Ako je mo\u017en\u00e9, \u017ee je v\u00a0p\u00e1r eur\u00e1ch zahrnut\u00e1 \u013eudsk\u00e1 pr\u00e1ca, materi\u00e1l, doprava cez pol sveta a\u00a0re\u0165azce r\u00fdchlej m\u00f3dy napriek n\u00edzkym cen\u00e1m zost\u00e1vaj\u00fa v zisku? Bude m\u00f3da niekedy \u00faplne ekologick\u00e1 a\u00a0udr\u017eate\u013en\u00e1? \u010co m\u00f4\u017eeme pre to spravi\u0165 my? Odpovede n\u00e1jdeme v\u00a0samotnej podstate m\u00f3dneho priemyslu, ako aj v\u00a0pochopen\u00ed n\u00e1\u0161ho n\u00e1kupn\u00e9ho spr\u00e1vania.<\/p>\n
M\u00f3da sa men\u00ed. \u010co je tento rok in, o rok bude out. Zmena je z\u00e1kladom pre\u017eitia m\u00f3dneho priemyslu. Hoci to tak v\u017edy bolo, v s\u00fa\u010dasnosti nem\u00e1me \u0161tyri kolekcie do roka, ale vitr\u00edny obchodov sa menia takmer ka\u017ed\u00fd druh\u00fd t\u00fd\u017ede\u0148. S ka\u017edou \u010fal\u0161ou sez\u00f3nou n\u00e1s v obchodoch l\u00e1kaj\u00fa nov\u00e9 veci. Akoby kri\u010dali: \u201eK\u00fap si ma.\u201c<\/p>\n
Star\u00e9 oble\u010denie putuje do v\u00fdpredaja, aby uvo\u013enilo miesto nov\u00fdm k\u00faskom. Bu\u010f sa pred\u00e1 alebo vyhod\u00ed, to je r\u00fdchla m\u00f3da<\/strong>. Americk\u00e1 agent\u00fara pre ochranu \u017eivotn\u00e9ho prostredia odhaduje, \u017ee v roku 2017 skon\u010dilo na skl\u00e1dkach 10,2 mili\u00f3na ton textilu, zatia\u013e \u010do \u010fal\u0161\u00edch 2,9 mili\u00f3na ton bolo sp\u00e1len\u00fdch.<\/p>\n Pr\u00e1ve r\u00fdchla m\u00f3da priniesla najnov\u0161ie trendy strednej triede a\u00a0z\u00e1rove\u0148 z\u00e1sadne zmenila n\u00e1kupn\u00fa mentalitu.<\/strong> Konzument 21. storo\u010dia sa nep\u00fdta, \u010di potrebuje 10 nov\u00fdch tri\u010diek alebo ko\u013eko mu vydr\u017eia. Nez\u00e1le\u017e\u00ed mu na tom, preto\u017ee s\u00fa lacn\u00e9 a ke\u010f bud\u00fa zl\u00e9, nebude mu ich \u013e\u00fato vyhodi\u0165.<\/p>\n Pod\u013ea Eur\u00f3pskej hospod\u00e1rskej komisie OSN (UNECE) sa v\u00fdroba odevov medzi rokmi 2000 a\u017e 2014 zdvojn\u00e1sobila. Priemern\u00fd spotrebite\u013e za\u010dal nakupova\u0165 o\u00a060% viac oble\u010denia ne\u017e tomu bolo pred p\u00e4tn\u00e1stimi rokmi. Napriek tomu n\u00e1m prakticky ka\u017ed\u00fd kus oble\u010denia nevydr\u017e\u00ed v\u00a0skrini ani spolovice tak dlho, ako tomu bolo kedysi.<\/p>\n Neust\u00e1la produkcia oble\u010denia v\u00a0krajin\u00e1ch s lacnou pracovnou silou <\/strong>pre uspokojenie konzumentov z\u00e1padn\u00e9ho sveta\u00a0sp\u00f4sobuje, \u017ee pr\u00e1ve m\u00f3da zne\u010dis\u0165uje plan\u00e9tu viac ne\u017e medzin\u00e1rodn\u00e9 lety <\/strong>a\u00a0lodn\u00e1 doprava dohromady. Pod\u013ea UNECE, m\u00f3dny priemysel produkuje 20 % glob\u00e1lnej odpadovej vody a 10 % glob\u00e1lnych emisi\u00ed uhl\u00edka.