{"id":6742,"date":"2021-02-17T00:00:00","date_gmt":"2021-02-16T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/ako-bude-vyzerat-automobilovy-priemysel-v-roku-2025\/"},"modified":"2021-02-17T00:00:00","modified_gmt":"2021-02-16T23:00:00","slug":"ako-bude-vyzerat-automobilovy-priemysel-v-roku-2025","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/ako-bude-vyzerat-automobilovy-priemysel-v-roku-2025\/","title":{"rendered":"Ako bude vyzera\u0165 automobilov\u00fd priemysel v roku 2025?"},"content":{"rendered":"<div id=\"content-body-22010639\" class=\"page-contents__content-body\">\n Ilustra\u010dn\u00e1 fotografia: Automobilky sa musia nutne transformova\u0165 a h\u013eada\u0165 nov\u00e9 akt\u00edva, aby si zabezpe\u010dili udr\u017eate\u013enos\u0165. Dnes popul\u00e1rne SUV so spa\u013eovac\u00edmi motormi sa postupne stan\u00fa marginalizovan\u00fdmi typmi vozidiel, predpoklad\u00e1 sa, \u017ee \u013eudia bud\u00fa preferova\u0165 mal\u00e9 elektromobily. <strong>Foto: Erik Str\u00ed\u017e &#8211; Kia Sorento<\/strong>\n<p>\u0160t\u00fadia <strong><i>Automotive Landscape 2025 <\/i><\/strong>from<span>\u00a0<\/span><span>Roland Berger Strategy Consultants<\/span><span> predpoved\u00e1 \u0161es\u0165 v\u00fdznamn\u00fdch automobilovov\u00fdch trendov, ktor\u00e9 maj\u00fa potenci\u00e1l ovplyv\u0148ova\u0165 aj slovensk\u00fa ekonomiku. Stru\u010dn\u00fd v\u00fdber z tejto \u0161t\u00fadie vydal magaz\u00edn <strong>Industry Week<\/strong>.\u00a0<\/span><\/p>\n<p><span><strong>Dramatick\u00fd presun v\u00fdroby a predaja na \u00e1zijsk\u00e9 trhy<\/strong> bude pravdepodobne pre n\u00e1s nepriaznivou realitou, v d\u00f4sledku \u010doho bude 300-tis\u00edc pracovn\u00fdch miest v Eur\u00f3pe s\u00fa vystaven\u00fdch riziku.<\/span><\/p>\n<p><span><strong>Mal\u00e9 a lacn\u00e9 aut\u00e1 z\u00edskaj\u00fa na v\u00fdzname<\/strong> a aut\u00e1 stratia pr\u00ed\u0165a\u017elivos\u0165 ako symboly spolo\u010densk\u00e9ho statusu. Ekologick\u00e9 syst\u00e9my mobility vo ve\u013ek\u00fdch mestsk\u00fdch oblastiach poved\u00fa k demotoriz\u00e1cii metropol a postupne sa tento trend za\u010dne pretavova\u0165 aj do ka\u017edodenn\u00e9ho \u017eivota \u013eud\u00ed.\u00a0<\/span><\/p>\n<p><span>\u010ealej \u0161t\u00fadia predpoklad\u00e1, \u017ee <strong>elektrick\u00e9 vozidl\u00e1 bud\u00fa do roku 2025 predstavova\u0165 asi 10 percent predaja nov\u00fdch vozidiel<\/strong>. Hybridy dosiahnu 40-percentn\u00fd podiel. Pripom\u00edname, \u017ee za hybridn\u00e9 automobily sa pova\u017euj\u00fa nielen tie plug-in hybridn\u00e9, ktor\u00e9 sa daj\u00fa nab\u00edja\u0165 k\u00e1blom, ale aj klasick\u00e9 hybridy so samonab\u00edjate\u013en\u00fdmi menej kapacitn\u00fdmi akumul\u00e1tormi a tie\u017e mild-hybridy, ktor\u00e9 fakticky len obsahuj\u00fa \u0161tart\u00e9r-gener\u00e1tor bez mo\u017enosti jazdy na elektrinu.