{"id":7715,"date":"2022-05-23T00:00:00","date_gmt":"2022-05-22T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/trh-s-autami-co-je-realny-dopyt-a-co-len-spekulacia-hladame-odpovede-preco-vznika-chaos\/"},"modified":"2022-05-23T00:00:00","modified_gmt":"2022-05-22T23:00:00","slug":"trh-s-autami-co-je-realny-dopyt-a-co-len-spekulacia-hladame-odpovede-preco-vznika-chaos","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/trh-s-autami-co-je-realny-dopyt-a-co-len-spekulacia-hladame-odpovede-preco-vznika-chaos\/","title":{"rendered":"Trh s autami: \u010co je re\u00e1lny dopyt a \u010do len \u0161pekul\u00e1cia? H\u013ead\u00e1me odpovede, pre\u010do vznik\u00e1 chaos"},"content":{"rendered":"

Chaos, ktor\u00fd dnes pozorujeme v s\u00favislosti s n\u00e1kupom, predajom a objedn\u00e1vkami \u00e1ut, je tak ojedinel\u00fd a jedine\u010dn\u00fd, \u017ee sa stal n\u00e1metom na aktu\u00e1lny \u010dl\u00e1nok, v ktorom sa budem sna\u017ei\u0165 op\u00edsa\u0165 \u010do sa deje a pre\u010do?<\/strong><\/p>\n

 <\/p>\n

Predo\u0161l\u00fdch 12 mesiacov zasko\u010dilo nejedn\u00e9ho z n\u00e1s, kto sa vybral k\u00fapi\u0165 nov\u00e9 alebo jazden\u00e9 auto. Pre\u010do? Preto\u017ee cena nov\u00fdch \u00e1ut medziro\u010dne nar\u00e1stla v glob\u00e1lnom meradle v priemere o 21 %, cena jazden\u00fdch \u00e1ut v euroz\u00f3ne o 27% a v USA a\u017e o 37 %.<\/p>\n

Ka\u017ed\u00fd, kto mal z\u00e1ujem zak\u00fapi\u0165 nov\u00e9 vozidlo, dostal inform\u00e1ciu o nekone\u010dnej \u010dakacej dobe typu 10 a\u017e 12 mesiacov a pri niektor\u00fdch zna\u010dk\u00e1ch a modeloch dokonca dodanie \u00e1ut presahuj\u00face aktu\u00e1lny kalend\u00e1rny rok.<\/p>\n

Medzit\u00fdm v\u0161ak cena nov\u00fdch automobilov nerastie ako v predo\u0161lej stabilnej minulosti, a to o % , preto\u017ee sa kop\u00edrovala infl\u00e1cia na \u00farovni jedn\u00e9ho a\u017e dvoch percent. Rastie kvart\u00e1lne o 2 – 5 % a s\u00fa aj pr\u00edpady, \u017ee e\u0161te viac. Tento n\u00e1rast ceny bol avizovan\u00fd a je n\u00e1sledkom nedostatku \u010dipov, r\u00f4znych materi\u00e1lov. Aktu\u00e1lne nie je mo\u017en\u00e9 o\u010dak\u00e1va\u0165 pod\u013ea vyjadren\u00ed v\u00fdrobcov zmeny, a to vzh\u013eadom na naru\u0161en\u00e9 dod\u00e1vate\u013esk\u00e9 re\u0165azce sp\u00f4soben\u00e9 vojnou na Ukrajine a lockdownom v \u010c\u00edne z d\u00f4vodu nulovej tolerancie covidu.<\/p>\n

Najviac je nedostatkom zasiahnut\u00fd sektor v\u00fdroby high-tech materi\u00e1lov a dielov<\/strong>, kde trpia hlavne elektromobily a plug-in hybridy, ako aj vozidl\u00e1 technologicky vyvinut\u00e9 a vybaven\u00e9 mnoh\u00fdmi najnov\u0161\u00edmi technol\u00f3giami.<\/p>\n

Na z\u00e1klade t\u00fdchto inform\u00e1ci\u00ed s\u00fa v\u00fdrobcovia n\u00faten\u00ed vzh\u013eadom na profitabilitu, ktor\u00e1 je z\u00e1visl\u00e1 od po\u010dtu vyroben\u00fdch automobilov (objem kles\u00e1 z d\u00f4vodu nedostatku materi\u00e1lov a dielov) zvy\u0161ova\u0165 ceny a zni\u017eova\u0165 z\u013eavy a podporu, ktor\u00fa ve\u013ek\u00fdm n\u00e1kupcom v minulosti poskytovali. Dnes prakticky \u017eiadna automobilka nepodporuje predaj, nako\u013eko to nepotrebuje, preto\u017ee aj tak m\u00e1 v\u0161etky kv\u00f3ty vypredan\u00e9 na dlh\u00e9 obdobie vopred.<\/p>\n

