{"id":7780,"date":"2022-06-30T00:00:00","date_gmt":"2022-06-29T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/snapchat-spusta-svoju-platenu-verziu\/"},"modified":"2022-06-30T00:00:00","modified_gmt":"2022-06-29T23:00:00","slug":"snapchat-spusta-svoju-platenu-verziu","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/snapchat-spusta-svoju-platenu-verziu\/","title":{"rendered":"Snapchat sp\u00fa\u0161\u0165a svoju platen\u00fa verziu"},"content":{"rendered":"<p><strong>Spolo\u010dnos\u0165 Snap uviedla<\/strong> v\u00a0Spojen\u00fdch \u0161t\u00e1toch Americk\u00fdch na trh <strong>platen\u00fa verziu aplik\u00e1cie Snapchat s\u00a0cenou 3,99 americk\u00fdch dol\u00e1rov<\/strong>, \u010do je okolo 3,82 eura. <strong>Ide o volite\u013en\u00e9 predplatn\u00e9 s n\u00e1zvom Snapchat Plus<\/strong>, ktor\u00e9 odomkne exkluz\u00edvne funkcie a\u00a0umo\u017en\u00ed pou\u017e\u00edvate\u013eom skor\u0161\u00ed pr\u00edstup k nov\u00fdm funkci\u00e1m.<\/p>\n<p>Senior viceprezident spolo\u010dnosti Snap <strong>Jacob Andreou<\/strong> uviedol, \u017ee Snapchat Plus bol vytvoren\u00fd pre \u013eud\u00ed, ktor\u00ed na Snapchate tr\u00e1via v\u00e4\u010d\u0161inu \u010dasu komunik\u00e1ciou so svojimi najbli\u017e\u0161\u00edmi priate\u013emi. T\u00e1to platen\u00e1 verzia je prv\u00fdm pokusom spolo\u010dnosti vyjs\u0165 z\u00a0modelu pr\u00edjmov, ktor\u00fd je <strong>z\u00e1visl\u00fd preva\u017ene od reklamy<\/strong>. Andreou v\u0161ak tvrd\u00ed, \u017ee <strong>neo\u010dak\u00e1va, \u017ee sa zo Snapchat Plus stane podstatn\u00fd nov\u00fd zdroj pr\u00edjmov<\/strong>. Mysl\u00ed si, \u017ee reklamy bud\u00fa z\u00a0dlhodob\u00e9ho h\u013eadiska aj na\u010falej jadrom ich obchodn\u00e9ho modelu.<\/p>\n Aplik\u00e1cia Snapchat [Unsplash]\n<h3>Kles\u00e1 pr\u00edjem z reklamy<\/h3>\n<p>Snap za\u010diatkom tohto mesiaca uviedol, \u017ee predplatite\u013en\u00e1 verzia Snapchat Plus bude <strong>k\u00a0dispoz\u00edcii v\u00a0Kanade, Spojenom Kr\u00e1\u013eovstve, Franc\u00fazsku, Nemecku, Austr\u00e1lii, Novom Z\u00e9lande, Saudskej Ar\u00e1bii a\u00a0Spojen\u00fdch arabsk\u00fdch emir\u00e1toch<\/strong>. Mnoh\u00e9 spolo\u010dnosti soci\u00e1lnych siet\u00ed rie\u0161ia v\u00a0tejto dobe probl\u00e9m so ziskom, preto\u017ee<strong> inzeruj\u00face firmy obmedzuj\u00fa kv\u00f4li rast\u00facim n\u00e1kladom a\u00a0oslaben\u00edm predaja svoj rozpo\u010det na reklamu<\/strong>. Spolo\u010dnosti tak experimentuj\u00fa so slu\u017ebami zalo\u017een\u00fdmi na predplatnom, aby z\u00edskali vy\u0161\u0161ie pr\u00edjmy. Pr\u00e1ve minul\u00fd mesiac spolo\u010dnos\u0165 Snap uviedla, \u017ee <strong>nedosiahne o\u010dak\u00e1van\u00e9 zisky v\u00a0druhom \u0161tvr\u0165roku<\/strong> a\u00a0bude musie\u0165 obmedzi\u0165 n\u00e1bor a\u00a0zn\u00ed\u017ei\u0165 prev\u00e1dzkov\u00e9 n\u00e1klady. Cena akci\u00ed spolo\u010dnosti vtedy klesla o\u00a0viac ako 40% a\u00a0to aj napriek tomu, \u017ee v\u00a0prvom kvart\u00e1li 2022 dosahovala spolo\u010dnos\u0165 <strong>ve\u013emi dobr\u00fd rast<\/strong>.