<\/p>\n \u010c\u00edna, India, Banglad\u00e9\u0161, tov\u00e1rne na v\u00fdrobu oble\u010denia s\u00fa od n\u00e1s vzdialen\u00e9 tis\u00edcky kilometrov. Rovnako vn\u00edmame ekologick\u00e9 dopady, ako vzdialen\u00fd probl\u00e9m, nie\u010do \u010do sa n\u00e1s net\u00fdka. \u013dudia, ktor\u00ed \u0161ij\u00fa na\u0161e oble\u010denie, ich deti a rodiny, ktor\u00e9 \u017eij\u00fa v\u00a0bl\u00edzkosti tov\u00e1rn\u00ed poci\u0165uj\u00fa dopady zne\u010distenia<\/strong> u\u017e teraz. Rakovina, \u010dast\u00e9 ko\u017en\u00e9 a\u00a0respira\u010dn\u00e9 ochorenia, ktor\u00fdch lie\u010dbu si v\u00e4\u010d\u0161inou nem\u00f4\u017eu dovoli\u0165.<\/p>\n N\u00edzka cena, v\u010faka ktorej si my m\u00f4\u017eeme kupova\u0165 viac oble\u010denia, priamo s\u00favis\u00ed s\u00a0n\u00edzkou mzdou. Kampa\u0148 Fashion Checker uv\u00e1dza, \u017ee a\u017e 93% zna\u010diek neplat\u00ed svojim pracovn\u00edkom ani \u017eivotn\u00e9 minimum<\/strong>. Tov\u00e1rne s\u00fa \u010dastokr\u00e1t pres\u00favan\u00e9 a\u00a0umiestnen\u00e9 do kraj\u00edn s\u00a0najlacnej\u0161ou pracovnou silou, aby spolo\u010dnos\u0165 dosiahla \u010do najv\u00e4\u010d\u0161\u00ed zisk.<\/p>\n \u201eZ fabriky nedost\u00e1vam v\u00fdplatn\u00fa p\u00e1sku. Tvrdo pracujeme, aby sme vyrobili tieto \u0161aty. Pracujeme 12 hod\u00edn denne, cez \u0161pi\u010dku a\u017e 24 hod\u00edn,\u201c vyjadrila sa port\u00e1l Fashion Checker pracovn\u00ed\u010dka z Indie.<\/p>\n Hoci sa v\u00e4\u010d\u0161ina popredn\u00fdch fast fashion zna\u010diek<\/strong> sna\u017e\u00ed zavies\u0165 ur\u010dit\u00e9 zmeny, ktor\u00e9 by mohli vies\u0165 k\u00a0zlep\u0161eniu situ\u00e1cie, napr\u00edklad balenie objedn\u00e1vok do recyklovate\u013en\u00fdch plastov alebo vyu\u017e\u00edvanie organickej bavlny<\/strong>,\u00a0 takmer polovica d\u00e1mskeho oble\u010denia pred\u00e1van\u00e9ho na britsk\u00fdch online port\u00e1loch\u00a0 je vyr\u00e1ban\u00e1 z nov\u00fdch plastov.<\/p>\n \u201eSt\u00e1le v\u0161ak existuje z\u00e1sadn\u00fd probl\u00e9m s obchodn\u00fdm modelom r\u00fdchlej m\u00f3dy, kde s\u00fa pr\u00edjmy zalo\u017een\u00e9 na predan\u00ed \u010do najv\u00e4\u010d\u0161ieho mno\u017estva produktov, a preto musia maloobchodn\u00edci neust\u00e1le pon\u00faka\u0165 nov\u00e9 kolekcie. Bolo by nere\u00e1lne o\u010dak\u00e1va\u0165, \u017ee spotrebitelia zrazu prestan\u00fa nakupova\u0165 vo ve\u013ekom<\/strong>,\u201c pre UNEP vysvet\u013euje Patsy Perry, odborn\u00e1 asistentka pre marketing m\u00f3dy na univerzite v Manchestri.<\/p>\n Ako m\u00f4\u017eeme prispie\u0165 k zlep\u0161eniu situ\u00e1cie my? Tvrdenie, \u017ee ekol\u00f3gia je len pre bohat\u00fdch je m\u00fdtus. Ak sa pri kupovan\u00ed oble\u010denia uskromn\u00edme, pom\u00f4\u017eeme nielen plan\u00e9te, ale aj u\u0161etr\u00edme.