{"id":7046,"date":"2021-06-29T00:00:00","date_gmt":"2021-06-28T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/maly-a-velky-podnik-v-obdobi-pandemie\/"},"modified":"2021-06-29T00:00:00","modified_gmt":"2021-06-28T23:00:00","slug":"maly-a-velky-podnik-v-obdobi-pandemie","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/maly-a-velky-podnik-v-obdobi-pandemie\/","title":{"rendered":"Rodinn\u00e9 biznisy na v\u00fdsln\u00ed – pand\u00e9mia pomohla mikropodnikom"},"content":{"rendered":"

S\u00fa\u010dasn\u00e1 pand\u00e9mia<\/strong> priniesla do \u017eivota be\u017en\u00fdch \u013eud\u00ed, ale aj podnikate\u013eov mnoho zmien.<\/strong> To sa na prv\u00fd poh\u013ead dotklo najm\u00e4 men\u0161\u00edch podnikate\u013eov, ktor\u00ed museli neraz \u00eds\u0165 a\u017e na sam\u00e9 dno – \u010di u\u017e finan\u010dn\u00e9 alebo psychick\u00e9.<\/strong> Naopak, ve\u013ek\u00fdm podnikom sa st\u00e1le darilo pomerne dobre a navy\u0161e na nich cielila aj finan\u010dn\u00e1 pomoc zo strany \u0161t\u00e1tu. <\/strong><\/p>\n

Viacer\u00e9 reformy mali za \u00falohu stabilizova\u0165 ve\u013ek\u00fdch zamestn\u00e1vate\u013eov v ruk\u00e1ch medzin\u00e1rodn\u00fdch korpor\u00e1ci\u00ed.<\/strong> Naopak, klasick\u00e9 rodinn\u00e9 biznisy zostali prvotne bez pov\u0161imnutia, a teda dlho aj bez pomoci \u0161t\u00e1tu. Nie je prekvapiv\u00e9, \u017ee HDP sa v krajin\u00e1ch sveta vplyvom koronakr\u00edzy prepadlo aj o nieko\u013eko percent.<\/strong> Dlh\u00e9 utlmenie trhov, si vybralo svoju da\u0148 aj na firm\u00e1ch v\u0161etk\u00fdch ve\u013ekost\u00ed.<\/p>\n

Dlhodobo v\u0161ak r\u00f4zne iniciat\u00edvy<\/strong> volali po pomoci lok\u00e1lnym podnikate\u013eom.<\/strong> Ke\u010f\u017ee men\u0161\u00ed podnikatelia sa musia prim\u00e1rne zameriava\u0165 na k\u00fapnu silu spotrebite\u013eov z ich bezprostredn\u00e9ho okolia, v\u00fdznam t\u00fdchto iniciat\u00edv sa naplno uk\u00e1zal po uvo\u013enen\u00ed opatren\u00ed. Ak\u00fdko\u013evek pre\u017eiv\u0161\u00ed podnik toti\u017e neraz v\u010fa\u010d\u00ed za svoju existenciu pr\u00e1ve t\u00fdmto v\u00fdzvam.<\/p>\n

Pod\u013ea \u00fadajov z\u00a0 v\u00fdskumu realizovan\u00e9ho Ministerstvom hospod\u00e1rstva SR v roku 2019,<\/strong> podiel mal\u00fdch a stredn\u00fdch podnikov na Slovensku predstavuje a\u017e 99%, zo v\u0161etk\u00fdch podnikaj\u00facich subjektov. A\u017e 97% z nich, pritom tvoria mikropodniky,<\/strong> ktor\u00e9 maj\u00fa menej ako 10 zamestnancov. Pomerne prekvapivo vyznieva aj fakt, \u017ee tieto mal\u00e9 a stredn\u00e9 podniky, vytv\u00e1raj\u00fa spolu takmer 75% v\u0161etk\u00fdch pracovn\u00fdch pr\u00edle\u017eitost\u00ed v krajine!<\/strong><\/p>\n

