{"id":6937,"date":"2021-05-13T00:00:00","date_gmt":"2021-05-12T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/ako-zarobil-jeff-koons-na-umeni\/"},"modified":"2021-05-13T00:00:00","modified_gmt":"2021-05-12T23:00:00","slug":"ako-zarobil-jeff-koons-na-umeni","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/ako-zarobil-jeff-koons-na-umeni\/","title":{"rendered":"Ako zarobil Jeff Koons na umen\u00ed?"},"content":{"rendered":"Jeff Koons: sochy Bal\u00f3nov\u00fd pes a Zajac (Foto: Derick McKinney)\n<p>&nbsp;<\/p>\n<p><strong>Jeff Koons<\/strong> patr\u00ed medzi najv\u00fdznamnej\u0161ie a najkontroverznej\u0161ie postavy s\u00fa\u010dasn\u00e9ho umeleck\u00e9ho sveta. Jeho obrovsk\u00fd vplyv siaha od umenia a\u017e do sveta m\u00f3dy a hudby. Svoju popularitu a vplyv si udr\u017euje u\u017e vy\u0161e 30 rokov. Prostredn\u00edctvom spolupr\u00e1ce s <strong>Louisom Vuittonom<\/strong>, <strong>Lady Gagou<\/strong> and <strong>Snapchatom<\/strong> sa zv\u00fd\u0161ila jeho popularita aj medzi be\u017enou popul\u00e1ciou. Tvorba Jeffa Koonsa sa vyzna\u010duje <strong>leskl\u00fdmi sochami<\/strong>, \u010dasto zameran\u00fdmi na t\u00e9my z <strong>popul\u00e1rnej kult\u00fary<\/strong> a predstavy o umelosti. Vystaven\u00e9 s\u00fa vo svetov\u00fdch m\u00faze\u00e1ch a pred\u00e1vaj\u00fa sa za mili\u00f3ny.<\/p>\n<p>&nbsp;<\/p>\n<h3>Ako sa dostal Jeff Koons k umeniu<\/h3>\n<p>Mal\u00fd <strong>Jeff Koons<\/strong> za\u010dal so svojou umeleckou tvorbou u\u017e v 8 rokoch. Jeho otec bol vlastn\u00edkom obchodu s n\u00e1bytkom a bytov\u00fdm dizajn\u00e9rom. Tak\u00e9to prostredie umo\u017enilo mlad\u00e9mu Jeffovi vystavova\u0165 jeho obrazy a postupne ich pred\u00e1va\u0165 v otcovom obchode. Od mlad\u00e9ho veku bol ve\u013emi horliv\u00fd a ambici\u00f3zny. Sn\u00edval o tom ako sa stane zn\u00e1mym a \u00faspe\u0161n\u00fdm umelcom podobne ako jeho vzor <strong>Salv\u00e1tor D\u00e1li<\/strong> and <strong>Andy Warhol<\/strong>.<\/p>\n<p>Od Andyho Warhola si vypo\u017ei\u010dal my\u0161lienku, \u017ee v bezbo\u017enom svete nas\u00fdtenom m\u00e9diami bolo samotn\u00e9 umenie iba \u010fal\u0161ou komoditou, aj ke\u010f s mimoriadnou pridanou hodnotou. Zatia\u013e \u010do Warhol vo svojej \u201etov\u00e1rni\u201c vyr\u00e1bal <strong>sie\u0165otla\u010de<\/strong>, Koons posunul tento n\u00e1pad ove\u013ea \u010falej. Na v\u00fdrobu svojich diel, zamestn\u00e1va desiatky zru\u010dn\u00fdch remeseln\u00edkov. Svoje diela iba navrhuje, ale <strong>netvor\u00ed ich<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>\u201eR\u00e1d si mysl\u00edm, \u017ee ke\u010f opust\u00edm miestnos\u0165, umenie opust\u00ed miestnos\u0165 so mnou. Umenie je o va\u0161ich \u013eudsk\u00fdch mo\u017enostiach. Ide o va\u0161e vlastn\u00e9 vzru\u0161enie, v\u00e1\u0161 vlastn\u00fd potenci\u00e1l a to, \u010d\u00edm sa m\u00f4\u017eete sta\u0165. Potvrdzuje to va\u0161u existenciu.