{"id":7010,"date":"2021-06-10T00:00:00","date_gmt":"2021-06-09T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/apple-zmeny-ochrana-osobnych-udajov\/"},"modified":"2021-06-10T00:00:00","modified_gmt":"2021-06-09T23:00:00","slug":"apple-zmeny-ochrana-osobnych-udajov","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/apple-zmeny-ochrana-osobnych-udajov\/","title":{"rendered":"Zmeny spolo\u010dnosti Apple v ochrane osobn\u00fdch \u00fadajov"},"content":{"rendered":"

Spolo\u010dnos\u0165 Apple ned\u00e1vno ozn\u00e1mila mno\u017estvo vylep\u0161en\u00ed pre svoje opera\u010dn\u00e9 syst\u00e9my v tabletoch, telef\u00f3noch a po\u010d\u00edta\u010doch, ktor\u00e9 \u00faplne zmenia sp\u00f4sob prenosu \u00fadajov mili\u00f3nov \u013eud\u00ed cez internet. Tieto kroky te\u0161ia najm\u00e4 nad\u0161encov ochrany s\u00fakromia, ktor\u00ed krok spolo\u010dnosti vn\u00edmaj\u00fa ako vzor pre \u010fal\u0161ie firmy. Zmeny maj\u00fa bohu\u017eia\u013e aj svojich odporcov, pre ktor\u00fdch predstavuj\u00fa probl\u00e9m. Ide najm\u00e4 o inzeruj\u00face spolo\u010dnosti, vl\u00e1dy alebo org\u00e1ny v trestnom konan\u00ed.\u00a0<\/span><\/p>\n

V pondelok na celosvetovej konferencii v\u00fdvoj\u00e1rov spolo\u010dnost\u00ed predstavila spolo\u010dnos\u0165 Apple nov\u00fa funkciu aktualiz\u00e1cie webov\u00e9ho prehliada\u010da. T\u00e1to funkcia pon\u00fakne u\u017e\u00edvate\u013eom mo\u017enos\u0165 anonymn\u00e9ho prehliadania webu a zn\u00e1ma je pod n\u00e1zvom Private Relay. Prostredn\u00edctvom s\u00e9rie sprostredkuj\u00facich serverov bude schopn\u00e1 zamaskova\u0165 \u00fadaje o pou\u017e\u00edvate\u013eoch a prev\u00e1dzkovate\u013eoch webov\u00fdch str\u00e1nok. Podobn\u00fdch syst\u00e9mov u\u017e existuje viac, ale v\u010faka spolo\u010dnosti Apple bude pre u\u017e\u00edvate\u013eov omnoho zauj\u00edmavej\u0161\u00ed.\u00a0<\/span><\/p>\n

Zmeny bud\u00fa ma\u0165 dopad na marketing\u00a0<\/b><\/h2>\n

Zmeny sa t\u00fdkaj\u00fa aj e-mailovej aplik\u00e1cie Apple, ktor\u00e1 zastav\u00ed odosielate\u013eov, ktor\u00ed bud\u00fa sledova\u0165 IP adresu alebo spr\u00e1vy. Odhaduje sa, \u017ee pribli\u017ene 50 percent e-mailov\u00e9ho marketingu, ktor\u00e9ho inform\u00e1cie sa otv\u00e1raj\u00fa na zariadeniach iPhone sa strat\u00ed. Zmeny tie\u017e \u010dakaj\u00fa funkciu asistenta rozpozn\u00e1vania hlasu Siri, ktor\u00e1 bude s\u00edce spracov\u00e1va\u0165 zvuk v zariaden\u00ed, ale nebude ho odosiela\u0165 serveru Apple na anal\u00fdzu.\u00a0\u00a0<\/span><\/p>\n

Pripravovan\u00e9 zmeny vyvolali frustr\u00e1ciu u \u013eud\u00ed pracuj\u00facich v marketingu. T\u00ed sleduj\u00fa pou\u017e\u00edtavete\u013eov a na z\u00e1klade z\u00edskan\u00fdch \u00fadajov vytv\u00e1raj\u00fa profil, v\u010faka ktor\u00e9mu lep\u0161ie cielia reklamu. Zmeny spolo\u010dnosti Apple oslabia schopnos\u0165 poskytova\u0165 slu\u017eby podporovan\u00e9 reklamou.\u00a0<\/span><\/p>\n

