{"id":6842,"date":"2021-04-22T00:00:00","date_gmt":"2021-04-21T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/ochrana-osobnych-udajov-a-digitalne-trendy\/"},"modified":"2021-04-22T00:00:00","modified_gmt":"2021-04-21T23:00:00","slug":"ochrana-osobnych-udajov-a-digitalne-trendy","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/ochrana-osobnych-udajov-a-digitalne-trendy\/","title":{"rendered":"Ochrana osobn\u00fdch \u00fadajov a digit\u00e1lne trendy"},"content":{"rendered":"

Ochrana osobn\u00fdch \u00fadajov a bezpe\u010dnos\u0165<\/b><\/h2>\n

Vo v\u0161eobecnosti sa d\u00e1 poveda\u0165, \u017ee \u00fa\u010delom pr\u00e1vnych predpisov ochrany osobn\u00fdch \u00fadajov je <\/span>re\u0161pektovanie rozhodnut\u00ed jednotlivcov<\/b> v pr\u00edpade, \u017ee ide o ich s\u00fakromie. Treba si uvedomi\u0165, \u017ee medzi ochranou osobn\u00fdch \u00fadajov a ich bezpe\u010dnos\u0165ou je rozdiel. Ochrana osobn\u00fdch \u00fadajov sa zaober\u00e1 t\u00fdm, ako bud\u00fa zisten\u00e9 osobn\u00e9 \u00fadaje konkr\u00e9tnych \u013eud\u00ed <\/span>pou\u017eit\u00e9<\/b>. Zaober\u00e1 sa tie\u017e dodr\u017eiavan\u00edm ich<\/span> s\u00fahlasov<\/b> so sledovan\u00edm, spracovan\u00edm, predajom alebo zdie\u013ean\u00edm. \u00dadaje je mo\u017en\u00e9 doplni\u0165, zmaza\u0165 alebo prida\u0165 \u010fal\u0161ie po\u017eiadavky. V\u00e4\u010d\u0161ina pou\u017e\u00edvate\u013eov internetu si \u010d\u00edm \u010falej t\u00fdm viac za\u010d\u00edna uvedomova\u0165 <\/span>d\u00f4le\u017eitos\u0165<\/b> ochrany osobn\u00fdch \u00fadajov. <\/span><\/p>\n

Predajcovia predstavuj\u00fa ve\u013ek\u00e9 riziko<\/b><\/h2>\n

V\u00e4\u010d\u0161ina predajcov predstavuje v oblasti ochrany osobn\u00fdch \u00fadajov <\/span>ve\u013ek\u00e9 riziko<\/b>. S\u00fa \u013eahko dostupn\u00fdmi cie\u013emi a spravuj\u00fa ve\u013ek\u00e9 mno\u017estvo osobn\u00fdch \u00fadajov.<\/span> Kybernetick\u00e9 \u00fatoky <\/b>hackerov, ktor\u00ed kradn\u00fa osobn\u00e9 \u00fadaje pou\u017e\u00edvate\u013eov je neskuto\u010dne ve\u013ea. Ve\u013ek\u00e9 spolo\u010dnosti sa preto sna\u017eia \u00fanikom zabrani\u0165 a na ochranu svojich spolo\u010dnost\u00ed vynakladaj\u00fa obrovsk\u00e9 prostriedky. Od roku 2017 bolo na <\/span>kybernetick\u00fa bezpe\u010dnos\u0165<\/b> v glob\u00e1le minut\u00fdch viac ako 1 bili\u00f3n dol\u00e1rov. Odhaduje sa, \u017ee ro\u010dne kyberkriminalita sp\u00f4sob\u00ed \u0161kody v hodnote <\/span>6 bili\u00f3nov dol\u00e1rov<\/b>.\u00a0<\/span><\/p>\n Kybernetick\u00e9 \u00fatoky m\u00f4\u017eu by\u0165 pre mnoh\u00e9 podniky likvida\u010dn\u00e9 (zdroj obr\u00e1zku: canva.com)\n

