{"id":6642,"date":"2020-11-05T00:00:00","date_gmt":"2020-11-04T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/ako-virtualni-influenceri-zarabaju-skutocne-peniaze-jedna-sa-o-milionovy-biznis\/"},"modified":"2020-11-05T00:00:00","modified_gmt":"2020-11-04T23:00:00","slug":"ako-virtualni-influenceri-zarabaju-skutocne-peniaze-jedna-sa-o-milionovy-biznis","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/ako-virtualni-influenceri-zarabaju-skutocne-peniaze-jedna-sa-o-milionovy-biznis\/","title":{"rendered":"Ako virtu\u00e1lni influenceri zar\u00e1baj\u00fa skuto\u010dn\u00e9 peniaze? Jedn\u00e1 sa o mili\u00f3nov\u00fd biznis."},"content":{"rendered":"<p>Virtu\u00e1lni influenceri s\u00fa postavy vytvoren\u00e9 po\u010d\u00edta\u010dom, oby\u010dajne grafick\u00fdmi \u0161t\u00fadiami alebo aj \u0161ikovn\u00fdmi jednotlivcami.<\/p>\n<p>Tieto postavy maj\u00fa svoje \u00fa\u010dty na soci\u00e1lnych sie\u0165ach, preva\u017ene Instagrame, kde svoj\u00edm sp\u00f4sobom simuluj\u00fa be\u017en\u00fd \u017eivot a umo\u017e\u0148uj\u00fa skuto\u010dn\u00fdm \u013eu\u010fom, aby s nimi interagovali. Zd\u00e1 sa v\u00e1m to pr\u00edli\u0161 absurdn\u00e9, aby to bola pravda? Alebo, \u017ee sa jedn\u00e1 iba o z\u00e1le\u017eitos\u0165 pre deti? \u010c\u00edtajte \u010falej.<\/p>\n<p>&nbsp;<\/p>\n<p>Virtu\u00e1lni influenceri nie s\u00fa \u017eiadnou novinkou. V Japonsku bola kult\u00fara s virtu\u00e1lnymi popov\u00fdmi hviezdami zalo\u017een\u00e1 e\u0161te v 90. rokoch 20. storo\u010dia, pri\u0161li spolu s rozmachom po\u010d\u00edta\u010dovej anim\u00e1cie. V s\u00fa\u010dasnosti je asi najzn\u00e1mej\u0161ou virtu\u00e1lnou spev\u00e1\u010dkou a hviezdou Hatsune Miku &#8211; nevyzer\u00e1 fotorealisticky, pripom\u00edna sk\u00f4r komiksov\u00fa postavi\u010dku, no svojim tvorcom, japonskej firme Crypton Future Media, zar\u00e1ba re\u00e1lne peniaze. A nie mal\u00e9, ve\u010f do koronakr\u00edzy \u201evystupovala\u201c nielen doma v Japonsku, ale aj v Spojen\u00fdch \u0161t\u00e1toch, a to v podobe hologramu.<\/p>\n<p>Aby ste mali predstavu, ako vyzer\u00e1 tak\u00fd koncert hologramu, pozrite si toto video e\u0161te z roku 2010:<\/p>\n<p><iframe title=\"\u3010Hatsune Miku\u3011 World is Mine \/ ryo\uff08supercell\uff09\u3010\u521d\u97f3\u30df\u30af\u3011\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/jhl5afLEKdo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Odvtedy sa pomery zmenili a virtu\u00e1lni influenceri sa stali popul\u00e1rnej\u0161\u00edmi. V na\u0161om regi\u00f3ne na nich mo\u017eno pozer\u00e1me s nepochopen\u00edm, ale jedn\u00e1 sa o kreat\u00edvny sp\u00f4sob, ak\u00fdm m\u00f4\u017eu \u0161ikovn\u00ed grafici a kreat\u00edvne spolo\u010dnosti zar\u00e1ba\u0165 peniaze na nie\u010dom, \u010do \u013eu\u010fom prin\u00e1\u0161a rados\u0165.