{"id":6611,"date":"2020-10-09T00:00:00","date_gmt":"2020-10-08T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/na-cielenie-reklamy-bude-potrebny-suhlas-uzivatela-co-to-znamena-v-praxi\/"},"modified":"2020-10-09T00:00:00","modified_gmt":"2020-10-08T23:00:00","slug":"na-cielenie-reklamy-bude-potrebny-suhlas-uzivatela-co-to-znamena-v-praxi","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/na-cielenie-reklamy-bude-potrebny-suhlas-uzivatela-co-to-znamena-v-praxi\/","title":{"rendered":"Na cielenie reklamy bude potrebn\u00fd s\u00fahlas u\u017e\u00edvate\u013ea &#8211; \u010do to znamen\u00e1 v praxi?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Od roku 2002 reguluje v E\u00da \u201ecookies\u201c a\u00a0podobn\u00e9 skriptov\u00e9 technol\u00f3gie ePrivacy smernica Eur\u00f3pskej \u00danie, ktor\u00e1 <\/span><b>podmie\u0148uje ich marketingov\u00e9 vyu\u017e\u00edvanie s\u00fahlasom u\u017e\u00edvate\u013ea<\/b><span style=\"font-weight: 400;\">. \u010clensk\u00e9 \u0161t\u00e1ty v\u0161ak t\u00fato legislat\u00edvu pod\u013ea advok\u00e1ta a\u00a0odborn\u00edka na ochranu osobn\u00fdch \u00fadajov implementuj\u00fa m\u00e1lo a\u00a0zle. <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201eNapriek tomu, \u017ee regul\u00e1cia cookies v\u00a0r\u00e1mci ePrivacy legislat\u00edvy v E\u00da existuje u\u017e od roku 2002, <\/span><\/i><b><i>m\u00e1me na Slovensku nulov\u00fa vymo\u017eite\u013enos\u0165 t\u00fdchto pravidiel.<\/i><\/b><i><span style=\"font-weight: 400;\"> Osobne pova\u017eujem za ve\u013emi ne\u0161\u0165astn\u00e9, \u017ee ePrivacy nepatr\u00ed, rovnako ako GDPR, pod kompetenciu \u00daradu na ochranu osobn\u00fdch \u00fadajov SR ale pod b\u00fdval\u00fd telekomunika\u010dn\u00fd \u00farad, ktor\u00fd sa od n\u00e1\u0161ho vstupu do E\u00da k regul\u00e1cii cookies, mobiln\u00fdm aplik\u00e1ci\u00e1m, SDK a marketingovej analytike akosi e\u0161te nestihol vyjadri\u0165,\u201c <\/span><\/i><span style=\"font-weight: 400;\">kon\u0161tatuje <strong>Jakub Berthoty<\/strong> odborn\u00edk na ochranu osobn\u00fdch \u00fadajov z advok\u00e1tskej kancel\u00e1rie Dagital Legal. <\/span><\/p>\n<p><b>Form\u00e1lne teda m\u00e1me regul\u00e1ciu cookies aj na Slovensku, pod\u013ea expertov v\u0161ak implementovan\u00fa nespr\u00e1vne.<\/b><span style=\"font-weight: 400;\"> Zahrani\u010dn\u00e9 dozorn\u00e9 org\u00e1ny regul\u00e1ciu cookies za\u010d\u00ednaj\u00fa ch\u00e1pa\u0165 tak, \u017ee sa vz\u0165ahuje aj na skriptov\u00e9 technol\u00f3gie ako Software Developement kit (SDK). Advertising ID (AID) s\u00fa toti\u017e ukladan\u00e9 aj pomocou technol\u00f3gie SDK aj pomocou technol\u00f3gie cookies.\u00a0<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"HrIBPnsqvl\"><p><a href=\"https:\/\/www.unitedlife.sk\/vylepsovanie-ludi-pomocou-technologii-vraj-len-pre-bohatych\/\" rel=\"nofollow noopener\" target=\"_blank\">Vylep\u0161ovanie \u013eud\u00ed pomocou technol\u00f3gi\u00ed? Vraj len pre bohat\u00fdch<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Vylep\u0161ovanie \u013eud\u00ed pomocou technol\u00f3gi\u00ed? Vraj len pre