{"id":7130,"date":"2021-08-25T00:00:00","date_gmt":"2021-08-24T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/nas-pohlad-na-dopravu-sa-zmeni-co-prinasa-era-mobility-ako-sluzby\/"},"modified":"2021-08-25T00:00:00","modified_gmt":"2021-08-24T23:00:00","slug":"nas-pohlad-na-dopravu-sa-zmeni-co-prinasa-era-mobility-ako-sluzby","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/nas-pohlad-na-dopravu-sa-zmeni-co-prinasa-era-mobility-ako-sluzby\/","title":{"rendered":"N\u00e1\u0161 poh\u013ead na dopravu sa zmen\u00ed, \u010do prin\u00e1\u0161a \u00e9ra mobility ako slu\u017eby?"},"content":{"rendered":"Elektrick\u00e9 kolobe\u017eky, zdie\u013ean\u00e9 aut\u00e1, elektrick\u00e9 bicykle na v\u00fdpo\u017ei\u010dku, to v\u0161etko men\u00ed charakter mobility v mest\u00e1ch – u\u017e aj v t\u00fdch slovensk\u00fdch. St\u00e1le v\u0161ak stoj\u00edme len na po\u010diatku ve\u013ekej zmeny, ktor\u00e1 sa nebude p\u00e1\u010di\u0165 ka\u017ed\u00e9mu.\n

\u201eJedno\u201c nahradilo \u201ev\u0161etko v jednom\u201c<\/h3>\n

Predt\u00fdm, ako sa zamysl\u00edme, kde sa dnes nach\u00e1dzame\u00a0 a kam ideme, mali by sme sa zamyslie\u0165 nad t\u00fdm, odkia\u013e sme pri\u0161li a ak\u00e9 s\u00favislosti s\u00fa s t\u00fdm spojen\u00e9.<\/p>\n

V dne\u0161nej dobe, plnej elektroniz\u00e1cie n\u00e1\u0161ho \u017eivota, sn\u00e1\u010f ka\u017ed\u00fd z n\u00e1s u\u017e objavil \u010darovn\u00e9 slovn\u00e9 spojenie SaaS<\/strong> (software as service) IT slu\u017eieb. To, \u010domu sme pred p\u00e1r rokmi neverili, dnes m\u00e1me v\u0161ade okolo n\u00e1s. Cloudov\u00e9 rie\u0161enia, ktor\u00e9 nahradili na\u0161e vlastn\u00e9 servery, \u010di e-commerce na dodanie r\u00f4znych typov tovarov a slu\u017eieb, ktor\u00fd n\u00e1s obk\u013e\u00fa\u010dil z ka\u017edej strany. Tak\u00fdto prienik inov\u00e1ci\u00ed\u00a0 bol zaznamenan\u00fd hlavne v elektronickom obchode a slu\u017eb\u00e1ch, av\u0161ak prenikaj\u00fa do v\u0161etk\u00fdch kateg\u00f3ri\u00ed spolo\u010dnosti a t\u00fdm p\u00e1dom ovplyv\u0148uj\u00fa ka\u017ed\u00e9ho z n\u00e1s.<\/p>\n

Vznikaj\u00fa nov\u00e9 odbory a slu\u017eby<\/strong> v in\u00fdch odvetviach a len sa nest\u00edhame \u010dudova\u0165, \u010do v\u0161etko bude \u013eah\u0161ie a jednoduch\u0161ie. Spolo\u010dnos\u0165 sa transformuje a my sme toho \u00fa\u010dastn\u00edkmi. Najlep\u0161ie, ako na to m\u00f4\u017eeme pr\u00eds\u0165, ako \u010faleko sme post\u00fapili, je obzrie\u0165 sa o desa\u0165 a dvadsa\u0165 rokov dozadu. Uvid\u00edme ten hlbok\u00fd rozdiel. Ako keby sme upustili uzdu svojej fant\u00e1zii. Ve\u013ea vec\u00ed, o ktor\u00fdch sme sn\u00edvali, s\u00fa dnes na\u0161ou s\u00fa\u010das\u0165ou.<\/p>\n

Ale pozrime sa do minulosti hlb\u0161ie. Pred 100 rokmi, ke\u010f sme i\u0161li nak\u00fapi\u0165 potraviny, zastavili sme sa u pek\u00e1ra, m\u00e4siara, v obchode s mlie\u010dnymi v\u00fdrobkami, v\u0161etky tieto obchody boli samostatn\u00e9 na jednej ulici alebo v jednom meste. Neexistovali \u017eiadne siete predajn\u00ed, ktor\u00e9 by optimalizovali n\u00e1klady na ich prev\u00e1dzku<\/strong>. Cie\u013eom bolo poskytn\u00fa\u0165 slu\u017eby malej skupine \u013eud\u00ed v danej lokalite. V\u0161etci mali na to \u010das a nikto sa nikam nepon\u00e1h\u013eal.<\/p>\n