<\/p>\n \u201eV podstate najd\u00f4le\u017eitej\u0161ie je nakupova\u0165 menej<\/strong>,\u201c pre BBC sa vyjadrila ekologick\u00e1 aktivistka Tolmeia Gregory. Tvrd\u00ed, \u017ee sa mus\u00edme zbavi\u0165 celej kult\u00fary nakupovania oble\u010denia pre konkr\u00e9tne pr\u00edle\u017eitosti, ako s\u00fa p\u00e1rty alebo oslavy.<\/p>\n Nakupova\u0165 len oble\u010denie, ktor\u00e9 skuto\u010dne potrebujeme je najekologickej\u0161ie, najekonomickej\u0161ie a z\u00e1rove\u0148 aj naj\u0165a\u017e\u0161ie. Ak sa rozhodneme kupova\u0165 nov\u00e9 oble\u010denie, dbajme na kvalitu, udr\u017eate\u013enos\u0165 ale aj p\u00f4vod oble\u010denia.<\/p>\n \u201eH\u013ead\u00e1m konope, \u013ean alebo organick\u00fa bavlnu, ktor\u00e1 sp\u013a\u0148a Glob\u00e1lny \u0161tandard pre organick\u00fd textil alebo Iniciat\u00edva za lep\u0161iu bavlnu – aj ke\u010f nie s\u00fa dokonal\u00e9,\u201c vysvet\u013euje.<\/p>\n Doba, kedy boli secondhandy pre chudobn\u00fdch je u\u017e d\u00e1vno pre\u010d. Ak chceme nakupova\u0165 ekologicky, najlep\u0161ie je vyu\u017ei\u0165 u\u017e nosen\u00e9 oble\u010denie. T\u00fdmto sp\u00f4sobom neprispievame k produkcii nov\u00e9ho oble\u010denia a \u0161etr\u00edme pr\u00edrodn\u00e9 zdroje. Oble\u010denie, ktor\u00e9 sa n\u00e1m u\u017e nep\u00e1\u010di, m\u00f4\u017eeme da\u0165 pre\u0161i\u0165- teda upcyklova\u0165<\/strong> a\u00a0vyrobi\u0165 z\u00a0neho trendy k\u00fasky.<\/p>\n \u201ePou\u017eit\u00e9 oble\u010denie d\u00e1va odevom druh\u00fd \u017eivot a spoma\u013euje cyklus r\u00fdchlej m\u00f3dy,\u201c hovor\u00ed Fee Gilfeather, odborn\u00edk na udr\u017eate\u013en\u00fa m\u00f3du<\/strong> v charite Oxfam, \u201etak\u017ee by som povedal, \u017ee secondhand <\/strong>je vlastne jedn\u00fdm z rie\u0161en\u00ed probl\u00e9mu nadmern\u00e9ho konzumu.\u201c<\/p>","protected":false},"excerpt":{"rendered":" Ako je mo\u017en\u00e9, \u017ee je v\u00a0p\u00e1r eur\u00e1ch zahrnut\u00e1 \u013eudsk\u00e1 pr\u00e1ca, materi\u00e1l, doprava cez pol sveta a\u00a0re\u0165azce r\u00fdchlej m\u00f3dy napriek n\u00edzkym cen\u00e1m zost\u00e1vaj\u00fa v zisku? Bude<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-7057","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=7057"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7057\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=7057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=7057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=7057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\u00c9ra r\u00fdchlej m\u00f3dy<\/strong><\/h3>\n
Cena n\u00e1\u0161ho komfortu<\/strong><\/h3>\n Tov\u00e1re\u0148 v Indon\u00e9zii. Zdroj: unsplash.com\n
Udr\u017eate\u013en\u00e1 len na oko? <\/strong><\/h3>\n
Nakupujme menej <\/strong><\/h3>\n
Ak na n\u00e1kup, tak do sek\u00e1\u010da<\/span><\/h3>\n