bohat\u00fdch&#8221; &#8212; UnitedLife\" src=\"https:\/\/www.unitedlife.sk\/vylepsovanie-ludi-pomocou-technologii-vraj-len-pre-bohatych\/embed\/#?secret=5JMReFGXcX#?secret=HrIBPnsqvl\" data-secret=\"HrIBPnsqvl\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><b>Na\u0161e odosielan\u00e9 d\u00e1ta nie s\u00fa anonymn\u00e9<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nedostato\u010dn\u00fa regul\u00e1ciu vyu\u017e\u00edvaj\u00fa okrem zn\u00e1mych gigantov ako napr\u00edklad Google, Facebook, \u010di Apple aj samotn\u00ed v\u00fdvoj\u00e1ri aplik\u00e1ci\u00ed. V\u00a0pr\u00edpade v\u00fdvoj\u00e1rov ide ale \u010dasto o\u00a0<\/span><b>nepochopenie komplexn\u00fdch podmienok<\/b><span style=\"font-weight: 400;\"> spolo\u010dnost\u00ed Google, \u010di Facebook, ktor\u00e9 hovoria o\u00a0tom, <\/span><b>kto je v\u00a0akom postaven\u00ed pri marketingovej analytike a\u00a0personalizovanej reklame.<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201eMnoh\u00ed v\u00fdvoj\u00e1ri nerozumej\u00fa svojmu pr\u00e1vnemu postaveniu a tvrdia, \u017ee si len objedn\u00e1vaj\u00fa kampa\u0148 a\u00a0\u017ee \u017eiadne d\u00e1ta nesprac\u00favaj\u00fa. Myslia si, \u017ee ke\u010f s d\u00e1tami priamo nepracuj\u00fa, nie s\u00fa za ne pr\u00e1vne zodpovedn\u00ed oni a\u00a0t\u00fato zodpovednos\u0165 preberaj\u00fa agreg\u00e1tori d\u00e1t. Prim\u00e1rna zodpovednos\u0165 za zabezpe\u010denie s\u00faladu s\u00a0ePrivacy legislat\u00edvou, a\u00a0teda z\u00edskan\u00edm s\u00fahlasu a\u00a0informovan\u00edm, je v\u0161ak na v\u00fdvoj\u00e1roch, ktor\u00ed s\u00fa v\u00a0tomto postaven\u00ed prev\u00e1dzkovate\u013emi,\u201c <\/span><\/i><span style=\"font-weight: 400;\">upozor\u0148uje Jakub Berthoty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak chce v\u00fdvoj\u00e1r mobilnej aplik\u00e1cie dost\u00e1va\u0165 sp\u00e4\u0165 od Google, \u010di Facebook \u0161tatistiky resp. mera\u0165 \u00faspe\u0161nos\u0165 kampan\u00ed, mus\u00ed do k\u00f3du aplik\u00e1cie implementova\u0165 tzv. \u201eSoftware Development Kit\u201c (SDK), \u010do je unik\u00e1tny k\u00f3d, ktor\u00fd umo\u017en\u00ed odosielanie presne \u0161pecifikovan\u00fdch d\u00e1t u\u017e\u00edvate\u013ea do analytick\u00fdch n\u00e1strojov firiem ako pr\u00e1ve spom\u00ednan\u00ed giganti. Obdobne to plat\u00ed aj o webstr\u00e1nkach, ktor\u00e9 ukladaj\u00fa AID na z\u00e1klade s\u00faborov cookies. D\u00e1tov\u00ed giganti mno\u017estvo prij\u00edman\u00fdch d\u00e1t agreguj\u00fa a\u00a0v\u00fdvoj\u00e1rom posielaj\u00fa po\u017eadovan\u00e9 a\u00a0ve\u013emi presn\u00e9 \u0161tatistiky, ktor\u00e9 sa zobrazuj\u00fa agregovane. <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">&quot;<\/span><\/i><b><i>V\u00e4\u010d\u0161ina mobiln\u00fdch aplik\u00e1ci\u00ed dnes ale neinformuje dostato\u010dne transparentne o\u00a0tom, ak\u00e9 d\u00e1ta aplik\u00e1cia sprac\u00fava a\u00a0ktor\u00fdm tret\u00edm stran\u00e1m tieto d\u00e1ta zasiela.<\/i><\/b><i><span style=\"font-weight: 400;\"> Mnoho aplik\u00e1ci\u00ed toti\u017e st\u00e1le \u017eije v\u00a0mylnej predstave, \u017ee nesprac\u00fava \u017eiadne osobn\u00e9 \u00fadaje, ke\u010f\u017ee v\u00fdvoj\u00e1ri za osobn\u00e9 \u00fadaje pova\u017euj\u00fa prakticky len meno, priezvisko, bydlisko, \u010di\u00a0rodn\u00e9 \u010d\u00edslo a unik\u00e1tne online identifik\u00e1tory s\u00fa pre nich anonymn\u00e9 d\u00e1ta,\u201c<\/span><\/i><span style=\"font-weight: 400;\"> vysvet\u013euje\u00a0 Berthoty.