Po nieko\u013ek\u00fdch rokoch absencie autosal\u00f3nov v Eur\u00f3pe vzh\u013eadom na COVID-19 bola pre m\u0148a cesta do Par\u00ed\u017ea na par\u00ed\u017esky autosal\u00f3n 2022 z\u00e1\u017eitkom. Nevedel som, \u010do m\u00f4\u017eem o\u010dak\u00e1va\u0165. Mnoh\u00e9 celosvetovo zn\u00e1me autosal\u00f3ny zru\u0161ili prezent\u00e1cie v tak\u00fdch mest\u00e1ch ako \u017deneva a Frankfurt.<\/p>\n
M\u00f4j prv\u00fd dojem bol v\u0161ak dychber\u00faci. Prekvapilo ma mno\u017estvo \u013eud\u00ed, ktor\u00ed sa valili cez br\u00e1ny autosal\u00f3nu. Chceli vidie\u0165 novinky na autosal\u00f3ne, ktor\u00fd je situovan\u00fd v \u0161ir\u0161om centre Par\u00ed\u017ea.<\/p>\n
\u010c\u00edm bli\u017e\u0161ie som bol k priestorom sal\u00f3nu, t\u00fdm viac \u013eud\u00ed bolo v\u0161ade naokolo.<\/p>\n
U\u017e v okol\u00ed autosal\u00f3nu som si v\u0161imol prekvapenie. Vietnamsk\u00e1 automobilka VinFast v okol\u00ed sal\u00f3nu zaparkovala v\u00e4\u010d\u0161ie mno\u017estvo \u00e1ut na r\u00f4znych miestach, kde bol ich debutov\u00fd automobil zakryt\u00fd bielou plachtou, na ktorej bol popis, \u017ee ide o v\u00fdnimo\u010dn\u00fd dizajn z dielne Pinifarina. Ka\u017ed\u00fd prem\u00fd\u0161\u013eal, \u010do je pod tou plachtou. Aj takto sa d\u00e1 robi\u0165 guerilla marketing v uliciach jedn\u00e9ho z najv\u00e4\u010d\u0161\u00edch miest Eur\u00f3py.<\/p>\n
Po vstupe do haly 3 som zaregistroval v\u00fdstavn\u00fa plochu, kde vozidl\u00e1 z dielne Stellantisu pon\u00fakali hlavne elektrick\u00e9 novinky, najm\u00e4 model Jeep Avenger. N\u00e1sledne som pokra\u010doval v oboznamovan\u00ed sa s novinkami zna\u010dky Peugeot a n\u00e1sledne luxusnej zna\u010dky DS. Zna\u010dka Citro\u00ebn nebola predstaven\u00e1.<\/p>\n Expoz\u00edcia zna\u010dky Jeep s modelom Avenger\n
Franc\u00fazskym \u0161armom pozna\u010den\u00fd dizajn vozidiel bol c\u00edti\u0165 na celom portf\u00f3liu automobilov spolo\u010dnosti Stellantis. Najviac ma up\u00fatal model Peugeot 408, ktor\u00fd je neuverite\u013ene pekn\u00fd, vymyk\u00e1 sa zo \u0161tandardu a ka\u017ed\u00e9ho jedn\u00e9ho n\u00e1v\u0161tevn\u00edka zaujal. Je to zmena a mysl\u00edm, \u017ee pozit\u00edvna. Zau\u017e\u00edvan\u00e9 \u0161tandardy strednej triedy sa pri tomto modeli vymykaj\u00fa a prekvapuj\u00faco s\u00fa pekn\u00e9 a p\u00f4sobiv\u00e9.<\/p>\n Peugeot 408 – predn\u00fd poh\u013ead\n
\u010eal\u0161ie prekvapenie bolo hne\u010f ved\u013ea z dielne DS. Model DS 9. Luxus, ktor\u00fd pon\u00faka, som e\u0161te u Franc\u00fazov nikdy nevidel. V\u00fdnimo\u010dne sfarben\u00e9 vozidlo v odtieni fialovej metal\u00edzy s perle\u0165ou zaujalo sn\u00e1\u010f ka\u017ed\u00e9ho. Prvky v\u00fdbavy a miera luxusu nemali obmedzenia. Kvalita jednotliv\u00fdch doplnkov, ktor\u00fa som pozoroval, bola v\u00fdnimo\u010dn\u00e1 a zd\u00e1 sa, \u017ee DS si dalo na tomto modeli ve\u013emi z\u00e1le\u017ea\u0165.<\/p>\n
