{"id":7116,"date":"2021-08-19T00:00:00","date_gmt":"2021-08-18T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/virtualni-influenceri-si-podmanuju-socialne-siete\/"},"modified":"2021-08-19T00:00:00","modified_gmt":"2021-08-18T23:00:00","slug":"virtualni-influenceri-si-podmanuju-socialne-siete","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/virtualni-influenceri-si-podmanuju-socialne-siete\/","title":{"rendered":"Virtu\u00e1lni influenceri si podma\u0148uj\u00fa soci\u00e1lne siete"},"content":{"rendered":"Virtu\u00e1lni influenceri zaplavuj\u00fa soci\u00e1lne siete, niekedy by ste ich ani nerozl\u00ed\u0161ili od re\u00e1lnych \u013eud\u00ed (Ilustra\u010dn\u00e1 foto: Kare Winegeart)\n<p dir=\"ltr\" data-placeholder=\"Preklad\">Pri dne\u0161nom <strong>r\u00fdchlom \u017eivotnom tempe<\/strong> si mnoho z n\u00e1s nest\u00edha ani uvedomova\u0165, ako sa <strong>svet okolo n\u00e1s rap\u00eddne men\u00ed<\/strong>. Cel\u00e9 dni sme zavalen\u00ed pr\u00e1cou, a \u010di u\u017e chceme alebo nechceme, tr\u00e1vime st\u00e1le viac \u010dasu pred obrazovkami. Po\u010d\u00edta\u010de, smartf\u00f3ny a internet sa stali s\u00fa\u010das\u0165ou na\u0161ich be\u017en\u00fdch \u017eivotov. V tejto dobe sa \u010dastokr\u00e1t st\u00e1va, \u017ee die\u0165a si <strong>vie nain\u0161talova\u0165 hru na tablet sk\u00f4r, ako vie poriadne \u010d\u00edta\u0165<\/strong>. Ovl\u00e1danie z\u00e1kladn\u00fdch po\u010d\u00edta\u010dov\u00fdch zru\u010dnost\u00ed sa pova\u017euje za absol\u00fatny z\u00e1klad pri takmer ka\u017edej pr\u00e1ci.<\/p>\n<p dir=\"ltr\" data-placeholder=\"Preklad\">Okrem pr\u00e1ce sa v\u0161ak na n\u00e1s z ka\u017edej strany <strong>val\u00ed enormn\u00e9 mno\u017estvo inform\u00e1cii<\/strong>. N\u00e1\u0161 mozog nest\u00edha spracov\u00e1va\u0165 a filtrova\u0165 v\u0161etky tieto podnety. \u017dijeme vo svete tak prebitom inform\u00e1ciami, \u017ee \u010dastokr\u00e1t je<strong> \u0165a\u017ek\u00e9 rozl\u00ed\u0161i\u0165 pravdiv\u00e9 od nepravdiv\u00e9ho<\/strong>.<\/p>\n<p dir=\"ltr\" data-placeholder=\"Preklad\">Realita a skuto\u010dn\u00fd \u017eivot sa za\u010dali st\u00e1le viac a viac <strong>prel\u00edna\u0165 s digit\u00e1lnym svetom a virtu\u00e1lnou realitou. <\/strong>Po\u010d\u00edta\u010dov\u00e9 softv\u00e9ri, grafika aj robotika s\u00fa u\u017e na takej \u00farovni, \u017ee \u010dastokr\u00e1t m\u00e1me probl\u00e9m rozl\u00ed\u0161i\u0165, \u010di sa jedn\u00e1 o skuto\u010dn\u00e9ho \u010dloveka alebo nie.<\/p>\n<p dir=\"ltr\" data-placeholder=\"Preklad\">V tomto \u010dl\u00e1nku v\u00e1m predstav\u00edm najzn\u00e1mej\u0161ie <strong>po\u010d\u00edta\u010dom vytvoren\u00e9 digit\u00e1lne osobnosti<\/strong>, ktor\u00e9 z\u00edskavaj\u00fa st\u00e1le <strong>v\u00e4\u010d\u0161iu popularitu a vplyv<\/strong>. \u010ci u\u017e v\u00e1s t\u00e1to problematika zauj\u00edma alebo nie, ak si budete nabud\u00face prehliada\u0165 svoje soci\u00e1lne siete majte na pam\u00e4ti, \u017ee to \u010do zobrazuj\u00fa je na m\u00edle \u010faleko od skuto\u010dn\u00e9ho sveta.