{"id":7105,"date":"2021-08-10T00:00:00","date_gmt":"2021-08-09T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/ako-tim-cook-zmenil-apple-s-cinou-sa-spori-aj-o-cenu-lepidla-a-kazdej-zasielky-aby-znizil-naklady\/"},"modified":"2021-08-10T00:00:00","modified_gmt":"2021-08-09T23:00:00","slug":"ako-tim-cook-zmenil-apple-s-cinou-sa-spori-aj-o-cenu-lepidla-a-kazdej-zasielky-aby-znizil-naklady","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/ako-tim-cook-zmenil-apple-s-cinou-sa-spori-aj-o-cenu-lepidla-a-kazdej-zasielky-aby-znizil-naklady\/","title":{"rendered":"Ako Tim Cook zmenil Apple? S \u010c\u00ednou sa spor\u00ed aj o cenu lepidla a ka\u017edej z\u00e1sielky, aby zn\u00ed\u017eil n\u00e1klady"},"content":{"rendered":"Apple Park Way, Cupertino, California, USA\n

Ke\u010f sa Joe Biden<\/strong> v roku 2012 p\u00fdtal Tima Cooka, pre\u010do nevyr\u00e1ba iPhone v Spojen\u00fdch \u0161t\u00e1toch, ot\u00e1zka mala ofenz\u00edvny podtext. V\u0161etci vedia, \u017ee keby Apple vyr\u00e1balo v Spojen\u00fdch \u0161t\u00e1toch, cena v\u00fdroby by sa zv\u00fd\u0161ila tak dramaticky, \u017ee by sa pre koncov\u00fdch z\u00e1kazn\u00edkov stali tovary od tejto americkej spolo\u010dnosti prakticky nedostupn\u00fdmi.<\/p>\n

V tom roku bol Biden viceprezidentom a ot\u00e1zka padla pri stretnut\u00ed, ktor\u00e9ho sa z\u00fa\u010dastnil prezident Barack Obama, riadite\u013e Netflixu Reed Hastings<\/strong> , v\u00fdkonn\u00fd predseda spolo\u010dnosti Google Eric Schmidt<\/strong>, prev\u00e1dzkov\u00e1 riadite\u013eka Facebooku Sheryl Sandbergov\u00e1<\/strong> and Tim Cook<\/strong> za Apple. V janu\u00e1ri to boli iba tri mesiace po smrti Steva Jobsa.<\/p>\n

Ke\u010f rovnak\u00fa ot\u00e1zku polo\u017eil Obama Jobsovi, odpove\u010f sa dostala na tituln\u00fa str\u00e1nku New York Times: \u201eThose jobs aren\u2019t coming back.<\/strong>\u201c Bolo to siln\u00e9 pripomenutie skuto\u010dnosti, \u017ee Amerika nem\u00e1 dos\u0165 na to, aby financovala mon\u0161trum, ak\u00fdm sa stalo a e\u0161te st\u00e1va Apple. Odpove\u010f Tima Cooka bola asi miernej\u0161ia, preto\u017ee s\u00e1m povedal, \u017ee si na \u0148u ani nepam\u00e4t\u00e1. M\u00e1 to svoj d\u00f4vod, Cook je diplomatickej\u0161\u00ed a dobre vie, \u017ee na ka\u017edom slove z\u00e1le\u017e\u00ed.<\/p>\n

 <\/p>\n

Apple a Donald Trump<\/h3>\n

Ke\u010f sa \u00faradu ujal prezident Donald Trump, vyzeralo to, \u017ee jeho proti\u010d\u00ednska kampa\u0148 bude negat\u00edvne ovplyv\u0148ova\u0165 aj Apple, av\u0161ak ako sa napokon uk\u00e1zalo, pr\u00e1ve v \u010dase Trumpovho p\u00f4sobenia sa americkej technologickej spolo\u010dnosti v\u00fdnimo\u010dne darilo. V auguste 2018 mala spolo\u010dnos\u0165 trhov\u00fa hodnotu jeden bili\u00f3n americk\u00fdch dol\u00e1rov a u\u017e o 24 mesiacov nesk\u00f4r prekonala hranicu dvoch bili\u00f3nov dol\u00e1rov. Dnes je trhov\u00e1 kapitaliz\u00e1cia spolo\u010dnosti Apple Inc. 2,41 bili\u00f3na americk\u00fdch dol\u00e1rov, \u010do predstavuje 146,09 USD za akciu. Aj ke\u010f mal Trump akt\u00edvny z\u00e1ujem o pres\u00favanie v\u00fdroby do USA, Apple r\u00e1stol a r\u00e1stla aj jeho z\u00e1vislos\u0165 na \u010d\u00ednskych dod\u00e1vate\u013eoch.<\/p>\n

