{"id":7201,"date":"2021-09-29T00:00:00","date_gmt":"2021-09-28T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/socialne-siete-a-media-navrat-ku-skutocnosti\/"},"modified":"2021-09-29T00:00:00","modified_gmt":"2021-09-28T23:00:00","slug":"socialne-siete-a-media-navrat-ku-skutocnosti","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/socialne-siete-a-media-navrat-ku-skutocnosti\/","title":{"rendered":"Soci\u00e1lne siete a m\u00e9dia: N\u00e1vrat ku skuto\u010dnosti"},"content":{"rendered":"

Self Love (sebal\u00e1ska)<\/strong>, Self Esteem (sebavedomie)<\/strong>, Bodyshaming (zahanbovanie tela)<\/strong>, Beaty Standards (\u0161tandardy kr\u00e1sy)<\/strong><\/em><\/p>\n

Vznikaj\u00fa hnutia, ktor\u00e9 bojuj\u00fa proti nere\u00e1lnym \u0161tandardom kr\u00e1sy, proti zobrazovaniu nere\u00e1lneho \u017eivota a zau\u017e\u00edvan\u00fdm stereotypom.<\/strong> Celebrity ako Lady Gaga alebo Zendaya na svojich \u00fa\u010dtoch na soci\u00e1lnych sie\u0165ach uverejnili re\u00e1lne fotografie z foten\u00ed pre magaz\u00edny. Tie boli bez ich v\u00f4le upraven\u00e9 a zdokonalen\u00e9. Ostatn\u00e9 zn\u00e1me osobnosti sa takisto prip\u00e1jaj\u00fa k tomuto hnutiu. Uverej\u0148uj\u00fa svoje fotografie bez filtrov aj bez pou\u017eitia make upu<\/strong>. Niektor\u00ed influenceri za\u010dali odha\u013eova\u0165, ako vyzeraj\u00fa ich skuto\u010dn\u00e9 fotky. V reklam\u00e1ch sa za\u010d\u00ednaj\u00fa objavova\u0165 \u010doraz \u010dastej\u0161ie r\u00f4zne typy \u013eud\u00ed, s r\u00f4znou\u00a0 farbou pleti, v\u00fd\u0161kou, r\u00f4zneho p\u00f4vodu, veku aj konfek\u010dnej ve\u013ekosti<\/strong>. Pomaly, ale isto sa za\u010d\u00edna vraca\u0165 do m\u00f3dy re\u00e1lnos\u0165 a autenticita.<\/strong><\/p>\n

Na druhej strane v\u0161ak stoj\u00ed st\u00e1le dos\u0165 siln\u00fd tlak. Ten n\u00e1m ukazuje perfektn\u00fd nere\u00e1lny svet. Za dosiahnutie tejto dokonalosti sme \u010dastokr\u00e1t ochotn\u00ed zaplati\u0165 nemal\u00e9 peniaze. Ur\u010dit\u00ed \u013eudia a spolo\u010dnosti sa len ne\u013eahko vzd\u00e1vaj\u00fa tejto \u201edojnej kravy\u201c. V niektor\u00e9 krajiny, sa preto, rozhodli zobra\u0165 to do vlastn\u00fdch r\u00fak.<\/p>\n

N\u00f3rska vl\u00e1da bojuje proti nere\u00e1lnosti na soci\u00e1lnych sie\u0165ach<\/h3>\n

Nov\u00e9 predpisy v N\u00f3rsku bojuj\u00fa proti nere\u00e1lnym \u0161tandardom kr\u00e1sy na soci\u00e1lnych m\u00e9di\u00e1ch.\u00a0 N\u00f3rsko sa sna\u017e\u00ed svojimi nariadeniami obmedzi\u0165 telesn\u00fa dysmorfiu <\/strong>v krajine. Telesn\u00e1 dysmorfia<\/strong> (alebo BDD) je porucha du\u0161evn\u00e9ho zdravia, pri ktorej pacient tr\u00e1vi prive\u013ea \u010dasu starostlivos\u0165ou o nedostatky svojho vzh\u013eadu, ktor\u00e9 s\u00fa pre ostatn\u00fdch \u010dasto nevidite\u013en\u00e9 <\/span><\/p>\n

V\u010faka zmen\u00e1m a doplneniam z\u00e1kona o marketingu z roku 2009 je pre influencerov nez\u00e1konn\u00e9 zdie\u013ea\u0165 retu\u0161ovan\u00e9 fotografie svojho tela v propaga\u010dn\u00fdch pr\u00edspevkoch na soci\u00e1lnych sie\u0165ach bez toho, aby potvrdili, \u017ee obr\u00e1zok bol upraven\u00fd<\/strong>.<\/span><\/p>\n

\n

Reklamy so zmenami ve\u013ekosti, tvaru alebo poko\u017eky tela bud\u00fa musie\u0165 by\u0165 ozna\u010den\u00e9 \u0161tandardizovan\u00fdm \u0161t\u00edtkom<\/strong> navrhnut\u00fdm ministerstvom. Tieto zmeny sa bud\u00fa v bud\u00facnosti vz\u0165ahova\u0165 nielen na obr\u00e1zky, na ktor\u00fdch s\u00fa po upraven\u00e9 prehnan\u00e9 pery, p\u00e1s a svaly, ale aj na obr\u00e1zky upraven\u00e9 filtrom<\/strong>. Za upraven\u00e9 a neozna\u010den\u00e9 pr\u00edspevky bud\u00fa hrozi\u0165 r\u00f4zne tresty a pokuty.
\n<\/span><\/p>\n

https:\/\/www.reddit.com\/r\/augmentedreality\/comments\/bogls0\/this_is_an_ar_face_filter_where_can_i_get_it\/<\/a><\/p>\n

