{"id":6919,"date":"2021-05-04T00:00:00","date_gmt":"2021-05-03T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/prozumenti\/"},"modified":"2021-05-04T00:00:00","modified_gmt":"2021-05-03T23:00:00","slug":"prozumenti","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/prozumenti\/","title":{"rendered":"Prozumenti"},"content":{"rendered":"

Vlastn\u00edte smartf\u00f3n, m\u00e1te pr\u00edstup na internet a t\u00fa\u017ebu zdie\u013ea\u0165 svoje z\u00e1ujmy, my\u0161lienky \u010di vtipy? Ak sp\u013a\u0148ate tieto krit\u00e9ri\u00e1, v\u010faka soci\u00e1lnym sie\u0165am a in\u00fdm platform\u00e1m, je ve\u013ek\u00e1 \u0161anca, \u017ee si z\u00edskate obecenstvo. Dnes u\u017e predsa nie je cool len pas\u00edvne sledova\u0165 obsah in\u00fdch tvorcov.\u00a0 A pokia\u013e sta\u010d\u00ed tak m\u00e1lo na to, aby sme boli aj my po\u010dut\u00ed, pre\u010do to nesk\u00fasi\u0165?<\/p>\n

 <\/p>\n

Kto je prozument?<\/strong><\/h3>\n

Pojem prozument \u2013 z\u00a0ang. slova \u201eprosumer\u201c vznikol spojen\u00edm slov produce<\/strong> (produkova\u0165, tvori\u0165) a\u00a0consume<\/strong> (prij\u00edma\u0165). Term\u00edn prosumer teda ozna\u010duje jednotlivca, ktor\u00fd prij\u00edma<\/strong> \u2013 konzumuje obsah, a\u00a0z\u00e1rove\u0148 ho aj tvor\u00ed<\/strong>, dotv\u00e1ra.<\/p>\n Prozumentom ste mo\u017eno aj vy, len o tom ani neviete.\n

V\u00a0praxi by sme mohli poveda\u0165, \u017ee prozument sp\u00e1ja svet tvorcov so svetom div\u00e1kov<\/strong>. Napr\u00edklad, na rozdiel od \u201etradi\u010dn\u00e9ho konzumenta\u201c, ktor\u00fd si k\u00fapi nejak\u00fd produkt od tvorcu, alebo spolo\u010dnosti (tri\u010dko kapely, DVD, zna\u010dkov\u00e9 top\u00e1nky…), by si prozument tento produkt s\u00e1m vyrobil. Popr\u00edpade by si ho pod\u013ea vlastn\u00e9ho vkusu, \u010di fant\u00e1zie, dotvoril.<\/p>\n

V tom okamihu sa z recipienta st\u00e1va akt\u00edvny u\u017e\u00edvate\u013e, ktor\u00fd sa svojou tvorivou \u010dinnos\u0165ou zap\u00e1ja do problematiky, ktor\u00e1 ho zauj\u00edma.<\/p>\n

 <\/p>\n

Patr\u00edte medzi prozumentov?<\/strong><\/h3>\n

Profesor Johann F\u00fcller vo svojej publik\u00e1ci\u00ed \u201eRefining Virtual Co-Creation from a\u00a0Consumer Perspective\u201c <\/em>z\u00a0roku 2010, sp\u00edsal zoznam d\u00f4vodov, pre ktor\u00e9 sa z konzumentov m\u00f4\u017eu potenci\u00e1lne sta\u0165 prozumenti<\/strong>. Patr\u00ed sem napr\u00edklad:<\/p>\n

    \n
  • Potreba by\u0165 viac informovan\u00fd<\/li>\n
  • Osobn\u00e1 zvedavos\u0165 a z\u00e1ujem<\/li>\n
  • Zdokonalenie sa v\u00a0ur\u010ditej \u010dinnosti<\/li>\n
  • Vn\u00fatorn\u00e1 hrav\u00e1 t\u00fa\u017eba po tvoren\u00ed\/particip\u00e1ci\u00ed<\/li>\n
  • T\u00fa\u017eba by\u0165 zvidite\u013enen\u00fd<\/li>\n
  • Podporenie komunity<\/li>\n
  • Nadviazanie priate\u013estva<\/li>\n<\/ul>\n

    Ak ste sa na\u0161li v\u00a0niektorom z\u00a0vy\u0161\u0161ie uveden\u00fdch bodov, sta\u010d\u00ed len va\u0161e z\u00e1ujmy aplikova\u0165 v\u00a0praxi<\/strong>. Nama\u013eova\u0165 portr\u00e9t niekoho zn\u00e1meho, necha\u0165 koment\u00e1r pod pr\u00edspevkom, spravi\u0165 cover verziu popul\u00e1rneho hitu, \u010di par\u00f3diu na film a pod. a zverejni\u0165 v\u00e1\u0161 v\u00fdtvor na internete<\/strong>. Stanete sa s\u00fa\u010das\u0165ou akt\u00edvneho publika. Ktovie, mo\u017eno sa aj z v\u00e1s stane celebrita.<\/p>\n

     <\/p>\n

    Odkazy a zdroje!<\/strong><\/h3>\n

    Nezab\u00fadajte v\u0161ak, pri va\u0161ej tvorbe na odkazovanie. Ke\u010f\u017ee obsahy tvoren\u00e9 prozumentmi \u010derpaj\u00fa z u\u017e existuj\u00facich diel, je ve\u013emi jednoduch\u00e9 poru\u0161i\u0165 autorsk\u00e9 pr\u00e1va<\/strong>. Pri popise v\u00e1\u0161ho diela v\u017edy uve\u010fte autora, ktor\u00fdm ste sa in\u0161pirovali<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"

    Vlastn\u00edte smartf\u00f3n, m\u00e1te pr\u00edstup na internet a t\u00fa\u017ebu zdie\u013ea\u0165 svoje z\u00e1ujmy, my\u0161lienky \u010di vtipy? Ak sp\u013a\u0148ate tieto krit\u00e9ri\u00e1, v\u010faka soci\u00e1lnym sie\u0165am a in\u00fdm platform\u00e1m, je<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6919","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6919"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6919\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}