Av\u0161ak, ke\u010f za\u010diatkom 30. rokov 20. storo\u010dia (konkr\u00e9tne v roku 1930 v USA) otvorili supermarket s n\u00e1zvom \u201eKroger<\/strong>\u201c poskytuj\u00faci komplexn\u00e9 tovary a slu\u017eby na ve\u013ekej predajnej ploche, bol to prelomov\u00fd krok, ktor\u00fd \u201ezru\u0161il\u201c zastaran\u00fd model samostatn\u00fdch obchodov zameran\u00fdch na ur\u010dit\u00fd \u00fazky sortiment.<\/p>\n

Tak\u017ee ak sa z dne\u0161n\u00e9ho poh\u013eadu na to pozrieme, u\u017e vtedy pri\u0161lo k prv\u00e9mu zru\u0161eniu star\u00e9ho<\/strong> z d\u00f4vodu z\u00e1niku a vzniku nov\u00e9ho,<\/strong> viac efekt\u00edvneho, \u0161etriaceho \u010das a peniaze kupuj\u00facim. Cie\u013eom bolo u\u0161etri\u0165 \u010das a s\u00fastredi\u0165 tovary a slu\u017eby na jedno miesto<\/strong>.<\/p>\n

Z\u00e1kazn\u00edk to obratom ocenil a v nasleduj\u00facich sto rokoch tak\u00e9to supermarkety zaplavili mest\u00e1 a meste\u010dk\u00e1 a nakoniec cel\u00fa plan\u00e9tu. Prakticky vytla\u010dili samostatn\u00e9 predajn\u00e9 jednotky. Tieto supermarkety za\u010dali pon\u00faka\u0165 nielen ob\u013e\u00fabene tovary, ale aj poskytova\u0165 slu\u017eby. \u010ci\u017ee m\u00f4\u017eeme poveda\u0165, \u017ee ide o predaj tovaru spojen\u00e9ho so slu\u017ebou, \u201eSGWS<\/strong>\u201c (sell goods with services).<\/p>\n

V s\u00fa\u010dasnosti ve\u013ea z nich k tomu pridali don\u00e1\u0161ku a\u017e do domu, \u010do je uzavretie celej re\u0165aze n\u00e1kup-predaj-don\u00e1\u0161ka a\u017e k z\u00e1kazn\u00edkovi.<\/p>\n

Ale to bolo len na \u00favod, aby sme neboli prekvapen\u00ed na\u0161im pozorovan\u00edm, ako sme na tom dnes. A ako s\u00fa\u010dasn\u00fd v\u00fdvoj ovplyv\u0148uje dopravu.<\/strong><\/p>\n VLASTNI\u0164 AUTO bude asi v\u017edy l\u00e1kav\u00e9, je to na\u0161ou s\u00fa\u010das\u0165ou niekde hlboko v n\u00e1s. Ale je to skuto\u010dne potrebn\u00e9? Nie je finan\u010dne aj \u010dasovo v\u00fdhodnej\u0161ie rad\u0161ej si po\u017ei\u010diava\u0165, prenaj\u00edma\u0165? S touto v\u00e1\u017enou ot\u00e1zkou sa budeme stret\u00e1va\u0165 \u010doraz \u010dastej\u0161ie. Napokon, nie ka\u017ed\u00e9 auto je auto snov.\n

Mobilita ako slu\u017eba, ktor\u00fa si radi k\u00fapime, lebo ju potrebujeme<\/h3>\n