Apple v\u0161ak predsa len vyr\u00e1bal aj doma, \u010do sa prezidenti Trumpovi podarilo vyu\u017ei\u0165 vo svoj prospech.<\/p>\n

V novembri 2019, rok pred prezidentsk\u00fdmi vo\u013ebami, Trump odletel do Austinu, aby sa stretol s Cookom a nav\u0161t\u00edvil tov\u00e1re\u0148 na Apple Mac Pro. Cook vyhl\u00e1sil Mac Pro, po\u010d\u00edta\u010d za 5 999 dol\u00e1rov zameran\u00fd na kreat\u00edvnych profesion\u00e1lov, za \u201epr\u00edklad americk\u00e9ho dizajnu, americkej v\u00fdroby a americkej vynaliezavosti<\/strong>\u201c. Cook poznamenal, \u017ee mnoh\u00e9 diely poch\u00e1dzaj\u00fa z miest, ako s\u00fa Arizona a Pensylv\u00e1nia – to boli k\u013e\u00fa\u010dov\u00e9 \u0161t\u00e1ty, v ktor\u00fdch Trump s\u013e\u00fabil prinies\u0165 viac pracovn\u00fdch miest vo v\u00fdrobe.<\/p>\n

Trump pova\u017eoval tento v\u00fdrobn\u00fd z\u00e1vod za splnen\u00fd s\u013eub kampane. \u201ePovedal som, \u017ee jedn\u00e9ho d\u0148a uvid\u00edme v\u00fdrobn\u00e9 z\u00e1vody Apple v na\u0161ej krajine, nie v \u010c\u00edne,“ povedal novin\u00e1rom. \u201eA to sa deje. V\u0161etko sa to deje. Je to v\u0161etko americk\u00fd sen.\u201c Cook sa prizeral a nespomenul, \u010do bolo zamestnancom fabriky zrejm\u00e9: Trump klamal. V\u00fdroba Apple tu bola v prev\u00e1dzke u\u017e \u0161es\u0165 rokov.<\/p>\n

Cook bol ochotn\u00fd urobi\u0165 v\u0161etko, \u010do bolo potrebn\u00e9 na ochranu dod\u00e1vate\u013esk\u00e9ho re\u0165azca Apple zameran\u00e9ho na \u010c\u00ednu, aj ke\u010f to znamenalo necha\u0165 Trumpa spriada\u0165 klamstv\u00e1. Trump v polovici roku 2017 pre Wall Street Journal uviedol, \u017ee Cook osobne s\u013e\u00fabil, \u017ee v USA postav\u00ed \u201etri ve\u013ek\u00e9 v\u00fdroby\u201c, \u010do bolo tie\u017e nepravdiv\u00e9 a spolo\u010dnos\u0165 Apple to odmietla dementova\u0165. P<\/p>\n

o n\u00e1v\u0161teve Austinu Trump tweetoval: \u201eDnes som v Texase otvoril ve\u013ek\u00fd v\u00fdrobn\u00fd z\u00e1vod Apple, ktor\u00fd prinesie do Ameriky vysoko platen\u00e9 pracovn\u00e9 miesta.\u201c Apple aj toto nechal tak<\/strong>, hoci vedel, \u017ee to nie je pravda, preto\u017ee z\u00e1vod sa iba modernizoval. Pre zamestnancov fabriky to vraj bola ve\u013ek\u00e1 hanba.<\/p>\n

 <\/p>\n

Spory o \u0161tyri desatinn\u00e9 miesta<\/h3>\n

Spolo\u010dnos\u0165 Apple bola v\u017edy z\u00e1visl\u00e1 na v\u00fdrobe, ktor\u00e1 sa odohr\u00e1vala mimo \u00fazemia Spojen\u00fdch \u0161t\u00e1tov.<\/p>\n