<\/p>\n<h3>Nov\u00e9 funkcie<\/h3>\n<p>Niektor\u00e9 z najv\u00fdznamnej\u0161\u00edch pridan\u00fdch funkci\u00ed v aplik\u00e1cii Snapchat Plus s\u00fa napr\u00edklad <strong>zmena \u0161t\u00fdlu ikony aplik\u00e1cie<\/strong>, mo\u017enos\u0165 zisti\u0165, ktor\u00fd pou\u017e\u00edvate\u013e si znovu pozrel pr\u00edbeh a <strong>pripn\u00fa\u0165 pou\u017e\u00edvate\u013ea do hist\u00f3rie chatu ako \u201eBFF\u201c<\/strong>. Zatia\u013e nie je jasn\u00e9, ak\u00e9 \u010fal\u0161ie v\u00fdhody prich\u00e1dzaj\u00fa s platenou mo\u017enos\u0165ou. Okrem platenej verzie aplik\u00e1cie Snapchat ned\u00e1vno uviedol aj mno\u017estvo nov\u00fdch funkci\u00ed. Medzi nimi bola napr\u00edklad <strong>funkcia Zdie\u013ean\u00e9 pr\u00edbehy<\/strong>, ktor\u00e1 umo\u017e\u0148uje pou\u017e\u00edvate\u013eom pridan\u00fdm do tejto skupiny n\u00e1sledne poz\u00fdva\u0165 aj \u010fal\u0161\u00edch pou\u017e\u00edvate\u013eov, ktor\u00ed si bud\u00fa m\u00f4c\u0165 prezrie\u0165 dan\u00e9 pr\u00edbehy a pr\u00edpadne na ne reagova\u0165.<\/p>\n Aplik\u00e1cie soci\u00e1lnych siet\u00ed [Unsplash]\n<p>Zatia\u013e ale nie je zn\u00e1me, ako Snapchat pl\u00e1nuje rozli\u0161ova\u0165 medzi funkciami uvo\u013enen\u00fdmi pre beta testerov a funkciami uvo\u013enen\u00fdmi pre predplatite\u013eov.<\/p>\n<h3>Snapchat nie je jedin\u00fd<\/h3>\n<p>Andreou hovor\u00ed, \u017ee jeho t\u00edm v\u00a0spolo\u010dnosti Snap <strong>prem\u00fd\u0161\u013eal o\u00a0platenej verzi\u00ed aplik\u00e1ciu minim\u00e1lne od roku 2016<\/strong>. Snapchat v\u0161ak nie je jedinou aplik\u00e1ciou soci\u00e1lnych siet\u00ed, ktor\u00e1 zaviedla platen\u00fa verziu svojich slu\u017eieb. <strong>Podobn\u00e9 predplatn\u00e9 aplik\u00e1cie<\/strong> zameran\u00e9 na profesion\u00e1lnych pou\u017e\u00edvate\u013eov u\u017e spustil aj <strong>Twitter a\u00a0Telegram<\/strong>. Rovnak\u00fdm sp\u00f4sobom z\u00edskava financie aj <strong>Discord<\/strong>. Vy\u0161\u0161ie uveden\u00fd Telegram spustil za\u010diatkom tohto mesiaca platen\u00fa pr\u00e9miov\u00fa verziu s\u00a0funkciami ako mo\u017enos\u0165 vytvorenia viac chatov\u00fdch prie\u010dinkov a\u00a0odosielania s\u00faborov a\u017e do ve\u013ekosti 4 GB.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #999999\">Zdroje: CNET, TechCrunch, Gadgets 360, The Verge<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Spolo\u010dnos\u0165 Snap uviedla v\u00a0Spojen\u00fdch \u0161t\u00e1toch Americk\u00fdch na trh platen\u00fa verziu aplik\u00e1cie Snapchat s\u00a0cenou 3,99 americk\u00fdch dol\u00e1rov, \u010do je okolo 3,82 eura. Ide o volite\u013en\u00e9 predplatn\u00e9<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-7780","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=7780"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7780\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=7780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=7780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=7780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}