Z\u00e1rove\u0148 bol predstaven\u00fd modernizovan\u00fd model DS 7, ktor\u00fd s mal\u00fdmi zmenami z\u00edskal v\u00fdrazne pr\u00ed\u0165a\u017elivej\u0161ie tvary ako predchodca. Pod\u013ea v\u0161etk\u00e9ho mu predlohou bol mimoriadne \u00faspe\u0161n\u00fd model DS 4.<\/p>\n\n
Pri n\u00e1v\u0161teve haly 6, kde vystavovala \u010fal\u0161ia franc\u00fazska automobilka Renault, bolo mo\u017en\u00e9 vidie\u0165 modely Renaultu a Dacie. Mal som mo\u017enos\u0165 vidie\u0165 odv\u00e1\u017ene v\u00edzie Dacie, ktor\u00e1 pomaly ale iste za\u010d\u00edna ovl\u00e1da\u0165 ve\u013ek\u00fa \u010das\u0165 eur\u00f3pskeho trhu. Rozumn\u00e1 cena sa sp\u00e1ja s nad\u010dasov\u00fdm jedine\u010dn\u00fdm nezamenite\u013en\u00fdm dizajnom. V \u010dase, ke\u010f sa v\u0161etky aut\u00e1 za\u010d\u00ednaj\u00fa na seba podoba\u0165, je cesta Dacie jedine\u010dn\u00e1 a ve\u013emi \u00faspe\u0161n\u00e1. Dacia na autosal\u00f3ne predstavila nov\u00e9 inovovan\u00e9 logo, ktor\u00e9 p\u00f4sob\u00ed ako z bud\u00facnosti, akoby som ho u\u017e videl v nejakom sci-fi filme.<\/p>\n Koncep\u010dn\u00fd automobil DACIA MANIFESTO\n
Noviniek od Renaultu bolo tak isto ve\u013emi ve\u013ea, vr\u00e1tane \u0161t\u00fadi\u00ed<\/strong>:<\/p>\n Novinka Renault 5 EV, \u0161t\u00fadia Renault 4 a predstavenie Renault Austral.\u00a0 Alpine A110 R v podan\u00ed Renaultu bola obliehan\u00e1 fan\u00fa\u0161ikmi z Franc\u00fazka, tak\u017ee som sa k tomu vozidlu ani nevedel dosta\u0165.<\/p>\n Prv\u00fdkr\u00e1t som videl prezentova\u0165 spin-off spolo\u010dnos\u0165 Renaultu, ktor\u00fa oddelili od z\u00e1kladnej \u010dasti skupiny zna\u010dky za \u00fa\u010delom vyr\u00e1ba\u0165 len elektrick\u00e9 vozidl\u00e1. N\u00e1zov tejto zna\u010dky je \u201eMobilize\u201c.<\/p>\n\n Prekvapen\u00edm pre m\u0148a bolo predstavenie americkej automobilky Fisker, ktor\u00e1 pl\u00e1nuje za\u010da\u0165 v\u00fdrobu svojho modelu Fisker Ocean v Eur\u00f3pe, v ne\u010falekom rak\u00faskom Grazi, u\u017e tento rok.<\/p>\n \u010co ma v\u0161ak najviac prekvapilo, bol n\u00e1stup mno\u017estva \u010d\u00ednskych automobiliek s viacer\u00fdmi modelmi a prezent\u00e1cia vietnamskej automobilky. Tieto zabrali viac ako tri \u0161tvrtiny v\u0161etk\u00fdch v\u00fdstavn\u00fdch pl\u00f4ch.<\/p>\n <\/p>\n Predstavili sa nasledovn\u00e9 automobilky a ich zna\u010dky a modely:<\/strong><\/p>\n <\/p>\n\n Po zahliadnut\u00ed t\u00fdchto \u00e1zijsk\u00fdch rivalov som mohol len skon\u0161tatova\u0165, \u017ee dizajn, ktor\u00fd dnes pon\u00fakaj\u00fa, nie je \u00faplne pod\u013ea gusta Eur\u00f3panov. E\u0161te tam ch\u00fdba empatia, ktorej sa Japonci u\u010dili v 70. rokoch minul\u00e9ho storo\u010dia a K\u00f3rej\u010dania za\u010diatkom mil\u00e9nia. Obe \u00e1zijsk\u00e9 krajiny sa to v\u0161ak nau\u010dili a pochopili, \u017ee \u017eiadan\u00fd dizajn v \u00c1zii nie je to ist\u00e9 ako v Eur\u00f3pe. Z\u00e1rove\u0148 v\u0161ak mus\u00edm podotkn\u00fa\u0165, \u017ee kvalita t\u00fdchto vozidiel sa na prv\u00fd pohla\u010f d\u00e1 prirovna\u0165 \u00farovni 90. rokov.