<\/em>&quot;<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3>Kari\u00e9ra<\/h3>\n<p>Jeff Koons ako ambici\u00f3zny mlad\u00fd mu\u017e hne\u010f vedel, \u017ee nebude \u010daka\u0165 k\u00fdm ho jeho umenie za\u010dne \u017eivi\u0165. Namiesto toho, aby hladoval niekde v podkrov\u00ed a tvoril svoje umeleck\u00e9 diela, rozhodol sa sta\u0165 <strong>obchodn\u00edkom s komoditami<\/strong> na <strong>Wall Street<\/strong>. Svetom obchodu sa stal jeho prirodzen\u00fdm prostred\u00edm, v ktorom sa c\u00edtil sebaisto. Ako ka\u017ed\u00fd dobr\u00fd obchodn\u00edk si urobil prieskum trhu a \u0161t\u00fadiu o tom, \u010do mus\u00ed urobi\u0165 umelec v dne\u0161nom svete aby zbohatol. Potom sa rozhodol do toho \u00eds\u0165 a naozaj sa mu to podarilo.<\/p>\n<p>Po\u010das rokov pre\u0161la Koonsova pr\u00e1ca mnoh\u00fdmi f\u00e1zami, ale <strong>fascin\u00e1cia priemyselnou v\u00fdrobou<\/strong> ostala pr\u00edtomn\u00e1. Zlom v jeho kari\u00e9re nastal, ke\u010f zah\u00e1jil svoju misiu <strong>rehabilitova\u0165 g\u00fd\u010d<\/strong>. Za\u010dal vytv\u00e1ra\u0165 starostlivo presn\u00e9 k\u00f3pie <strong>existuj\u00facich artefaktov<\/strong> z <strong>nepravdepodobn\u00fdch materi\u00e1lov<\/strong>. Patrili k nim klasick\u00e9 ban\u00e1lne keramick\u00e9 so\u0161ky: <strong>Bob Hope<\/strong>, \u013dudov\u00edt XIV., Nemeck\u00e1 fig\u00farka Kiepenkerl &#8211; upraven\u00e1 z nehrdzavej\u00facej ocele a nieko\u013ekokr\u00e1t v\u00e4\u010d\u0161ie ako origin\u00e1ly. Okam\u017eite sa z nich stali nezni\u010dite\u013en\u00e9 a vynikaj\u00faco zberate\u013en\u00e9 k\u00fasky.<\/p>\n<p>Nesk\u00f4r svoj reperto\u00e1r roz\u0161\u00edril vyn\u00e1lezom svojich vlastn\u00fdch <strong>g\u00fd\u010dov\u00fdch predmetov<\/strong>, predov\u0161etk\u00fdm <strong>keramick\u00e9ho Michaela Jacksona<\/strong> a jeho \u0161impanza Bubbles.<\/p>\n<p>Koons sa v\u017edy zauj\u00edmal o veci, ktor\u00e9 u\u017e mali sl\u00e1vu a masov\u00fa pr\u00ed\u0165a\u017elivos\u0165. Bral to ako skvel\u00fa pr\u00edle\u017eitos\u0165, aby sa zviezol na ich sl\u00e1ve a zbohatol. Skvel\u00fdm pr\u00edkladom jeho <strong>parazitick\u00e9ho pr\u00edstupu<\/strong> je jeho prv\u00e9 man\u017eelstvo s ma\u010farsko-talianskou pornohviezdou<strong> Ilonou Staller <\/strong>(La Cicciolina). La Cicciolina bola u\u017e d\u00e1vno zn\u00e1ma v Taliansku, ke\u010f ju objavil Jeff Koons. Pre\u0161la zo \u0161kandal\u00f3znej kari\u00e9ry <strong>pornohviezdy<\/strong> a\u017e do <strong>politiky<\/strong>. Koonsovi sa podarilo presved\u010di\u0165 La Cicciolinu, aby s n\u00edm p\u00f3zovala na dlh\u00fa s\u00e9riu obrazoviek <strong>Made in Heaven<\/strong>. Tieto inscen\u00e1cie boli vyhotoven\u00e9 ako fotografie, olejoma\u013eby a sklenen\u00e9 sochy, ktor\u00e9 zobrazovali ako sa obidvaja odd\u00e1vaj\u00fa sexu. \u010ci u\u017e ako s\u00fa\u010das\u0165 inscen\u00e1cie alebo nie,\u00a0 