Pri pozorovan\u00ed individu\u00e1lnej dopravy sa stret\u00e1vame s nie\u010d\u00edm, \u010do n\u00e1m s\u00fa\u010dasn\u00e1 doba pon\u00faka. Doned\u00e1vna sme doma mali kolobe\u017eku, bicykel, auto a nepravidelne sme ich pou\u017e\u00edvali. Pr\u00edpadne to boli dopravn\u00e9 prostriedky, ktor\u00e9 pou\u017e\u00edvali len deti. Dnes ich pou\u017e\u00edva ka\u017ed\u00fd<\/strong>. \u010co sa stalo? V prvom rade pri\u0161li modern\u00e9 elektrick\u00e9 kolobe\u017eky<\/strong>, \u010di\u017ee kolobe\u017eka m\u00e1 v\u00e4\u010d\u0161\u00ed dojazd a t\u00fdm aj rozsah pou\u017eitia. Predt\u00fdm sa na nich jazdilo pomocou manu\u00e1lnej sily, dnes sa o pohon star\u00e1 elektrina. Dnes nie je probl\u00e9m, aby sa \u010dlovek v obleku postavil na kolobe\u017eku a z jednej administrat\u00edvnej budovy sa premiestnil do druhej, pr\u00edpadne sko\u010dil na obed alebo ve\u010deru. Bicykle postihol ten ist\u00fd osud, ke\u010f sa zelektrizovali. N\u00e1sledkom t\u00fdchto zmien v\u0161ak nar\u00e1stla cena na ich nadobudnutie. \u013dudia h\u013eadali sp\u00f4soby, ako ich m\u00f4\u017eu vyu\u017e\u00edva\u0165 bez toho, aby ich museli k\u00fapi\u0165, skladova\u0165 a servisova\u0165, nako\u013eko tak\u00e9to n\u00e1klady s\u00fa pre v\u0161etk\u00fdch \u010dasovo a finan\u010dne n\u00e1ro\u010dn\u00e9. N\u00e1sledne, ako keby ani nikto ne\u010dakal, pri\u0161li pren\u00e1jmy kolobe\u017eiek a bicyklov. A m\u00e1me tu prv\u00fd ucelen\u00fd dopravn\u00fd syst\u00e9m<\/strong> , ktor\u00fd n\u00e1m umo\u017e\u0148uje sa dopravi\u0165 za n\u00edzkych cenov\u00fdch podmienok z bodu A do bodu B bez toho, aby sme vlastnili, skladovali a servisovali<\/strong> uveden\u00fd dopravn\u00fd prostriedok.<\/p>\n

Tomu hovor\u00edme n\u00e1stup slu\u017eieb MaaS<\/strong> (Mobility-as-a-Service) do 21. storo\u010dia.<\/p>\n

No to nie je v\u0161etko – aby sme individu\u00e1lnu dopravu doplnili, prich\u00e1dzaj\u00fa tax\u00edky, ktor\u00e9 digit\u00e1lne odhaduj\u00fa ve\u013ekos\u0165 dopytu a jazdia za tak\u00fa sumu, ktor\u00e1 zodpoved\u00e1 aktu\u00e1lnemu dopytu a ponuke.<\/p>\n

Ka\u017ed\u00e1 tak\u00e1to potreba m\u00e1 v\u0161ak aj svoje h\u00e1\u010diky. Po\u010dasie, ochota pou\u017ei\u0165 dan\u00fd prostriedok a z\u00e1rove\u0148 cenov\u00fa \u00farove\u0148, ktor\u00e1 sa v r\u00f4znych \u010dasoch d\u0148a, t\u00fd\u017ed\u0148a, mesiaca a ro\u010dn\u00e9ho obdobia men\u00ed.<\/p>\n

Ni\u010d nie je stabiln\u00e9<\/strong>. Ke\u010f sa uveden\u00fd prostriedok pou\u017e\u00edva m\u00e1lo, je lacnej\u0161\u00ed, ke\u010f sa pou\u017e\u00edva viac, cena sa zre\u00e1l\u0148uje, pr\u00edpadne pri ve\u013ekom dopyte rastie. M\u00e1me tu jeden z najzn\u00e1mej\u0161\u00edch princ\u00edpov \u201ekapitalizmu\u201c, ktor\u00fd dokazuje, \u017ee pomer dopytu a ponuky vytv\u00e1ra cenu<\/strong>. Nie je to v\u017edy len o v\u00fdhode na strane z\u00e1kazn\u00edka.<\/p>\n

Ako to bude vyzera\u0165 u\u017e \u010doskoro na na\u0161ich cest\u00e1ch a pre\u010do?<\/h3>\n

V\u00fdznamn\u00fdm aspektom zmeny s\u00fa hlavne po\u017eiadavky na ekologick\u00e9 rie\u0161enie dopravy, parkovacia politika<\/strong> (nedostatok miesta pre aut\u00e1, ktor\u00e9 nejazdia), ve\u013ek\u00e9 z\u00e1pchy vo v\u00fdznamn\u00fdch metropol\u00e1ch.<\/p>\n