V \u010c\u00edne p\u00f4sobiaca firma Foxconn sa \u010dasto st\u00e1va ter\u010dom kritiky pre probl\u00e9mov\u00e9 spr\u00e1vanie vedenia k zamestnancom, ale to neodr\u00e1dza Apple, aby s \u0148ou spolupracoval \u010falej. Ba \u010do viac, z\u00e1vislos\u0165 americk\u00e9ho Apple na \u010c\u00edne neust\u00e1le rastie, ned\u00e1 sa v\u0161ak tvrdi\u0165, \u017ee by bol obojstranne v\u00fdhodn\u00fd biznis.<\/p>\n

Publicisti Austin Carr a Mark Gurman pre Bloomsberg Newsweek nap\u00edsali dlh\u0161\u00ed \u010dl\u00e1nok o tom, ako v ruk\u00e1ch Tima Cooka Apple vyr\u00e1stlo do nev\u00eddan\u00fdch rozmerov. Rozhodne v\u00e1m tento \u010dl\u00e1nok odpor\u00fa\u010dame pre\u010d\u00edta\u0165. Autori venuj\u00fa zna\u010dn\u00fa pozornos\u0165 aj tomu, ako sa po odchode a smrti Steva Jobsa spolo\u010dnos\u0165 Apple rozr\u00e1stla aj pomocou drastick\u00e9ho \u0161etrenia n\u00e1kladov na v\u00fdrobu.<\/p>\n

V\u00fdroba v \u010c\u00edne je ekonomicky zmyslupln\u00e1, preto\u017ee za rovnak\u00fa pr\u00e1cu a rovnak\u00e9 materi\u00e1ly sa platia podstatne men\u0161ie peniaze ako v Eur\u00f3pe \u010di Spojen\u00fdch \u0161t\u00e1toch. Zamestnanci v \u010d\u00ednskych v\u00fdrobn\u00fdch spolo\u010dnostiach pracuj\u00fa viac a zar\u00e1baj\u00fa len zlomok toho, \u010do ich eur\u00f3pski a severoamerick\u00ed kolegovia.<\/p>\n

Ani to ale nie je jedin\u00fd priestor, kde sa Applu dar\u00ed \u0161etri\u0165 miliardy dol\u00e1rov. Samozrejme, \u017ee ide aj o nahradenie drah\u00e9ho skla za cenovo v\u00fdhodnej\u0161ie alternat\u00edvy.<\/p>\n

\u010eal\u0161ie priestory na drastick\u00e9 optimaliz\u00e1cie n\u00e1kladov<\/strong> pon\u00faka logistika a dojedn\u00e1vanie sa s v\u00fdrobcom o \u010do najni\u017e\u0161ie ceny ka\u017ed\u00e9ho detailu<\/strong>. Apple pod veden\u00edm Cooka (aj v \u010dase, ke\u010f bol e\u0161te \u0161\u00e9fom Steve Jobs) sa s dod\u00e1vate\u013emi spor\u00ed o ka\u017ed\u00fd jeden detail v cenovej ponuke, vraj ide a\u017e na \u0161tyri desatinn\u00e9 miesta v dol\u00e1rovej cene<\/strong>\u00a0a dojedn\u00e1va sa aj o cenu lepidla, ktor\u00e9 sa pou\u017e\u00edva pri kompletiz\u00e1cii smartf\u00f3nov, tabletov a notebookov.<\/p>\n

Moc Apple nad dod\u00e1vate\u013emi r\u00e1stla po vydan\u00ed iPhonu, ktor\u00fd vyrobil Foxconn a ktor\u00e9ho sa za prv\u00fdch dvesto dn\u00ed predalo \u0161tyri mili\u00f3ny kusov.<\/p>\n

Pod\u013ea spr\u00e1vcu dod\u00e1vok pre iPhone do roku 2009 spolo\u010dnos\u0165 Apple st\u00e1le \u010dastej\u0161ie pristupovala k dod\u00e1vate\u013eom v \u00c1zii \u201ehrubou silou\u201c. \u201eMohol by som poveda\u0165:\u201e Rob\u00ed\u0161 to t\u00fdmto sp\u00f4sobom alebo si skon\u010dil<\/strong><\/em>,\u201d hovor\u00ed tento mana\u017e\u00e9r pre Bloomsberg Newsweek.<\/p>\n