<\/span><i><span style=\"font-weight: 400;\"> \u201eNie s\u00fa to anonymn\u00e9 d\u00e1ta, <\/span><\/i><b><i>s\u00fa to najviac osobn\u00e9 d\u00e1ta ak\u00e9 existuj\u00fa.<\/i><\/b><i><span style=\"font-weight: 400;\"> Sta\u010d\u00ed si len pozrie\u0165, ak\u00e9 SDK a\u00a0API (Application Programming Interface) maj\u00fa aplik\u00e1cie implementovan\u00e9 a\u00a0zist\u00edte skuto\u010dn\u00fd rozsah zbieran\u00fdch d\u00e1t. <\/span><\/i><b><i>To, \u017ee tieto d\u00e1ta nemusia \u00eds\u0165 priamo na server aplik\u00e1cie neznamen\u00e1, \u017ee v\u00fdvoj\u00e1r aplik\u00e1cie nenesie za dan\u00fd zber d\u00e1t \u017eiadnu zodpovednos\u0165.<\/i><\/b><i><span style=\"font-weight: 400;\"> Pr\u00e1ve naopak, je prim\u00e1rne zodpovedn\u00fd,\u201c <\/span><\/i><span style=\"font-weight: 400;\">upozor\u0148uje Berthoty.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"cIBkkJlBvW\"><p><a href=\"https:\/\/www.unitedlife.sk\/mladi-ludia-podcenuju-svoju-bezpecnost-vraj-su-prilis-nudni-aby-na-nich-niekto-utocil\/\" rel=\"nofollow noopener\" target=\"_blank\">Mlad\u00ed \u013eudia podce\u0148uj\u00fa svoju bezpe\u010dnos\u0165. Vraj s\u00fa pr\u00edli\u0161 nudn\u00ed, aby na nich niekto \u00fato\u010dil<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Mlad\u00ed \u013eudia podce\u0148uj\u00fa svoju bezpe\u010dnos\u0165. Vraj s\u00fa pr\u00edli\u0161 nudn\u00ed, aby na nich niekto \u00fato\u010dil&#8221; &#8212; UnitedLife\" src=\"https:\/\/www.unitedlife.sk\/mladi-ludia-podcenuju-svoju-bezpecnost-vraj-su-prilis-nudni-aby-na-nich-niekto-utocil\/embed\/#?secret=dKZlxzSb6E#?secret=cIBkkJlBvW\" data-secret=\"cIBkkJlBvW\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><b>Ochrana s\u00fakromia v\u00a0online priestore nie je samozrejmos\u0165<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">K\u00fasok kontroly do zberu d\u00e1t z\u00a0aplik\u00e1ci\u00ed sa v\u00a0j\u00fani pok\u00fasila zavies\u0165 spolo\u010dnos\u0165 Apple, ke\u010f informovala, \u017ee <\/span><b>s\u00fa\u010das\u0165ou nov\u00e9ho updatu iOS 14 bude aj povinn\u00fd opt-in s\u00fahlas na pou\u017e\u00edvanie AID<\/b><span style=\"font-weight: 400;\">. Drviv\u00e1 v\u00e4\u010d\u0161ina aplik\u00e1ci\u00ed dnes toti\u017e pou\u017e\u00edva AID bez s\u00fahlasu u\u017e\u00edvate\u013ea zariadenia. Po novom by v\u0161ak u\u017e\u00edvate\u013eovi museli aplik\u00e1cie automaticky pon\u00faknu\u0165 mo\u017enos\u0165, \u010di chce odosiela\u0165 svoje d\u00e1ta alebo nie. Je ve\u013ek\u00fd predpoklad, \u017ee mnoh\u00ed u\u017e\u00edvatelia by s\u00a0odosielan\u00edm svojich osobn\u00fdch \u00fadajov nes\u00fahlasili, \u010d\u00edm by <\/span><b>pri\u0161lo k\u00a0signifikantn\u00fdm skresleniam analytick\u00fdch v\u00fdsledkov.