Online podnikanie<\/h3>\n

Pand\u00e9mia so sebou priniesla nov\u00fd fenom\u00e9n, aplikovan\u00fd vo v\u0161etk\u00fdch sf\u00e9rach podnikania. \u010ci u\u017e i\u0161lo o men\u0161\u00ed podnik,<\/strong> alebo naopak ve\u013ek\u00e9 korpor\u00e1cie,<\/strong> v\u0161etky boli don\u00faten\u00e9, presun\u00fa\u0165 svoje aktivity do online priestoru.<\/strong> Jednoducho, d\u00f4le\u017eitos\u0165 internetovej komunik\u00e1cie a sebaprezent\u00e1cie sa uk\u00e1zala ako k\u013e\u00fa\u010dov\u00e1. Kto sa neprisp\u00f4sobil, zv\u00e4\u010d\u0161a nepre\u017eil.\u00a0<\/strong><\/p>\n

T\u00fdm sa zmenilo aj n\u00e1kupn\u00e9 spr\u00e1vanie spotrebite\u013eov.<\/strong> Okrem online nakupovania, sa v\u00fdrazne zv\u00fd\u0161il aj podiel n\u00e1kupov, vykonan\u00fdch v lok\u00e1lnych zariadeniach,<\/strong> nach\u00e1dzaj\u00facich sa v tesnej bl\u00edzkosti bydliska. Predpoklad\u00e1 sa, \u017ee v takomto spr\u00e1van\u00ed bud\u00fa \u013eudia na\u010falej pokra\u010dova\u0165 aj po odznen\u00ed pand\u00e9mie, a tak sa fin\u00e1lny vplyv mikropodnikov na ekonomiku e\u0161te zv\u00fd\u0161i.\u00a0<\/strong><\/p>\n Pr\u00e1ca z domu sa stala ka\u017edodennou rutinou mnoh\u00fdch \u013eud\u00ed. | Foto: pexels.com<\/strong>\n

N\u00e1stup podnikov do digit\u00e1lneho sveta<\/strong> v\u0161ak nebol bezprobl\u00e9mov\u00fd. Ke\u010f\u017ee mnoho z nich nemalo predt\u00fdm s online podnikan\u00edm takmer \u017eiadne alebo v\u00f4bec \u017eiadne sk\u00fasenosti,<\/strong> adaptova\u0165 sa do \u00faplne nov\u00e9ho sveta im trvalo nejak\u00fd \u010das. Pr\u00e1ve na\u0161trbenie niekdaj\u0161ej dominancie ve\u013ek\u00fdch podnikov v online priestore,<\/strong> sa m\u00f4\u017ee pre ka\u017ed\u00fd mal\u00fd podnik uk\u00e1za\u0165 ako k\u013e\u00fa\u010dov\u00fd krok vpred.<\/strong> Pohodlnou formou nakupovania, pri z\u00e1ruke lok\u00e1lnej kvality, ktor\u00fa dlhodobo poskytuj\u00fa, si toti\u017e m\u00f4\u017eu vytvori\u0165 sie\u0165 loj\u00e1lnych klientov,<\/strong> ktor\u00ed sa rozhodn\u00fa „svoj podnik“ podpori\u0165 za ka\u017edej situ\u00e1cie.<\/p>\n

Vplyvom soci\u00e1lnych m\u00e9di\u00ed a online kampan\u00ed,<\/strong> maj\u00fa navy\u0161e \u0161irok\u00e9 mo\u017enosti prezentovania sa, aj mimo svoju prim\u00e1rnu cie\u013eov\u00fa skupinu. To v praxi znamen\u00e1 viac n\u00e1v\u0161tev eshopu<\/strong> alebo kamenn\u00e9ho obchodu, viac n\u00e1kupov, a teda aj rast samotn\u00e9ho podniku.<\/p>\n

