Soci\u00e1lne m\u00e9di\u00e1 s\u00fa navrhnut\u00e9 tak, aby udr\u017eali na\u0161u pozornos\u0165, \u010do najdlh\u0161ie. Schv\u00e1lne, ko\u013ekokr\u00e1t ste sa pristihli pri prezeran\u00ed obsahu, \u017ee u\u017e uplynula hodina?<\/p>\n
Online platformy maj\u00fa mnoho v\u00fdhod, existuje v\u0161ak riziko, \u017ee sa stan\u00fa problematick\u00fdmi<\/strong> (n\u00e1vykov\u00fdmi).\u00a0Jedin\u00e9, \u010do m\u00f4\u017eeme ako spolo\u010dnos\u0165 urobi\u0165 je, \u017ee budeme informovan\u00ed o povahe soci\u00e1lnych m\u00e9di\u00ed a\u00a0budeme ich vedome pou\u017e\u00edva\u0165.<\/p>\n Po\u010fme sa teda pozrie\u0165 na 5 pr\u00ed\u010din, ktor\u00e9 sp\u00f4sobuj\u00fa z\u00e1vislos\u0165 na soci\u00e1lnych sie\u0165ach<\/span><\/p>\n Na rozdiel od filmov, kn\u00edh alebo hier, soci\u00e1lne siete pon\u00fakaj\u00fa pou\u017e\u00edvate\u013eom neobmedzen\u00fd obsah. Zaka\u017ed\u00fdm, ke\u010f prstom potiahneme nadol, na obrazovke sa na\u010d\u00edtaj\u00fa nov\u0161ie a\u00a0nov\u0161ie inform\u00e1cie. T\u00fdm p\u00e1dom bezducho rolujujeme a\u017e do zbl\u00e1znenia. V\u00a0angli\u010dtine sa tento pojem ozna\u010duje ako \u201edoomscrolling\u201c<\/strong>. Je to \u010dinnos\u0165, pri ktorej si ani nev\u0161imneme mno\u017estvo negat\u00edvnych inform\u00e1ci\u00ed, ktor\u00e9 po\u010das d\u0148a absorbujeme. Pod\u013ea klinick\u00fdch psychol\u00f3gov n\u00e1s doomscrolling uv\u00e4z\u0148uje v \u201eza\u010darovanom cykle negativity\u201c, \u010doho d\u00f4sledkom m\u00f4\u017ee by\u0165 \u00fazkostn\u00e1 porucha.<\/p>\n Predstavte si ako by vyzerali soci\u00e1lne siete bez sp\u00e4tnej v\u00e4zby<\/strong> – ,,p\u00e1\u010di sa mi to\u201c alebo komentovania. Nepredstavite\u013en\u00e9 v\u0161ak? Zdie\u013eanie fotografi\u00ed je jednou z najpopul\u00e1rnej\u0161\u00edch online aktiv\u00edt. Mnoho \u0161t\u00fadi\u00ed sa v\u00a0z\u00e1veroch na t\u00fato problematiku rozch\u00e1dza. Zatia\u013e \u010do jedna strana tvrd\u00ed, \u017ee publikovanie vide\u00ed\/fotiek n\u00e1ladu zlep\u0161uje, druh\u00e1 presadzuje opak.<\/p>\n V\u00fdskum z\u00a0roku 2020 sa zameral vz\u0165ah medzi blahobytom a soci\u00e1lnymi odmenami generovan\u00fdmi zdie\u013ean\u00edm r\u00f4znych typov fotografi\u00ed. Prieskumu sa z\u00fa\u010dastnilo takmer 400 \u013eud\u00ed, pri\u010dom sa zistilo, \u017ee pozit\u00edvna sp\u00e4tn\u00e1 v\u00e4zba predstavuje odmenu, ktor\u00fa t\u00fa\u017eime za\u017e\u00edva\u0165 dookola. Najv\u00e4\u010d\u0161iu pohodu za\u017e\u00edvame, ak zdie\u013eame vlastn\u00e9 fotografie.<\/p>\n Po \u010dase m\u00f4\u017eeme za\u010da\u0165 t\u00fa\u017ei\u0165 po t\u00fdchto odmen\u00e1ch, za\u010dneme uverej\u0148ova\u0165 video za videom alebo obr\u00e1zok za obr\u00e1zkom, len aby sme z\u00edskali vyt\u00fa\u017een\u00e9 \u201ep\u00e1\u010di sa mi\u201c predstavuj\u00face soci\u00e1lne posilnenie. ILUSTRA\u010cN\u00c1 FOTOGRAFIA\n Jedn\u00fdm z d\u00f4vodov, pre\u010do \u013eudia v\u0161etk\u00fdch vekov\u00fdch kateg\u00f3ri\u00ed miluj\u00fa soci\u00e1lne m\u00e9di\u00e1 je, \u017ee pr\u00edspevky s\u00fa kr\u00e1tke a \u013eahko str\u00e1vite\u013en\u00e9<\/strong>. Tweety maj\u00fa rozsah od 1 do 280 znakov. Vide\u00e1 na TikToku a\u00a0na Instagrame m\u00f4\u017eu trva\u0165 nieko\u013eko sek\u00fand. Na rozdiel od pozerania dvojhodinov\u00e9ho filmu alebo \u010d\u00edtania kn\u00edh, tento kr\u00e1tky podnetn\u00fd obsah \u013eahko up\u00fata na\u0161u pozornos\u0165, paradoxne a\u017e na nieko\u013eko hod\u00edn.