{"id":6944,"date":"2021-05-14T00:00:00","date_gmt":"2021-05-13T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/svajciarska-banka-problemy\/"},"modified":"2021-05-14T00:00:00","modified_gmt":"2021-05-13T23:00:00","slug":"svajciarska-banka-problemy","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/svajciarska-banka-problemy\/","title":{"rendered":"Najexkluz\u00edvnej\u0161ia \u0161vaj\u010diarska banka v probl\u00e9moch?"},"content":{"rendered":"<p>Existuj\u00fa viacer\u00e9\u00a0<strong>banky,\u00a0<\/strong>ktor\u00e9 v r\u00e1mci sektora svojim sp\u00f4sobom vy\u010dnievaj\u00fa.\u00a0<strong>Odli\u0161ova\u0165 sa<\/strong> m\u00f4\u017eu r\u00f4znymi sp\u00f4sobmi &#8211; od ponuky produktov, <strong>online bankingu, bezpe\u010dnosti<\/strong>, a\u017e po <strong>\u0161pecifickos\u0165\u00a0<\/strong>svojej\u00a0<strong>klientely.\u00a0<\/strong>Ak\u00e9 to v\u0161ak je, ke\u010f je\u00a0<strong>banka\u00a0<\/strong>skuto\u010dne\u00a0<strong>exkluz\u00edvna?<\/strong><\/p>\n<p>Pr\u00e1ve medzi tak\u00e9to banky, patr\u00ed <strong>\u0161vaj\u010diarska Banque Pictet &amp; Cie SA.\u00a0<\/strong>S p\u00f4sobnos\u0165ou presahuj\u00facou <strong>dve storo\u010dia, <\/strong>postupne banka posil\u0148ovala svoju poz\u00edciu pomocou\u00a0<strong>men\u0161ieho zoskupenia partnerov.\u00a0<\/strong>A\u017e sa napokon z tohto zoskupenia, stal\u00a0<strong>najexkluz\u00edvnej\u0161\u00ed,\u00a0<\/strong>v\u00fdlu\u010dne\u00a0<strong>mu\u017esk\u00fd klub, <\/strong>vyn\u00edmaj\u00fac spolo\u010denstvo\u00a0<strong>Vatik\u00e1nu.\u00a0<\/strong><\/p>\n<p>Za\u00a0<strong>cel\u00fa hist\u00f3riu klubu,\u00a0<\/strong>sa jeho hlavn\u00fdmi partnermi, stalo iba\u00a0<strong>43 mu\u017eov &#8211;\u00a0<\/strong>belochov. Zo svojho s\u00eddla v\u00a0<strong>\u017deneve\u00a0<\/strong>spravuj\u00fa objemy pe\u0148az\u00ed v hodnote viac ako\u00a0<strong>662 mili\u00e1rd USD (americk\u00fdch dol\u00e1rov). <\/strong>Zauj\u00edmavou merate\u013enou zlo\u017ekou, s\u00fa aj\u00a0<strong>v\u00fdnosy,\u00a0<\/strong>ktor\u00e9 siahaj\u00fa vysoko nad r\u00e1mec\u00a0<strong>be\u017en\u00fdch investorov\u00a0<\/strong>v\u00a0<strong>bankovom sektore\u00a0<\/strong>a dosahuj\u00fa v\u00fd\u0161ku viac ako\u00a0<strong>22 mili\u00f3nov USD ro\u010dne,\u00a0<\/strong>for\u00a0<strong>ka\u017ed\u00e9ho z nich!<\/strong><\/p>\n <strong>Cel\u00fd pr\u00edbeh Banque Pictet &amp; Cie SA sa odohr\u00e1va na brehoch \u017denevsk\u00e9ho jazera vo \u0160vaj\u010diarsku. | Foto: pexels.com<\/strong>\n<p>V posledn\u00fdch rokoch sa v\u0161ak v tomto <strong>klube\u00a0<\/strong>za\u010dali hromadi\u0165\u00a0<strong>probl\u00e9my.\u00a0<\/strong>Od roku <strong>2019,\u00a0<\/strong>za\u010dali\u00a0<strong>Pictet\u00a0<\/strong>op\u00fa\u0161\u0165a\u0165 viacer\u00e9 osobnosti z\u00a0<strong>vrcholov\u00e9ho mana\u017ementu klubu.\u00a0<\/strong>Spolu s nimi odi\u0161li aj mnoh\u00ed\u00a0<strong>bank\u00e1ri,\u00a0<\/strong>\u0161pecializuj\u00faci sa na\u00a0<strong>\u0160kandin\u00e1viu, Rusko a Izrael.\u00a0<\/strong>To ohrozilo stabilitu\u00a0<strong>banky,\u00a0<\/strong>ke\u010f\u017ee na t\u00fdchto trhoch s\u00fa v hre\u00a0<strong>miliardy dol\u00e1rov.\u00a0<\/strong><\/p>\n<h3>Konkuren\u010dn\u00e9 trhy<\/h3>\n<p>Kroky mnoh\u00fdch z nich, viedli na\u00a0<strong>r\u00fdchlorast\u00face\u00a0<\/strong>l\u00e1kav\u00e9 trhy v\u00a0<strong>\u00c1zii,\u00a0<\/strong>ktor\u00e1 posil\u0148uje svoj\u00a0<strong>glob\u00e1lny vplyv\u00a0<\/strong>vo v\u0161etk\u00fdch sf\u00e9rach\u00a0<strong>v\u00fdroby a slu\u017eieb.