\u013dah\u0161ia cesta k zmodernizovaniu podniku<\/h3>\n

Aby sa mohli men\u0161ie podniky etablova\u0165 na nov\u00fd syst\u00e9m predaja a ponuky svojich produktov, potrebovali aj ur\u010dit\u00fa pomoc z vonka.<\/strong> Tejto potreby sa okam\u017eite zhostil technologick\u00fd priemysel<\/strong> a zakr\u00e1tko spolo\u010dnosti predstavili jednoduch\u00e9, \u013eahko dostupn\u00e9 a preh\u013eadn\u00e9 digit\u00e1lne platformy, na integr\u00e1ciu do online trhov a do soci\u00e1lnych m\u00e9di\u00ed.\u00a0<\/strong><\/p>\n Nevyhnutn\u00fdm predpokladom pre \u00faspech vo svete biznisu v bud\u00facnosti, bude digitaliz\u00e1cia podnikania. | Foto: pexels.com<\/strong>\n

Trend podpory lok\u00e1lnych prev\u00e1dzok pretrv\u00e1va aj v s\u00fa\u010dasnosti,<\/strong> viac ako rok od vypuknutia pand\u00e9mie. H\u00fafy \u013eud\u00ed sa rozhodli zav\u00edta\u0165 do\u00a0 re\u0161taur\u00e1ci\u00ed a barov vo svojom meste, \u010di podpori\u0165 dom\u00e1cu ekonomiku<\/strong> a najviac zasiahnut\u00fd cestovn\u00fd ruch, dovolenkou str\u00e1venou v r\u00e1mci krajiny. Tak\u00e9to rozhodnutia uv\u00edtali v\u0161etci.<\/strong> Od mal\u00fdch predajn\u00ed, obchodov, barov a re\u0161taur\u00e1ci\u00ed, a\u017e po prenaj\u00edmate\u013eov s\u00fakromn\u00fdch apartm\u00e1nov, \u010di hotelov\u00e9 komplexy.<\/p>\n

Spolo\u010dne toti\u017e dok\u00e1zali poskytn\u00fa\u0165 komplexn\u00e9 bal\u00edky slu\u017eieb, ktor\u00e9 uspokojili t\u00fa\u017ebu z\u00e1kazn\u00edkov po oddychu a z\u00e1rove\u0148 podporili miestnu ekonomiku.<\/strong> S bl\u00ed\u017eiacim sa letn\u00fdm dovolenkov\u00fdm obdob\u00edm to vyzer\u00e1, \u017ee tento trend bude pravdepodobne pokra\u010dova\u0165 aj v tomto roku.<\/strong> Mnoho \u013eud\u00ed zvol\u00ed pr\u00e1ve dovolenku doma, \u010d\u00edm podporia lok\u00e1lne trhy a uk\u00e1\u017eu perspekt\u00edvu tr\u00e1venia vo\u013en\u00e9ho \u010dasu naprie\u010d krajinou.<\/p>\n

V s\u00fa\u010dasnosti v\u0161ak na pleciach technologick\u00e9ho priemyslu zotrv\u00e1va zodpovednos\u0165, za bud\u00facu perspekt\u00edvu mal\u00fdch a stredn\u00fdch podnikov.<\/strong> Aby lok\u00e1lni prev\u00e1dzkovatelia dok\u00e1zali dr\u017ea\u0165 krok s ve\u013ek\u00fdmi medzin\u00e1rodn\u00fdmi firmami a konkurova\u0165 im, bud\u00fa nevyhnutne potrebova\u0165 pomoc so zav\u00e1dzan\u00edm trendov do svojho podnikania a s poskytovan\u00edm technologickej podpory.<\/p>","protected":false},"excerpt":{"rendered":"

S\u00fa\u010dasn\u00e1 pand\u00e9mia priniesla do \u017eivota be\u017en\u00fdch \u013eud\u00ed, ale aj podnikate\u013eov mnoho zmien. To sa na prv\u00fd poh\u013ead dotklo najm\u00e4 men\u0161\u00edch podnikate\u013eov, ktor\u00ed museli neraz \u00eds\u0165<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-7046","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=7046"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7046\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=7046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=7046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=7046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}