V dobe vegetari\u00e1nov, veg\u00e1nov, frutari\u00e1nov a in\u00fdch pr\u00edvlastkov je takmer nemo\u017en\u00e9 prekona\u0165 zvedavos\u0165 a nezis\u0165ova\u0165 ako sa jednotliv\u00e9 skupiny stravuj\u00fa. Existuje ve\u013ea \u010dl\u00e1nkov o v\u00fdhod\u00e1ch, ale aj nev\u00fdhod\u00e1ch zdrav\u0161ieho stravovania. Takisto sa m\u00f4\u017eeme do\u010d\u00edta\u0165, do akej miery prispejeme k ochrane na\u0161ej plan\u00e9ty, ak z jed\u00e1lni\u010dka vysad\u00edme m\u00e4so alebo mlieko. Jeden \u010dl\u00e1nok nadv\u00e4zuje na druh\u00fd a cez \u201eprekliky\u201c sa \u010dlovek \u013eahko dostane k inform\u00e1ci\u00e1m<\/strong>, ktor\u00e9 recepty a potraviny s\u00fa najvhodnej\u0161ie. To n\u00e1s priv\u00e1dza do sveta, ktor\u00e9mu dominuj\u00fa superpotraviny. Pre\u010do si zasl\u00fa\u017eia toto ozna\u010denie?<\/p>\n Potraviny, ktor\u00e9 pred rokmi neboli tak zn\u00e1me, sa dnes kupuj\u00fa vo ve\u013ekom mno\u017estve, aby obohatili n\u00e1\u0161 jed\u00e1lni\u010dek. zdroj: usnplash.com\n Spr\u00e1va potrav\u00edn a\u00a0lie\u010div<\/strong> (FDA<\/strong>) s\u00eddliaca v\u00a0Amerike nem\u00e1 tak\u00e9to ozna\u010denie na vymedzen\u00fa skupinu plod\u00edn.<\/strong> Netreba v\u0161ak pochybova\u0165, \u017ee tieto potraviny skuto\u010dne obsahuj\u00fa l\u00e1tky prospe\u0161n\u00e9 pre zdravie.<\/strong> \u201cSuper\u201c s\u00fa pr\u00e1ve preto, lebo maj\u00fa vynikaj\u00face nutri\u010dn\u00e9 \u200b\u200bhodnoty<\/strong> (vl\u00e1knina, antioxidanty at\u010f) vzh\u013eadom na mno\u017estvo kal\u00f3ri\u00ed, ktor\u00e9 obsahuj\u00fa. M\u00f4\u017eeme sem zaradi\u0165 strukoviny, bobule, morsk\u00e9 riasy, tmav\u00fa listov\u00fa zeleninu, orechy, kurkumu, tekvicu, lososa, hydinu bez ko\u017ee, kef\u00edr a\u00a0\u010fal\u0161ie<\/strong>.<\/p>\n Superpotraviny s\u00fa v podstate \u0161ikovn\u00fd marketingov\u00fd \u0165ah. Hovoria o nich influenceri, priaznivci zdrav\u00e9ho \u017eivotn\u00e9ho \u0161t\u00fdlu \u010di dietol\u00f3govia. Odkia\u013e sa tento pojem vzal? Polemizuje sa, \u017ee za najskor\u0161\u00ed pr\u00edklad sa pova\u017euje reklamn\u00e1 kampa\u0148 od United Fruit Company.<\/strong> Po\u010das 1. svetovej vojny propagovali ban\u00e1ny<\/strong> a\u00a0ich praktickos\u0165, preto\u017ee boli lacn\u00e9 a\u00a0dobre str\u00e1vite\u013en\u00e9. Nesk\u00f4r pridali bro\u017e\u00farky, ktor\u00e9 obsahovali recepty s\u00a0vyu\u017eit\u00edm ban\u00e1nov<\/strong> do cere\u00e1li\u00ed, k\u00a0\u0161al\u00e1tom \u010di k\u00a0m\u00e4su.<\/p>\n V\u00a021. storo\u010d\u00ed m\u00f4\u017eeme takto ozna\u010dova\u0165 produkty, ktor\u00e9 v\u00e4\u010d\u0161inou poch\u00e1dzaj\u00fa zo vzdialen\u00fdch lokal\u00edt a\u00a0b\u00fdvaj\u00fa aj drah\u0161ie.<\/strong> Akon\u00e1hle vyjde \u010dl\u00e1nok alebo video, v\u00a0ktorom (nie v\u017edy) profesion\u00e1lny odborn\u00edk na v\u00fd\u017eivu hovor\u00ed o\u00a0pozit\u00edvnom vplyve superpotraviny, dopyt po nej sa takmer okam\u017eite zv\u00fd\u0161i. Britsk\u00e1 firma Mintel<\/strong>, zaoberaj\u00faca sa prieskumom trhu, priniesla \u0161t\u00fadiu pr\u00e1ve o\u00a0tomto fenom\u00e9ne. Medzi rokmi 2011 a 2015 sa na trhu objavilo o\u00a0202% viac nov\u00fdch potrav\u00edn a n\u00e1pojov,<\/strong> ktor\u00e9 boli uveden\u00e9 na trh s v\u00fdrazmi \u201esuperpotravina\u201c, \u201esuperovocie\u201c alebo \u201esuperzrno\u201c.<\/p>\n Trend smeruj\u00faci k bezp\u0161eni\u010dnej strave viedol k rast\u00facemu po\u010dtu produktov obsahuj\u00facich obilniny, ktor\u00e9 sa vyu\u017e\u00edvali preva\u017ene v\u00a0minulosti.<\/strong> N\u00e1rast pou\u017e\u00edvania zaznamenala quinoa, poh\u00e1nka, popul\u00e1rnymi sa stali chia semienka.