Poru\u0161enie<\/b> ochrany osobn\u00fdch \u00fadajov m\u00f4\u017ee by\u0165 pre spolo\u010dnosti v mnoh\u00fdch pr\u00edpadoch <\/span>zni\u010duj\u00face<\/b>. Po\u0161kodenie zna\u010dky, straty pe\u0148a\u017enej hotovosti, produktivity a pokuty s\u00fa ve\u013ekou cenou za poru\u0161enie pravidiel. Vynalo\u017eenie finan\u010dn\u00fdch prostriedkov do ochrany osobn\u00fdch \u00fadajov zo strany spolo\u010dnost\u00ed je teda ve\u013emi dobrou invest\u00edciou.<\/span><\/p>\n

Digit\u00e1lne trendy roku 2021<\/b><\/h2>\n

V roku 2018 vzniklo v\u0161eobecn\u00e9 nariadenie o ochrane osobn\u00fdch \u00fadajov zn\u00e1me ako <\/span>GDPR<\/b>. Viac ako 60 kraj\u00edn prijalo n\u00e1vrh tohto z\u00e1kona vr\u00e1tane Braz\u00edlie, Japonska, Thajska a mnoh\u00fdch \u0161t\u00e1tov Ameriky. Odhaduje sa, \u017ee v roku <\/span>2023<\/b> bude ma\u0165 t\u00fdmto z\u00e1konom\u00a0 <\/span>65 % svetovej popul\u00e1cie<\/b> svoje \u00fadaje ochrann\u00e9.\u00a0<\/span><\/p>\n Podniky sa v tomto roku musia s\u00fastredi\u0165 najm\u00e4 na zlep\u0161enie ochrany osobn\u00fdch \u00fadajov (zdroj obr\u00e1zku: canva.com)\n

\u010eal\u0161\u00ed digit\u00e1lny trend s\u00favis\u00ed s vyu\u017eit\u00edm <\/span>tret\u00edch str\u00e1n<\/b>. V\u0161etky organiz\u00e1cie s\u00fa z\u00e1visl\u00e9 od efekt\u00edvneho fungovania poskytovate\u013eov slu\u017eieb alebo dod\u00e1vate\u013eov tret\u00edch str\u00e1n. T\u00e1to z\u00e1vislos\u0165 sa st\u00e1le zvy\u0161uje, ale napriek tomu iba 35 % organiz\u00e1ci\u00ed pova\u017euje svoje riadenie riz\u00edk vypl\u00fdvaj\u00face z tret\u00edch str\u00e1n za efekt\u00edvne. Viac ako<\/span> 63 % poru\u0161en\u00ed<\/b> ochrany osobn\u00fdch \u00fadajov je pripisovan\u00fdch <\/span>zlyhaniam tret\u00edch str\u00e1n<\/b>. Z tak\u00e9hoto zlyhania sa pou\u010dili aj zn\u00e1me spolo\u010dnosti ako Instagram, T-mobile alebo General Electric. Rok 2021 preto prinesie priestor pre zlep\u0161enie ochrany osobn\u00fdch \u00fadajov a zlep\u0161enie vz\u0165ahov s tret\u00edmi stranami.\u00a0<\/span><\/p>\n

 <\/p>\n

Transparentnos\u0165<\/b> ochrany a spracovania osobn\u00fdch \u00fadajov bude k\u013e\u00fa\u010dov\u00fdm prvkom v najbli\u017e\u0161\u00edch rokoch. \u0160t\u00fadia spolo\u010dnosti Cisco zistila, \u017ee a\u017e 50 % z\u00e1kazn\u00edkov by bolo ochotn\u00fdch zmeni\u0165 spolo\u010dnos\u0165 kv\u00f4li politike ochrany \u00fadajov a jej zdie\u013eaniu. Spolo\u010dnosti sa bud\u00fa musie\u0165 v najbli\u017e\u0161\u00edch rokoch zamera\u0165 na <\/span>zv\u00fd\u0161enie d\u00f4veryhodnosti<\/b> u svojich u\u017e\u00edvate\u013eov. Naj\u0165a\u017e\u0161ie to bud\u00fa ma\u0165 spolo\u010dnosti vystupuj\u00face iba v online svete, ktor\u00e9 sa bud\u00fa musie\u0165 sna\u017ei\u0165 udr\u017ea\u0165 si <\/span>digit\u00e1lnu d\u00f4veru<\/b>.\u00a0<\/span><\/p>\n