U\u017e \u017eiadny strach o s\u00fakromie<\/b><\/h2>\n

Nov\u00e9 zmeny s\u00fa pokra\u010dovan\u00edm ned\u00e1vnej snahy spolo\u010dnosti Apple o obmedzenie n\u00e1siln\u00fdch rekl\u00e1m na ka\u017edom kroku. S aktu\u00e1lnou verziou opera\u010dn\u00e9ho syst\u00e9mu iOS 14.5 prin\u00fatila spolo\u010dnos\u0165 Apple aplik\u00e1cie, aby svojim u\u017e\u00edvate\u013eom vysvetlili \u010do robia. Aplik\u00e1cie tak museli vysvetli\u0165 zhroma\u017e\u010fovanie \u00fadajov a po\u017eiada\u0165 svojich u\u017e\u00edvate\u013eov o povolenie. Tak\u00fdmto sp\u00f4sobom sa sna\u017e\u00ed spolo\u010dnos\u0165 Apple uspokoji\u0165 dopyt u\u017e\u00edvate\u013eov, ktor\u00ed maj\u00fa \u010d\u00edm \u010falej v\u00e4\u010d\u0161\u00ed strach o svoje s\u00fakromie.\u00a0<\/span><\/p>\n Na\u0161e \u00fadaje bud\u00fa viac v bezpe\u010d\u00ed (zdroj obr\u00e1zku: canva.com)\n

Ako k zmen\u00e1m pristupuj\u00fa vl\u00e1dy a org\u00e1ny trestn\u00e9ho konania ?<\/b><\/h2>\n

Nov\u00e9 funkcie nebud\u00fa na pr\u00edkaz niektor\u00fdch vl\u00e1d dostupn\u00e9 vo viacer\u00fdch krajin\u00e1ch vr\u00e1tane \u010c\u00edny, Ugandy, Egypta a Saudskej Ar\u00e1bie. Len \u010c\u00edna je zdrojom pribli\u017ene 15 percent pr\u00edjmov spolo\u010dnosti Apple. Zd\u00e1 sa, \u017ee pripravovan\u00e9 funkcie nie s\u00fa ob\u013e\u00faben\u00e9 u org\u00e1nov \u010dinn\u00fdch v trestnom konan\u00ed. Toto tvrdenie plat\u00ed aj pre krajiny, ktor\u00e9 tieto funkcie nezakazuj\u00fa. Mo\u017enos\u0165 vyu\u017ei\u0165 osobn\u00e9 \u00fadaje \u010dasto pom\u00e1hala k n\u00e1jdeniu p\u00e1chate\u013ea trestn\u00e9ho \u010dinu, ktor\u00e9ho v mnoh\u00fdch pr\u00edpadoch na\u0161li pod\u013ea IP adresy. Ak v\u0161ak bude v pr\u00edpade trestnej \u010dinnosti IP adresa nedosiahnute\u013en\u00e1, potom t\u00e1to skuto\u010dnos\u0165 predstavuje pre org\u00e1ny \u010dinn\u00e9 v trestnom konan\u00ed obrovsk\u00fd probl\u00e9m. Znamenalo by to vytvorenie anonymiza\u010dn\u00fdch slu\u017eieb pre masy, ktor\u00e9 by boli ve\u013emi \u0165a\u017eko vyh\u013eadate\u013en\u00e9.\u00a0<\/span><\/p>\n

Dokonca aj Facebook Messenger spolu s Instagramom pri\u0161li s n\u00e1padom komplexn\u00e9ho \u0161ifrovania, s ktor\u00fdm z\u00e1sadne nes\u00fahlas\u00ed napr\u00edklad britsk\u00e1 ministerka Priti Patel. Pl\u00e1novan\u00e9 zmeny s\u00fa pod\u013ea nej neprijate\u013en\u00e9 a mnoho \u0161t\u00e1tnych bezpe\u010dnostn\u00fdch agent\u00far by malo ma\u0165 zadn\u00e9 vr\u00e1tka, ktor\u00e9 im umo\u017enia ob\u00eds\u0165 \u0161ifrovacie syst\u00e9my.\u00a0<\/span><\/p>\n

Kedy n\u00e1s \u010dakaj\u00fa pripravovan\u00e9 zmeny?\u00a0<\/b><\/h2>\n

Spolo\u010dnos\u0165 Apple uviedla, \u017ee pripravovan\u00e9 zmeny \u010dakaj\u00fa u\u017e\u00edvate\u013eov ich zariaden\u00ed koncom roka. Ide o dobr\u00fa vec, ktor\u00e1 prim\u00e1rne pom\u00f4\u017ee \u013eu\u010fom, ktor\u00ed sa ob\u00e1vaj\u00fa o zneu\u017eitie svojich osobn\u00fdch \u00fadajov. \u010eal\u0161ie podrobnosti o fungovan\u00ed slu\u017eby by mali by\u0165 postupne zverejnen\u00e9.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Spolo\u010dnos\u0165 Apple ned\u00e1vno ozn\u00e1mila mno\u017estvo vylep\u0161en\u00ed pre svoje opera\u010dn\u00e9 syst\u00e9my v tabletoch, telef\u00f3noch a po\u010d\u00edta\u010doch, ktor\u00e9 \u00faplne zmenia sp\u00f4sob prenosu \u00fadajov mili\u00f3nov \u013eud\u00ed cez internet.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-7010","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=7010"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7010\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=7010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=7010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=7010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}