<\/p>\n Pr\u00edvlastok „super“ nepatr\u00ed len do potravinov\u00e9ho priemyslu. Lufa, na obr\u00e1zku vzadu je rastlina, ktor\u00e1 sa d\u00e1 vyu\u017ei\u0165 ako \u0161pongia. zdroj: pixabay.com\n Analyti\u010dka svetovej v\u00fd\u017eivy pre firmu Mintel, Stephanie Mattucci,<\/strong> hovor\u00ed: \u201ePopularita \u201esuper\u201c produktov je jasn\u00e1, preto\u017ee v\u00fdrobcovia potrav\u00edn a n\u00e1pojov na celom svete vyu\u017e\u00edvaj\u00fa dopyt po t\u00fdchto nutri\u010dne hust\u00fdch pr\u00edsad\u00e1ch. Superpotraviny sa v\u0161ak neobmedzuj\u00fa len na jedlo a\u00a0n\u00e1poje. Pravidelne sa objavuj\u00fa aj v produktoch pre kr\u00e1su, zdravie a hygienu a v krmive pre dom\u00e1ce zvierat\u00e1 \u2013 pr\u00e1ve kv\u00f4li tomu, \u017ee si dne\u0161n\u00ed spotrebitelia ove\u013ea viac uvedomuj\u00fa \u010do vkladaj\u00fa do svojho tela a na\u0148.\u201c<\/strong><\/p>\n \u017diadna potravina nerob\u00ed di\u00e9tu automaticky zdravou. Di\u00e9ty sa e\u0161te st\u00e1le asociuj\u00fa s odopieran\u00edm si jedla a obmedzovan\u00edm sa, preto sa superpotraviny prezentuj\u00fa ako z\u00e1zra\u010dn\u00e1 vec,<\/strong> ktor\u00e1 pridan\u00edm do jed\u00e1lni\u010dka zn\u00ed\u017ei vysok\u00fd tlak \u010di vyhlad\u00ed vr\u00e1sky. Samozrejme, \u017ee tak by to by\u0165 nemalo. Najzdrav\u0161ie stravovanie zah\u0155\u0148a \u0161irok\u00fa \u0161k\u00e1lu potrav\u00edn v ka\u017edej z odpor\u00fa\u010dan\u00fdch kateg\u00f3ri\u00ed v mno\u017estv\u00e1ch, ktor\u00e9 vyva\u017euj\u00fa pr\u00edjem a spotrebu kal\u00f3ri\u00ed.<\/p>\n Spolo\u010dnosti vyu\u017e\u00edvaj\u00fa nieko\u013eko marketingov\u00fdch strat\u00e9gi\u00ed, ktor\u00e9 zvy\u0161uj\u00fa z\u00e1ujem po zdrav\u00fdch potravin\u00e1ch.<\/strong> Ak vid\u00edme nejak\u00e9 medic\u00ednske odpor\u00fa\u010danie, vsugeruje to pocit uistenia. Marketing zalo\u017een\u00fd na vede<\/strong> sa pou\u017e\u00edva ako n\u00e1stroj na vytv\u00e1ranie rozruchu okolo ich produktov. Firmy si zaplatia v\u00fdskum<\/strong>, ktor\u00fd je sk\u00f4r uskuto\u010dnen\u00fd na z\u00e1klade zisku, ne\u017e na skuto\u010dnom z\u00e1ujme o zdrav\u00e9 stravovacie n\u00e1vyky \u013eud\u00ed.<\/p>\n Hashtagy s\u00fa \u00fa\u010dinn\u00fd sp\u00f4sob ako roz\u0161\u00edri\u0165 svoju kampa\u0148 na soci\u00e1lnych sie\u0165ach. zdroj: pexels.com\n \u010ealej medzi \u00fa\u010dinn\u00fa taktiku patria pouli\u010dn\u00e9 kampane.<\/strong> S\u00fa jedn\u00fdm z najlep\u0161\u00edch sp\u00f4sobov, ako m\u00f4\u017eu spolo\u010dnosti zaoberaj\u00face sa zdravou v\u00fd\u017eivou priamo oslovi\u0165 z\u00e1kazn\u00edkov a predstavi\u0165 ich produkty verejnosti. Na druhej strane je tu online priestor<\/strong>, v ktorom market\u00e9ri dok\u00e1\u017eu ud\u00e1va\u0165 trendy prostredn\u00edctvom soci\u00e1lnych siet\u00ed. Jedna z najlep\u0161\u00edch strat\u00e9gi\u00ed \u0161\u00edrenia obsahu zah\u0155\u0148a pou\u017e\u00edvanie hashtagov<\/strong> na propag\u00e1ciu superpotrav\u00edn.<\/p>\n Zdroje: www.contentspa.com, www.geneticliteracyproject.com, www.sites.bu.edu, www.theatlantic.com<\/strong><\/p>","protected":false},"excerpt":{"rendered":" Chu\u0165 zdrav\u0161ie \u017ei\u0165 V dobe vegetari\u00e1nov, veg\u00e1nov, frutari\u00e1nov a in\u00fdch pr\u00edvlastkov je takmer nemo\u017en\u00e9 prekona\u0165 zvedavos\u0165 a nezis\u0165ova\u0165 ako sa jednotliv\u00e9 skupiny stravuj\u00fa. Existuje ve\u013ea<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-7291","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=7291"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7291\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=7291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=7291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=7291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Narastaj\u00faci dopyt po tom, \u010do n\u00e1m prospieva<\/h3>\n
Taktiky, ktor\u00e9 zv\u00fd\u0161ia predaj<\/h3>\n