{"id":6943,"date":"2021-05-12T00:00:00","date_gmt":"2021-05-11T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/obchody-sa-otvorili-ale-ludia-nadalej-nakupovali-cez-internet-najviac-okuliare-a-bicyklev\/"},"modified":"2021-05-12T00:00:00","modified_gmt":"2021-05-11T23:00:00","slug":"obchody-sa-otvorili-ale-ludia-nadalej-nakupovali-cez-internet-najviac-okuliare-a-bicyklev","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/obchody-sa-otvorili-ale-ludia-nadalej-nakupovali-cez-internet-najviac-okuliare-a-bicyklev\/","title":{"rendered":"Obchody sa otvorili, ale \u013eudia na\u010falej nakupovali cez internet. Najviac okuliare a bicykle"},"content":{"rendered":"Nakupovanie na internete sa na Slovensku po\u010das pand\u00e9mie prudko rozbehlo a nevyzer\u00e1 to tak, \u017ee by sa pre otvorenie predajn\u00ed oslabilo.\n

V apr\u00edli sa prev\u00e1dzkovatelia kamenn\u00fdch obchodov do\u010dkali vyt\u00fa\u017een\u00e9ho otvorenia svojich prev\u00e1dzok. Mnoh\u00ed sa medzi\u010dasom akt\u00edvne pustili do prev\u00e1dzky internetov\u00fdch obchodov, ale s oh\u013eadom na nedostatok sk\u00fasenost\u00ed, neznalos\u0165 trhu a nedostatok d\u00f4veryhodnosti v online prostred\u00ed neboli schopn\u00ed kompenzova\u0165 na internet svoje dovtedaj\u0161ie tr\u017eby.<\/p>\n

Na Slovensku sa po \u0161tvormesa\u010dnej prest\u00e1vke 19. apr\u00edla otvorili kamenn\u00e9 obchody, \u010do bolo v\u00fdbornou spr\u00e1vou pre z\u00e1kazn\u00edkov aj predajcov. Zv\u00fd\u0161en\u00e1 mobilita a mo\u017enos\u0165 nakupova\u0165 aj inde ako len v online obchodoch sa v\u0161ak e-commerce dotkla len minim\u00e1lne. O\u010dak\u00e1valo sa pritom, \u017ee akon\u00e1hle sa otvoria kamenn\u00e9 prev\u00e1dzky, online sa vr\u00e1ti sp\u00e4\u0165 do norm\u00e1lu.<\/p>\n Prest\u00e1vka trvala a\u017e \u0161tyri mesiace a t\u00fdkala sa nielen obchodov, ale aj k\u00edn, divadiel a slu\u017eieb. | Foto: Tyler Callahan @unsplash.com\n

Zatia\u013e \u010do Slov\u00e1ci na internete minuli v roku 2020 a\u017e 1,75 miliardy eur, \u010do predstavuje oproti roku 2019 n\u00e1rast a\u017e o 29 %, online trhu sa napokon dar\u00ed r\u00e1s\u0165 aj v tomto roku. Pod\u013ea anal\u00fdz port\u00e1lu Heureka.sk sa objem e-commerce za uplynul\u00fd mesiac dr\u017eal na podobnej \u00farovni v porovnan\u00ed s ve\u013emi siln\u00fdm apr\u00edlom 2020.<\/p>\n

Aj napriek rekordn\u00fdm \u010d\u00edslam z minul\u00e9ho roku sa internetov\u00e9mu predaju st\u00e1le dar\u00ed r\u00e1s\u0165 a dokazuje to aj prv\u00fd \u0161tvr\u0165rok 2021. Janu\u00e1r bol medziro\u010dne lep\u0161\u00ed o 45 %, febru\u00e1r a\u017e o z\u00e1vratn\u00fdch 58 % a marec o 32 %.<\/p>\n

Po\u010das pand\u00e9mie sme ove\u013ea \u010dastej\u0161ie nakupovali na internete<\/strong>. Odborn\u00edci ale upozor\u0148uj\u00fa, \u017ee pr\u00e1ve preto by sme mali ove\u013ea viac dba\u0165 na bezpe\u010dnos\u0165 na\u0161ich n\u00e1kupov a vyh\u00fdba\u0165 sa podozrivo v\u00fdhodn\u00fdm ponuk\u00e1m<\/p>\n

\u010coho sa pred\u00e1valo najviac a najmenej?<\/h3>\n

V apr\u00edli sa v online obchodoch najviac darilo slne\u010dn\u00fdm okuliarom \u2013 z\u00e1ujem o ne vzr\u00e1stol a\u017e o 132 %. Okrem toho sa ve\u013ekej popularite te\u0161ili aj v\u00fd\u017eivov\u00e9 doplnky (+85 %), robotick\u00e9 vys\u00e1va\u010de (+70 %), seda\u010dky (+66 %) \u010di krmivo pre psy (+24 %).<\/p>\n

Cyklistika je u\u017e od minul\u00e9ho roka ve\u013emi popul\u00e1rna a prich\u00e1dzaj\u00faca jar a leto to len umoc\u0148uj\u00fa. Nedar\u00ed sa len bicyklom samotn\u00fdm, ale aj cyklistick\u00fdm helm\u00e1m, zvon\u010dekom \u010di stojanom na bicykle. Samostatnou kateg\u00f3riou s\u00fa elektrobicykle, ktor\u00fdch medziro\u010dn\u00fd online predal vzr\u00e1stol o 66 %.<\/p>\n Trendu sme napokon pod\u013eahli aj my a tie\u017e sme po\u010das lockdownu kupovali nov\u00e9 bicykle. Ako sa vyhn\u00fa\u0165 plateniu dopravy? Predsa prevozom vo vlastnom aute!\n

Apr\u00edl neprial bielej technike. Z\u00e1ujem o chladni\u010dky a pr\u00e1\u010dky klesol o 25 % a 35 % v tomto porad\u00ed. Najv\u00e4\u010d\u0161\u00ed prepad v\u0161ak za\u017eili klimatiz\u00e1cie (-97 %), ktor\u00e9 mali ve\u013emi siln\u00fd minul\u00fd rok. Naopak, darilo sa ar\u00f3ma difuz\u00e9rom, v online obchodoch sa o ne z\u00e1kazn\u00edci zauj\u00edmali a\u017e o pribli\u017ene 420 % viac ako v marci.<\/p>\n

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V apr\u00edli sa prev\u00e1dzkovatelia kamenn\u00fdch obchodov do\u010dkali vyt\u00fa\u017een\u00e9ho otvorenia svojich prev\u00e1dzok. Mnoh\u00ed sa medzi\u010dasom akt\u00edvne pustili do prev\u00e1dzky internetov\u00fdch obchodov, ale s oh\u013eadom na nedostatok<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6943","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6943"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6943\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}