{"id":6744,"date":"2021-02-18T00:00:00","date_gmt":"2021-02-17T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/slovensky-e-commerce-vyrastol-az-tretinu-kvoli-pandemii\/"},"modified":"2021-02-18T00:00:00","modified_gmt":"2021-02-17T23:00:00","slug":"slovensky-e-commerce-vyrastol-az-tretinu-kvoli-pandemii","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/slovensky-e-commerce-vyrastol-az-tretinu-kvoli-pandemii\/","title":{"rendered":"Slovensk\u00fd e-commerce vyr\u00e1stol a\u017e tretinu – kv\u00f4li pand\u00e9mii"},"content":{"rendered":"Pr\u00e1zdne n\u00e1kupn\u00e9 centrum so zatvoren\u00fdmi obchodmi v \u010dase, ke\u010f b\u00fdvaj\u00fa ve\u013ek\u00e9 novoro\u010dn\u00e9 v\u00fdpredaje. Aj to je symbol pand\u00e9mie ochorenia Covid-19.\n

Pand\u00e9mia koronav\u00edrusu<\/span> znamenala revol\u00faciu v spr\u00e1van\u00ed slovensk\u00fdch z\u00e1kazn\u00edkov v online priestore. Slov\u00e1ci na internete minuli v roku 2020 a\u017e 1,75 miliardy eur, \u010do predstavuje oproti roku 2019 n\u00e1rast a\u017e o 29 %, informovala vo svojej tla\u010dovej spr\u00e1ve Heureka.sk.<\/span><\/p>\n

Obmedzenia vo\u013en\u00e9ho pohybu, zatvoren\u00e9 kamenn\u00e9 predajne s tovarom, ale najm\u00e4 celkom prirodzen\u00e1 opatrnos\u0165 \u013eud\u00ed viedli k tomu, \u017ee z\u00e1kazn\u00edci pri n\u00e1kupe r\u00f4znych tovarov za\u010dali preferova\u0165 internetov\u00e9 obchody. Pre firmy, ktor\u00e9 prev\u00e1dzkovali v\u00fdhradne fyzick\u00e9 predajne, to znamenalo doslova \u0161ok, ale spolo\u010dnosti s u\u017e vytvoren\u00fdmi e-shopmi a \u010fal\u0161\u00edmi predajn\u00fdmi kan\u00e1lmi mali mo\u017enos\u0165 vyu\u017ei\u0165 ich ove\u013ea viac, ako kedyko\u013evek predt\u00fdm.<\/p>\n

Najv\u00e4\u010d\u0161\u00ed podiel na obrate e-commerce na Slovensku mala pod\u013ea o\u010dak\u00e1van\u00ed elektronika. Tvorila a\u017e vy\u0161e tretinu v\u0161etk\u00fdch n\u00e1kupov. <\/span><\/p>\n

Podstatn\u00fd z\u00e1ujem z\u00e1kazn\u00edkov bol ale aj u produktov pre dom a z\u00e1hradu, a to s p\u00e4tinov\u00fdm podielom. <\/span><\/p>\n

Podobn\u00fd z\u00e1ujem bol tie\u017e o n\u00e1kup oble\u010denia a m\u00f3dy, ako aj \u0161portov\u00e9ho vybavenia. Uplynul\u00fd rok prial aj kateg\u00f3ri\u00e1m, ktor\u00e9 doteraz v online hrali sk\u00f4r druh\u00e9 husle. A\u017e o 93 percent vzr\u00e1stol z\u00e1ujem o jedlo a n\u00e1poje, darilo sa aj erotick\u00fdm pom\u00f4ckam, ktor\u00e9 podr\u00e1stli o takmer polovicu.<\/span><\/p>\n

Tento rast tr\u017eieb ale pod\u013ea odborn\u00edkov na e-commerce nie je udr\u017eate\u013en\u00fd a nemo\u017eno s istotou predpoklada\u0165, \u017ee sa v roku 2021 bude tento trend opakova\u0165. Aj ke\u010f za\u010diatok roka vyzer\u00e1 pr\u00e1ve tak, \u017ee sa e-shopom dar\u00ed na \u00fakor kamenn\u00fdch predajn\u00ed st\u00e1le.<\/p>\n Po\u010das pand\u00e9mie sme ove\u013ea \u010dastej\u0161ie nakupovali na internete. Odborn\u00edci ale upozor\u0148uj\u00fa, \u017ee pr\u00e1ve preto by sme mali ove\u013ea viac dba\u0165 na bezpe\u010dnos\u0165 na\u0161ich n\u00e1kupov a vyh\u00fdba\u0165 sa podozrivo v\u00fdhodn\u00fdm ponuk\u00e1m.\n

Zauj\u00edmavos\u0165ou je, \u017ee cel\u00e1 situ\u00e1cia svoj\u00edm sp\u00f4sobom prospela spolo\u010dnostiam a jednotlivcom, ktor\u00e9 sa vedeli prisp\u00f4sobi\u0165 nov\u00fdm re\u00e1li\u00e1m.\u00a0Po\u010das uzavret\u00ed retailu vznikali nov\u00e9 e-shopy ako nov\u00fd predajn\u00fd kan\u00e1l, \u010dasto ako doplnok ku kamenn\u00e9mu obchodu. Celkovo ich na konci roku 2020 evidovali na Slovensku u\u017e 14 300, \u010do je o\u00a014 % viac ako predch\u00e1dzaj\u00faci rok.<\/strong> <\/span><\/p>\n

Ako to ale b\u00fdva, v zna\u010dnej v\u00fdhode boli ve\u013ek\u00ed predajcovia, ktor\u00ed svoje e-shopy prev\u00e1dzkovali e\u0161te pred pand\u00e9miou. Tie toti\u017e disponovali aj v\u00fddaj\u0148ami tovaru, \u010do z\u00e1kony povo\u013euj\u00fa, a tie\u017e mali v\u00fdhodu, \u017ee ich u\u017e z\u00e1kazn\u00edci poznali a tak im d\u00f4verovali.<\/p>\n

Rok 2020 bol rokom extr\u00e9mov a prial online hr\u00e1\u010dom, ktor\u00ed dok\u00e1zali adekv\u00e1tne reagova\u0165 na zv\u00fd\u0161en\u00fd dopyt a n\u00e1ro\u010dnej\u0161ie podmienky. V tomto roku ale o\u010dak\u00e1vame ak\u00fasi normaliz\u00e1ciu, otvorenie kamenn\u00fdch predajn\u00ed a n\u00e1vrat do stavu, akoby ani pand\u00e9mia nebola. Len\u017ee tu do hry vstupuje aj fakt, \u017ee kv\u00f4li koronakr\u00edze pri\u0161li desiatky tis\u00edc \u013eud\u00ed o pr\u00e1cu, ktor\u00ed teraz nemaj\u00fa z\u00e1ujem a ani mo\u017enosti m\u00ed\u0148a\u0165 to\u013eko, \u010do doteraz.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Po\u010das lockdownov na Slovensku vzniklo nieko\u013eko stoviek nov\u00fdch e-shopov.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6744","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6744"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6744\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}