<\/p>\n Platformy internetov\u00fdch gigantov zhroma\u017e\u010fuj\u00fa \u00fadaje pou\u017e\u00edvate\u013eov, \u010do je v\u00a0podstate leg\u00e1lne, preto\u017ee pri registr\u00e1cii odovzd\u00e1me spolo\u010dnosti s\u00fahlas<\/strong> s\u00a0ich podmienkami. Oni n\u00e1sledne akumuluj\u00fa v\u0161etky inform\u00e1cie o\u00a0tom na \u010do klik\u00e1me, ako dlho si prezer\u00e1me pr\u00edspevok, komu posielame spr\u00e1vy a do ak\u00fdch skup\u00edn sa prip\u00e1jame. Dokonca prij\u00edmaj\u00fa aj \u00fadaje z in\u00fdch webov\u00fdch str\u00e1nok, s\u00a0ktor\u00fdmi spolupracuj\u00fa. Po tomto procese sa pou\u017eij\u00fa algoritmy na prisp\u00f4sobenie obsahu pou\u017e\u00edvate\u013eov tak, aby zodpovedali ich preferenci\u00e1m.<\/p>\n Faktom je, \u017ee nav\u0161tevujeme aplik\u00e1cie, ktor\u00e9 n\u00e1m poskytn\u00fa obsah, ktor\u00fd \u00a0n\u00e1s zauj\u00edma. Od obr\u00e1zkov, kr\u00e1tkych vide\u00ed, pr\u00edbehov a\u017e po r\u00f4zne odpor\u00fa\u010dania.<\/p>\n Str\u00e1nky soci\u00e1lnych m\u00e9di\u00ed vytv\u00e1raj\u00fa jedine\u010dn\u00e9 algoritmy pre ka\u017ed\u00e9ho, kto pou\u017e\u00edva ich platformu. To znamen\u00e1, \u017ee \u017eiadna dvojica \u013eud\u00ed nebude ma\u0165 presne identick\u00fd informa\u010dn\u00fd kan\u00e1l soci\u00e1lnych m\u00e9di\u00ed ILUSTRA\u010cN\u00c1 FOTOGRAFIA\n \u010eal\u0161\u00edm sp\u00f4sobom, ako n\u00e1s pohltia soci\u00e1lne m\u00e9di\u00e1, s\u00fa premyslen\u00e9 v\u00fdzvy, ktor\u00e9 n\u00e1s prin\u00fatia vyvin\u00fa\u0165 aktivitu. Postr\u010dia n\u00e1s. M\u00f4\u017eeme napr\u00edklad dosta\u0165 upozornenie, \u017ee m\u00e1 niekto narodeniny. Teda mali by sme sa mu ozva\u0165 prostredn\u00edctvom danej soci\u00e1lnej siete. Tie\u017e n\u00e1m \u010dasto vyhadzuje zoznam \u013eud\u00ed, ktor\u00fdch by sme ,,mohli\u201c pozna\u0165. Tak\u00fdmto sp\u00f4sobom sa op\u00e4\u0165 od telef\u00f3nu neodtrhneme a\u00a0za\u010d\u00edname rolova\u0165<\/p>\n V\u00a0kone\u010dnom d\u00f4sledku soci\u00e1lne siete s\u00fa s\u00fa\u010das\u0165ou n\u00e1\u0161ho \u017eivota. Prich\u00e1dzaj\u00fa s\u00a0v\u00fdhodami, ale aj \u00a0negat\u00edvnymi d\u00f4sledkami. Ako spotrebitelia mus\u00edme by\u0165 informovan\u00ed o n\u00e1vykov\u00fdch vlastnostiach soci\u00e1lnych m\u00e9di\u00ed a robi\u0165 rozhodnutia, ktor\u00e9 n\u00e1m pom\u00f4\u017eu prevzia\u0165 kontrolu. Nem\u00f4\u017ee sa sta\u0165, \u017ee n\u00e1s bude ovl\u00e1da\u0165 aplik\u00e1cia.<\/strong><\/p>","protected":false},"excerpt":{"rendered":" Soci\u00e1lne m\u00e9di\u00e1 s\u00fa navrhnut\u00e9 tak, aby udr\u017eali na\u0161u pozornos\u0165, \u010do najdlh\u0161ie. Schv\u00e1lne, ko\u013ekokr\u00e1t ste sa pristihli pri prezeran\u00ed obsahu, \u017ee u\u017e uplynula hodina? Online platformy<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-7664","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=7664"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7664\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=7664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=7664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=7664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}NEKONE\u010cNOS\u0164<\/h3>\n
SP\u00c4TN\u00c1 V\u00c4ZBA A SOCI\u00c1LNE ODMENY<\/h3>\n
<\/h3>\n
KR\u00c1TKE PR\u00cdSPEVKY A VIDE\u00c1, KTOR\u00c9 UP\u00daTAJ\u00da POZORNOS\u0164<\/h3>\n
PRISP\u00d4SOBENIE OBSAHU POMOCOU ALGORITMOV<\/h3>\n
N\u00c1VRHY NA ZAPOJENIE<\/h3>\n