Nedostatok nov\u00fdch \u00e1ut a z toho vypl\u00fdvaj\u00faci tlak tla\u010d\u00ed cenu jazden\u00fdch \u00e1ut do z\u00e1vratn\u00fdch v\u00fd\u0161ok, lebo je to jedin\u00e1 mo\u017en\u00e1 vo\u013eba v pr\u00edpade nedostatku. St\u00e1va sa, \u017ee jazden\u00e9 auto k\u00fapen\u00e9 pre piatimi rokmi m\u00e1 dnes rovnak\u00fa alebo dokonca vy\u0161\u0161iu cenu ako pred t\u00fdmito piatimi rokmi 😊<\/p>\n

Chaos, v ktorom sa nach\u00e1dzame, podporuj\u00fa aj \u0161pekul\u00e1cie. D\u00edleri \u00e1ut vo viere, \u017ee cena automobilov bude r\u00e1s\u0165, robia \u201eslep\u00e9 objedn\u00e1vky\u201c(objedn\u00e1vka bez fyzick\u00e9ho z\u00e1kazn\u00edka) a veria, \u017ee ke\u010f auto pr\u00edde, predaj\u00fa ho so ziskom. T\u00fdm p\u00e1dom syst\u00e9m automobilky m\u00e1 za to, \u017ee je vysok\u00fd dopyt a tomu prisp\u00f4sobuje v\u00fdrobu, ceny a podmienky predaja. Tak\u00e9to spr\u00e1vanie d\u00edlerov v\u0161ak len podporuje nedostatok a vytv\u00e1ra chaos, ktor\u00fd dnes za\u017e\u00edvame. Je \u0165a\u017ek\u00e9 zisti\u0165, \u010do je re\u00e1lny dopyt a \u010do je \u0161pekul\u00e1cia trhu<\/strong>.<\/p>\n

 <\/p>\n Aut\u00e1 \u010dakaj\u00face na svojich majite\u013eov pred tov\u00e1r\u0148ou automobilky. Foto: Tom Fisk\n

V ka\u017edom pr\u00edpade je potrebn\u00e9 si uvedomi\u0165, \u017ee automobil je s\u00fa\u010das\u0165ou na\u0161ej dennej spotreby a jeho trv\u00e1cnos\u0165 je \u010dasovo obmedzen\u00e1<\/strong>. Dnes m\u00e1lokto z n\u00e1s vie existova\u0165 bez automobilov, ktor\u00e9 sa v\u0161ak kazia, havaruj\u00fa a ich nedostato\u010dn\u00e1 v\u00fdroba sp\u00f4sobuje chaos a nedostatok, ktor\u00fd ur\u00fdch\u013euje n\u00e1rast cien nov\u00fdch aj jazden\u00fdch \u00e1ut.<\/p>\n

Vr\u00e1\u0165me sa v\u0161ak k automobilk\u00e1m, ktor\u00e9 tvrdia, \u017ee probl\u00e9my vo v\u00fdrobe sp\u00f4sobuje nedostatok dielov, \u010dipov, materi\u00e1lov a komponentov<\/strong>. Na jednej strane na tieto javy trpia, na druhej strane u\u017e v\u00e4\u010d\u0161ina z nich vykazuje za posledn\u00e9 kvart\u00e1ly fantastick\u00e9 zisky<\/strong>. A urobia v\u0161etko pre to, aby tieto zisky dosahovali \u010do najdlh\u0161ie, \u010do je logika a princ\u00edp podnikania a kapitalizmu.<\/p>\n

A na tretej strane m\u00e1me z\u00e1kazn\u00edka, ktor\u00fd t\u00fdm p\u00e1dom trp\u00ed nedostatkom a zvy\u0161uj\u00facimi sa cenami<\/strong>.<\/p>\n

Tak\u017ee ako to vlastne je? Po\u010fme k faktom.<\/strong><\/p>\n

 <\/p>\n ILUSTRA\u010cN\u00c1 FOTOGRAFIA: V\u00f4\u0148a nov\u00e9ho auta je \u010doraz drah\u0161ou z\u00e1le\u017eitos\u0165ou a zd\u00e1 sa, \u017ee sa nap\u013a\u0148aj\u00fa niekdaj\u0161ie predpoklady, \u017ee sa z vlastn\u00edctva nov\u00fdch \u00e1ut postupne stane luxus. Na fotografii je Volkswagen ID.4, elektrick\u00e9 SUV postaven\u00e9 na modul\u00e1rnej platforme MEB pre elektrick\u00e9 vozidl\u00e1.\n