\u00a0<\/strong>Niektor\u00ed \u010fal\u0161\u00ed, ktor\u00ed sa p\u00f4vodne rozhodli osta\u0165, odi\u0161li o nie\u010do nesk\u00f4r, ke\u010f\u017ee sa\u00a0<strong>nenaplnila ich v\u00edzia,\u00a0<\/strong>o \u010fal\u0161om smerovan\u00ed spolo\u010dnosti.<\/p>\n<p>Za probl\u00e9my, ktor\u00e9 v banke vznikli, m\u00f4\u017ee pod\u013ea nich\u00a0<strong>\u0165a\u017ekop\u00e1dnos\u0165\u00a0<\/strong>tohto\u00a0<strong>exkluz\u00edvneho bankov\u00e9ho predstavite\u013ea,\u00a0<\/strong>v prisp\u00f4sobovan\u00ed sa\u00a0<strong>modern\u00fdm trhov\u00fdm prvkom.\u00a0<\/strong>Poukazuj\u00fa najm\u00e4 na fakt, \u017ee\u00a0<strong>Pictet\u00a0<\/strong>cel\u00e9 roky zakladal svoj \u00faspech na\u00a0<strong>opatrnosti\u00a0<\/strong>and\u00a0<strong>tajomnosti,\u00a0<\/strong>by sa mal viac orientova\u0165 na cestu\u00a0<strong>riskovania\u00a0<\/strong>a zmeny pr\u00edstupu k\u00a0<strong>potenci\u00e1lnym klientom &#8211;\u00a0<\/strong>najm\u00e4\u00a0<strong>roz\u0161\u00edrenie svojej p\u00f4sobnosti v glob\u00e1lnom meradle.\u00a0<\/strong><\/p>\n<p>Samotn\u00e1\u00a0<strong>banka\u00a0<\/strong>sa rozhodla nekomentova\u0165 vyjadrenia svojich <strong>b\u00fdval\u00fdch zamestnancov.<\/strong> Odchody t\u00fdchto zamestnancov sa v\u0161ak na banke v\u00fdrazne podp\u00edsali. Vy\u013eakali najm\u00e4 <strong>v\u00fdznamn\u00fdch partnerov,\u00a0<\/strong>ktor\u00ed z tohto d\u00f4vodu zmobilizovali\u00a0<strong>\u010dlenov vrcholn\u00e9ho predstavenstva Pictetu. <\/strong>T\u00ed sa stretli, aby prebrali d\u00f4vody \u00fapadku banky a kroky, ktor\u00e9 by <strong>nepriazniv\u00fa situ\u00e1ciu<\/strong> dali do poriadku.<\/p>\n<h3>Potreba banky prisp\u00f4sobi\u0165 sa<\/h3>\n<p>Jeden z <strong>v\u00fdskumn\u00fdch pracovn\u00edkov<\/strong> na\u00a0<strong>univerzite vo Fribourgu &#8211; Pedro Araujo<\/strong>, ktor\u00fd sa zameriaval na v\u00fdskum <strong>bohat\u00fdch \u0161vaj\u010diarskych rod\u00edn\u00a0<\/strong>povedal, \u017ee <strong>Pictet <\/strong>sa moment\u00e1lne nach\u00e1dza na <strong>kri\u017eovatke dvoch svetov,\u00a0<\/strong>ktor\u00e9 si\u00a0<strong>navz\u00e1jom odporuj\u00fa. Prv\u00fd svet\u00a0<\/strong>pod\u013ea neho predstavuje\u00a0<strong>tradi\u010dn\u00fd svet star\u00fdch \u017eenevsk\u00fdch bank\u00e1rov.\u00a0<\/strong>Ten\u00a0<strong>druh\u00fd\u00a0<\/strong>je reprezentovan\u00fd\u00a0<strong>globalizovan\u00fdm modern\u00fdm svetom financi\u00ed,\u00a0<\/strong>v ktorom chc\u00fa r\u00e1s\u0165 na medzin\u00e1rodnej \u00farovni, prezentova\u0165 sa ako\u00a0<strong>modern\u00e1 banka,\u00a0<\/strong>ale za zachovania si <strong>tradi\u010dn\u00fdch \u010d\u0155t<\/strong> z minulosti.<\/p>\n<p>Napriek urputnej snahe o\u00a0<strong>zachovanie trad\u00edci\u00ed,\u00a0<\/strong>sa\u00a0<strong>Pictet\u00a0<\/strong>predsa len v ur\u010dit\u00fdch oh\u013eadoch\u00a0<strong>prisp\u00f4sobil zmen\u00e1m.\u00a0<\/strong>Spolo\u010dnos\u0165 s ukon\u010den\u00edm\u00a0<strong>bankov\u00e9ho tajomstva\u00a0<\/strong>nad r\u00e1mec be\u017en\u00e9ho, zverejnila viacero ukazovate\u013eov v\u00fdkonnosti. K t\u00edmu sa pripojil aj b\u00fdval\u00fd\u00a0<strong>gener\u00e1lny riadite\u013e\u00a0<\/strong>jednej zo s\u00fakromn\u00fdch b\u00e1nk v Zurichu &#8211;\u00a0<strong>Boris Collardi.