<\/p>\n Imma: virtu\u00e1lna influencerka a modelka (Zdroj: Imma: www.instagram.com\/imma.gram\/ )\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Preklad\"><span class=\"Y2IQFc\" lang=\"sk\"><strong>Virtu\u00e1lni influenceri<\/strong> s\u00fa digit\u00e1lne postavy vytvoren\u00e9 v <strong>softv\u00e9ri po\u010d\u00edta\u010dovej grafiky<\/strong>, ktor\u00fdm sa potom ude\u013euj\u00fa <strong>osobnosti s definovan\u00fdmi poh\u013eadmi na svet<\/strong>, a ktor\u00e9 s\u00fa spr\u00edstupnen\u00e9 na <strong>medi\u00e1lnych platform\u00e1ch kv\u00f4li vplyvu<\/strong>.<\/span><\/p>\n<h3>Miquela<\/h3>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Preklad\"><em><span class=\"Y2IQFc\" lang=\"sk\">Ahoj, som Miquela. Som 19-ro\u010dn\u00fd robot, ktor\u00fd \u017eije a u\u010d\u00ed sa v Los Angeles.<\/span><\/em><\/p>\n<div id=\"tw-target-text-container\" class=\"tw-ta-container F0azHf tw-nfl\">\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Preklad\"><span class=\"Y2IQFc\" lang=\"sk\">Virtu\u00e1lna influencerka Miquela Sousa minul\u00fd mesiac op\u00e4\u0165 up\u00fatala pozornos\u0165 fan\u00fa\u0161ikov. Zverejnila\u00a0 svoju detsk\u00fa fotku. M\u00f4\u017eeme si polo\u017ei\u0165 ot\u00e1zku, \u201eako m\u00f4\u017ee nesmrte\u013en\u00e1, 19-ro\u010dn\u00e1 robotick\u00e1 \u017eena, ma\u0165 fotky\u00a0 z detstva?\u201c Odpove\u010f je jednoduch\u00e1, je to s\u00fa\u010das\u0165 jej pr\u00edbehu, ktor\u00fd sa odohr\u00e1va vo fikt\u00edvnom svete na Instagrame.<\/span><\/p>\n<\/div>\n<div id=\"tw-target-rmn-container\" class=\"tw-target-rmn tw-ta-container F0azHf tw-nfl\">\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Preklad\"><span class=\"Y2IQFc\" lang=\"sk\">Ke\u010f Miquela prv\u00fdkr\u00e1t za\u010dala uverej\u0148ova\u0165 pr\u00edspevky na Instagrame, netu\u0161ila, \u017ee je robot.<br \/>\n<\/span><\/p>\n<div id=\"tw-target-rmn-container\" class=\"tw-target-rmn tw-ta-container F0azHf tw-nfl\">\u00a0<span class=\"Y2IQFc\" lang=\"sk\"><em>&#8222;Naprogramovali ma s detstvom a minulos\u0165ou, aby mi poskytli s\u00favislosti. Tieto vopred naprogramovan\u00e9 hlavn\u00e9 \u017eivotn\u00e9 udalosti nie s\u00fa skuto\u010dn\u00e9, ale pom\u00e1haj\u00fa mi stoto\u017eni\u0165 sa s \u013eu\u010fmi a by\u0165 empatick\u00e1, &#8222;<\/em> uviedla Miquela v jednom zo svojich postov na Instagrame<br \/>\n<\/span><\/div>\n<\/div>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">2 truths and a lie: I&#39;m real. This chain is real. <a href=\"https:\/\/twitter.com\/hashtag\/FOREVER?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#FOREVER<\/a> is OUT NOW \u25b6\ufe0f <a href=\"https:\/\/t.co\/yirrHiwphz\" rel=\"nofollow\">https:\/\/t.co\/yirrHiwphz<\/a> <a href=\"https:\/\/t.co\/PjTGziaG8V\" rel=\"nofollow\">pic.twitter.com\/PjTGziaG8V<\/a><\/p>\n<p>&mdash; lil miquela (@lilmiquela) <a href=\"https:\/\/twitter.com\/lilmiquela\/status\/1255587417324580869?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">April 29, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>Bejby Blue<\/h3>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Preklad\"><span class=\"Y2IQFc\" lang=\"sk\">Bejby Blue je v\u00fdtvarn\u00ed\u010dka zo <strong>Slovenska<\/strong>. Vyzna\u010duje sa modr\u00fdmi kr\u00e1tkymi vlasmi a pouli\u010dn\u00fdm \u0161t\u00fdlom. Bejby si vybrala modr\u00e9ho mot\u00fd\u013ea ako zviera, ktor\u00e9 ju predstavuje v mnoh\u00fdch vide\u00e1ch.