 <\/p>\n

Automobilky vyr\u00e1baj\u00fa menej automobilov, pred\u00e1vaj\u00fa za vy\u0161\u0161ie ceny<\/strong>, neposkytuj\u00fa podporu na ich n\u00e1kup a zar\u00e1baj\u00fa viac ako kedyko\u013evek v minulosti<\/strong>. Nedostatok \u00e1ut v Eur\u00f3pe je ovplyvnen\u00fd pravidlami o emisi\u00e1ch CO2 a \u010dasto sa preto st\u00e1va, \u017ee automobilka brzd\u00ed predaj v Eur\u00f3pe v porovnan\u00ed s predajom v \u00c1zii a v Severnej Amerike.<\/p>\n

Automobilky \u017eij\u00fa v bezprecedentn\u00fdch \u010dasoch, m\u00f4\u017eu si s klientom robi\u0165 \u010do chc\u00fa, nikto nenamieta na cenu, v\u00fdbavu, dodacie lehoty. Zlat\u00e9 \u010dasy automobilov\u00e9ho priemyslu<\/strong>.<\/p>\n

Z\u00e1kazn\u00edci nov\u00fdch automobilov<\/strong> v snahe zaisti\u0165 svoju mobilitu s\u00fa presved\u010den\u00ed, \u017ee automobil, ktor\u00fd k\u00fapia, bude v bud\u00facnosti st\u00e1\u0165 e\u0161te viac a oni neprerobia, ke\u010f ho jedn\u00e9ho d\u0148a bud\u00fa pred\u00e1va\u0165. Okrem toho zn\u00ed\u017een\u00e1 v\u00fdroba, ktor\u00e1 dnes je, ich v tomto presved\u010den\u00ed ubezpe\u010duje.<\/p>\n

Z\u00e1kazn\u00edci jazden\u00fdch automobilov<\/strong> s\u00fa v tom rovnako ako z\u00e1kazn\u00edci nov\u00fdch \u00e1ut, akur\u00e1t ich rozpo\u010det na n\u00e1kup automobilu je men\u0161\u00ed a musia si pri n\u00e1raste cien nov\u00fdch \u00e1ut k\u00fapi\u0165 jazden\u00e9 auto, nako\u013eko na nov\u00e9 nemaj\u00fa dostatok prostriedkov.<\/p>\n

V\u00fdroba a predaj n\u00e1hradn\u00fdch dielov rastie k historick\u00fdm rekordom, nako\u013eko pou\u017e\u00edvatelia star\u0161\u00edch \u00e1ut si aut\u00e1 nech\u00e1vaj\u00fa, ke\u010f\u017ee nemaj\u00fa na k\u00fapu nov\u00e9ho, ale svoju mobilitu si chc\u00fa zachova\u0165 na \u010fal\u0161ie obdobie.<\/p>\n

Polo\u017eme si zop\u00e1r z\u00e1kladn\u00fdch ot\u00e1zok. Je automobil komodita, ktor\u00e1 je \u00fazkoprofilov\u00e1 – jedine\u010dn\u00e1?<\/strong> \u010c\u00edm je sp\u00f4soben\u00fd nedostatok? Pre\u010do? Je norm\u00e1lne, aby cena r\u00e1stla v dobe, ke\u010f aut\u00e1 na 80 % vyr\u00e1baj\u00fa roboty? Kde odpadla \u013eudsk\u00e1 pr\u00e1ca z\u00e1visl\u00e1 na zvy\u0161ovan\u00ed miezd?<\/p>\n

Cena materi\u00e1lov rastie v\u010faka vojne na Ukrajine, ktor\u00e1 jedn\u00e9ho d\u0148a skon\u010d\u00ed. Maj\u00fa \u0161ancu e\u0161te r\u00e1s\u0165? Je stredn\u00e1 trieda schopn\u00e1 plati\u0165 tieto neskuto\u010dn\u00e9 ceny? A ke\u010f \u00e1no, ako dlho?<\/p>\n

Odpove\u010f je jasn\u00e1: nie, nie je.<\/strong><\/p>\n

\u013dudia nie s\u00fa schopn\u00ed plati\u0165 tieto ceny<\/strong> a preto up\u00fa\u0161\u0165aj\u00fa od n\u00e1kupu automobilov. Na konci tento \u0161pir\u00e1ly je p\u00e1d cien k norm\u00e1lu, ktor\u00fd bude musie\u0165 z\u00e1konite pr\u00eds\u0165.<\/p>\n