ich spolupr\u00e1ca sa skon\u010dila uzavret\u00edm man\u017eelstva, ktor\u00e9 malo r\u00fdchly a trpk\u00fd koniec, hlavne pre sklaman\u00fa La Cicciolinu. Na Koonsovu kari\u00e9ru to malo v\u0161ak blahodarn\u00fd vply. Jeho <strong>\u0161kandal\u00f3zna poves\u0165<\/strong> a sl\u00e1va sa e\u0161te v\u00e4\u010d\u0161mi upevnila. Tento pevn\u00fd z\u00e1klad zn\u00e1mosti mu umo\u017enil zah\u00e1ji\u0165 obliehanie trhov so s\u00fa\u010dasn\u00fdm umen\u00edm.<\/p>\n<p><iframe title=\"Art Bros: Michael Jackson and Bubbles (Jeff Koons)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/LoDT9xNNPho?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"y2iqfc\"><span style=\"font-size: 12.0pt;font-family: 'Times New Roman',serif\">\u00a0<\/span><\/span><\/h3>\n<h3>Pre\u010do m\u00e1 Jeff Koons obrovsk\u00fa hodnotu?<\/h3>\n<p>Priebehu posledn\u00fdch 20 rokov po\u010det aukci\u00ed<strong> spolo\u010dnosti Koons<\/strong> prudko vzr\u00e1stol. Medzi najv\u00fdznamnej\u0161ie patril napr\u00edklad predaj <strong>Tulip\u00e1nov<\/strong> v roku 2012 za <strong>33,6 mili\u00f3na dol\u00e1rov<\/strong>, predaj <strong>Bal\u00f3nov\u00e9ho psa<\/strong> (Orange) v roku 2013 za <strong>58,4<\/strong> <strong>mili\u00f3na dol\u00e1rov<\/strong>, a samozrejme rekordn\u00fd<strong> Zajac,<\/strong> ktor\u00fd dosiahol ohromn\u00fdch <strong>91,1 mili\u00f3na dol\u00e1rov<\/strong>.<\/p>\n<p>Ako je v\u0161ak mo\u017en\u00e9, aby sa nov\u00e9 umeleck\u00e9 diela pred\u00e1vali za tak\u00e9to rekordn\u00e9 sumy?<\/p>\n<p>Pod\u013ea experta na trh s umen\u00edm <strong>Olava Velthuisa<\/strong> je k\u013e\u00fa\u010dov\u00e9 ma\u0165 megabohat\u00fdch kupcov, ktor\u00ed maj\u00fa <strong>\u201eobrovsk\u00fd prebytok ekonomick\u00e9ho kapit\u00e1lu\u201c<\/strong>, ale <strong>\u201erovnako ve\u013ek\u00fd deficit soci\u00e1lneho a kult\u00farneho kapit\u00e1lu\u201c<\/strong>. Ve\u013emi bohat\u00ed, ale kult\u00farne neist\u00ed kupcovia, chc\u00fa umenie, ktor\u00e9 im bez ak\u00fdchko\u013evek pochybnost\u00ed z\u00edska prest\u00ed\u017e, po ktorej t\u00fa\u017eia, bez toho, aby na to potrebovali umeleck\u00e9 alebo kritick\u00e9 znalosti.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Leskl\u00fd farebn\u00fd bal\u00f3nov\u00fd pes, 10-kr\u00e1t v \u017eivotnej ve\u013ekosti a vyroben\u00fd z nehrdzavej\u00facej ocele? \u010co m\u00f4\u017ee by\u0165 viac \u017eiaduce?<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Jeff Koons patr\u00ed medzi najv\u00fdznamnej\u0161ie a najkontroverznej\u0161ie postavy s\u00fa\u010dasn\u00e9ho umeleck\u00e9ho sveta. Jeho obrovsk\u00fd vplyv siaha od umenia a\u017e do sveta m\u00f3dy a hudby. Svoju<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6937","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6937"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6937\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}