<br \/>\n<\/span><\/p>\n<p><iframe title=\"Bejby Blue - CLICK prod. DALYB\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/bMmP_Y44EoI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Colonel Sanders<\/h3>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Preklad\"><span class=\"Y2IQFc\" lang=\"sk\">Nov\u00fd <strong>po\u010d\u00edta\u010dovo generovan\u00fd maskot<\/strong> re\u0165azca vypr\u00e1\u017ean\u00fdch kur\u010diat <strong>KFC<\/strong> p\u00f4sob\u00ed neuverite\u013ene \u017eivo. Aj ke\u010f\u00a0 vhodnos\u0165 jeho reklamn\u00e9ho obsahu ost\u00e1va sporn\u00e1.<br \/>\n<\/span><\/p>\n<p><iframe title=\"Melanie Martinez - Play Date Ft. KFC Chickendales Mother\u2019s Day Performance (Funny)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/tf4XgeSWMRQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3 data-placeholder=\"Preklad\">Knox Frost<\/h3>\n<div id=\"tw-target-text-container\" class=\"tw-ta-container F0azHf tw-nfl\">\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Preklad\"><span class=\"Y2IQFc\" lang=\"sk\">Pod\u013ea profilu na virtualhumas.org je Knox Frost 20 ro\u010dn\u00fd robot \u017eij\u00faci v Atlante. Jeho rozhodnutie za\u010da\u0165 zdie\u013ea\u0165 pr\u00edspevky na Instagrame mu prin\u00e1\u0161a turbulentn\u00e9 pocity, preto\u017ee dost\u00e1va desa\u0165tis\u00edce koment\u00e1rov, ktor\u00e9 mu hovoria, \u017ee \u201enie je skuto\u010dn\u00fd\u201c. Napriek \u0165a\u017ekostiam so \u201espracovan\u00edm\u201c <strong>zmie\u0161an\u00fdch reakci\u00ed na jeho existenciu<\/strong>, Knox vytrv\u00e1va vo svojom \u017eivotnom poslan\u00ed, zapadn\u00fa\u0165.<\/span><\/p>\n<p><a href=\"https:\/\/twitter.com\/RealKnoxFrost\/status\/1341484515835953154\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/twitter.com\/RealKnoxFrost\/status\/1341484515835953154<\/a><\/p>\n<\/div>\n<div id=\"tw-target-rmn-container\" class=\"tw-target-rmn tw-ta-container F0azHf tw-nfl\">\n<h3>Shudu<\/h3>\n<div id=\"tw-target-text-container\" class=\"tw-ta-container F0azHf tw-nfl\">\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Preklad\"><span class=\"Y2IQFc\" lang=\"sk\">Shudu je <strong>prv\u00e1 digit\u00e1lna supermodelka<\/strong> a kr\u00e1\u013eovn\u00e1 m\u00f3dy. Poch\u00e1dza z Ju\u017enej Afriky a a\u017e <strong>9 mesiacov<\/strong> trvalo fan\u00fa\u0161ikom Vogue zisti\u0165, \u017ee nie je skuto\u010dn\u00e1. Shudu rob\u00ed ve\u013ek\u00e9 kroky v <strong>obhajobe virtu\u00e1lnej \u013eudskej rasy<\/strong>. Spolupracovala tie\u017e\u00a0 so svetozn\u00e1mymi spolo\u010dnos\u0165ami\u00a0 ako <strong>Cosmopolitan, Vogue, Balmain, Smart Car a \u010fal\u0161\u00edmi<\/strong>. Shudu je dielom Camerona Jamesa, zakladate\u013ea agent\u00fary The Diigitals Agency vo Weymoute.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">It took nine months for followers to realize she wasn&#39;t real&#8230; <a href=\"https:\/\/t.co\/ZMM7n5iNWP\" rel=\"nofollow\">https:\/\/t.co\/ZMM7n5iNWP<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Shudu?