<\/p>\n<p>Napr\u00edklad <strong>Seraphine<\/strong> (@seradotwav) m\u00e1 na Instagrame 430-tis\u00edc followerov, dokopy pritom jej tvorca Riot Games zverejnil iba 74 pr\u00edspevkov. Jedn\u00e1 sa o postavi\u010dku z po\u010d\u00edta\u010dovej hry, ktor\u00fa si m\u00f4\u017eete vybra\u0165 aj vy, tvorca ju pomocou instagramov\u00e9ho \u00fa\u010dtu pren\u00e1\u0161a do reality a simuluje jej ka\u017edodenn\u00fd \u017eivot. St\u00e1le sa v\u0161ak jedn\u00e1 o priznane virtu\u00e1lnu a evidentne nere\u00e1lnu postavu.<\/p>\n<p>&nbsp;<\/p>\n<p>O nie\u010do \u010falej zach\u00e1dza <strong>Miquela Sousa\u00a0<\/strong>(@lilmiquela), ktor\u00fa vytvorili Trevor McFedries a Sara DeCou. Na rozdiel od dvoch predch\u00e1dzaj\u00facich je postava Lil fotorealistick\u00e1 a m\u00e1 a\u017e <strong>2,8 mili\u00f3nov followerov<\/strong>!<\/p>\n<p>Okrem fotografi\u00ed na Instagrame, ktor\u00e9 s\u00fa prekvapivo realistick\u00e9, m\u00e1 aj vlastn\u00fd charakter a \u0161\u00edri posolstv\u00e1 &#8211; sympatizuje napr\u00edklad s hnut\u00edm Black Lives Matter alebo vyz\u00fdvala k \u00fa\u010dasti na vo\u013eb\u00e1ch prezidenta USA.\u00a0 V porovnan\u00ed s ostatn\u00fdmi postavi\u010dkami je Miquela Sousa vytvoren\u00e1 na z\u00e1kladoch re\u00e1lnej osoby, fotografie s\u00fa teda re\u00e1lne, ale n\u00e1sledne v po\u010d\u00edta\u010di upraven\u00e9 do podoby, ktor\u00e1 oslovuje takmer tri mili\u00f3ny \u013eud\u00ed z cel\u00e9ho sveta.<\/p>\n<p>Pod\u013ea str\u00e1nky VirtualHumans.org dnes akt\u00edvne funguje viac ako 125 tak\u00fdchto influencerov, pri\u010dom niektor\u00ed z nich s\u00fa fotorealistick\u00ed \u013eudia, in\u00ed s\u00fa kreslen\u00e9 postavi\u010dky (<strong>Body by Ralph<\/strong> @bodybyralph \u010di <strong>Bee Influencer<\/strong> @bee_nfluencer). Patr\u00ed medzi ne napr\u00edklad aj ikonick\u00e1 <strong>Barbie <\/strong>@barbie.<\/p>\n<p>Samozrejme, ot\u00e1zkou zost\u00e1va, kto vlastne re\u00e1lne sleduje tieto fikt\u00edvne postavy, \u010di to nie s\u00fa iba nak\u00fapen\u00ed falo\u0161n\u00ed followeri.<\/p>\n<h3>Pre\u010do s\u00fa tak atrakt\u00edvni?<\/h3>\n<p>Fikt\u00edvne osobnosti s\u00fa n\u00e1m vnucovan\u00e9 u\u017e od detstva. Ako deti sme v\u0161etci sledovali rozpr\u00e1vky s k\u00e1\u010derom Donaldom alebo Nind\u017ea korytna\u010dky, seri\u00e1ly o Batmanovi \u010di Supermanovi. A potom n\u00e1m rodi\u010dia kupovali hra\u010dky, knihy, \u0161kolsk\u00e9 ta\u0161ky a oble\u010denie s ich mot\u00edvmi. Virtu\u00e1lne &#8211; -alebo v na\u0161om kontexte fikt\u00edvne &#8211; postavi\u010dky s\u00fa teda samozrejmou s\u00fa\u010das\u0165ou na\u0161ich \u017eivotov a nejedn\u00e1 sa o ni\u010d zl\u00e9.<\/p>\n<p>Tieto postavy s\u00fa nosite\u013emi ur\u010dit\u00fdch charakterov\u00fdch vlastnost\u00ed, ktor\u00e9 kop\u00edruj\u00fa a r\u00f4zne interpretuj\u00fa \u013eudsk\u00e9 charaktery.