#Filterdrop kampa\u0148 vo Ve\u013ekej Brit\u00e1nii<\/h3>\n
\n

V\u010faka nov\u00e9mu rozhodnutiu Agent\u00fary pre \u0161tandardy reklamy (ASA) vo Ve\u013ekej Brit\u00e1nii by pre influencerov mohlo by\u0165 zak\u00e1zan\u00e9 pou\u017e\u00edva\u0165 filtre, ktor\u00e9 zdokona\u013euj\u00fa alebo zveli\u010duj\u00fa ich vzh\u013ead<\/strong>.<\/span><\/p>\n

ASA dospela k svojmu z\u00e1veru, po presk\u00faman\u00ed dvoch pr\u00edkladov rekl\u00e1m na promovanie opa\u013eovac\u00edch pr\u00edpravkov. Us\u00fadila, \u017ee aplik\u00e1ciou filtra influenceri a zna\u010dky \u201ezav\u00e1dzaj\u00facim sp\u00f4sobom zveli\u010dovali efekt, ktor\u00fd bol produkt schopn\u00fd dosiahnu\u0165\u201c<\/strong>. \u010co znamen\u00e1, \u017ee reklamy poru\u0161ovali pravidl\u00e1 zav\u00e1dzania spotrebite\u013eov<\/strong>. Odteraz sa teda v\u0161etky britsk\u00e9 zna\u010dky, influenceri a celebrity bud\u00fa musie\u0165 dr\u017ea\u0165 sp\u00f4sobu \u017eivota #nofilter<\/strong> (bez pou\u017eitia filtra), prinajmen\u0161om pokia\u013e ide o reklamu kozmetick\u00fdch v\u00fdrobkov<\/strong>.\u00a0 V pr\u00edpade influencerov, ktor\u00ed poru\u0161uj\u00fa pravidl\u00e1, bud\u00fa reklamy stiahnut\u00e9 a bude zak\u00e1zan\u00e9 ich \u010fal\u0161ie zobrazovanie v informa\u010dn\u00fdch kan\u00e1loch.<\/span><\/p>\n Kampa\u0148 #Filterdrop bojuje aj proti tak\u00fdmto vyretu\u0161ovan\u00fdm fotografi\u00e1m pou\u017eit\u00fdch v reklamnom priemysle (ilustra\u010dn\u00e1 foto: Dainis Graveris)\n

India ako prv\u00e1 krajina reguluje p\u00f4sobenie virtu\u00e1lnych influencerov<\/h3>\n
\n

Indick\u00e1 rada pre reklamu (ASCI) je mimovl\u00e1dny org\u00e1n, ktor\u00fd monitoruje reklamn\u00e9 met\u00f3dy ich v\u00fdvoj a vplyv. ‍ V j\u00fali 2021 vydala ASCI<\/strong> s\u00fabor pokynov pre virtu\u00e1lnych influencerov a sponzorovanie ich zna\u010diek.
\n<\/span><\/p>\n

\n

Pod\u013ea usmernen\u00ed s\u00fa virtu\u00e1lni influenceri definovan\u00ed ako \u201efikt\u00edvni po\u010d\u00edta\u010dovo generovan\u00ed\u201e \u013eudia alebo avatari, ktor\u00ed maj\u00fa realistick\u00e9 vlastnosti, \u010drty a osobnosti ako \u013eudia a spr\u00e1vaj\u00fa sa podobne ako \u013eudsk\u00fd influenceri\u201c<\/em>. Pokyny ASCI ukladaj\u00fa zodpovednos\u0165 virtu\u00e1lnym influencerom za vystavenie svojich platen\u00fdch partnerstiev svojmu publiku pomocou \u013eahko identifikovate\u013en\u00fdch zverejnen\u00ed a takisto musia spotrebite\u013eom ozn\u00e1mi\u0165, \u017ee neinteraguj\u00fa so skuto\u010dnou \u013eudskou bytos\u0165ou<\/strong>.
\n<\/span><\/p>\n<\/div>\n

\n
<\/pre>\n<\/div>\n<\/div>\n
\n
<\/pre>\n<\/div>\n<\/div>\n
\n
<\/pre>\n<\/div>\n
\n
\u00a0<\/span><\/p>\n<\/div>\n
\n
<\/pre>\n<\/div>\n<\/div>\n
<\/div>\n
\n
\n
\n
\n
<\/div>\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n
\n
 <\/p>\n
<\/div>\n<\/div>\n
\n
\n
\n
\n
\n
\n
\n
\n
<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"
Self Love (sebal\u00e1ska), Self Esteem (sebavedomie), Bodyshaming (zahanbovanie tela), Beaty Standards (\u0161tandardy kr\u00e1sy) Vznikaj\u00fa hnutia, ktor\u00e9 bojuj\u00fa proti nere\u00e1lnym \u0161tandardom kr\u00e1sy, proti zobrazovaniu nere\u00e1lneho \u017eivota<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-7201","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=7201"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7201\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=7201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=7201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=7201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}