<\/b><span style=\"font-weight: 400;\"> Na prv\u00fd poh\u013ead progres\u00edvne gesto Applu ale narazilo na ostr\u00fa kritiku Facebooku, ktor\u00e9mu by sa v\u00fdrazne zn\u00ed\u017eili v\u00fdnosy z\u00a0kampan\u00ed cielen\u00fdch na iOS zariadenia. Facebook dokonca Applu pohrozil, \u017ee vypne mo\u017enos\u0165 cieli\u0165 na Apple zariadenia \u00faplne. Ozvali sa ale aj v\u00fdvoj\u00e1ri, ktor\u00ed pohrozili, \u017ee prestan\u00fa pre iOS vyv\u00edja\u0165 aplik\u00e1cie. Pod siln\u00fdm n\u00e1porom Apple napokon odlo\u017eil zmenu na za\u010diatok roka 2021, aby mali v\u00fdvoj\u00e1ri dostatok \u010dasu na adapt\u00e1ciu.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201eNapriek mo\u017en\u00e9mu skryt\u00e9mu komer\u010dn\u00e9mu mot\u00edvu, m\u00f4\u017eeme krok spolo\u010dnosti Apple ozna\u010di\u0165 za progres\u00edvny a\u00a0dlho o\u010dak\u00e1van\u00fd. D\u00f4le\u017eit\u00e9 bude, aby syst\u00e9mov\u00e1 mo\u017enos\u0165 iOS sp\u013a\u0148ala pr\u00edsne po\u017eiadavky GDPR na platne udelen\u00fd s\u00fahlas. Na v\u00fdvoj\u00e1roch aplik\u00e1cii zostane, \u010di bud\u00fa dostato\u010dne informova\u0165 pomocou privacy policy. S\u00fahlas a\u00a0privacy policy s\u00fa prepojen\u00e9 n\u00e1doby a\u00a0preto by sa v\u00fdvoj\u00e1ri aplik\u00e1cii mali zam\u00fd\u0161\u013ea\u0165 \u010doraz viac na t\u00fdm, \u010di s\u00fa v\u00a0tomto smere dostato\u010dne transparentn\u00ed vo\u010di u\u017e\u00edvate\u013eom,\u201c<\/span><\/i><span style=\"font-weight: 400;\"> uzatv\u00e1ra advok\u00e1t Berthoty.\u00a0<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Y7uONGLvFe\"><p><a href=\"https:\/\/www.unitedlife.sk\/aka-je-odolnost-novych-skladacich-mobilov-narocny-test-odhalil-ich-nedostatky\/\" rel=\"nofollow noopener\" target=\"_blank\">Ak\u00e1 je odolnos\u0165 nov\u00fdch skladac\u00edch mobilov? N\u00e1ro\u010dn\u00fd test odhalil ich nedostatky<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Ak\u00e1 je odolnos\u0165 nov\u00fdch skladac\u00edch mobilov? N\u00e1ro\u010dn\u00fd test odhalil ich nedostatky&#8221; &#8212; UnitedLife\" src=\"https:\/\/www.unitedlife.sk\/aka-je-odolnost-novych-skladacich-mobilov-narocny-test-odhalil-ich-nedostatky\/embed\/#?secret=kM5WDljiH7#?secret=Y7uONGLvFe\" data-secret=\"Y7uONGLvFe\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"yaA7ZfFDDh\"><p><a href=\"https:\/\/www.unitedlife.sk\/naozaj-potrebujete-k-podnikaniu-napad-je-to-len-mytus-podobne-ako-niekolko-dalsich\/\" rel=\"nofollow noopener\" target=\"_blank\">Naozaj potrebujete k podnikaniu n\u00e1pad? Je to len m\u00fdtus, podobne ako nieko\u013eko \u010fal\u0161\u00edch<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Naozaj potrebujete k podnikaniu n\u00e1pad? Je to len m\u00fdtus, podobne ako nieko\u013eko \u010fal\u0161\u00edch&#8221; &#8212; UnitedLife\" src=\"https:\/\/www.unitedlife.sk\/naozaj-potrebujete-k-podnikaniu-napad-je-to-len-mytus-podobne-ako-niekolko-dalsich\/embed\/#?secret=V28167uQZR#?secret=yaA7ZfFDDh\" data-secret=\"yaA7ZfFDDh\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Pravidl\u00e1 existuj\u00fa, ale vraj sa nedodr\u017eiavaj\u00fa spr\u00e1vne.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6611","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6611"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6611\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}