<\/p>\n<p>Rovnako to funguje aj v pr\u00edpade modern\u00fdch virtu\u00e1lnych influencerov. Tvorcovia maj\u00fa mo\u017enos\u0165 doda\u0165 mu pr\u00e1ve tak\u00fd vzh\u013ead a charakter, ktor\u00fd sa p\u00e1\u010di skuto\u010dn\u00fdm \u013eu\u010fom. V \u010dase, ke\u010f je mo\u017en\u00e9 internetov\u00fd obsah monetizova\u0165, sa tieto postavy st\u00e1vaj\u00fa akt\u00edvnym zdrojom pr\u00edjmu.<\/p>\n<p>Virtu\u00e1lni influenceri s\u00fa, rovnako ako postavi\u010dky v seri\u00e1loch a animovan\u00fdch filmoch, vytvoren\u00e9 cielene a s cie\u013eom oslovi\u0165 \u010do najviac \u013eud\u00ed. Ich charaktery nie s\u00fa re\u00e1lne, iba realistick\u00e9.<\/p>\n<p>V porovnan\u00ed s re\u00e1lnymi osobami maj\u00fa hne\u010f nieko\u013eko v\u00fdhod. Napr\u00edklad nestarn\u00fa, vedia by\u0165 na viacer\u00fdch miestach naraz, eventu\u00e1lne m\u00f4\u017eu ma\u0165 kapacitu komunikova\u0165 s ka\u017ed\u00fdm jedn\u00fdm fan\u00fa\u0161ikom samostatne.<\/p>\n<p>&nbsp;<\/p>\n<h3>Negat\u00edvna str\u00e1nka veci<\/h3>\n<p>Virtu\u00e1lni influenceri s\u00fa atrakt\u00edvnym priestorom pre kreat\u00edvnych \u013eud\u00ed. Skr\u00fdva sa tu ve\u013ea pe\u0148az\u00ed, ak je charakter postavy budovan\u00fd systematicky, zodpovedne a ak maj\u00fa fan\u00fa\u0161ikovia dojem, \u017ee aj tvorcom na nej z\u00e1le\u017e\u00ed.<\/p>\n<p>Je v\u0161ak samozrejm\u00e9, \u017ee virtu\u00e1lne postavy nemusia sp\u013a\u0148a\u0165 \u017eiadne mor\u00e1lne \u010di etick\u00e9 krit\u00e9ri\u00e1, preto\u017ee to, ako sa bude postava vyv\u00edja\u0165, z\u00e1le\u017e\u00ed pr\u00e1ve na tvorcoch a fan\u00fa\u0161ikoch. \u010co \u013eudia chc\u00fa, to im \u013eudia daj\u00fa. Plat\u00ed aj v pr\u00edpade u n\u00e1s \u0165a\u017eko pochopite\u013enej kult\u00fary v Japonsku, kde sa po\u010d\u00edta\u010dom generovan\u00e9 postavi\u010dky n\u00e1padne podobaj\u00fa na \u0161kolopovinn\u00e9 diev\u010dat\u00e1. Maj\u00fa dokonca \u0161kolsk\u00e9 uniformy \u010di stroj\u010deky na zuboch a d\u00f4vod, pre ktor\u00fd fan\u00fa\u0161ikovia tieto virtu\u00e1lne postavy sleduj\u00fa, b\u00fdva aj naplnenie sexu\u00e1lnych potrieb.<\/p>\n<p>A tu sa dost\u00e1vame do situ\u00e1cie, kedy nie je pre pre \u013eud\u00ed s probl\u00e9movou sexualitou vytv\u00e1ran\u00fd re\u00e1lny obsah, ale iba virtu\u00e1lny, no st\u00e1le minim\u00e1lne pochybn\u00fd. Internet je tak\u00e9to nie\u010do citliv\u00fd &#8211; pred \u010dasom Instagram zru\u0161il mimoriadne dobre sledovan\u00fd \u00fa\u010det re\u00e1lnej osoby, 20-ro\u010dnej Belle Delphine, \u00fadajne aj preto, lebo sa jej fotografie pohybovali na hranici pr\u00edpustnosti. V\u00fdzorom pripom\u00ednala vzh\u013ead neplnolet\u00e9ho diev\u010da\u0165a, no v poloh\u00e1ch dospel\u00fdch modeliek.