\u00a0<\/strong><\/p>\n<p><strong>Collardi<\/strong> zohral <strong>k\u013e\u00fa\u010dov\u00fa \u00falohu\u00a0<\/strong>pri op\u00e4tovnom n\u00e1vrate\u00a0<strong>Pictetu\u00a0<\/strong>na vrchol. Stal sa za desa\u0165ro\u010dia jeho v\u00f4bec <strong>prv\u00fdm extern\u00fdm partnerom<\/strong> a z\u00e1rove\u0148 prvou osobou, ktor\u00e1 do tejto banky umo\u017enila vstup <strong>nov\u00fdm partnerom<\/strong> &#8211; t\u00fdm, ktor\u00ed nie s\u00fa <strong>potomkami <\/strong>zakladate\u013eov. Do banky vniesol <strong>inov\u00e1cie\u00a0<\/strong>a presadil vonkaj\u0161iu prezent\u00e1ciu\u00a0<strong>Pictetu\u00a0<\/strong>zalo\u017een\u00fa na\u00a0<strong>uniformizme a s\u00fadr\u017enosti,\u00a0<\/strong>pred\u00a0<strong>individualizmom.\u00a0 <\/strong>Spolo\u010dnosti pomohli aj jeho znalosti z\u00a0<strong>\u00e1zijsk\u00e9ho trhu,\u00a0<\/strong>na ktor\u00fd sa\u00a0<strong>Pictet\u00a0<\/strong>aj v\u010faka Collardimu za\u010dal viac orientova\u0165.<\/p>\n<p>V\u010faka roz\u0161\u00edreniu\u00a0<strong>klientely,\u00a0<\/strong>si <strong>Pictet<\/strong> svoju poz\u00edciu posilnil. Ka\u017ed\u00fd z <strong>novo-vstupuj\u00facich partnerov,<\/strong> kupuje ve\u013ek\u00fd <strong>podiel v spolo\u010dnosti,<\/strong> na ktor\u00fd si\u00a0<strong>po\u017ei\u010dia\u00a0<\/strong>od ostatn\u00fdch\u00a0<strong>partnerov. Sumu\u00a0<\/strong>im v priebehu svojho\u00a0<strong>\u010dlenstva postupne vracia.\u00a0<\/strong>Ak by chcel niektor\u00fd z partnerov z\u00a0<strong>bankov\u00e9ho spolo\u010denstva vyst\u00fapi\u0165,\u00a0<\/strong>svoje podiely je\u00a0<strong>povinn\u00fd preda\u0165\u00a0<\/strong>nasp\u00e4\u0165\u00a0<strong>banke.\u00a0<\/strong><\/p>\n<p>Na pozad\u00ed\u00a0<strong>z\u00fariacej pand\u00e9mie,\u00a0<\/strong>sa podarilo\u00a0<strong>Pictetu\u00a0<\/strong>posil\u0148ova\u0165 svoj vplyv v\u00a0<strong>bankovom sektore.\u00a0<\/strong>Ke\u010f\u017ee pand\u00e9mia so sebou priniesla rozmach\u00a0<strong>nov\u00fdch technol\u00f3gi\u00ed\u00a0<\/strong>a mo\u017en\u00fdch\u00a0<strong>invest\u00edci\u00ed,\u00a0<\/strong>to posilnilo aj\u00a0<strong>investi\u010dn\u00e9 objemy\u00a0<\/strong>partnerov banky. Ke\u010f\u017ee ruka v ruke s\u00a0<strong>invest\u00edciami\u00a0<\/strong>prich\u00e1dza aj\u00a0<strong>risk,\u00a0<\/strong>investori v snahe ochr\u00e1ni\u0165 svoj\u00a0<strong>majetok<\/strong> vlo\u017eili d\u00f4veru do r\u00fak <strong>Pictetu,\u00a0<\/strong>ktor\u00fd si tak aj v obdob\u00ed pand\u00e9mie, \u00faspe\u0161ne budoval svoje\u00a0<strong>imp\u00e9rium.\u00a0<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Existuj\u00fa viacer\u00e9\u00a0banky,\u00a0ktor\u00e9 v r\u00e1mci sektora svojim sp\u00f4sobom vy\u010dnievaj\u00fa.\u00a0Odli\u0161ova\u0165 sa m\u00f4\u017eu r\u00f4znymi sp\u00f4sobmi &#8211; od ponuky produktov, online bankingu, bezpe\u010dnosti, a\u017e po \u0161pecifickos\u0165\u00a0svojej\u00a0klientely.\u00a0Ak\u00e9 to v\u0161ak je,<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6944","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=6944"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/6944\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=6944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=6944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=6944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}