{"id":7880,"date":"2022-08-31T00:00:00","date_gmt":"2022-08-30T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/peugeot-408-reklama\/"},"modified":"2022-08-31T00:00:00","modified_gmt":"2022-08-30T23:00:00","slug":"peugeot-408-reklama","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/peugeot-408-reklama\/","title":{"rendered":"Ako vznikala reklama na nov\u00fd Peugeot 408? \u017diadne triky, auto skuto\u010dne zavesili do prieh\u013eadnej gule"},"content":{"rendered":"<p><strong>V \u010dase, ke\u010f sme zahlten\u00ed reklamami vytvoren\u00fdmi v po\u010d\u00edta\u010di, je ka\u017ed\u00e9 vyu\u017eitie praktick\u00fdch efektov hodnotnej\u0161ie a cennej\u0161ie.<\/strong><\/p>\n<p>V po\u010d\u00edta\u010di toti\u017e vytvor\u00edte v\u0161etko a manipul\u00e1ciou m\u00f4\u017eete dosiahnu\u0165 ak\u00fdko\u013evek efekt, no pohybova\u0165 sa v\u00fdhradne v r\u00e1mci fyzik\u00e1lnych z\u00e1konov a pracova\u0165 s re\u00e1lnymi objektmi je n\u00e1ro\u010dnej\u0161ie. Tak\u00e9to reklamy, pri ktor\u00fdch je fin\u00e1lny produkt, video, dielom in\u017einierskej zru\u010dnosti, maj\u00fa pr\u00e1ve t\u00fa pridan\u00fa hodnotu, ktor\u00e1 je pr\u00e1ve v dne\u0161nej dobe tak ve\u013emi d\u00f4le\u017eit\u00e1.<\/p>\n<p>Zna\u010dka Peugeot najnov\u0161ie dost\u00e1va do pozornosti verejnosti \u00faplne nov\u00fd model 408. P\u00edsali sme o \u0148om v samostatnom pr\u00edspevku minul\u00fd mesiac a podrobnosti n\u00e1jdete aj pod prilo\u017een\u00fdm videom o tom, ako to vyzeralo v z\u00e1kulis\u00ed tvorby kreat\u00edvnej reklamy.<\/p>\n<p>Na za\u010diatok si pozrite samotn\u00fa reklamu na nov\u00fd Peugeot 408 s n\u00e1zvom \u201eThe Sphere\u201c:<\/p>\n<p><iframe title=\"New peugeot 408 l The Sphere\" src=\"https:\/\/www.youtube.com\/embed\/8c5rS_V89HQ\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>U\u017e zo z\u00e1berov je evidentn\u00e9, \u017ee to auto v bubline nebolo vytvoren\u00e9 po\u010d\u00edta\u010dom &#8211; p\u00f4sob\u00ed toti\u017e mimoriadne realisticky. To, \u010do sa zd\u00e1 by\u0165 dojmom, je aj pravdou, t\u00edm stojaci za reklamou toti\u017e skuto\u010dne auto pripevnil na rotuj\u00facu konzolu, okolo ktorej postavil prieh\u013eadn\u00fa bublinu.<\/p>\n<p>Zauj\u00edmavos\u0165ou je, \u017ee sa ot\u00e1\u010dalo nielen samotn\u00e9 vozidlo, ale aj kamera okolo neho, tak\u017ee sa tvorcom podarilo dosiahnu\u0165 vizu\u00e1lne p\u00f4sobiv\u00e9 dielo, ktor\u00e9 by sme si radi pozreli aj na ve\u013ekom pl\u00e1tne v kine.<\/p>\n<p>Tento koncept nie je len tak n\u00e1hodn\u00fd, vytvoren\u00fd iba pre efekt. Cie\u013eom je sprostredkova\u0165 div\u00e1kovi inform\u00e1ciu, \u017ee Peugeot 408 je kr\u00e1sny a prekvapuj\u00faci z ka\u017ed\u00e9ho uhla poh\u013eadu.<\/p>\n<p>Ako sa reklama The Sphere nakr\u00facala, si m\u00f4\u017eete pozrie\u0165 v nasleduj\u00facom kr\u00e1tkom dokumente trvaj\u00facom len jeden a pol min\u00faty:<\/p>\n<p><iframe title=\"New Peugeot 408 l Behind the Sphere\" src=\"https:\/\/www.youtube.com\/embed\/Y8OpPutBv2Y\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Nov\u00fd Peugeot 408: Na hranici karos\u00e9ri\u00ed aj segmentov<\/h2>\n<p>To, \u010do sa podarilo zna\u010dke Peugeot, je naozaj nev\u00eddan\u00e9 \u2013 model 408 toti\u017e zaujal azda cel\u00fa internetov\u00fa verejnos\u0165 a \u0165a\u017eko pod jeho fotografiami n\u00e1jdete negat\u00edvne koment\u00e1re. \u013du\u010fom sa jednoducho p\u00e1\u010di, no z\u00e1rove\u0148 m\u00e1 aj viacero \u010fal\u0161\u00edch pridan\u00fdch hodn\u00f4t v podobe ergonomick\u00e9ho interi\u00e9ru a o\u010dak\u00e1vanej technologickej vyspelosti.<\/p>\n<p>Peugeot 408 m\u00e1 rozmery 4 687 x 1 848 x 1 478 mm a r\u00e1zvor 2 787 metra, \u010d\u00edm sa stavia na hranicu segmentu C. Rozchody kolies s\u00fa \u0161irok\u00e9, meraj\u00fa 1 599 mm vpredu a 1 604 mm vzadu, priemer diskov sa bude pohybova\u0165 v rozp\u00e4t\u00ed 17 a\u017e 20 palcov. Napriek sol\u00eddnym rozmerom m\u00e1 by\u0165 vozidlo typick\u00e9 dobrou ovl\u00e1date\u013enos\u0165ou v meste s polomerom ot\u00e1\u010dania 11,18 metra.