<\/p>\n<p>Opr\u00e1vnenou obavou populariz\u00e1cie podobn\u00fdch fikt\u00edvnych influencerov je sexualiz\u00e1cia detsk\u00e9ho zov\u0148aj\u0161ku.<\/p>\n<p>Priemysel s obsahom pre dospel\u00fdch u\u017e d\u00e1vno objavil animovan\u00fa alebo CGI pornografiu, dokonca m\u00e1 vlastn\u00e9 hereck\u00e9 hviezdy \u017e\u00e1nra s n\u00e1zvom <em>hentai<\/em>, ktor\u00e9 takisto predstavuj\u00fa ak\u00fdchsi virtu\u00e1lnych influencerov. Na tomto sa \u00fadajne zar\u00e1ba najviac &#8211; fan\u00fa\u0161ikovia tejto \u0161peci\u00e1lnej pornografie s\u00fa ochotn\u00ed plati\u0165 za pr\u00edstupy k pr\u00e9miov\u00e9mu obsahu. E\u0161te v roku 2017 magaz\u00edn Inverse zverejnil grafy, z ktor\u00fdch vypl\u00fdva, \u017ee hentai priemysel je z h\u013eadiska z\u00e1ujmu internetovej popul\u00e1cie v\u00fdrazne v\u00e4\u010d\u0161\u00ed ako konven\u010dn\u00fd obsah pre dospel\u00fdch.<\/p>\n<h3>M\u00e1 zmysel investova\u0165 do podobn\u00fdch influencerov peniaze?<\/h3>\n<p>Ka\u017ed\u00fd \u010dlovek pracuj\u00faci v marketingu si uvedomuje v\u00fdznam influencerov v online marketingu. S\u00fa to zauj\u00edmav\u00ed \u013eudia schopn\u00ed oslovi\u0165 desiatky \u010di stovky tis\u00edc \u013eud\u00ed, v zahrani\u010d\u00ed cel\u00e9 mili\u00f3ny, pri\u010dom ich fan\u00fa\u0161ikovsk\u00e1 z\u00e1klad\u0148a m\u00f4\u017ee by\u0165 ve\u013emi loj\u00e1lna, inokedy priam fanatick\u00e1. Odprezentova\u0165 svoj produkt alebo slu\u017ebu v\u010faka influencerovi m\u00e1 za cie\u013e nielen preda\u0165, ale aj etablova\u0165 sa v novej cie\u013eovej skupine, vytvori\u0165 si pozit\u00edvny medi\u00e1lny obraz.<\/p>\n<p>V pr\u00edpade virtu\u00e1lnych influencerov je to fakticky rovnak\u00e9. Dokonca ani zistenie, \u017ee ich sleduj\u00fa len deti, nie je negat\u00edvom, preto\u017ee tieto deti maj\u00fa rodi\u010dov, ktor\u00ed im m\u00f4\u017eu k\u00fapi\u0165 produkt, s ktor\u00fdm sa ob\u013e\u00faben\u00e1 postavi\u010dka uk\u00e1zala v \u201estorke\u201c.<\/p>\n<p>Pre zauj\u00edmavos\u0165, <strong>Janky<\/strong> and <strong>Guggimon<\/strong>, fikt\u00edvne zvieraco-\u013eudsk\u00e9 postavi\u010dky od firmy Superplastic, dostali minul\u00fd august od investorov 10 mili\u00f3nov americk\u00fdch dol\u00e1rov pre bud\u00faci rozvoj svojho dosahu. No ver\u00edte tomu?\u00a0 A japonsk\u00e1 spolo\u010dnos\u0165 Aww stojaca za postavou <strong>imma<\/strong> (@imma.gram) v septembri z\u00edskala tie\u017e z\u00e1vratn\u00fd mili\u00f3n dol\u00e1rov.