Nikde na svete nekop\u00edruje rast infl\u00e1cie zvy\u0161ovanie miezd, ktor\u00e9 s\u00fa motorom spotreby. \u010c\u00edm \u010falej je tento rozdiel v\u00e4\u010d\u0161\u00ed a tovary dlhodobej spotreby, ako auta a nehnute\u013enosti nedostupnej\u0161ie.<\/p>\n

Historick\u00e1 sk\u00fasenos\u0165 poukazuje na to, \u017ee \u201eak nie\u010do rastie pr\u00edli\u0161 r\u00fdchlo, m\u00f4\u017eeme o\u010dak\u00e1va\u0165 p\u00e1d, ktor\u00fd vr\u00e1ti situ\u00e1ciu do norm\u00e1lu<\/strong>.\u201c<\/p>\n

Nemysl\u00edm, \u017ee d\u00f4jde k p\u00e1du cien automobilov, preto\u017ee dlhodobo v\u00fdroba nepokr\u00fdva re\u00e1lnu spotrebu. Chcem v\u0161ak upozorni\u0165 na vlnu \u0161pekul\u00e1ci\u00ed, ktor\u00e9 rast\u00fa a m\u00f4\u017eu pokrivi\u0165 trh a videnie toho, \u010do s\u00favis\u00ed s aktu\u00e1lnou situ\u00e1ciou a kde je re\u00e1lna hodnota.<\/p>\n

Tak, ako aj pri in\u00fdch hodnot\u00e1ch, ktor\u00e9 neprirodzene rast\u00fa, aj automobily s\u00fa jej s\u00fa\u010das\u0165ou. Iba \u010das\u0165 z nich bude ma\u0165 vysok\u00fa hodnotu, lebo s\u00fa jedine\u010dn\u00e9. V\u0161etko, \u010do vie v\u00fdroba vyrobi\u0165 vo ve\u013ek\u00fdch mno\u017estv\u00e1ch prostredn\u00edctvom pasovej v\u00fdroby a robotiz\u00e1cie, nebude ma\u0165 v bud\u00facnosti rastov\u00e9 opodstatnenie.<\/p>\n

Nov\u00e9 auto ur\u010dite ku komodit\u00e1m, ktor\u00e9 s\u00fa jedine\u010dn\u00e9, nepatr\u00ed. \u017dijeme v pom\u00fdlenej dobe a \u013eudia str\u00e1caj\u00fa rozum<\/strong>. Dr\u017eme sa pri zemi a venujme svoj \u010das de\u0165om, rodine a re\u00e1lnym hodnot\u00e1m, ktor\u00e9 m\u00e1me. Nepodliehajme panike, jedine\u010dnos\u0165 je k\u013e\u00fa\u010dom k invest\u00edci\u00e1m.<\/p>\n

V ka\u017edom pr\u00edpade aj ke\u010f d\u00f4jde po extr\u00e9mnom n\u00e1raste cien automobilov k ich zre\u00e1lneniu, v kone\u010dnom d\u00f4sledku st\u00e1le ostan\u00fa na piedest\u00e1li nedostupnosti pre be\u017en\u00e9ho z\u00e1kazn\u00edka. D\u00f4vodom bude hlavne technologick\u00fd pokrok a environment\u00e1lna z\u00e1\u0165a\u017e, ktor\u00fa predstavuj\u00fa bez oh\u013eadu na pohonn\u00fa jednotku<\/strong>.<\/p>\n

Z\u00e1kazn\u00edci sa bud\u00fa musie\u0165 vyda\u0165 inou cestou a u\u017e posledn\u00e9 roky, najm\u00e4 covid, nazna\u010dil cestu, ktorou to cel\u00e9 smeruje. Smer je jasn\u00fd a nezvr\u00e1tite\u013en\u00fd, automobil zmen\u00ed svoju podstatu z tovaru na podstatu slu\u017eby, ktor\u00fa budeme ma\u0165 k dispoz\u00edcii pod\u013ea potreby n\u00e1\u0161ho veku a in\u00fdch faktorov.<\/p>\n

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Chaos, ktor\u00fd dnes pozorujeme v s\u00favislosti s n\u00e1kupom, predajom a objedn\u00e1vkami \u00e1ut, je tak ojedinel\u00fd a jedine\u010dn\u00fd, \u017ee sa stal n\u00e1metom na aktu\u00e1lny \u010dl\u00e1nok, v<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-7715","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=7715"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7715\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=7715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=7715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=7715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}