<\/p>\n<p>Bato\u017einov\u00fd priestor m\u00e1 v\u00fdchodiskov\u00fa kapacitu 536 litrov, po sklopen\u00ed zadn\u00fdch sedadiel sa spr\u00edstupn\u00ed n\u00e1kladn\u00fd priestor s kapacitou 1 611 litrov a v porovnan\u00ed s tak\u00fdm modelom 308 maj\u00fa ma\u0165 zadn\u00ed pasa\u017eieri viac priestoru na nohy.<\/p>\n\n<h3>Aj plug-in hybrid, aj benz\u00edn<\/h3>\n<p>Automobil pon\u00fakne spo\u010diatku iba tri verzie pohonu, v\u0161etky prim\u00e1rne benz\u00ednov\u00e9 a v dvoch pr\u00edpadoch elektrifikovan\u00e9. Plug-in hybrid by mohol by\u0165 siln\u00fdm hr\u00e1\u010dom na troch, ke\u010f\u017ee sa v jeho konfigur\u00e1cii vyskytuje aj \u0161tvorvalcov\u00fd benz\u00ednov\u00fd agreg\u00e1t, zatia\u013e \u010do z\u00e1kladom bude iba trojvalec PureTech.<\/p>\n<p>Pre Peugeot je typick\u00e9, \u017ee namiesto ozna\u010denia plug-in hybrid alebo PHEV pou\u017e\u00edva vo svojej nomenklat\u00fare iba slovo HYBRID, preto vedzte, \u017ee dve ni\u017e\u0161ie ni\u017e\u0161ie zmienen\u00e9 \u201ehybridy\u201c s\u00fa v skuto\u010dnosti nab\u00edjate\u013en\u00e9 k\u00e1blom a pon\u00faknu dojazd na \u00farovni asi 50 km. Zatia\u013e v\u0161ak nie s\u00fa k dispoz\u00edcii homologizovan\u00e9 dojazdy.<\/p>\n<ul>\n<li><strong>1.2 PureTech 130<\/strong>: 1,2-litrov\u00fd trojvalec Euro 6.4, 95 kW (130 kon\u00ed), predn\u00fd pohon<\/li>\n<li><strong>HYBRID 180 e-EAT8<\/strong>: 1,6-litrov\u00fd \u0161tvorvalec 132 kW (180 kon\u00ed) + elektromotor 81 kW (bat\u00e9ria 12,4 kWh), predn\u00fd pohon<\/li>\n<li><strong>HYBRID 225 e-EAT8<\/strong>: 1,6-litrov\u00fd \u0161tvorvalec 165 kW(225 kon\u00ed) + elektromotor 81 kW (bat\u00e9ria 12,4 kWh), predn\u00fd pohon<\/li>\n<\/ul>\n<p>Napriek tomu, \u017ee fastback m\u00e1 by\u0165 v predaji v\u00fdhradne s automatickou prevodovkou, bude aj v nej pon\u00faka\u0165 mo\u017enos\u0165 manu\u00e1lneho radenia prevodov\u00fdch stup\u0148ov a v z\u00e1vislosti od motoriz\u00e1cie bud\u00fa k dispoz\u00edcii viacer\u00e9 jazdn\u00e9 re\u017eimy (Electric, Eco, Hybrid, Normal a Sport).<\/p>\n<p>Peugeot poskytuje na trak\u010dn\u00fd akumul\u00e1tor s kapacitou 12,4 kWh z\u00e1ruku na 8 rokov alebo 160 000 km, respekt\u00edve po\u010das tejto doby garantuje, \u017ee kapacita neklesne na menej ako 70 % z nomin\u00e1lnej kapacity.<\/p>\n<h3>O\u010dak\u00e1vame f\u00e9rov\u00e9 ceny<\/h3>\n<p>Pokia\u013e ide o ceny, tie zatia\u013e Peugeot neupres\u0148uje, predpoklad\u00e1 sa v\u0161ak, \u017ee bude hierarchicky zapada\u0165 medzi aktu\u00e1lne modely 308 SW a 3008. To by znamenalo slovensk\u00e9 ceny na \u00farovni okolo 28- \u010di 30-tis\u00edc eur. Ako sa v\u0161ak do za\u010diatku roka 2023 vyvinie trh, m\u00f4\u017eeme iba predpoklada\u0165, preto odhad ceny nem\u00f4\u017ee by\u0165 st\u00e1vkou na istotu.<\/p>\n<p>Nov\u00fd Peugeot 408 sa dostane do showroomov za\u010diatkom roka 2023 a bude sa pred\u00e1va\u0165 nielen v Eur\u00f3pe. Najprv sa bude vyr\u00e1ba\u0165 pre eur\u00f3psky trh vo v\u00fdrobnom z\u00e1vode v Mulhouse vo Franc\u00fazsku a n\u00e1sledne v tov\u00e1rni v Chengdu v \u010c\u00edne pre miestny trh.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>V \u010dase, ke\u010f sme zahlten\u00ed reklamami vytvoren\u00fdmi v po\u010d\u00edta\u010di, je ka\u017ed\u00e9 vyu\u017eitie praktick\u00fdch efektov hodnotnej\u0161ie a cennej\u0161ie. V po\u010d\u00edta\u010di toti\u017e vytvor\u00edte v\u0161etko a manipul\u00e1ciou m\u00f4\u017eete<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-7880","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=7880"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7880\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=7880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=7880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=7880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}