{"id":6757,"date":"2021-02-26T00:00:00","date_gmt":"2021-02-25T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/peugeot-meni-identitu-a-predstavuje-odvaznu-strategiu-pre-dalsie-roky\/"},"modified":"2021-02-26T00:00:00","modified_gmt":"2021-02-25T23:00:00","slug":"peugeot-meni-identitu-a-predstavuje-odvaznu-strategiu-pre-dalsie-roky","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/peugeot-meni-identitu-a-predstavuje-odvaznu-strategiu-pre-dalsie-roky\/","title":{"rendered":"Peugeot men\u00ed identitu a predstavuje odv\u00e1\u017enu strat\u00e9giu pre \u010fal\u0161ie roky"},"content":{"rendered":"<div class=\"single-body entry-content typography-copy\">\n<p style=\"text-align: center;\"><span style=\"color: #339966;\">Pr\u00edspevok vych\u00e1dza na UnitedLife v spolupr\u00e1ci s magaz\u00ednom Autoviny.sk<\/span><\/p>\n Nov\u00e9 logo automobilky PEUGEOT nadv\u00e4zuje na jej hist\u00f3riu\n<p>&nbsp;<\/p>\n<p>Fan\u00fa\u0161ikovia zna\u010dky si u\u017e ur\u010dite v\u0161imli, \u017ee\u00a0<strong>nejde o \u00faplne nov\u00fd vizu\u00e1l, ale sk\u00f4r o jemn\u00fa \u00fapravu loga, ktor\u00e9 automobilka Peugeot pou\u017e\u00edvala za\u010diatkom \u0161es\u0165desiatych rokov.<\/strong>\u00a0Okrem toho sme staronov\u00e9 logo mohli vidie\u0165 u\u017e v roku 2018 na koncepte e-Legend, ktor\u00e9 bolo taktie\u017e navrhnut\u00e9 v retro \u0161t\u00fdle.<\/p>\n<p>Gener\u00e1lna riadite\u013eka <strong>Linda Jackson<\/strong> tie\u017e uviedla, \u017ee zmena vizu\u00e1lu nes\u00favis\u00ed s ned\u00e1vnym zapojen\u00edm sa do koncernu Stellantis a uvedenie nov\u00e9ho loga pl\u00e1novali dlh\u0161ie. V roku 2020 Peugeot osl\u00e1vil svoje 210. v\u00fdro\u010die a vyhlasuje, \u017ee je \u201enajstar\u0161ou zachovanou automobilovou zna\u010dkou na svete\u201c.<\/p>\n<\/div>\n Nov\u00fd dizajn showroomov automobilky PEUGEOT\n<div class=\"single-body entry-content typography-copy\">\n<p><strong>Nov\u00fd znak sa najsk\u00f4r objav\u00ed v propaga\u010dn\u00fdch materi\u00e1loch spolo\u010dnosti Peugeot a u predajcov.<\/strong>\u00a0Potom sa za\u010dne s v\u00fdrobou vozidiel, po\u010dn\u00fac novou gener\u00e1ciou hatchbacku 308, ktor\u00e1 bude predstaven\u00e1 v nasleduj\u00facich mesiacoch. Do konca roku 2023 bud\u00fa v\u0161etky weby predajcov \u00faplne rebrandovan\u00e9.<\/p>\n<p><strong>P\u00f4jde o 11. zmenu loga od vzniku firmy v roku 1850<\/strong>, pri\u010dom\u00a0<strong>m\u00e1 symbolizova\u0165 prechod automobilky Peugeot k plnej elektrifik\u00e1cii.<\/strong>\u00a0Do konca tohto roka chc\u00fa zaisti\u0165, aby 80% eur\u00f3pskeho predaja predstavovali elektrifikovan\u00e9 modely, pri\u010dom stopercentn\u00fa elektrifik\u00e1ciu pl\u00e1nuj\u00fa dosiahnu\u0165 u\u017e do roku 2025.<\/p>\n<p>&nbsp;<\/p>\n<p>Pre nov\u00fd branding bol zvolen\u00fd retro\u00a0<strong>dizajnov\u00fd jazyk \u201eoslavuj\u00faci koncept \u010dasu a \u017eivota v danom okamihu\u201c.<\/strong> Odkazuje na dedi\u010dstvo aj bud\u00facnos\u0165 Peugeotu, podobne ako <strong>koncept e-Legend<\/strong>, ktor\u00fd spojil vysoko v\u00fdkonn\u00fd elektrick\u00fd pohon so \u0161t\u00fdlom in\u0161pirovan\u00fdm Peugeotom 504 Coup\u00e9 z roku 1968. Rodinn\u00fd hatchback 308 bude prv\u00fdm autom s nov\u00fdm znakom. Aj ke\u010f prototypy nijako nenazna\u010duj\u00fa retro \u0161tylistick\u00e9 prvky, dizajn m\u00e1 by\u0165 radik\u00e1lne prepracovan\u00fd, aby sa model zos\u00faladil s nov\u0161\u00edmi modelmi 208, 2008 a 508. Aktualizovan\u00e1 platforma EMP2 bude obsahova\u0165 mo\u017enosti benz\u00ednov\u00e9ho, naftov\u00e9ho a plug-in hybridn\u00e9ho pohonu.<\/p>\n<p>&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Peugeot odhalil \u00faplne nov\u00e9 logo, ktor\u00e9 nadv\u00e4zuje na hist\u00f3riu zna\u010dky. Zmenu identity ohl\u00e1sila automobilka tesne pred predstaven\u00edm nov\u00e9ho modelu Peugeot 308 a s\u00favisie\u0165 m\u00e1 tie\u017e s nov\u00fdm postaven\u00edm zna\u010dky v koncerne Stellantis.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6757","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6757"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6757\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}