{"id":6734,"date":"2021-02-09T00:00:00","date_gmt":"2021-02-08T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/twitter-predplatne-bez-reklam\/"},"modified":"2021-02-09T00:00:00","modified_gmt":"2021-02-08T23:00:00","slug":"twitter-predplatne-bez-reklam","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/twitter-predplatne-bez-reklam\/","title":{"rendered":"Twitter zva\u017euje predplatn\u00e9, \u00fapravu tweetov a platen\u00e9 funkcie na zv\u00fd\u0161enie ziskov"},"content":{"rendered":"Boli by ste ochotn\u00ed plati\u0165 za inak bezplatn\u00fd Twitter v\u00fdmenou za nov\u00e9 funkcie a obmedzenie reklamy?\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #339966;\"><strong>\u2713 Pracujeme s d\u00f4veryhodn\u00fdmi zdrojmi<\/strong><\/span><br \/>\n<span style=\"color: #339966;\">Zdroje tejto t\u00e9my: Bloomberg, XDA Developers<\/span><\/p>\n<ul>\n<li><strong>Spoplatnen\u00fd Twitter by mal fungova\u0165 podobne ako platen\u00fd YouTube &#8211; teda bez rekl\u00e1m<\/strong><\/li>\n<li><strong>Cena za tak\u00e9to predplatn\u00e9 zatia\u013e nie upresnen\u00e9<\/strong><\/li>\n<li><strong>Okrem zru\u0161enia rekl\u00e1m by Twitter mohol prist\u00fapi\u0165 aj k spr\u00edstup\u0148ovaniu pr\u00e9miov\u00e9ho obsahu<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Pod\u013ea agent\u00fary Bloomberg si koncept predplaten\u00e9ho Twitteru za posledn\u00fdch nieko\u013eko mesiacov z\u00edskal viac pozornosti predov\u0161etk\u00fdm pre pand\u00e9miu COVID-19, ale aj pre tlak investorov \u017eiadaj\u00facich inov\u00e1cie.<\/p>\n<p>&quot;<em>&#8230; Twitter by mal prospech zo samostatn\u00e9ho toku v\u00fdnosov, ktor\u00fd nie je tak z\u00e1visl\u00fd od reklamy<\/em>,\u201c uviedol Bloomberg.<\/p>\n<p>Twitter sa dnes nach\u00e1dza v stave, ke\u010f nem\u00f4\u017ee zvy\u0161ova\u0165 zisky samotn\u00fdm z\u00edskavan\u00edm nov\u00fdch pou\u017e\u00edvate\u013eov.<\/p>\n<p>Soci\u00e1lna sie\u0165 dnes sk\u00fama nieko\u013eko r\u00f4znych konceptov. Jeden by s\u00favisel s mo\u017enos\u0165ou zasielania mal\u00fdch s\u00fam pe\u0148az\u00ed (<em>tips<\/em>) tvorcom exkluz\u00edvneho obsahu.<\/p>\n<p>\u010ealej si m\u00f4\u017ee tie\u017e \u00fa\u010dtova\u0165 poplatky za pou\u017e\u00edvanie doplnkov\u00fdch slu\u017eieb, ako TweetDeck, \u010do je popul\u00e1rna alternat\u00edva slu\u017eby Twitter, ktor\u00e1 u\u013eah\u010duje spr\u00e1vu viacer\u00fdch \u00fa\u010dtov a zoznamov.<\/p>\n<p>Twitter m\u00f4\u017ee tie\u017e \u00fa\u010dtova\u0165 poplatok, ktor\u00fd pou\u017e\u00edvate\u013eom umo\u017en\u00ed pr\u00edstup k pr\u00e9miov\u00fdm funkci\u00e1m, ako napr\u00edklad k mo\u017enosti \u201e<em>vr\u00e1ti\u0165 sp\u00e4\u0165<\/em>\u201c a pokro\u010dil\u00fdch mo\u017enost\u00ed prisp\u00f4sobenia profilu.<\/p>\n<p>Funkciou, ktor\u00e1 sa v spr\u00e1ve agent\u00fary Bloomberg nezmie\u0148uje , ale za ktor\u00fa by \u013eudia nepochybne zaplatili, je mo\u017enos\u0165 upravova\u0165 tweety. Je to funkcia, ktor\u00fa pou\u017e\u00edvatelia Twitteru po\u017eaduj\u00fa u\u017e roky.<\/p>\n Ikona soci\u00e1lnej siete Twitter, ktorej najcennej\u0161\u00edm trhom je ten severoamerick\u00fd. U n\u00e1s sa Twitter st\u00e1le dopracoval k tomu, aby ohrozoval Facebook\n<p>Platformy soci\u00e1lnych m\u00e9di\u00ed s\u00fa zvy\u010dajne zadarmo, preto\u017ee t\u00fdm cielia vytv\u00e1ranie ve\u013ekej pou\u017e\u00edvate\u013eskej z\u00e1kladne. <strong>N\u00e1klady na prev\u00e1dzku t\u00fdchto slu\u017eieb s\u00fa kompenzovan\u00e9 reklamami<\/strong>.<\/p>\n<p>V\u00fddavky na reklamu sa v\u0161ak v\u010faka pand\u00e9mii v\u00fdrazne spomalili, a preto Twitter teraz v\u00e1\u017ene uva\u017euje o pr\u00e9miov\u00fdch mo\u017enostiach. Bloomberg poznamen\u00e1va, \u017ee Twitter sa u\u017e nieko\u013eko rokov zaober\u00e1 my\u0161lienkou mo\u017enost\u00ed predplatn\u00e9ho.<\/p>\n<p>\u0160\u00e9f twitterov\u00e9ho pr\u00edjmov\u00e9ho produktu <strong>Bruce Falck<\/strong> pre agent\u00faru Bloomberg uviedol, \u017ee zvy\u0161ovanie \u017eivotnosti soci\u00e1lnej siete \u201e<em>je na\u0161\u00edm hlavn\u00fdm firemn\u00fdm cie\u013eom<\/em>.\u201c<\/p>\n<p>Okrem exkluz\u00edvneho obsahu alebo spoplatnenia slu\u017eby TweetDeck spolo\u010dnos\u0165 Twitter \u00fadajne zva\u017euje aj \u010fal\u0161ie mo\u017en\u00e9 pr\u00e9miov\u00e9 funkcie, medzi ktor\u00e9 patr\u00ed vysoko kvalitn\u00e9 video, podrobnej\u0161ie analytick\u00e9 n\u00e1stroje a informa\u010dn\u00fd kan\u00e1l bez rekl\u00e1m. Posledn\u00e1 uveden\u00e1 funkcia by v\u0161ak mohla v\u00fdrazne zasiahnu\u0165 celkov\u00fd z\u00e1ujem o reklamu na Twitteri.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Twitter testuje a sk\u00fama nov\u00e9 sp\u00f4soby zv\u00fd\u0161enia pr\u00edjmov, pri\u010dom jednou z mo\u017enost\u00ed je model platen\u00e9ho predplatn\u00e9ho. Soci\u00e1lna sie\u0165 by sa tak stala menej z\u00e1vislou na cielenej reklame.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6734","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6734"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6734\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}