Na\u0161e n\u00e1roky na dopravu bud\u00fa obmedzen\u00e9 finan\u010dnou situ\u00e1ciou a z\u00e1rove\u0148 r\u00fdchlos\u0165ou, ktor\u00fa budeme po\u017eadova\u0165 na jej uskuto\u010dnenie.<\/p>\n

Vznikaj\u00faci syst\u00e9m MaaS znamen\u00e1 zmyslupln\u00e9 prepojenie kolobe\u017eiek, bicyklov, tax\u00edkov, carsharing slu\u017eieb, autopo\u017ei\u010dovn\u00ed a operat\u00edvneho leasingu<\/strong>.<\/p>\n

V\u0161etky tieto slu\u017eby b\u00fadu ma\u0165 jedno spolo\u010dn\u00e9. Poskytova\u0165 individu\u00e1lnu potrebu v z\u00e1vislosti od toho, ako r\u00fdchlo a za ako ve\u013ea sa budeme ma\u0165 z\u00e1ujem prepravi\u0165. Bud\u00fa n\u00e1m pods\u00fava\u0165 rie\u0161enia, ktor\u00fdch cie\u013eom bude zmena miesta v \u010dasovom \u00faseku a komfortne.<\/p>\n Vyhraden\u00e9 parkovacie st\u00e1tie pre elektrick\u00e9 kolobe\u017eky? V mest\u00e1ch, kde ich jazd\u00ed ve\u013ea, je u\u017e potrebn\u00e9 myslie\u0165 aj na to, kde ich bezpe\u010dne a komfortne odstavi\u0165.\n

Nebudeme musie\u0165 \u0161etri\u0165 dlh\u00e9 mesiace \u010di roky na jednotliv\u00e9 dopravn\u00e9 prostriedky<\/strong>, proste budeme ma\u0165 MaaS – dopravu ako slu\u017ebu<\/strong> a budeme plati\u0165 tak, ako dnes plat\u00edme za cloud. Ten len za pomerov\u00fa \u010das\u0165, ktor\u00fa pou\u017eijeme. Doprava sa pribl\u00ed\u017ei ku ka\u017ed\u00e9mu z n\u00e1s a pocit vlastn\u00edctva, ktor\u00fd v n\u00e1s st\u00e1le niekde hlboko drieme, prebije schopnos\u0165 pou\u017e\u00edva\u0165 v\u0161etko, aj ke\u010f to nebude na\u0161e okam\u017eite. Bez nutnosti nie\u010do vlastni\u0165.<\/p>\n

Individu\u00e1lna doprava sa pre n\u00e1s v\u0161etk\u00fdch stane e\u0161te v\u00e4\u010d\u0161\u00edm vyjadren\u00edm na\u0161ej slobody<\/strong>.<\/p>\n

\u017dijeme v dobe, ktor\u00e1 je v mnohom rozdielna od tej spred 30, 50 \u010di 100 rokov. Jedna vec v\u0161ak ost\u00e1va rovnak\u00e1, a to je \u010das, ktor\u00fd m\u00e1me. Ten \u010das, ktor\u00fd chce ka\u017ed\u00fd z n\u00e1s vyu\u017ei\u0165 \u010do najefekt\u00edvnej\u0161ie, preto pl\u00e1novanie na\u0161ich ciest a ich optimaliz\u00e1cia bude hra\u0165 v bud\u00facnosti k\u013eukov\u00fa \u00falohu<\/strong>.\u00a0 S rozdielom \u0161pecifika dne\u0161nej doby, \u017ee ka\u017ed\u00fd chce za\u017ei\u0165 viac a doprava mu to umo\u017e\u0148uje.<\/p>\n

Preto ver\u00edm, \u017ee tento typ dopravy bude v najbli\u017e\u0161\u00edch rokoch extr\u00e9mne r\u00e1s\u0165 na \u00fakor dopravy vozidlami v osobnom vlastn\u00edctve, ktor\u00e1 je kapit\u00e1lovo n\u00e1ro\u010dn\u00e1 a pre majite\u013ea t\u00fdm p\u00e1dom neefekt\u00edvna.<\/p>\n

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Sources:<\/em><\/p>\n

    \n
  • Deloitte \u201eThe rise of mobility as a service\u201c<\/em><\/li>\n
  • Padam mobility \u201eMaasS rapidly changing transport industry\u201c<\/em><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

    Individu\u00e1lna doprava sa pre n\u00e1s v\u0161etk\u00fdch stane e\u0161te v\u00e4\u010d\u0161\u00edm vyjadren\u00edm na\u0161ej slobody.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-7130","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=7130"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7130\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=7130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=7130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=7130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}