<\/p>\n<p>Ot\u00e1zkou nie je to, \u017ee \u010di v\u00f4bec \u00eds\u0165 do takejto spolupr\u00e1ce, ale sk\u00f4r to, za ko\u013eko a \u010do od nej o\u010dak\u00e1va\u0165. V\u0161etky marketingov\u00e9 aktivity nie s\u00fa merate\u013en\u00e9, dokonca ani v online prostred\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<p>Pre spolo\u010dnosti, ktor\u00e9 zva\u017euj\u00fa investovanie do CGI\/virtu\u00e1lneho influencera, je d\u00f4le\u017eit\u00e9 d\u00f4sledn\u00e9 zva\u017eovanie, \u010di sa k zna\u010dke a produktu hod\u00ed. Cie\u013eom nemaj\u00fa by\u0165 iba lajky, zdie\u013eania a po\u010dty interakci\u00ed ako tak\u00e9. Spolo\u010dnosti si tie\u017e musia uvedomi\u0165 svoju spolo\u010densk\u00fa zodpovednos\u0165, podpora eticky a mor\u00e1lne sporn\u00e9ho obsahu sa im skr\u00e1tka vypomst\u00ed. Jedn\u00e1 sa o fakticky rovnak\u00e9 princ\u00edpy, ktor\u00e9 platia aj pri \u017eiv\u00fdch influenceroch.<\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.unitedlife.sk\/celebrita-najvyssieho-rangu-zagratuluje-vasmu-kamaratovi-ci-manzelke-sluzba-cameo-je-unikatom\/<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"4lQle7ogXP\"><p><a href=\"https:\/\/www.unitedlife.sk\/fascinujuci-pribeh-andrasa-aratoa-zo-dna-na-den-sa-stal-internetovou-celebritou\/\" rel=\"nofollow noopener\" target=\"_blank\">Fascinuj\u00faci pr\u00edbeh Andr\u00e1sa Arat\u00f3a. Zo d\u0148a na de\u0148 sa stal internetovou celebritou<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Fascinuj\u00faci pr\u00edbeh Andr\u00e1sa Arat\u00f3a. Zo d\u0148a na de\u0148 sa stal internetovou celebritou&#8221; &#8212; UnitedLife\" src=\"https:\/\/www.unitedlife.sk\/fascinujuci-pribeh-andrasa-aratoa-zo-dna-na-den-sa-stal-internetovou-celebritou\/embed\/#?secret=ueKGViRRIy#?secret=4lQle7ogXP\" data-secret=\"4lQle7ogXP\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"SzHjMKfMvo\"><p><a href=\"https:\/\/www.unitedlife.sk\/robi-videa-o-autach-a-miluju-ju-miliony-supercar-blondie-je-v-skutocnosti-alexandra-mary-hirschi\/\" rel=\"nofollow noopener\" target=\"_blank\">Rob\u00ed vide\u00e1 o aut\u00e1ch a miluj\u00fa ju mili\u00f3ny. Supercar Blondie je v skuto\u010dnosti Alexandra Mary Hirschi<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Rob\u00ed vide\u00e1 o aut\u00e1ch a miluj\u00fa ju mili\u00f3ny. Supercar Blondie je v skuto\u010dnosti Alexandra Mary Hirschi&#8221; &#8212; UnitedLife\" src=\"https:\/\/www.unitedlife.sk\/robi-videa-o-autach-a-miluju-ju-miliony-supercar-blondie-je-v-skutocnosti-alexandra-mary-hirschi\/embed\/#?secret=Cj7vg4Pept#?secret=SzHjMKfMvo\" data-secret=\"SzHjMKfMvo\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u010co \u013eud\u00ed zauj\u00edma na osobe, ktor\u00e1 je fikt\u00edvna? To ist\u00e9 sa m\u00f4\u017eeme p\u00fdta\u0165 det\u00ed aj dospel\u00fdch, ktor\u00fdm s\u00fa sympatick\u00e9 telev\u00edzne a filmov\u00e9 postavy, toto je len o nie\u010do prepracovanej\u0161ie.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6642","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6642"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6642\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}