 <\/p>\n

Optimaliz\u00e1cia n\u00e1kladov u\u017e od za\u010diatku<\/h3>\n

Po Jobsovej smrti sa zmenila aj strat\u00e9gia v\u00fdvoja produktov<\/strong>. Pod\u013ea osoby, ktor\u00e1 sa podie\u013eala na v\u00fdvoji produktu, bol iPhone 6 2014 prv\u00fdm die\u0165a\u0165om transform\u00e1cie, ktor\u00fa zapo\u010dal Cook. Prik\u00e1zal svojmu opera\u010dn\u00e9mu t\u00edmu, aby \u00fazko spolupracoval so skupinou pre priemyseln\u00fd dizajn od po\u010diato\u010dn\u00fdch f\u00e1z v\u00fdvojov\u00e9ho procesu, a nie aby sa pripojil\u00a0 po mesiacoch, ako to bolo za Jobsa zvykom.<\/p>\n

Jobs r\u00e1d poukazoval na to, \u017ee produktov\u00fd rad spolo\u010dnosti Apple bol tak \u00fasporn\u00fd, \u017ee sa zmestil na mal\u00fd st\u00f4l. V \u010dase jeho smrti Apple predal dva iPhony a jeden iPad; dnes pon\u00faka sedem iPhonov a p\u00e4\u0165 iPadov<\/strong>. Cook tie\u017e pridal produkty za vysok\u00e9 ceny, ktor\u00e9 predstavovali pr\u00edslu\u0161enstvo k vlajkov\u00fdm mobiln\u00fdm zariadeniam, ako s\u00fa AirPods a Apple Watch.<\/p>\n

A napriek tomu, \u017ee Cook transformoval Apple na diverzifikovanej\u0161iu spolo\u010dnos\u0165, jeho z\u00e1vislos\u0165 na \u010c\u00edne r\u00e1stla. Jedin\u00fdm sp\u00f4sobom, ako dosiahnu\u0165 optim\u00e1lne n\u00e1klady a konzistentnos\u0165 v\u00fdroby, bolo s\u00fastredi\u0165 \u010doraz viac produkcie spolo\u010dnosti Apple do oblast\u00ed ako je Shenzhen<\/strong>.<\/p>\n

Okrem toho sa Apple akt\u00edvne \u010din\u00ed aj v oblasti vyu\u017e\u00edvania svojho vplyvu na poli aplik\u00e1ci\u00ed pre svoje zariadenia, \u00fadajne sa k v\u00fdvoj\u00e1rom aplik\u00e1ci\u00ed stavia nepriate\u013esky, kon\u00e1 nef\u00e9rovo a zni\u017euje im pr\u00edjmy, ktor\u00e9 si napokon ponech\u00e1va vo firemnej pokladni.<\/p>\n Najnov\u0161ia gener\u00e1cia po\u010d\u00edta\u010dov Apple iMac\n

\n

 <\/p>\n

Kam to v\u0161etko dospeje a ako dlho si bude m\u00f4c\u0165 Apple u\u017e\u00edva\u0165 svoju dominantn\u00fa trhov\u00fa poz\u00edciu?<\/strong> Nastane doba, ke\u010f budeme na Apple spom\u00edna\u0165 ako dnes na Nokiu? A ako dlho budeme ochotn\u00ed akceptova\u0165, \u017ee na\u0161u lacn\u00fa elektroniku vyr\u00e1baj\u00fa \u013eudia vyr\u00e1baj\u00fa za mizern\u00e9 platy a nemaj\u00fa tak \u0161ancu na kvalitnej\u0161\u00ed \u017eivot?<\/p>\n

Cel\u00fd \u010dl\u00e1nok si m\u00f4\u017eete pre\u010d\u00edta\u0165 na Bloomberg Newsweek: This Is How Tim Cook Transformed Apple After Steve Jobs<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Z Apple sa stala pevnos\u0165 za 2,4 bili\u00f3na americk\u00fdch dol\u00e1rov, za ktorej stavbou nestoj\u00ed Steve Jobs, ale Tim Cook.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-7105","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=7105"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7105\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=7105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=7105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=7105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}