u00e1vislosti, vzdel\u00e1vaniu sa, zlep\u0161ovaniu sa a l\u00edderstvu, je ve\u013emi pravdepodobn\u00e9, \u017ee sa staneme \u00faspe\u0161n\u00fdmi a ob\u013e\u00faben\u00fdmi. Ak n\u00e1s viedli k \u017eivotnej rezignovanosti, zmiereniu sa s hor\u0161\u00edm, k nad\u00e1vaniu na vl\u00e1du, zamestn\u00e1vate\u013ea, okolnosti, najnov\u0161ie Eur\u00f3psku \u00faniu a imigrantov, potom to ani my v \u017eivote nebudeme ma\u0165 jednoduch\u00e9 – obzvl\u00e1\u0161\u0165 nie, ak je na\u0161ou vysn\u00edvanou cestou pr\u00e1ve podnikanie a nez\u00e1vislos\u0165.<\/p>\n <\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" \u201eAj by som podnikal, len keby som dostal na nie\u010do dobr\u00fd n\u00e1pad,\u201c znie naj\u010dastej\u0161ia odpove\u010f, ke\u010f sa \u013eud\u00ed p\u00fdtate na ich eventu\u00e1lne podnikanie. Ned\u00e1va ale ve\u013ek\u00fd zmysel.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6609","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6609"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6609\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Peniaze na podnikanie dostal od rodi\u010dov, s tak\u00fdmto \u0161tartom sa \u013eahko podnik\u00e1<\/h3>\n