<\/p>\n Ur\u010dite v\u0161ak ich vstup do Eur\u00f3py vn\u00edmam ako pozit\u00edvny marketing. Vzh\u013eadom na ich cenu a v\u00fdbavu sa ur\u010dite n\u00e1jde dostatok Eur\u00f3panov, ktor\u00ed to riskn\u00fa a nechaj\u00fa sa presved\u010di\u0165 k\u00fapi\u0165 automobil, ktor\u00fd e\u0161te poriadne nikto nevidel a ani nejazdil, no za relat\u00edvne rozumn\u00e9 peniaze oproti konkurencii zo star\u00e9ho kontinentu.<\/p>\n Pochopenie potrieb dizajnu, n\u00e1zvov a \u00farovne kvality bude trva\u0165 ur\u010dite \u010d\u00ednskym automobilk\u00e1m nejak\u00fd \u010das. Nebude to len o kop\u00edrovan\u00ed a cene. Eur\u00f3pa je n\u00e1ro\u010dnej\u0161ia ako ostatn\u00e9 \u010dasti sveta. Bud\u00fa musie\u0165 investova\u0165 do marketingu a rozoznate\u013enosti zna\u010dky na trhu.<\/p>\n V neposlednom rade pre Eur\u00f3pana vyslovovanie n\u00e1ro\u010dn\u00fdch \u010d\u00ednskych n\u00e1zvov automobilov s \u010fal\u0161\u00edmi pr\u00edvlastkami je \u0165a\u017eko zapam\u00e4tate\u013en\u00e9 a \u010doskoro ur\u010dite bud\u00fa musie\u0165 pr\u00eds\u0165 s verziami n\u00e1zvov, ktor\u00e9 sa viac pribl\u00ed\u017eia eur\u00f3pskemu z\u00e1kazn\u00edkovi a jeho potreb\u00e1m. Pr\u00e1ve tak ako McDonald’s \u010di Coca-Cola maj\u00fa r\u00f4zne \u0161pecifik\u00e1 vo svete a na ka\u017edom kontinente nie s\u00fa rovnak\u00e9, tak aj automobilky z \u010ciny bud\u00fa musie\u0165 re\u0161pektova\u0165 potreby a \u0161pecifik\u00e1 Eur\u00f3panov, pokia\u013e bud\u00fa ma\u0165 z\u00e1ujem uspie\u0165.<\/p>\n Na z\u00e1ver m\u00f4\u017eem poveda\u0165, \u017ee napriek tomu, \u017ee sme tu mali 2 roky uzavret\u00e9 verejn\u00e9 priestory s\u00favisiace s COVID-19, \u013eudia ve\u013emi radi objavuj\u00fa a vidia novinky. Z poh\u013eadu mno\u017estva n\u00e1v\u0161tevn\u00edkov tohtoro\u010dn\u00fd autosal\u00f3n v Par\u00ed\u017ei nepatr\u00ed medzi menej \u00faspe\u0161n\u00e9, pr\u00e1ve naopak.<\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" Po nieko\u013ek\u00fdch rokoch absencie autosal\u00f3nov v Eur\u00f3pe vzh\u013eadom na COVID-19 bola pre m\u0148a cesta do Par\u00ed\u017ea na par\u00ed\u017esky autosal\u00f3n 2022 z\u00e1\u017eitkom. Nevedel som, \u010do m\u00f4\u017eem<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-7950","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=7950"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7950\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=7950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=7950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=7950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n\n
\n Great Wall<\/strong><\/p>\n \n
\n BYD (Built Your Dream)<\/strong><\/p>\n \n
\n VinFast<\/strong> (vietnamsk\u00e1 automobilka)<\/p>\n \n