<\/span><\/p>\n<p><span><strong>Pripojite\u013enos\u0165 automobilov<\/strong> bude od roku 2025 jedn\u00fdm z k\u013e\u00fa\u010dov\u00fdch faktorov \u00faspechu nov\u00fdch modelov. \u0160t\u00fadia predpoved\u00e1, \u017ee ve\u013ea vozidiel bude trvalo online, bud\u00fa odosiela\u0165 a prij\u00edma\u0165 inform\u00e1cie cez internet. U\u017e dnes tak\u00e9to funkcie automobily pon\u00fakaj\u00fa a nejedn\u00e1 sa len o aut\u00e1 vy\u0161\u0161ej triedy.<\/span><\/p>\n<p>Okrem uveden\u00e9ho bud\u00fa automobilky pristupova\u0165 aj k <strong>\u00faprave existuj\u00facich obchodn\u00fdch modelov<\/strong>, \u010doho d\u00f4kazom s\u00fa u\u017e transformuj\u00face sa automobilky ako Hyundai, Kia, BMW \u010di Daimler. Azda ka\u017ed\u00e1 ve\u013ek\u00e1 automobilka chce by\u0165 po novom <strong>komplexn\u00fd poskytovate\u013e mobility a zabezpe\u010di\u0165 udr\u017eate\u013enos\u0165 svojho biznisu. <\/strong>Zna\u010dky tak roz\u0161\u00edria svoje akt\u00edva aj do oblast\u00ed mimo samotn\u00e9ho predaja automobilov, napr\u00edklad pren\u00e1jmu \u010di poskytovania slu\u017eieb.<\/p>\n<p><span>\u00daspe\u0161n\u00e9 <strong>organiz\u00e1cie prejd\u00fa \u0161truktur\u00e1lnymi zmenami a otvoria sa partnerstv\u00e1m<\/strong> (ako napr. Kia a Apple). Automobilov\u00e9 spolo\u010dnosti sa stan\u00fa menej centralizovan\u00fdmi a bud\u00fa fungova\u0165 viac \u201eglob\u00e1lne\u201c, \u010do bude kombinova\u0165 glob\u00e1lny dosah s prisp\u00f4soben\u00edm sa miestnym potreb\u00e1m a predpisom (pr\u00edkladom je u\u017e dnes Volkswagen \u010di Suzuki-Maruti).<\/span><\/p>\n<p><span>&quot;<em>\u0164a\u017eisko odvetvia sa presunie<\/em>,\u201c\u00a0<\/span><span>uviedol<\/span><span> Wolfgang Bernhart, partner spolo\u010dnosti Roland Berger Strategy Consultants a spoluautor \u0161t\u00fadie.\u00a0\u201e<em>Zmenia sa z\u00e1kladn\u00e9 technol\u00f3gie, objavia sa nov\u00e9 formy organiza\u010dn\u00e9ho nastavenia, zamestnanci bud\u00fa musie\u0165 splni\u0165 nov\u00e9 po\u017eiadavky a vyvin\u00fa sa nov\u00e9 obchodn\u00e9 modely<\/em>.\u201c <\/span><span>Pod\u013ea Rolanda Bergera je k\u013e\u00fa\u010dov\u00e9, aby spolo\u010dnosti zostali otvoren\u00e9 a flexibiln\u00e9.<\/span><\/p>\n<p><span>\u201eSpolo\u010dnosti musia teraz \u010deli\u0165 pr\u00edle\u017eitostiam a v\u00fdzvam, aby sa cesta vpred stala pr\u00edjemnou,\u201c uzatv\u00e1ra Bernhart.<\/span><\/p>\n<\/div>\n<div><\/div>\n<div class=\"idx-comment-stream\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Nov\u00e1 \u0161t\u00fadia predpoklad\u00e1, \u017ee v priebehu nasleduj\u00facich 15 rokov prejde glob\u00e1lny automobilov\u00fd priemysel najv\u00e4\u010d\u0161ou transform\u00e1ciou vo svojej hist\u00f3rii.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6742","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6742"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6742\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}