 <\/p>\n

Cie\u013eom ako dosiahnu\u0165 \u010do najlep\u0161iu ochranu osobn\u00fdch \u00fadajov je <\/span>investovanie<\/b> ve\u013ek\u00fdch finan\u010dn\u00fdch prostriedkov do <\/span>integrovan\u00fdch technol\u00f3gi\u00ed<\/b>. Tie bud\u00fa ma\u0165 za cie\u013e zvy\u0161ovanie ochrany osobn\u00fdch \u00fadajov, a taktie\u017e dodr\u017eiavanie predpisov. Pou\u017e\u00edvan\u00fdmi n\u00e1strojmi s\u00fa napr\u00edklad zahmlievanie, odstr\u00e1nenie toto\u017enosti alebo homomorfn\u00e9 \u0161ifrovanie.\u00a0<\/span><\/p>\n Ochrana osobn\u00fdch \u00fadajov sa za posledn\u00e9 roky stala ve\u013emi d\u00f4le\u017eitou (zdroj obr\u00e1zku: canva.com)\n

Odhaduje sa, \u017ee v tomto a \u010fal\u0161\u00edch rokoch sa viacero organiz\u00e1ci\u00ed prisp\u00f4sob\u00ed<\/span> r\u00e1mcom<\/b> ochrany osobn\u00fdch \u00fadajov. Tie pom\u00e1haj\u00fa k <\/span>zn\u00ed\u017eeniu n\u00e1kladov<\/b> a zv\u00fd\u0161eniu <\/span>efektivity programu<\/b> na ochranu osobn\u00fdch \u00fadajov. <\/span>Podporuj\u00fa iniciat\u00edvy<\/b> na zabezpe\u010denie s\u00faladu bez zbyto\u010dn\u00e9ho zdvojovania \u00fasilia. Taktie\u017e pom\u00e1haj\u00fa s<\/span> dosahovan\u00edm s\u00faladu<\/b> pri prisp\u00f4sobovan\u00ed sa meniacim po\u017eiadavk\u00e1m a dodr\u017eiavan\u00ed vyv\u00edjaj\u00facich sa <\/span>nariaden\u00ed a z\u00e1konov<\/b> o ochrane osobn\u00fdch \u00fadajov.<\/span><\/p>\n

Zv\u00fd\u0161enie po\u010dtu s\u0165a\u017enost\u00ed a \u017eiadost\u00ed<\/b><\/h2>\n

Zavedenie<\/span> nov\u00fdch predpisov<\/b> t\u00fdkaj\u00facich sa ochrany osobn\u00fdch \u00fadajov po celom svete poskytuje spotrebite\u013eom v\u00e4\u010d\u0161iu <\/span>kontrolu<\/b> nad ich \u00fadajmi. S n\u00e1rastom po\u010dtu <\/span>poru\u0161en\u00ed<\/b> ochrany osobn\u00fdch \u00fadajov sa ka\u017edoro\u010dne zvy\u0161uje po\u010det spotrebite\u013eov, ktor\u00ed chc\u00fa vedie\u0165 viac inform\u00e1ci\u00ed o vyu\u017eit\u00ed ich \u00fadajov. Spotrebitelia maj\u00fa <\/span>pr\u00e1vo<\/b> vedie\u0165, vymaza\u0165, aktualizova\u0165 alebo obmedzi\u0165 spracovanie osobn\u00fdch \u00fadajov, ktor\u00e9 si o nich podniky ulo\u017eili. V tomto roku sa preto \u010dak\u00e1 v\u00fdrazn\u00fd rast \u017eiadost\u00ed a s\u0165a\u017enost\u00ed dotknut\u00fdch os\u00f4b. <\/span><\/p>","protected":false},"excerpt":{"rendered":"

Ochrana osobn\u00fdch \u00fadajov a bezpe\u010dnos\u0165 Vo v\u0161eobecnosti sa d\u00e1 poveda\u0165, \u017ee \u00fa\u010delom pr\u00e1vnych predpisov ochrany osobn\u00fdch \u00fadajov je re\u0161pektovanie rozhodnut\u00ed jednotlivcov v pr\u00edpade, \u017ee ide<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6842","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6842"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6842\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}