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#Shudu<\/a> <a href=\"https:\/\/t.co\/r2AoGaHHRT\" rel=\"nofollow\">pic.twitter.com\/r2AoGaHHRT<\/a><\/p>\n<p>&mdash; Vogue France (@VogueFrance) <a href=\"https:\/\/twitter.com\/VogueFrance\/status\/1114734403110998018?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">April 7, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>Binxie<\/h3>\n<\/div>\n<div id=\"tw-target-rmn-container\" class=\"tw-target-rmn tw-ta-container F0azHf tw-nfl\">\n<p class=\"tw-data-placeholder tw-text-small tw-ta\">Binxie sa dokonca ani sama nepova\u017euje za \u010dloveka, ale za mimozemsk\u00fa osobnos\u0165 vytvoren\u00fa pomocou CGI. Za svoju domovsk\u00fa plan\u00e9tu pova\u017euje E88. Za jej temperamentnou osobnos\u0165ou a za jej vyjadreniami stoj\u00ed\u00a0 Neon Productions.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"zxx\" dir=\"ltr\">!!! <a href=\"https:\/\/t.co\/SLdNsNiokH\" rel=\"nofollow\">pic.twitter.com\/SLdNsNiokH<\/a><\/p>\n<p>&mdash; itsbinxie (@itsbinxie) <a href=\"https:\/\/twitter.com\/itsbinxie\/status\/1394658164776214532?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">May 18, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<\/div>\n<h3>Regul\u00e1cie<\/h3>\n<p><span class=\"Y2IQFc\" lang=\"sk\">Od minul\u00e9ho mesiaca je <strong>India<\/strong> ofici\u00e1lne prvou krajinou, ktor\u00e1 vytvorila a implementovala regulariza\u010dn\u00e9\u00a0 normy pre reklamn\u00fd obsah a reklamu, ktor\u00e9 musia virtu\u00e1lni influenceri dodr\u017eiava\u0165 na v\u0161etk\u00fdch platform\u00e1ch digit\u00e1lnych m\u00e9di\u00ed.<\/span><\/p>\n<div id=\"tw-target-text-container\" class=\"tw-ta-container F0azHf tw-nfl\">\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Preklad\"><em><span class=\"Y2IQFc\" lang=\"sk\">\u201eKrajina po prv\u00fdkr\u00e1t uznala virtu\u00e1lnych influencerov za rovnocenn\u00fdch s \u013eudsk\u00fdmi influencermi.&#8220;<\/span><\/em><\/p>\n<\/div>\n<\/div>\n<div id=\"tw-target-rmn-container\" class=\"tw-target-rmn tw-ta-container F0azHf tw-nfl\">\n<div id=\"tw-target-rmn-container\" class=\"tw-target-rmn tw-ta-container F0azHf tw-nfl\">\n<p id=\"tw-target-rmn\" class=\"tw-data-placeholder tw-text-small tw-ta\">Zoznam virtu\u00e1lnych influencerov spolu s ich kr\u00e1tkym popisom a odkazom na soci\u00e1lne m\u00e9dia si m\u00f4\u017eete prezrie\u0165 TU.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Pri dne\u0161nom r\u00fdchlom \u017eivotnom tempe si mnoho z n\u00e1s nest\u00edha ani uvedomova\u0165, ako sa svet okolo n\u00e1s rap\u00eddne men\u00ed. Cel\u00e9 dni sme zavalen\u00ed pr\u00e1cou, a<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-7116","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=7116"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7116\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=7116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=7116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=7116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}